BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 1, 2024
Salomon Owner Amer Sports Raises $1.37 Billion in U.S. IPO
Amer Sports, Inc. raised $1.37 billion its U.S. initial public offering (IPO), a total that fell short of its projected $1.8 billion. The Finnish company, which owns the Salomon, Arc’Teryx, Wilson, Peak Performance and Atomic brands, sold 105 million ordinary shares for $13 each. The company previously anticipated offering 100 million ordinary...
February 1, 2024
Hoka and Ugg Help Deckers Achieve ‘Largest Quarter in History’ in Q3
Shares for Deckers Brands were up nearly 6 percent in after-hours trading on Thursday as the footwear company reported its largest quarter in history driven by its star Hoka and Ugg brands. The Goleta, Calif.-based footwear company reported net sales in the third quarter of 2024 increased 16 percent to...
February 1, 2024
Peloton Shares Down on Lower Outlook, Mixed Fiscal Q2 Results
Peloton Interactive reported* that total revenue was down 6 percent to $743.6 million for the fiscal second quarter ended December 31, 2023, compared to the company’s guidance range of $715 million to $750 million. Connected Fitness segment revenue was $319.1 million in the quarter, down 16 percent from $381.4 million...
January 31, 2024
What Does Red Bull’s 51% Stake in Bora-Hansgrohe’s Parent Company Mean for International Cycling?
Professional cycling almost saw two of its largest teams merge and compete, as on Soudal-Visma. The spark fizzled out in this deal, but come 2024, the face of cycling may just be undergoing its first major change. Energy drink and marketing mogul Austrian company Red Bull is all set to...
January 31, 2024
Doping-approved “Enhanced Games” receives millions in financial backing
The man behind the doping-enthused Enhanced Games, Aron D’Souza, has revealed he received millions of dollars in financial backing for his entrepreneurial idea a year and a half before his first planned Games in the summer of 2025. In an interview with Sifted magazine, D’Souza revealed that he has teamed up with...
January 30, 2024
Gympass Hits 2.6M Subscribers as Corporate Wellness Demand Grows
Gympass reached a staggering 2.6 million subscribers in the month of January, when many consumers typically turn towards wellness and fitness initiatives, and over 400 million cumulative employee check-ins across its partner network. The corporate wellness platform also reports that it grew its customer base to over 15,000 in 2023,...
January 29, 2024
Ironman taps Equinox president as new CEO in effort to woo more type-A executives
Ironman Group said Monday that it has hired the president of the high-end gym chain Equinox, Scott DeRue, to be its next chief executive as the endurance sports event organizer navigates a drop in race participation a decade after its peak. DeRue, who joined Equinox in 2021 to help the...
January 29, 2024
Athletes fight — and win — over $1 million bicycle dispute
Mountain View triathlete Jimmy Dworkin puts himself through the paces. “I’ve been doing triathlons since 1995,” he said. But lately, he’s endured an unexpected obstacle course: a marathon battle over his custom bike. To compete in Spain in September, Jimmy paid a company he’d previously used, called TriBike Transport, $824...
January 25, 2024
Can Arnold Schwarzenegger Build the Ultimate Fitness App?
Arnold Schwarzenegger has done it all: former professional bodybuilder, actor, businessman, politician. Now 76, The Terminator is focused on his wellness media company, Arnold’s Pump Club, and a new fitness app. Dubbed “The Pump,” the app opened as a soft launch to its 5,000 founding members last April, quickly amassing...
January 24, 2024
How Much Does It Cost To Be A Competitive Trail Runner?
In so many ways, elite trail runners are extremely fortunate folks. They spend a lot of their time on a sport we all love. They compete in bucket-list events on breathtakingly beautiful routes. Occasionally, the rest of us get to peek behind the curtain at the highs and lows of...