BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
March 10, 2026
Michael Johnson allegedly paid himself US$500,000 despite league’s financial troubles
With a recent report showing the failed athletics venture Grand Slam Track is now US$40 million in debt, a Tuesday court filing alleges league founder Michael Johnson paid himself $500,000 without proper board approval or justification. On Tuesday, Front Office Sports published an article detailing that several Grand Slam Track vendors asked a bankruptcy court...
March 9, 2026
World of Triathlon LIVE Supports Tri It Forward Programme for 2026
March 9, 2026 /ENDURANCE SPORTSWIRE/ - Triathlon Industry Alliance (TIA) is thrilled to announce that World of Triathlon LIVE, powered by TriDot, supports the Tri It Forward programme and cohort for 2026 - an initiative designed to identify and develop communities, smaller charities and start-ups within the triathlon ecosystem through...
March 6, 2026
Life EV completes purchase of Rad Power Bikes
Life Electric Vehicles completed the court-approved acquisition of Rad Power Bikes, the Florida-based e-mobility company said Thursday. Based in Deerfield Beach, Life EV agreed in December to acquire Rad Power's assets for $13,276,102 in cash, and after accounting for liabilities, the total purchase price was $14,926,706. According to a Life EV...
March 6, 2026
Creditors Bash Grand Slam Track, Threaten to Sue: ‘Shocking Levels of Incompetence’
The unpaid vendors of Grand Slam Track are enraged at the league’s plan for getting out of bankruptcy, which would nearly make athletes whole while repaying most vendors only about 1.5% of what they are owed. The committee of unsecured creditors said in a court filing on Thursday that Grand...
March 5, 2026
Liv Introduces All-New Liv Pursuit Mips and Liv Rev Pro Mips Helmets
NEWBURY PARK, Calif. (March 5, 2026) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women and girls on bikes, introduced two new performance helmets: the Liv Pursuit Mips a iv Rev Pro Mips. Designed to meet the evolving demands of modern performance riding, both deliver refined aerodynamic efficiency,...
March 5, 2026
New EnviLiv Range Redefines Aero Performance Standards
NEWBURY PARK, Calif. (March 5, 2026) /ENDURANCE SPORTSWIRE/ — Liv, the company dedicated to getting more women and girls on bikes, today introduced the all-new EnviLiv range, the fourth generation of its flagship aero road platform. Designed around a total-system engineering approach, the new EnviLiv delivers measurable gains in speed,...
March 5, 2026
Oura Acquires Doublepoint — The $11 Billion Wearable AI Play
Oura, the Finnish health-technology company behind the world’s leading smart ring, has acquired Doublepoint, a Helsinki-based AI gesture-recognition specialist. The deal — the company’s fourth strategic acquisition — arrives five months after Oura closed a $900 million Series E round that valued the business at approximately $11 billion, and positions...
March 5, 2026
Historic Death Ride Taps Bike Monkey to Modernize California’s Most Iconic Century Ride
Markleeville, Calif. (March 5, 2026) /ENDURANCE SPORTSWIRE/ – The Alpine County Chamber of Commerce, owner and producer of the Tour of the California Alps Death Ride, today announced a partnership with Bike Monkey, the Northern California event production company behind some of cycling’s most celebrated gravel and road events, to...
March 4, 2026
OOFOS Introduces Essentials PLUS: Infused with More. So You Can Do More.
Braintree, MA (March 4, 2026) /ENDURANCE SPORTSWIRE/ — OOFOS today announces the launch of its new Essentials PLUS line, a modern evolution of its most iconic silhouettes engineered with more OOfoam™, enhanced stability, and a refined lifestyle aesthetic. Designed for people in motion doing more each day, Essentials PLUS builds...
March 4, 2026
Electrolit Turns Up the Chill with Launch of New Cherry Ice Flavor, Now Nationwide
Houston, TX /ENDURANCE SPORTSWIRE/ - Electrolit – the scientifically formulated, premium hydration beverage – is expanding its flavor offering with the nationwide launch of a new 21-oz ready-to-drink Cherry Ice. Cherry Ice delivers a crisp cherry taste with a refreshing, icy finish and is balanced with 1,670 mg of electrolytes to...
