BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.

March 31, 2025
The 13th Annual Visit Tuscaloosa Half Marathon, 5K draws over 1,900 participants from 43 states
TUSCALOOSA, AL (March 31, 2025) /ENDURANCE SPORTSWIRE/ –The 13th Annual Visit Tuscaloosa Half Marathon took place Saturday morning and saw over 1,900 participants take on the course. Slightly overcast conditions lead to a great race morning for all who participated. The event offered three different distances: a half marathon, 5K,...
March 31, 2025
Yamaha Motor acquires Brose’s bicycle eKit business unit
Brose – the Coburg, Germany-headquartered business that is the exclusive provider of e-bike motors for Specialized and partner for SRAM Powertrain – has agreed the sale of its e-bike business unit to Yamaha Motor. Biz Biz

March 31, 2025
ShowcasedTreat Public Relations Launches New and Upgraded Service Offerings
MISSION VIEJO, Calif. (March 31, 2025) /ENDURANCE SPORTSWIRE/ – Treat Public Relations announced a revamp of their agency’s offerings after another year of growth. The endurance sports industry’s premier PR partner has released three offerings to fit the varying needs of those in the endurance industry looking for PR support,...
March 30, 2025
Nike Stock Hits 7-Year Low, Market Cap Falls Below $100 Billion
Nike shares sank 3.8% on Friday and are now down 16.4% for the year, continuing a stunning reversal for the once high-flying brand that has faced layoffs, a CEO switch, declining sales and an MLB uniform misstep over the past year. The stock closed Friday at $63.17, a level last seen in January 2018. It is now...
March 28, 2025
London Marathon fury as thousands of runners fear they could miss out on finishers’ medals after organisers changed the rules
London Marathon organisers have moved to allay fears that participants could end this year's race without a finishers' medal following a change to the rules. The sight of volunteers handing out gongs to weary runners at the conclusion of the gruelling 26-mile course has become a staple of the event since...

March 28, 2025
Blood Flow Restriction Goes To Space With Hytro and Fram2
FRIDAY 28TH MARCH 2025 /ENDURANCE SPORTSWIRE/ - The Fram2 mission, the first human spaceflight over the Earth’s polar regions, is breaking new ground in space exploration by incorporating Hytro’s innovative Blood Flow Restriction (BFR) technology and Delfi’s Personalised Tourniquet System (PTS) for BFR technology. This pioneering study is set to assess...
March 28, 2025
ElliptiGO Announces Bryce Whiting as New Chief Executive Officer
SOLANA BEACH, Calif. (March 27 , 2025) /ENDURANCE SPORTSWIRE/ — ElliptiGO®, the pioneer in stand-up and elliptical cycling, announced the appointment of Bryce Whiting as its new Chief Executive Officer, effective immediately. Whiting, a long-time leader within the company, succeeds Bryan Pate, outgoing CEO and co-founder of ElliptiGO. Whiting has...
March 27, 2025
REI stores add Rocky Mountain and Van Rysel bicycles
REI announced Thursday that its retail store will be offering mountain bikes from Rocky Mountain and road and gravel bikes from Van Rysel this year. Bicycle Retailer
March 27, 2025
Lululemon Posts Double-Digit Sales Gain in Q4 as International Surges
Lululemon Athletica, Inc. reported net revenue increased 13 percent year-over-year to $3.6 billion, or 14 percent on a constant dollar (cd) basis, for the fiscal year ended February 2, 2025. SGB Media
March 26, 2025
On, Canyon & Sailfish get-together to launch On Triathlon Academy
Swiss sportswear brand On has announced the launch of the On Triathlon Academy, which is billed as… ‘a pioneering initiative designed to nurture and empower the next generation of triathlon champions.’ Endurance.Biz