BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
August 1, 2025
Life Time Opens Waitlist for $550-a-Month LT Digital Studio in NYC
Life Time is gearing up to launch its most exclusive concept yet: LT High Performance, a luxury performance club opening this September at 420 Fifth Avenue in New York City, dubbed as a “training ground for life itself.” No stranger to luxury or results-driven performance, Life Time has opened a waitlist...
August 1, 2025
Laura Muir Joins MOVE Pre-Workout in Endurance Partnership Ahead of 2025 World Championships
Edinburgh, UK (August 1, 2025) /ENDURANCE SPORTSWIRE/ - MOVE Pre-Workout, the premium Scottish supplement brand known for its science-backed performance formulas, is proud to announce a new partnership with Laura Muir, one of Scotland’s most decorated athletes and a key figure in British endurance running. The collaboration sees Muir officially join...
August 1, 2025
Hytro Secures Backing From Leading Sports Investment Groups Joined Capital and Skin In The Game
London (August 1, 2025) /ENDURANCE SPORTSWIRE/ - Hytro, the UK-based performance brand behind the world’s first wearable Blood Flow Restriction (BFR) product, has announced new backing from leading sports and human performance investors Joyned Capital and Skin In The Game. The investment accelerates Hytro’s expansion plans in elite sport and...
August 1, 2025
BMW Dallas Marathon Unveils New Logo and Merchandise
***Media Alert*** DALLAS, TX – (Aug. 1, 2025) /ENDURANCE SPORTSWIRE/ - The BMW Dallas Marathon is proud to unveil a bold new logo and refreshed merchandise collection ahead of its highly anticipated 2025 race weekend, taking place December 12–14. The updated visual identity reflects the organization’s evolution as a premier...
July 31, 2025
Nester Hosiery Acquires Assets of Fox River Mills
July 31, 2025 – Mount Airy, NC /ENDURANCE SPORTSWIRE/ - Nester Hosiery, LLC, a leading U.S. manufacturer of premium socks and accessory footwear, announced today that it has acquired the majority of assets of Fox River Mills, a heritage sock manufacturer based in Osage, Iowa. Following the transaction, Fox River...
July 31, 2025
Trump revives the Presidential Fitness Test, a rite of passage for schoolchildren for decades
President Donald Trump on Thursday reestablished the Presidential Fitness Test for American children, a fixture of public schools for decades that gauged young people’s health and athleticism with 1-mile runs, sit-ups and stretching exercises. In the test, children had to run and perform situps, pullups or pushups and a sit-and-reach...
July 31, 2025
Fleet Feet Opens New Store in Panama City, Florida
PANAMA CITY, Fla., and CARRBORO, N.C. (July 31, 2025) /ENDURANCE SPORTSWIRE/ — Fleet Feet, the nation’s largest franchisor of run specialty stores, will open its newest storefront in Panama City, Florida. Located in the SweetBay Town Center at 950 Promenade St., the store becomes the second Fleet Feet location owned...
July 31, 2025
Garmin acquires MYLAPS, a leading sports timing company
Schaffhausen, Switzerland (July 30, 2025) /ENDURANCE SPORTSWIRE/ — Garmin Ltd. (NYSE: GRMN) has acquired MYLAPS, a leading Dutch provider of integrated timing, live tracking and performance analysis tools that helps create the ultimate sports experience for millions of athletes and spectators. With operations in North America, Europe, Asia and Australia,...
July 31, 2025
Hytro Secures US Patent For Groundbreaking Wearable Blood Flow Restriction Technology
UK / USA (July 31, 2025) /ENDURANCE SPORTSWIRE/ - Hytro, the UK-based pioneer of wearable Blood Flow Restriction (BFR) technology, is proud to announce it has been officially granted a United States patent for its innovative BFR sportswear. The new patent, US Patent No. 12,317,940, protects Hytro’s unique design and...
July 30, 2025
Grant Fisher wants his Grand Slam Track money: “Tomorrow would be the last day before I think people get pretty upset.”
Thursday is the first day of the 2025 USATF Outdoor Championships at Hayward Field, a day that will conclude with Grant Fisher attempting to win a second consecutive national title in the men’s 10,000-meter final. Thursday is also July 31 — which is the day by which Grand Slam Track has committed...
