Showcased News

February 22, 2023

Independent Running Apparel Brands Janji and Oiselle Announce Merger

February 22, 2023 /ENDURANCE SPORTSWIRE/ - Janji, a Boston-based running apparel brand on a mission to expand access to safe drinking water worldwide, and Oiselle, a Seattle-based by and for women athletic apparel company, announced that they will enter a collaborative partnership through a merger, facilitated by Digsbury Ventures. The...

February 27, 2023

USA Triathlon to Ride Through 2024 with A2 Bikes as Official Bike Partner

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced it has partnered with A2 Bikes of Portland, Oregon, as the organization’s official bike partner through 2024. By streamlining operations and bringing sales direct to consumer, A2 Bikes gives athletes the ability to customize their bike's components and accessories at...

February 6, 2023

Tokyo Marathon Six Star Finishers going for GUINNESS WORLD RECORDS™ title

February 6, 2023 /ENDURANCE SPORTSWIRE/ – On Sunday March 5, more than 3,000 participants in the Tokyo Marathon will be aiming to complete their AbbottWMM Six Star journey and achieve a GUINNESS WORLD RECORDS title in the process. Going for the record of the ‘most people to earn a Six Star Medal...

February 24, 2023

USA Triathlon Launches Women’s Series, Featuring Women’s-Only Triathlons Across the Country

COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Triathlon today announced the 15 women’s-focused multisport events that are a part of the inaugural USA Triathlon Women’s Series. The series highlights prominent women’s races across the country that give female athletes, from beginner to experienced, a space to celebrate and engage with other women...

February 28, 2023

Tucson Bicycle Classic brings pros, amateurs together for 3 days of racing

February 28, 2023, Tucson, AZ /ENDURANCE SPORTSWIRE/ – The 35th annual Tucson Bicycle Classic p/b The Meteor returns March 3-5, bringing together pros and amateurs from all over the country and many foreign nations for 3 days of racing across the greater Tucson area. This year's race will begin in Vail on...

February 13, 2023

The Ride Collective Acquires Outside Cycling Events

Boulder, Colorado (February 13, 2023) /ENDURANCE SPORTSWIRE/ - Outside Interactive, Inc., the world’s largest creator of content, services, education, and experiences for more than 70 million outdoor and active lifestyle enthusiasts, today announced a partnership with The Ride Collective, a new company created by two veteran employees for the purpose...

March 7, 2023

Tokyo Marathon Six Star Finishers set a new GUINNESS WORLD RECORDS™ title

March 7, 2023 /ENDURANCE SPORTSWIRE/ – The 2023 Tokyo Marathon set a new Guinness World Records title for the most people to earn a Six Star medal at a single marathon, on Sunday in Tokyo. 3,030 runners completed the race to earn their Six Star Medal, smashing the previous highest total set...

March 13, 2023

Premier Treadmill Manufacturer Woodway USA® Partners with KinomapTM SAS

Paris, FR/Waukesha, WI (March 13th, 2023) /ENDURANCE SPORTSWIRE/ – Today, it was announced that Woodway USA, manufacturer of premier treadmills for runners around the world, has partnered with Kinomap, developer of a patented software application which offers HD video simulations of famous road races, running routes and scenic locations from across...

February 21, 2023

Nearly 100 Elite Runners to compete in Half Marathon at 2023 Rock ‘n’ Roll Running Series Las Vegas

LAS VEGAS, Nev. (Feb. 21, 2023) /ENDURANCE SPORTSWIRE/ – As the heralded running series celebrates its 25th anniversary in 2023, the iconic Rock ‘n’ Roll® Running Series Las Vegas event makes its annual return to the famed Las Vegas Strip this weekend. Nearly 100 elite runners from around the world will...

March 10, 2023

4x World Champion Triathlete Mirinda “Rinny” Carfrae Retires

March 10, 2023. Boulder, Colorado /ENDURANCE SPORTSWIRE/ – 4x  World Champion Mirinda Carfrae officially retires after successful 20+ year pro career, including 3 IRONMAN® World Championship titles and an IRONMAN® 70.3® World Championship crown. Fast, skillful, but short, Rinny was urged by her basketball team physiotherapist (who was also a triathlon coach)...

March 9, 2023

Pro Triathlete Matt Hanson Joins UESCA as Director of Triathlon Programming

Highlands Ranch, CO – March 9, 2023 /ENDURANCE SPORTSWIRE/ - United Endurance Sports Coaching Academy (UESCA) is excited to announce that professional triathlete and coach, Dr. Matt Hanson is joining UESCA as the Director of Triathlon Programming. “When it comes to triathlon, Matt is a unicorn,” stated UESCA founder, Rick...

January 25, 2023

IRONMAN Announces New Event on Long Island with IRONMAN 70.3 New York – Jones Beach Triathlon

JONES BEACH, N.Y. / TAMPA, Fla. (Jan. 25, 2023) /ENDURANCE SPORTSWIRE/ – The IRONMAN Group announced today that Jones Beach State Park and the southern shore of Long Island will play host to the newest IRONMAN® 70.3® triathlon. The inaugural IRONMAN 70.3 New York - Jones Beach triathlon is schedule to...

March 1, 2023

Denver Disruptors Cycling Club Announces 2023 Race Schedule and Team Sponsors

Denver, Colorado – March 1, 2023 /ENDURANCE SPORTSWIRE/ – The Denver Disruptors Cycling Club, one of the premier professional teams in the National Cycling League, today announced their 2023 competition schedule as well as the list of world-class sponsors supporting their ride to the top of professional cycling in the United...

