January 9, 2026

Strava Launches Instant Workout Feature, Creating Competition for Garmin’s Suggested Workouts

Strava has unveiled its latest feature: Instant Workouts. This is a big step for the fitness social media app as it looks to expand beyond connecting athletes to becoming an integral part of users’ fitness routines. The app is now offering workouts targeting four separate goals with over 40 sport...

January 9, 2026

Strava files for IPO as fitness apps chase subscription growth

Strava has filed confidential paperwork for a US IPO, and it’s doing it with some momentum. Subscriptions are up, revenue’s growing and the company looks ready to play on a bigger stage. Multiple reports, including The Information, say the company has submitted a draft registration statement to the US Securities...

January 9, 2026

Let’s Do This Announces Partnerships with Motiv Sports

SAN FRANCISCO, Calif. (January 9, 2026) /ENDURANCE SPORTSWIRE/ – Let’s Do This has announced its new partnership with Motiv Sports, a leader in creating, marketing and delivering world-class mass participation running events. Motiv Sports will be implementing Let’s Do This’ AI Registration Platform across its full portfolio of 12 events...

January 9, 2026

Belgian Waffle Ride Names KENETIK Official Ketone Partner of the BWR Series

Encinitas, CA – January 2026 /ENDURANCE SPORTSWIRE/ - Belgian Waffle Ride (BWR), North America’s most demanding and irreverent unroad cycling series, today announced KENETIK as the Official Ketone Partner of the BWR Series for the 2026 season. The partnership brings advanced ketone science to athletes across all U.S.-based BWR events, supporting sustained endurance,...

January 9, 2026

Endurance Events Surpass Pre-Pandemic Participation Levels

Moorestown, NJ — January 9, 2026 /ENDURANCE SPORTSWIRE/ - RunSignup, the leading registration and technology provider for endurance events in the United States, reports endurance event participation has fully rebounded from the COVID-19 pandemic and now exceeds pre-pandemic levels. Based on year-over-year analysis of the same events held before and...

January 9, 2026

ASICS Los Angeles Marathon Welcomes RunDot as the Official Digital Training Platform

LOS ANGELES, Calif. (January 9, 2026) /ENDURANCE SPORTSWIRE/  – RunDot, the only native-AI adaptive run-training technology, has joined The McCourt Foundation as the official digital training platform for the ASICS Los Angeles Marathon & LA 5K, the Santa Monica Classic, LA Road Runners, and the Rose Bowl Half Marathon &...

January 9, 2026

Zoot Sports Announces 2026 Professional Triathlon Team

Carlsbad, CA — [Jan 9, 2026] /ENDURANCE SPORTSWIRE/ - Zoot Sports, the original triathlon brand, today announced its 2026 Professional Triathlon Team, featuring a world-class roster of elite athletes spanning Ironman, Ironman 70.3, Olympic-distance, and T100 competition. The team reflects Zoot’s long-standing commitment to performance, innovation, and supporting athletes at...

January 8, 2026

Runna Announced as Official Running Training Plan Partner of the Boston Athletic Association & Boston Marathon presented by Bank of America

Runna partners with the Boston Athletic Association (B.A.A.) – organizers of the Boston Marathon presented by Bank of America, and B.A.A. Distance Medley Series presented by Honda – in one of Runna’s biggest partnerships to date Boston Marathon participants to receive complimentary extended access to Runna’s elite, coach-built marathon training...

January 8, 2026

Scientists find exercise rivals therapy for depression

A large review of studies suggests that exercise can ease depression about as effectively as psychological therapy. Compared with antidepressants, exercise showed similar benefits, though the evidence was less certain. Researchers found that light to moderate activity over multiple sessions worked best, with few side effects. While it’s not a...

January 8, 2026

What to Watch: Nike, On Holdings, Amer Sports and Steven Madden Are Top 2026 Shoe Stock Picks

As Nike Inc. continues an intense turnaround effort, Wall Street is upbeat on the stock’s prospects for the new year. Other footwear stocks favored by some analysts heading into 2026 include On Holding AG, Amer Sports Inc. and Steven Madden Ltd. The general consensus is fairly positive for Nike, with the understanding that...