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February 18, 2021
Race Day Events is Heading East with Acquisition
Race Day Events based in Fitchburg, WI is happy to announce the acquisition of a portfolio of events and timing operations from Endurance Evolution. According to Ryan Griessmeyer, President of Race Day Events, “We have known Joel for a while, when he approached us about joining forces, we were very...
July 31, 2020
Barebells Protein Bars Expands to Trader Joe’s Locations Nationwide
LOS ANGELES (July 31, 2020) – Barebells– the best-selling, high-in-protein, no added sugar* protein bar brand – is hitting Trader Joe’s locations nationwide. The popular Cookies & Cream and Caramel Cashew flavors can be found on store shelves this August as a part of the brand’s coast-to-coast growth initiatives and...
February 2, 2021
PeopleForBikes and Outride Announce Partnership to Support Youth Bicycling
BOULDER, COLO — PeopleForBikes is proud to announce a partnership with Outride, a non-profit organization dedicated to improving the lives of youth and cultivating inclusive communities through bicycling. Outride is a leader in youth cycling education, community grant giving and research investigating the influence of bicycling on the brain. “Exercise...
February 10, 2021
Millennium Running has produced 37 in-person events with over 11,000 finishers and raises over $67,000 for Charity during COVID.
February 10, 2021 - With the support from the State of New Hampshire’s COVID Task Force, NH Governor Chris Sununu, the NH Attorney General’s Office, and nearly a dozen local towns and cities in NH, Millennium Running has safely produced 37 in-person events with a total of 11,267 finishers during...
February 19, 2020
iFit Trainer Ashley Paulson Qualifies for the 2020 Olympic Marathon Trials, Bringing Elevated Expertise to iFit Members
(Logan, UT) - February 19, 2020 - iFit Trainer Ashley Paulson will compete in the 2020 Olympic Marathon Trials in Atlanta, Georgia on February 29, 2020. Paulson, an accomplished ultrarunner, triathlete, and marathon runner with a personal best time of 2:36:01, is a favorite among iFit members on both treadmill...
February 4, 2021
2021 Ambassadors Announced for Race Day Events
Race Day Events is proud to announce their 2021 Ambassadors. “We love connecting with the endurance sports community and launching our ambassador program allows us to expand that reach even further,” Director of Marketing Victoria Rouse said. “This is our inaugural year for the program, and we’re excited to build...
January 13, 2021
Muncie, Indiana to Host Full-Distance IRONMAN Triathlon in 2021
MUNCIE, Ind. / TAMPA, Fla. (January 13, 2021) – Following the sellout of all 12 full-distance IRONMAN® triathlons across the United States and Canada in 2021, The IRONMAN Group today announced the addition of a new full-distance IRONMAN triathlon that will take place in the long-standing IRONMAN partner city of...
February 2, 2021
Tough Mudder and Marvel Team Up to Expand Digital Fitness Challenges in 2021
Boston, Mass. - Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Series. This unique brand collaboration will offer a collection of six digital fitness adventures designed to test one’s strength, agility, and stamina while overcoming fears, building mental...
August 12, 2020
ROUVY Announces New Subscription Price Plan and Limited Lifetime Offer!
ROUVY’s platform enables fun and realistic virtual riding and racing experience using the mixed/augmented reality simulation technology that overlays 3D objects over real-life video footage. In the nearly two years that ROUVY AR has been released to the public, ROUVY has rolled out over 130 AR routes, new avatars with...
January 14, 2021
Join the inaugural Abbott World Marathon Majors Global Marathon
Join runners from around the world in a virtual setting, open to all ages (18+) and abilities. Runners aged 40+ can qualify for 2022 Age Group World Championships Live leaderboard for all finishers to measure performance against global marathon community The Abbott World Marathon Majors (AbbottWMM) Global Marathon opened for registration...
