BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
February 18, 2026
Herbalife Announces Cristiano Ronaldo Invests $7.5 Million in Pro2col™ Technology Acquires 10% Equity Stake
Herbalife Ltd. (NYSE: HLF), a premier health and wellness company, community and platform, today announced global sports icon Cristiano Ronaldo acquired a 10% equity interest in HBL Pro2col Software, LLC, an indirect wholly-owned subsidiary of Herbalife that holds the Pro2col technology. Pro2col is Herbalife’s next-generation, digital, personalized health and wellness operating system, designed to drive daily engagement, sustainable behavior change, and measurable outcomes through a structured,...
February 17, 2026
Wiley X Expands Its Eyewear Lineup with the WX Alpine and WX Citadel
FRISCO, Texas (February 17, 2026) /ENDURANCE SPORTSWIRE/ – Wiley X, a global leader in premium protective eyewear, expands its 2026 collection with two new performance frames: the WX Alpine and the WX Citadel. Now available online and through select retailers, these new models broaden Wiley X’s eyewear lineup with purpose-built...
February 16, 2026
Giant Group founder King Liu passes away at age 93
Giant Group founder King Liu died Monday at the age of 93. Liu founded Giant in Taiwan in 1972 and co-founded Giant Manufacturing Co., Ltd., and eight years later built it into the largest bike manufacturer in the country and second largest in Asia. According to a Giant Group news...
February 16, 2026
Wrangler Introduces Its First-Ever Denims Made With Dyneema® – The World’s Strongest Fiber™.
GREENVILLE, NC (February 16, 2026) /ENDURANCE SPORTSWIRE/ – Dyneema®, owned by Avient Corporation, an innovator of materials solutions, is bringing a new level of lightweight durability to performance denim. Wrangler has launched two styles of its women’s Riding Jeans that fuse authentic Western heritage with Dyneema® fibers - 15x stronger...
February 16, 2026
Tough Mudder and Spartan Race UK Announce Cannaray As Official Wellness Partner In New Three-Year Agreement
London, UK (February 16, 2026) /ENDURANCE SPORTSWIRE/ - Tough Mudder and Spartan Race UK have announced a new three-year partnership with Cannaray, naming the wellness brand as the Official Wellness Partner for both properties across the UK from 2026 through 2028. The partnership will see Cannaray activate at all Tough Mudder...
February 15, 2026
The Bay Ride Partners with Bike Monkey for 12th Annual Charity Cycling Event
SAN FRANCISCO, CA /ENDURANCE SPORTSWIRE/ - LiveTheBay.org has partnered with Bike Monkey, a leading cycling event production company, to produce the 12th Annual Bay Ride on August 29, 2026. The collaboration brings two decades of professional event expertise to the Bay Area's premier charity ride, where 100% of proceeds directly fund...
February 13, 2026
Strava is changing how you log in – here’s what you need to know
Strava will begin to end its support for Facebook login, starting from 16 March, which means you’ll have to change how you log in if you use this method. The fitness and cycling app is moving away from Facebook in another way. It will no longer make friend suggestions based on your...
February 13, 2026
EXEC: Asics Corp. Completes Strong 2025 on Back of Lifestyle Categories
Asics Corporation released its 2025 full-year earnings report on Friday, February 13, indicating that the year demonstrated the company’s continued strong growth momentum. The company saw all categories and regions post increases for the year, but that momentum was not necessarily balanced across the portfolio, either from a sales trend,...
February 13, 2026
ShowcasedHonolulu Marathon Generates $532 Million Economic Impact, Supporting Over 5,000 Jobs Across Hawaiʻi
HONOLULU (February 13, 2026) /ENDURANCE SPORTSWIRE/ — The 2025 Honolulu Marathon generated more than $532 million in total economic output, supported over 5,000 jobs, and produced more than $32 million in state and local tax revenue, according to a newly released Economic Impact Report available at research.honolulumarathon.org. The 2025 event welcomed 42,793 registered...
February 13, 2026
BlackHeart Bike Co – Missed Connections
TRUCKEE, CA /ENDURANCE SPORTSWIRE/ - Hey! You are the independent, community-driven bike shop on the sunny corner with the cute dog sitting out front. We were the young bike company that came by but didn’t want to be too forward. We’ve met countless bike shops over the years that were always...
