BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 10, 2025
Rad Power reaches settlement with California man over e-bike crash
Rad Power has reached a settlement with a man who said his Rad Runner Plus e-bike caused him to fall and sustain injuries and damage property. The case is the Superior Court of California in San Francisco. Bicycle Retailer
September 9, 2025
IRONMAN CEO wants to turn the race organiser into a lifestyle brand
Since its first 15-person event in Waikiki, in Honolulu, in 1978, Ironman has grown into a globally recognised brand. In 2024, 200,000-plus brave souls registered to compete in an Ironman race – either the full Ironman or half Ironman – with double-digit growth recorded in several participant groups. The United...
September 8, 2025
Woom reports 41% revenue increase
Woom, the Austrian kids bike brand, has said its revenue for the first half of 2025 was its best yet, rising 41% to €90.1 million (about US$106 million) compared to the previous year. escape
September 8, 2025
World Aquatics Announces $4.6 Million Settlement with Former ISL Athletes
World Aquatics and the athletes involved in the International Swimming League lawsuit have reached a settlement in the U.S. District Court of California. AQUA will establish a $4.6 million fund that will be distributed to swimmers who signed contracts to compete at the ISL event in Turin in 2018 and...
September 5, 2025
SRAM to open new Italian facility next year
SRAM will open a new facility in the Varese region of Italy next year. The facility will be home to chainring spider manufacturer Ochain, which SRAM acquired in July. SRAM said the facility also will serve as a collaboration hub with local partners and for a venue for events. Bicycle Retailer
September 5, 2025
Ironman Group’s Strategic Transition to a Lifestyle Brand and Its Impact on Long-Term Valuation
The IRONMAN Group’s strategic pivot from a race-centric business model to a lifestyle brand represents a bold reimagining of its value proposition in the endurance sports and fitness industries. AInvest
September 4, 2025
US bike imports slide 25% due to tariffs
US bicycle imports fell 25% year-on-year in the first half of 2025 to just over four million bikes, with Q2 alone down 35% due to the new tariff rules that took hold, Bike Europe reports. escape
September 4, 2025
The $800 Million Enhanced Games Lawsuit Could Have Legs
On August 27, the Enhanced Games filed a lawsuit against several major global sports bodies, claiming they were illegally blocking athletes from participating from the event—slated for 2026—that plans to allow athletes to use performance-enhancing drugs. FRONT OFFICE SPORTS
September 4, 2025
The Rise of the Anti-Influencer: How Outdoor Athletes Are Breaking the Algorithm
The anti-influencer isn’t the goody-two-shoes brand partner of yore, posting glowy inspo shots and bringing you along for their Goop-inspired morning routine. They’re online in a way that feels uncurated, unique, and authentic to who they are, often with an edgier style inspired by countercultures. Outside
September 4, 2025
Specialized closing Innovation Center in Auburn, California
Specialized Bicycles is closing its California Auburn Innovation Center that opened last year and moving employees there to the brand's primary headquarters to enhance collaboration. Bicycle Retailer
