BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
May 20, 2025
iFIT Acquires Reform RX, Enters Connected Pilates Market
IFIT is making a move into connected Pilates with the acquisition of Reform RX, a high-end reformer brand known for its commercial and at-home equipment modeled after a Formula 1 race car. ATHLETEC NEWS

May 20, 2025
Electrolit Drops into Tony Hawk’s™ Pro Skater™ 3 + 4 with a Steezy Sponsorship, with Bold In-Game Integrations, Sweepstakes, and More
Houston, TX (May 19, 2025) /ENDURANCE SPORTSWIRE/ - Electrolit–the preferred, premium hydration beverage and fourth-ranked sports drink in the U.S.– is skating into Activision’s Tony Hawk’s Pro Skater 3 + 4. The collaboration will bring exciting in-game integrations, including Electrolit-branded billboards in iconic skate locations around the world, and exclusive...
May 19, 2025
185% Tariffs: How the Trade War Hit One Shipment of T-Shirts
A recent analysis reveals how Trump's China tariffs are severely impacting race t-shirt costs, with one activewear company paying nearly 185% in tariffs on a single shipment of event shirts. NY Times

May 19, 2025
TrainingPeaks Announces New Women’s Health Data Integration With Garmin
Louisville, Colo. (May 19, 2025) /ENDURANCE SPORTSWIRE/ – TrainingPeaks has expanded its longstanding strategic relationship with Garmin with a new integration that allows users to sync their Garmin Connect™ Mobile women’s health data with the TrainingPeaks app. The new feature is available to all TrainingPeaks athletes using a compatible Garmin...
May 15, 2025
EXEC: Asics NA Q1 Gains Led by Perf. Run and SportStyle; Global Business Rocks
The Asics North America (ANA) region delivered it fifth consecutive quarter of growth within the wholesale channel in the 2025 first quarter as management said it increased demand for products across the Performance Running, SportStyle and Core Performance sport categories. SGB MEDIA
May 15, 2025
Abra-Cadabra Fabrication, parent of Sanitas Cycles, acquires Waterford and Gunnar
Abra-Cadabra Fabrication, parent of the Sanitas Cycles brand, has acquired the Waterford and Gunnar brands from Richard Schwinn. The company will resume production of those brands this year at its facility in Durango. Bicycle Retailer

May 15, 2025
The Bay Ride Partners with CalBike for 2025 Ride
SAN FRANCISCO, CA — May 15th, 2025 /ENDURANCE SPORTSWIRE/ - LiveTheBay.org, the non-profit organization behind The Bay Ride, is proud to announce a new partnership with CalBike for the 2025 event. This collaboration marks an exciting new chapter as The Bay Ride approaches its 11th annual circumnavigation of the San...

May 15, 2025
Baltimore Running Festival to Host 25th Anniversary Health & Fitness Expo at Historic Harborplace
BALTIMORE, MD (May 15, 2025) /ENDURANCE SPORTSWIRE/ — The Baltimore Running Festival will celebrate its 25th anniversary with a nod to local history, announcing that this year’s Health & Fitness Expo will be held at the iconic Harborplace Light Street Pavilion at the Inner Harbor. The expo, scheduled for Friday,...
May 14, 2025
Foot Locker Sparks Retail Optimism As Stock Soars On Report Of $2.3B Buyout By Dick’s Sporting Goods
Foot Locker (FL) shares surged nearly 70% after the closing bell on Wednesday after a report said the shoe retailer is close to being acquired by Dick's Sporting Goods (DKS). MSN
May 14, 2025
185% Tariffs: How the Trade War Hit One Shipment of T-Shirts
This is a customs form that companies must file to import goods into the United States. In recent days, these forms have become living documents that show how President Trump’s tariffs are squeezing businesses. The New York Times