BUSINESS NEWS
Want to stay up to date on the latest press releases and business news in the running, cycling and triathlon industries? Scroll below to view all endurance sports business news.
September 4, 2025
US bike imports slide 25% due to tariffs
US bicycle imports fell 25% year-on-year in the first half of 2025 to just over four million bikes, with Q2 alone down 35% due to the new tariff rules that took hold, Bike Europe reports. escape
September 4, 2025
The $800 Million Enhanced Games Lawsuit Could Have Legs
On August 27, the Enhanced Games filed a lawsuit against several major global sports bodies, claiming they were illegally blocking athletes from participating from the event—slated for 2026—that plans to allow athletes to use performance-enhancing drugs. FRONT OFFICE SPORTS
September 4, 2025
The Rise of the Anti-Influencer: How Outdoor Athletes Are Breaking the Algorithm
The anti-influencer isn’t the goody-two-shoes brand partner of yore, posting glowy inspo shots and bringing you along for their Goop-inspired morning routine. They’re online in a way that feels uncurated, unique, and authentic to who they are, often with an edgier style inspired by countercultures. Outside
September 4, 2025
Ultra X South Africa Sells Out in Record Time
September 4, 2025 /ENDURANCE SPORTSWIRE/ - Ultra X is proud to announce that Ultra X South Africa has officially sold out within 48 hours of launch, cementing its place as one of the most sought-after ultra marathons on the Ultra X series. Set against the raw wilderness of the Cederberg...
September 4, 2025
ShowcasedBibBoards Launches 50/50 Partnership Program to Help Races Generate Sponsorship Revenue and Replace Safety Pins
[San Ramon, CA] /ENDURANCE SPORTSWIRE/ - BibBoards, the endurance sports innovator behind the eco-friendly bibSNAPS, today announced the launch of its new 50/50 Partnership Program — an initiative designed to transform the humble race bib fastener into a revenue-generating sponsorship opportunity for endurance events. The program allows race directors to replace...
September 4, 2025
Specialized closing Innovation Center in Auburn, California
Specialized Bicycles is closing its California Auburn Innovation Center that opened last year and moving employees there to the brand's primary headquarters to enhance collaboration. Bicycle Retailer
September 3, 2025
Pelotan completes funding round and launches in USA
Performance sunscreen brand Pelotan has successfully completed an investment round backed by athletes and launched in the USA this summer. The expansion comes off the back of strong reported growth for the brand – nearing 100% year-on-year and the successful close of a £250,000 investment. ENDURANCE.BIZ
September 3, 2025
The Otway Odyssey & Great Otway Gravel Grind Turn 20 To Kick Start The 2026 Gran Fondo World Tour Calendar
Forrest, Victoria (September 3, 2025) /ENDURANCE SPORTSWIRE/ – 28 February & 1 March 2026 will mark a historic milestone in Australian cycling: the 20th Anniversary Edition of the Otway Odyssey, one of the most legendary and respected off-road events in the world. Since its inception in 2006, the Odyssey has...
September 3, 2025
Formula Fixed Cycling Brings Fast and Viral Racing to the Bay Area for its Western Qualifiers
San Francisco, CA (September 3, 2025) /ENDURANCE SPORTSWIRE/ – Formula Fixed (www.formulafixed.com), the bold new cycling format at the crossroads of sports, gaming, and entertainment, is bringing its Western Qualifiers to the Bay Area later this month. Inspired by the raw intensity of fixed-gear street racing and the modern reinvention...
September 2, 2025
High-caffeine energy drinks to be banned for under-16s in England – Streeting
High-caffeine energy drinks will be banned for under-16s in England to prevent harm to children’s health, the Government has said. The plan will make it illegal to sell energy drinks containing more than 150mg of caffeine per litre to anyone under 16 across all retailers, including online, in shops, restaurants, cafes and vending machines....
Follow us on
