BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
October 14, 2025
Peloton’s Newest Tech Bet: AI Digital Twins
A new partnership between Peloton and Twin Health is uniting the breakthrough technology of digital twins and fitness. The healthtech company will now integrate the fitness brand’s content to integrate Peloton’s library of live and on-demand classes with Twin Health’s hyper-personalized AI digital twin care plan, the latest innovation in...
October 14, 2025
Triathlon Industry Alliance reveals agenda for second annual Triathlon Industry Conference 2025 (TIC25)
October 14, 2025 /ENDURANCE SPORTSWIRE/ - Following the sell-out success of last year’s inaugural event, the newly named Triathlon Industry Alliance (TIA) has announced the full agenda for the Triathlon Industry Conference 2025 (TIC25) – an inspiring and ideas-driven day designed to unite and drive collaboration across the sport, held...
October 14, 2025
Ultra X Nevada to Host Spring Mountain Celebration in Partnership with Local Non-Profits
October 14, 2025 /ENDURANCE SPORTSWIRE/ - Ultra X will mark the final day of the Ultra X Nevada Experience with a community celebration at Blue Diamond Park on Friday, October 24th, presented in partnership with Friends of Red Rock, The Brett Torino Foundation, and Save Red Rock. The Spring Mountains...
October 14, 2025
New Owners, New Energy: The Greensboro Gobbler Takes Flight into Its 25th Year
Greensboro, NC — October 14, 2025 /ENDURANCE SPORTSWIRE/ - Starting November 27, 2025, the beloved 25th Annual Greensboro Gobbler 5K & 1-Mile Fun Run/Walk returns as the largest and longest running Thanksgiving-morning tradition in Greensboro under new ownership, offering an unforgettable race experience, expanded community partnerships, and a bold call...
October 13, 2025
Nike Still Tops Teens’ Shopping Lists, On Running Overtakes Hoka in Footwear Must-Haves This Fall, Survey Says
Nike remains a must-have brand for teens this fall, according to the latest survey by Piper Sandler. In the investment bank’s fall 2025 “Teen Survey” Nike continues to dominate in both the footwear and apparel categories among the over 10,000 high school students questioned in its semi-annual research project. wwd
October 13, 2025
Strava CEO says the $2 billion unicorn plans to go public ‘at some point’ as marathon-obsessed Gen Z swaps dating apps for run clubs
Strava, an exercise-tracking app last valued at $2.2 billion, is benefiting from Gen Z’s obsession with run clubs and marathons and is looking toward a future IPO, according to its CEO. Strava CEO Michael Martin discusses the company’s plans for an IPO and how Gen Z’s social approach to running—from...
October 13, 2025
How Buying a Pair of ‘Squeaky’ On Cloudmonster Sneakers at Dick’s Led a Customer to Launch a New Class Action Lawsuit
Swiss running brand On is facing a new class action lawsuit after multiple people claim its sneakers with CloudTec outsoles emit “a loud, embarrassing, and difficult to stop squeaking sound” with each step. In a complaint filed on Thursday in U.S. District Court in Oregon, Patricia Ramirez and Louis Bologna are both...
October 13, 2025
Portland cyclists strip down in pouring rain to protest ICE facility and Trump troop deployment
More than a thousand cyclists in various states of undress braved the rainy streets of Portland on Sunday afternoon to protest President Donald Trump’s attempts to send National Guard troops to the city. OREGONLIVE
October 13, 2025
The Long Run Club Launches Limited-Edition Jersey with BUCK & Ride For Freedom to Raise Awareness for Modern Day Slavery
UK (October 13, 2025) /ENDURANCE SPORTSWIRE/ – Ethical custom cycling clothing brand, The Long Run Club (LRC), has partnered with fellow B Corp creative company BUCK and Community Interest Company (CIC) Ride For Freedom to launch a limited-edition cycling jersey designed specifically for teams, clubs, and companies who want to...
October 9, 2025
Belgian court sides with SRAM, tells UCI to back down on its gear-ratio crackdown — for now
A month after SRAM took the UCI to court over its controversial gear-limit rule, the Belgian Competition Authority (BCA) has stepped in, suspending the regulation just days before it was due to be tested at the Tour of Guangxi, and opening a broader fight over how cycling governs technology. Cycling WEEKLY
