BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
December 15, 2025
Norda Secures Second Investment from the Ermenegildo Zegna Group
The Ermenegildo Zegna Group has made a second round of investment in the Canadian footwear brand Norda. Terms of the deal were not disclosed. Zegna Group, which has its own fashion brand and owns the Thom Browne fashion brand, initially approached Norda in 2021 after the brand launched its debut...
December 12, 2025
MIPS acquires protection brand Koroyd
MIPS has acquired all shares of body and head impact protection brand Koroyd for 40 million euros ($46.9 million). Based in Monaco and founded in 2010, Koroyd will continue to operate separately under its current leadership team, said Max Strandwitz, MIPS president and CEO. Koroyd's portfolio includes sport, motorsport, defense,...
December 12, 2025
Bike imports down 24% year-to-date
U.S bike imports were down 24% in units and 16% in dollar value through September this year, according to new data released this week. Through the first three quarters, the U.S. imported 6.3 million bikes, down from 8.3 million over the same period last year. The import value was $667...
December 11, 2025
Grand Slam Track Files For Chapter 11 Bankruptcy
Grand Slam Track has officially run out of road (or track). After two chaotic weeks spent trying, and failing, to convince creditors to accept half-pay on millions owed, Michael Johnson’s league filed for Chapter 11 bankruptcy in Delaware on Thursday morning. The move shuts the door on GST’s proposed 50 percent settlement plan and...
December 10, 2025
Triathlete’s New Editor-in-Chief: Allow Me To (Re-)Introduce Myself
Chris Foster accepted the role of editor-in-chief of Triathlete magazine. A familiar face with a fancy new hyphenated title, Triathlete's incoming editor-in-chief Chris Foster talks about where he's been, what he's doing, and where we're going. Chris graduated from Penn State with a degree in journalism and a minor in...
December 10, 2025
Reebok Parent Authentic Brands Group Accelerates TikTok Shop Selling With New Partner
Authentic Brands Group is set to fast-track its marketplace growth across TikTok Shop via a new partnership with Pattern Group. According to the global brand development and licensing platform, Pattern will manage and optimize e-commerce operations for Authentic’s portfolio of brands, to expand their reach, and performance across TikTok Shop and other major online...
December 10, 2025
Norda Secures Second Investment From Ermenegildo Zegna Group
Ermenegildo Zegna Group has executed a second round of investment in Norda, the Montreal-based technical trail-running shoe brand. The Italian luxury group initially acquired a minority stake in Norda in January 2023. Terms of the new funding weren’t disclosed. Norda said it was Ermenegildo Zegna Group, the parent of Zegna,...
December 9, 2025
Running Shoes From Nike, Brooks, Asics and Others Fuel Footwear Growth at Academy Sports + Outdoors in Q3
Sales of performance running brands including Nike, Brooks, Asics and others, helped drive third-quarter comps at Academy Sports, while the comfort slide is making a resurgence as consumers seek less pricier shoe options. WWD
December 5, 2025
Specialized credits AliExpress and Chinese law enforcement for largest counterfeit bust in brand’s history
AliExpress says it worked with Specialized and Chinese law enforcement to dismantle two counterfeit manufacturing operations in China, leading to the seizure of $1.5 million worth of fake products, including Specialized Roval frames, handlebars and wheels, and fake Pinarello, Cannondale, Cervélo and Trek products. "Counterfeit products imitating Specialized's high-performance goods not...
December 5, 2025
Giant moving US headquarters to Boulder next year
Giant Group USA will relocate from here to Boulder, Colorado, with the transition beginning early in the new year and with most employees expected to be settled by late summer and early fall. According to a news release announcing the move Friday, Giant Group USA said it is in the...
