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March 17, 2021
Barkley Marathons book documents race’s 15 finishers
If you follow trail running or ultrarunning, odds are you know about the Barkley Marathons which has had only 15 finishers in its 35-year history. A new book titled The Finishers tells the stories of those 15 Barkley Marathons finishers, as well as the tale of the event itself, through...
March 16, 2021
Athletes react to Nike pregnancy ad
While the ad is a step in the right direction for the company, many athletes, including Allyson Felix, Kara Goucher and Alysia Montaño, are criticizing Nike for not acknowledging their past treatment of pregnant female athletes. Canadian Running Magazine
March 16, 2021
Meet the Women Creating a More Egalitarian Future in Running
From athletes to activists, business innovators to community organizers, these women are revolutionizing the future of running to make for a more equal society in sport and life. Podium Runner
March 16, 2021
Dick’s Launches Men’s Lifestyle Brand to Rival Lululemon
The company says VRST (pronounced ‘vurst’) is aimed at the modern active man and includes commuter pants, joggers, shorts, T-shirts, hooded sweatshirts and quarter zips. Prices range from $30 to $120. Shop Eat Surf
March 16, 2021
Cannondale goes outdoor to promote its new e-bike model
The global advertising campaign revolves around the release of Adventure Neo e-bike, with billboards erected in Berlin, London, New York City, and San Francisco. Bicycle Retailer
March 16, 2021
Adidas and Peloton join forces with hints at a clothing range
Adidas announced a collaboration with Peloton last week, but so far the brand has been vague on details. However, Peloton’s top class instructor Cody Rigsby led a class wearing Adidas kit and announced during the ride that it was “a celebration of the launch of our new Adidas X peloton...
March 15, 2021
Boston Marathon announces reduced field size for 2021 event
With a cap of just 20,000 participants, 30% less than previous years, this year may be the toughest Boston qualifier yet. Canadian Running Magazine
March 15, 2021
One Marathon Will Require Vaccination or Negative Test for Runners
As runners train to run in-person marathons again this year, one marathon is taking a step to institute new health protocols. This means each runner must have been vaccinated or have a negative test to participate. Running With Miles
March 14, 2021
Team Sky and British Cycling in question after Freeman guilty verdict
Team Sky and British Cycling’s successes over the past decade have been left shrouded in suspicion after their former chief doctor Richard Freeman was found guilty of ordering banned testosterone “knowing or believing” it was for an unnamed rider to improve their performance. The Guardian
March 14, 2021
The Future of the Post-Pandemic Gym
Seven fitness futurists describe what gyms will look like after Covid-19. Men's Health
March 14, 2021
Dorel Sports revenue hits $1.04 billion in 2020, up 15%
While revenue was up, Dorel says supply constraints, increased shipping costs and CSG's switch to calendar-year models impacted Q4 profits. Dorel Sports bike brands include Cannondale, Schwinn, GT and others. Bicycle Retailer
March 11, 2021
Adidas Pivots to China and E-Commerce
In a five-year plan released alongside its Q4 earnings on Wednesday, Adidas said it plans to double e-commerce sales to between $9.5 billion and $10.7 billion by 2025. The company will invest over $1.2 billion in the digital transition. Front Office Sports
March 11, 2021
Bicycles are harder to find, more expensive thanks to biggest cycling boom in decades, shops report
the last time the bike industry experienced a similar run was during the energy crisis of the 1970s. Cleveland.com
March 10, 2021
Foreign Spectators Won’t Be Allowed to Attend Tokyo Olympics
After months of speculation, Japan has decided to deny foreign spectators from attending the Tokyo Olympics and Paralympics. The Summer Games were expected to host around 1 million foreign spectators. Front Office Sports
March 10, 2021
Broken Chain: Small and new brands hard hit by component shortage
Most have heard stories about extended delivery times for bikes and components from Asia. What's been less obvious is how those delays are harming some of the industry's smaller and newer brands. Bicycle Retailer
March 10, 2021
Getting to the Bottom of the Runner’s High
We can stop crediting endorphins, the natural opioid painkillers produced by our bodies, for the floaty euphoria we often feel during aerobic exercise, according to a nifty new study of men, women and treadmills. New York Times (paywall)
March 10, 2021
New Sports Tech VC Fund Vies To Capture Its Piece Of A Soon-To-Be $30 Billion Industry
leAD Sports & Health Tech Partners and InStudio Ventures teamed up to create The Draft, a U.S.-based seed and venture capital fund focusing on sports tech. Forbes
March 9, 2021
Nike Names New North America Head Following Sneaker Resale Saga
Nike Inc. has named a new head for its North America business, as well as made changes to its senior leadership team, following the sneaker resale saga that dominated headlines last week. The sportswear giant announced the appointment of Sarah Mensah, who steps in as VP and GM of North...
March 9, 2021
Echelon Announces Connected Bike Exclusive to Sam’s Club
Just months after its mishap with Amazon, Echelon announced that its Echelon Sport-s connected bike is available exclusively at Sam’s Club for $799 and includes a free six-month trial of its Sport membership. Front Office Sports
March 9, 2021
Dick’s Sporting Goods Posts Quarterly Earnings Beat but Outlook Suggests Slower Sales in 2021
Dick’s Sporting Goods Inc. logged better-than-expected fourth-quarter financial results but provided an outlook that suggested a slowdown in sales for the year ahead. For the three months ended Jan. 30, the Coraopolis, Penn-based retailer recorded profits of $225 million, or earnings of $2.43 per share, versus the prior year period’s...
March 9, 2021
How virtual cycling platform Zwift created an enduring new esport
It’s not just a pandemic pastime. Zwift’s gamified version of e-cycling is here to stay. Fast Company
March 8, 2021
How Gyms Found a Way Through the Pandemic
Many gyms have closed during the pandemic, but some have found creative ways to persist. Fifty-four million Americans have received at least one COVID-19 vaccination shot as of last Thursday, and with that comes more people getting back to pre-pandemic routines, including going to the gym. Front Office Sports
March 8, 2021
Inov-8 Relaunches Under Original Founder
Inov-8 founder Wayne Edy quietly bought back the footwear company from Descente last year and is planning a relaunch with a new running shoe for trail and ultramarathon runners. Edy, who founded Inov-8 in 2003 and now owns 100% of the business outside of Northern Asia. SGB Media
March 8, 2021
Trek-Segafredo to donate Strade Bianche prize money to women’s cycling projects
Following the great prize money debate of Omloop Het Nieuwsblad, fans raised €26,668 for the women’s prize purse for Strade Bianche. The money is to be given directly to the top 5 riders of the opening WorldTour event of 2021. Cycling Tips
March 6, 2021
Athleta’s Comps Climb 26 Percent In Q4
For the year, Athleta’s sales grew 16 percent and sales surpassed $1 billion. At the close of the year, Athleta finished with 199 stores, opening 11 and closing two during the year. Gap said it plans to open 20 to 30 Athleta stores in fiscal 2021. SGB Media
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