News Topics
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May 25, 2025
New Research Says Endurance Athletes May Need as Much Protein as Weight Lifters
You’d have a hard time finding any serious endurance athlete in 2025 who thinks protein doesn’t matter. But figuring out how much protein runners, cyclists, and other endurance junkies actually need—and when they need it—remains a work in progress. Outside
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May 23, 2025
Army unveils new fitness test with tougher standards — could you pass it?
"Army Strong" is more than just a tagline — for soldiers, it’s a requirement for duty. The U.S. Army requires that all active-duty soldiers prove their physical prowess by passing a rigorous fitness test. There have been multiple versions of the test over the years — and the Army recently announced that...
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May 23, 2025
WFSGI launches physical activity impact report
The global sporting goods industry has launched the first-ever Sporting Goods Physical Activity Impact Report at an exclusive World Health Assembly side-event hosted by WFSGI in Geneva. The report draws attention to the escalating global physical inactivity crisis and the urgent need for increased cross-sector collaboration. Initiatives undertaken by members of the World...
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May 23, 2025
Timing and consistency of activity linked to better fitness in older adults
Some people spring into action at dawn, while others prefer a slower start to their day. Whether you rise with a grin or a groan, scientists say your internal clock—known as the circadian rhythm—might influence that behavior and much more. Medical Xpress
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May 23, 2025
EXEC: Deckers Shares Plunge on Weaker Hoka Growth in Q4 and Q1 Guide Miss
In another example that a company is only as good as its last quarter, the parent of Hoka, Ugg, Teva, Ahnu, and Koolaburra found that all the great numbers and marketing hype from the fiscal 2025 full-year period did little to instill confidence in investors. SGB MEDIA
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May 22, 2025
Strava’s valuation jumps to $2.2bn following acquisition of UK running app Runna
Strava, the fitness tracking app that has become a lockdown staple for millions of runners and cyclists, has confirmed a new valuation of $2.2 billion following its recent acquisition of Runna, a UK-based running coaching platform. The deal, announced in April and completed on Thursday, marks a major step in...
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May 21, 2025
Vitamin D supplements show signs of protection against biological aging
Results from the VITAL randomized controlled trial reveal that vitamin D supplementation helps maintain telomeres, protective caps at the ends of chromosomes that shorten during aging and are linked to the development of certain diseases. The new report supports a promising role in slowing a pathway for biological aging. SD
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May 21, 2025
Sneaker Shock: Yes, Nike Is Raising Prices Too on Select Products Amid Trump’s Tariffs
Nike is raising retail prices at its U.S. stores — on average between $2 and $10 — but it won’t be for all goods. Nike apparel and equipment will see price increases at between $2 and $10, while footwear prices currently between $100 and $150 will see increases up to $5 and those...
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May 21, 2025
Ironman weighs slot allocation reform after gender equity report from Women in Tri UK
Ironman is considering evidence provided by Women in Tri UK regarding the corporation’s proportional representation world championship slot allocation system. The report produced by the UK charity dedicated to supporting gender equality in sport, was recently shared with Ironman. It outlined how Ironman’s current slot allocation system is unfair to...
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May 21, 2025
Stif Mountain Bikes to close in September
Stif Mountain Bikes will be bowing out this September. "As we prepare to close our doors, we’re inviting you to help us clear the decks. There’ll be some amazing bargains to be had — a final celebration of the community that’s made this possible.", said Sammy from Stif Mountain Bikes....
