August 5, 2021

Levi Strauss & Co. to Acquire Activewear Brand Beyond Yoga

The acquisition will bring the athletic and lifestyle apparel brand Beyond Yoga brand to more consumers through direct-to-consumer expansion, including brick-and-mortar retail, gender and category growth, and further develop its wholesale footprint with premium partners. With this transaction, LS&Co. enters the activewear category. Businesswire

August 5, 2021

Adidas Revenue Up 51% in Q2

Adidas released second-quarter earnings Thursday, and sales are strong everywhere except China. Quarterly revenue was up 51% year-over-year to $6 billion. Net income hit $470 million, a sharp pivot from the net loss of $349 million during the same quarter last year. It expects sales to increase by up to...

August 5, 2021

USA Cycling Seeing Unprecedented Numbers in Participation and Support from Pro and Amateur Cyclists and Partner Brands

Aug 5, 2021 (COLORADO SPRINGS, CO) - Growth in the cycling industry is evident far and wide and USA Cycling is seeing those same unprecedented numbers in interest and participation. As the national governing body of cycling, the organization is pleased to report record participation in many National Championships events,...

August 5, 2021

TriBike Transport Announces Partnership With TOUGHMAN Triathlon

Asheville, North Carolina (August 5th, 2021) - TriBike Transport of Asheville, NC, the trusted, experienced, and service-driven bike transport company, is partnering with TOUGHMAN Triathlon for the USAT Long Course Championship September 25 - 26, 2021. TBT is committed to safe, efficient, and hassle-free transportation and logistics. They will be...

August 4, 2021

Peloton is updating its treadmills to again be useful without a subscription

Peloton is updating its treadmills to again be useful without a subscription to the Peloton All-Access Membership, but the software update in June made a $40-a-month subscription mandatory. The Verge

August 4, 2021

Former Nike Manager Sentenced to 31 Months in Prison on Embezzlement Charges

A federal judge on Tuesday sentenced a former Nike Inc. marketing manager to 31 months in prison and three years of supervised release on charges related to embezzlement. Errol Andam, who worked at Nike between 2001 and 2018, was also ordered to pay more than $1.6 million in restitution. FN

August 4, 2021

Hydrow In Talks to Go Public at $1 Billion Valuation

Hydrow, seller of connected fitness rowing machines, is in talks with Sandbridge X2 Corp. to go public via SPAC, which would reportedly value the company at more than $1 billion. Front office Sports

August 4, 2021

New Funding Enables Kitzuma Cycling Logistics to Continue Rapid Growth

Asheville, North Carolina (August 4, 2021) — Less than a year ago Kitzuma Cycling Logistics disrupted the bike industry with their ready-to-ride, door-to-door, bike-shipping service; now eight months in, with 15 major bike brands as clients, they’ve just successfully closed their first round of funding. They’ll use this fresh influx...

August 4, 2021

Bike Fit Box Launches First-Of-Its-Kind Service Bike Saddle Box

TALLAHASSEE, Fla. – Bike Fit Box, the creators of the first comprehensive, virtual at-home professional bike fitting experience, announced the launch of another groundbreaking service for cyclists: Bike Saddle Box. Bike Saddle Box is a first-of-its-kind saddle demo experience that allows cyclists to try out multiple saddles at home, on...

August 3, 2021

Wolverine Acquires Sweaty Betty for $410 Million as It Looks to Expand Digital and Reach More Women

Wolverine World Wide is furthering its goal to expand its digital presence with the acquisition of fitness lifestyle brand Sweaty Betty. The move represents Wolverine’s commitment to e-commerce, which also gives Wolverine a stake in the competitive women’s activewear category. FN

August 3, 2021

Under Armour Raises Full Year Outlook As Q2 Blasts Past Analyst Targets

Under Armour, Inc. surpassed Wall Street’s estimates: revenue was up 91% to $1.4 billion, up 85% currency-neutral, compared to the prior year. Wholesale revenue increased 157% to $768 million and direct-to-consumer revenue increased 52% to $561 million. North America revenue increased 101% to $905 million, and international revenue increased 100%...

August 3, 2021

New Holland Brewing Wins Spirits Business Award for Beer Barrel Bourbon

Holland, MI (August 3, 2021) -- New Holland Brewing, the Michigan based top-50 craft brewery, is honored to receive a Masters Medal from The Spirits Business in the American Whisky Masters Competition for their Beer Barrel Bourbon. Launched in 2008, the prestigious Global Spirits Masters rates and rewards excellence in...

August 3, 2021

BUFF® Launches Digital Series “Anglers Driving Change”

SANTA ROSA, California (Aug. 3, 2021) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced the launch of a video series with Flylords, a digital media agency focused on fly fishing. “Anglers Driving Change” profiles three people, their...

