BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
December 12, 2025
Bike imports down 24% year-to-date
U.S bike imports were down 24% in units and 16% in dollar value through September this year, according to new data released this week. Through the first three quarters, the U.S. imported 6.3 million bikes, down from 8.3 million over the same period last year. The import value was $667...
December 11, 2025
Grand Slam Track Files For Chapter 11 Bankruptcy
Grand Slam Track has officially run out of road (or track). After two chaotic weeks spent trying, and failing, to convince creditors to accept half-pay on millions owed, Michael Johnson’s league filed for Chapter 11 bankruptcy in Delaware on Thursday morning. The move shuts the door on GST’s proposed 50 percent settlement plan and...
December 11, 2025
Kailas FUGA Global Elites Win 100K at Chiang Mai Thailand by UTMB
FUGA athletes from across the world meet at the start line Ha Thi HAU wins Womens 100K at Chiang Mai Thailand by UTMB Chiang Mai, Thailand (December 11, 2025) / ENDURANCE SPORTSWIRE/ - Kailas FUGA elites took victories at Chiang Mai Thailand Major by UTMB World Series. They claimed wins...
December 11, 2025
H2O Audio Becomes Official Audio Partner of the Belgian Waffle Ride Series
DEL MAR, Calif. (December 11, 2025) /ENDURANCE SPORTSWIRE/ — Monuments of Cycling is proud to announce a groundbreaking multi-year partnership with H2O Audio, the San Diego–born and worldwide leader in high-performance sport headphones. Beginning with the 2026 season, H2O Audio will become the Official Audio Partner of the entire Belgian...
December 10, 2025
Triathlete’s New Editor-in-Chief: Allow Me To (Re-)Introduce Myself
Chris Foster accepted the role of editor-in-chief of Triathlete magazine. A familiar face with a fancy new hyphenated title, Triathlete's incoming editor-in-chief Chris Foster talks about where he's been, what he's doing, and where we're going. Chris graduated from Penn State with a degree in journalism and a minor in...
December 10, 2025
Keesler Federal Mississippi Gulf Coast Marathon Celebrates 10th Anniversary with Record-Breaking Field and International Participation
Biloxi, MS. (December 10, 2025) /ENDURANCE SPORTSWIRE/ - The Keesler Federal Mississippi Gulf Coast Marathon will celebrate its 10th Anniversary on December 13-14, 2025, welcoming more than 5,000 runners and walkers to the Mississippi Gulf Coast, the largest field in event history (prior record – 3700). Participants are making their...
December 10, 2025
Reebok Parent Authentic Brands Group Accelerates TikTok Shop Selling With New Partner
Authentic Brands Group is set to fast-track its marketplace growth across TikTok Shop via a new partnership with Pattern Group. According to the global brand development and licensing platform, Pattern will manage and optimize e-commerce operations for Authentic’s portfolio of brands, to expand their reach, and performance across TikTok Shop and other major online...
December 10, 2025
4iiii and CUBE Announce Partnership to Integrate Power Meters into 2026 Performance Bike Range
December 10, 2025 /ENDURANCE SPORTSWIRE/ - 4iiii Innovations Inc. is proud to announce its partnership with CUBE, one of the world’s leading bike manufacturers, which will see 4iiii’s industry-leading power meter technology integrated across CUBE’s high-performance road, gravel, and cyclocross models for 2026. The integration will see the 4iiii PRECISION...
December 10, 2025
Norda Secures Second Investment From Ermenegildo Zegna Group
Ermenegildo Zegna Group has executed a second round of investment in Norda, the Montreal-based technical trail-running shoe brand. The Italian luxury group initially acquired a minority stake in Norda in January 2023. Terms of the new funding weren’t disclosed. Norda said it was Ermenegildo Zegna Group, the parent of Zegna,...
December 9, 2025
Running Shoes From Nike, Brooks, Asics and Others Fuel Footwear Growth at Academy Sports + Outdoors in Q3
Sales of performance running brands including Nike, Brooks, Asics and others, helped drive third-quarter comps at Academy Sports, while the comfort slide is making a resurgence as consumers seek less pricier shoe options. WWD