February 22, 2023

Nix Biosensors app available now in the Garmin Connect IQ store

BOSTON, MASS. /ENDURANCE SPORTSWIRE/ - Nix, the biosensor company delivering health and wellness data to consumers, today announced its new app is available now in the Garmin Connect IQ™ store for select Garmin smartwatches and cycling computers. Nix’s Hydration Biosensor, the first-ever device to analyze sweat and provide endurance athletes...

March 9, 2023

XTERRA Asia-Pacific Tour Rolls on in Rotorua this Saturday

March 9, 2023 /ENDURANCE SPORTSWIRE/ – It’s been 20 years since the inaugural XTERRA Rotorua Festival took to the shores of Lake TIkitapu in 2003, and thereafter tens of thousands of outdoor enthusiasts have navigated their way through New Zealand’s enchanting Whakarewarewa Forest. This Saturday, March 11, 2023, the tradition continues...

August 24, 2022

Oura Ring sync added to CorporateFitness.app

August 24, 2022 /ENDURANCE SPORTSWIRE/ – CorporateFitness.app is pleased to announce the immediate availability of our native integration with the Oura Ring. This integration allows users of the Oura Ring to automatically sync their steps and activities with their profile and all challenges they participate in. The Oura Ring is a popular...

February 28, 2023

Cindy Abrami Promoted to Partner at UESCA

Highlands Ranch, CO – February 28, 2023 /ENDURANCE SPORTSWIRE/ UESCA is pleased to announce that Cindy Abrami has been promoted to equity partner. Having been with UESCA as the Director of Operations since 2020, Cindy will now oversee the development of products and services. In addition to Cindy’s strong business...

March 2, 2023

2022 IRONMAN 70.3 Athlete Choice Awards Announced for North American Region

TAMPA, Fla. (Mar. 2, 2023) /ENDURANCE SPORTSWIRE/ – IRONMAN today announced the North American regional results for the 2022 IRONMAN 70.3 Athlete Choice Awards, highlighting the highest-scoring events in a variety of categories based solely on athlete surveys from all the 2022 IRONMAN® 70.3 races across North America. Out of the all the...

March 9, 2023

Altra Welcomes Adaptive Ultrarunner Jacky Hunt-Broersma to Altra Elite Athlete Team

DENVER (March 9, 2023) /ENDURANCE SPORTSWIRE/ – Altra, a leading innovator in performance running, is excited to welcome its newest ultra-athlete, Jacky Hunt-Broersma, to the Altra Elite Athlete Team. Ultra runner, cancer survivor and world record holder for running 104 marathons in 104 days, Hunt-Broersma is one of the most accomplished adaptive ultramarathoners...

March 2, 2023

Miami Nights Cycling Club Announces 2023 Race Schedule and Team Sponsors

Miami, Florida – March 2, 2023 /ENDURANCE SPORTSWIRE/ – The Miami Nights Professional Cycling Team, one of the premier professional teams in the National Cycling League, today announced their 2023 competition schedule and the list of world-class sponsors supporting their bid to win the $1 Million NCL prize purse, the largest in...

March 2, 2023

PeopleForBikes Supports NYC Council Legislation on Electric Bicycles and Lithium Ion Batteries

BOULDER, COLO. (March 2, 2023) /ENDURANCE SPORTSWIRE/ - PeopleForBikes commends the City of New York on taking action to mitigate the increase in fires from lithium ion batteries. On March 2, The New York City Council approved Int 0663-2022, the very first law in the United States to specifically require...

March 16, 2023

Start 2 Finish Acquires Fleet Feet Race Productions, Expands Event Services Reach

(Atlanta, GA; Charlotte, NC; Memphis, TN) /ENDURANCE SPORTSWIRE/ - Start 2 Finish Event Management, a leading active event management and timing company with offices in Atlanta, GA; Charlotte, NC; and Memphis, TN, announced today that it has acquired the Race Productions division of Fleet Feet St. Louis. Fleet Feet Race...

October 24, 2022

AbbottWMM to help thousands reach their Six Star goal

MEDIA ALERT OCTOBER 24, 2022 /ENDURANCE SPORTSWIRE/ – Abbott World Marathon Majors is launching the largest ever initiative in its history to help runners complete their Six Star Journey. In 2023, up to 2,000 places across all six Abbott World Marathon Majors will be made available for members of AbbottWMM.com to advance their...

March 1, 2023

IRONMAN Announces 2023 IRONMAN and IRONMAN 70.3 Broadcast Schedule

TAMPA, Fla. (March 1, 2023) /ENDURANCE SPORTSWIRE/ – IRONMAN announced today its broadcast schedule for the 2023 season. The 2023 full-distance IRONMAN® triathlon broadcast schedule will feature 12 stops around the globe including both the men’s and women’s 2023 VinFast IRONMAN World Championship, which will be available on IRONMAN.com/LIVE, and IRONMAN...

March 23, 2023

PRIME to be the Official Hydration Sports Drink of Tough Mudder U.S.

BOSTON, MASS. (March 23, 2023) /ENDURANCE SPORTSWIRE/ - Tough Mudder, the global leader in obstacle course adventures, announces that PRIME will become an official sponsor and offer their top-of-the-line hydration products to participants throughout the 2023 event season. “We are excited to name PRIME as our Official Hydration Sports Drink...