August 3, 2021

Renowned Sea Otter Classic Joins Life Time Family of Premier Athletic Events

CHANHASSEN, Minn., Aug 3, 2021 – The Sea Otter Classic, North America’s largest consumer cycling event set in beautiful Monterey, Calif. joins Life Time’s robust line-up of renowned athletic events. The acquisition leaves in place the Sea Otter Classic leadership team and Event Co-Founder and Director Frank Yohannan, and blends...

August 3, 2021

Blistering Pace Race Management Welcomes Christy Slye as Director of Experience

NAPA, CALIFORNIA—Blistering Pace Race Management is thrilled to announce that Christy Slye has joined their growing staff as Director of Experience, bringing 30 years of relationship and sales management to the table. Christy’s tenure in the running industry began 12 years ago as the Vice President of Sales at Oiselle,...

August 3, 2021

Professional Triathletes Organisation and Matta Launch Global Campaign That Aims to Disrupt, Educate and Entertain Ahead of Inaugural Collins Cup

LONDON: The Professional Triathletes Organisation (PTO) and award-winning London-based creative agency, MATTA have today launched their global event marketing campaign for the eagerly-awaited inaugural Collins Cup, which takes place in Šamorín, Slovakia on 28th August 2021. MATTA, who were appointed by the PTO in April to deliver the campaign for...

August 1, 2021

Facebook’s Oculus Move Taps Into Apple Health

Apple and Facebook have the potential to collaborate on something truly special – a gamified universe centered around health. A potential integration between Oculus Move and Apple Health has big implications, as the future of tech appears to be rooted, at least partially, in health and fitness. Front Office Sports

July 31, 2021

This Is How Safe It Is to Go to the Gym Right Now

As COVID-19 cases begin to rise again in all 50 states and the CDC is now recommending even vaccinated individuals wear masks indoors in certain cases, is it safe is it to go to the gym right now, if you should go at all? Men’s Health asked doctors, infectious disease...

July 31, 2021

IOC acknowledge current transgender guidelines out of date with new framework to be revealed

International Olympic Committee (IOC) medical and scientific director Richard Budgett has acknowledged current guidelines around transgender athletes are no longer fit for purpose, with the organisation set to publish an updated framework to guide International Federations in devising their own rules. Inside The Games

July 30, 2021

How Deckers Is Stealing More Running Market Share as It Aims to Turn Hoka One One Into a Billion-Dollar Brand

Hoka One One once again presented standout results in Deckers’ Thursday Q1 earnings report. The parent company of the Ugg, Hoka One One, Teva, and Sanuk brands, reported a revenue increase of 78.2% to $504.7 million for Q1 of fiscal year 2022. With Hoka’s overall revenue increasing 95% to $213.1 million, the fast-growing...

July 30, 2021

Sky New Zealand Partners with Professional Triathletes Organisation for Live Collins Cup Coverage

The Professional Triathletes Organisation (PTO) and Sky New Zealand have agreed a partnership, arranged by IMG, that will see The Collins Cup screened live and on-demand across multiple platforms in New Zealand. The Collins Cup is the PTO’s inaugural flagship event taking place on 28th August in Šamorín, near Bratislava,...

July 30, 2021

Industry-Leading Miami-Based Technology Company haku Moves To Larger Office Space To Keep Up With Employee Growth

Founded in 2013, event technology company haku is the endurance market industry leader known for constant innovation and staying ahead of what’s next in order to take their partners’ events to new levels. While providing an all-in-one platform for endurance organizations, such as the Chicago Marathon, Houston Marathon, Marine Corps...

July 30, 2021

Foxtel Group Partners with Professional Triathletes Organisation for Live Collins Cup Coverage

The Professional Triathletes Organisation (PTO) and the Foxtel Group have agreed a partnership, arranged by IMG, that will see The Collins Cup screened live across Australia on Foxtel and Kayo Sports. The Collins Cup is the PTO’s inaugural flagship event taking place on 28th August in Šamorín, near Bratislava, Slovakia...

July 29, 2021

Wolverine Sees Trends Accelerating Toward Hiking, Run And Work

Led by Merrell and Saucony, Wolverine Worldwide’s second-quarter results came in well above Wall Street estimates. In the quarter ended July 3, revenue jumped 81.0 percent to $631.9 million, topping Wall Street’s consensus estimate of $573 million. SGBMedia

July 29, 2021

Silofit secures US $10.25M Series A led by Whitecap Venture Partners

The Series A brings the total funds raised by Silofit to date to CDN $19.4 million. Silofit turns small office spaces into high-end, private micro-gyms (Silos) that are used by fitness trainers and their clients, and individual gym-goers. Silofit will use the new funds to support its expansion to the...