BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

April 15, 2025
ShowcasedJP Sportswear / INTERMAX Joint Venture 2025
April 15, 2025 /ENDURANCE SPORTSWIRE/ - INTERMAX CO., LTD (a Vietnam and SE Asia apparel manufacturing group) & Aaron Corp dba JP Sportswear (a USA apparel manufacturing company) have concluded a joint venture agreement effective January 1st, 2025. JP Sportswear will be solely responsible for developing and supporting active and...

April 15, 2025
Electrolit Scores with Houston Dash’s Diana Ordóñez as Electrolit Athlete
Houston, TX /ENDURANCE SPORTSWIRE/ - Electrolit––the preferred, premium hydration beverage––today announces the signing of Houston Dash forward Diana Ordóñez as an official Electrolit Athlete. This partnership marks a continued commitment to supporting elite athletes and promoting health, performance, and hydration at the highest level. Ordóñez, who has rapidly made a name...

April 15, 2025
Corte Quaiara Winery Signs On to Sponsor Gran Fondo National Series
Gettysburg, PA (April 15, 2025) /ENDURANCE SPORTSWIRE/ – Gran Fondo National Series today announced that Corte Quaiara Winery has signed on as a Series sponsor for 2025. Male and Female Gran Route Overall podium finishers at six annual Series-owned events will take home bottles of Corte Quaiara wine. “We’re very...

April 15, 2025
SORBA Secures BikeInsure as Official Mountain Bike Insurance
Woodstock, Georgia. (April 15, 2025) /ENDRURANCE SPORTSWIRE/ – The Southern Off-Road Bicycle Association (SORBA) is excited to announce the selection of BikeInsure as our Official Mountain Bike Insurance provider. This partnership brings affordable, opt-in bicycle insurance to SORBA members. BikeInsure offers a bike insurance policy that protects bicycles and e-bikes...
April 14, 2025
Canyon reduces US workforce, but not because of recent tariff increases
Canyon Bicycles has laid off an undisclosed number of employees in the U.S., part of an "an ongoing process" and not tied to changing tariff policy. Canyon is employing a "shifting gears roadmap" to strengthen its D2C presence, drive swifter product development, and grow new markets. BRAIN
April 14, 2025
EXEC: Giant Group March Bike Shipments Turn Negative as Tariffs Hit
Giant Manufacturing Co., Ltd. (Giant Group) shifted back into negative territory with March shipments after a big month for the manufacturer in February. SGB Media
April 11, 2025
The Running Specialty Channel Has Proven To Be Recession Proof: Can It Withstand Tariff Turmoil?
The volatility of the global trading landscape, with U.S. President Donald Trump imposing and pausing tariffs on most nations, has made the ability for retailers and brands to commit to a plan seemingly impossible. Footwear News
April 10, 2025
Guardian Bikes Powers American Comeback with Nation’s First High-Volume Bicycle Frame Manufacturing Plant
Guardian Bikes, the nation's leading direct-to-consumer kids' bike brand, has announced a $19 million financing with JPMorganChase to launch the first large-scale bicycle frame manufacturing operation in the United States. PRN
April 10, 2025
Life Time Acquires High Performance Lifestyle Training (HPLT) to Complement Health and Wellness Experiences in NYC and Beyond
Life Time, the nation’s premier healthy lifestyle brand, today announces the acquisition of High Performance Lifestyle Training (HPLT), founded by entrepreneur Brian Mazza. Lifetime
April 10, 2025
Life Time Levels Up Experiential Fitness With HPLT Acquisition
Life Time (NYSE: LTH) today announces the acquisition of High Performance Lifestyle Training (HPLT), founded by entrepreneur Brian Mazza. As desirability for Life Time continues to grow, this new relationship will further extend Life Time’s presence in the health and wellness landscape. LIFETIME