September 18, 2020
USA Cycling announces 2021 Championships Schedule
COLORADO SPRINGS, Colo. – While 2020 has been a difficult year for competition, USA Cycling is looking ahead to 2021 to continue its history of providing great National Championships across all cycling disciplines. With a priority on the safety of all involved at our Nationals Championships, all dates and locations...
November 30, 2020
iFit Connected Fitness Adds Bluetooth® Headphone Connectivity on NordicTrack, ProForm and Freemotion Equipment
(LOGAN, Utah, December 1, 2020) — iFit, the patented, interactive, connected fitness platform, adds Bluetooth® headphone connectivity on all iFit-enabled equipment, such as NordicTrack, ProForm and Freemotion treadmills, cycles, elliptical and rowers. All brands of Bluetooth headphones are compatible. With this feature, iFit members using the embedded tablet on their...
February 4, 2021
2021 IRONMAN 70.3 Lubbock Triathlon designated as IRONMAN 70.3 North American Triclub Championship – Central Region
LUBBOCK, Texas / TAMPA, Fla. (February 4, 2021) – IRONMAN® today announced that the IRONMAN®70.3® Lubbock triathlon taking place on June 27, 2021 will be designated as the IRONMAN 70.3 North American TriClub Championship – Central Region for 2021. Lubbock joins the 2021 Global TriClub Championship Series as the seventh event internationally and...
June 25, 2020
iFit Trainer Ashley Paulson Wins First Place Female in Squaw Peak 50-Mile Trail Run
(LOGAN, Utah) — iFit Trainer Ashley Paulson was the first place female finisher in the Squaw Peak 50-Mile Trail Run, completing the race in 9:22:01. The loop course was held in Utah’s Wasatch Mountains on June 2, 2020 and is known for over 14,000 feet of challenging elevation gain and...
February 3, 2021
Easy Day Sports Strengthens Event Team with New Director of Marketing
Coronado, CA – Easy Day Sports, a boutique event production company, continues to build on its top-notch event team by announcing today that Christy LaLanne has been named Director of Marketing and Athlete Engagement. In her new role Christy will take the lead in furthering Easy Day’s reputation for producing...
February 15, 2021
Challenge North America hosts top world-wide athletes in Miami race
Miami, Florida: CHALLENGE NORTH AMERICA® will host a professional triathlon event at CHALLENGE MIAMI® on the Homestead-Miami Speedway, one of the most picturesque tracks on the NASCAR circuit. Taking place on March 12, 2021, the event will take the competition to even higher stakes than the previous race, CHALLENGE DAYTONA®, as top athletes...
January 18, 2021
Kristin Armstrong and Partners to Launch Women’s Cycling Lifestyle and Coaching Community
BOISE, ID - January 18, 2021 - Co-founded by mom, wife, entrepreneur, coach, and 3-time Olympic gold medalist, Kristin Armstrong, KX3 Lifestyle + Coaching (KX3) officially launches on Tuesday, January 19 at 6:10 a.m. PST / 7:10 a.m. MST in conjunction with a new weekly KX3 Women’s Freestyle Group Training Ride...
February 19, 2021
Salty Sports Society Announces Successful Event Amid Obstacles
St. Augustine Beach, Florida – The Speedo SALT Series AMI Hogfish Swim took place in the midst of challenging weather conditions leading to several course changes. Facing a southeast wind direction, with gusts of up to 26 miles per hour, on Anna Maria Island, FL, the Salty Sports Society staff...
September 24, 2020
iFit-Powered NordicTrack Treadmill Wins Good Housekeeping’s Best Treadmill of 2020
(LOGAN, Utah, September 24, 2020) — iFit, the patented, interactive, connected fitness platform, is the key feature that won the NordicTrack Commercial 1750 treadmill a spot in Good Housekeeping’s highly coveted “Best Home Gym Equipment Essentials of 2020.” Good Housekeeping’s standard for including equipment on the list is based upon...
February 25, 2021
Alex Peacock Joins SweatWorks as Chief Commercial Officer
Arlington, VA. / February 25, 2021 /– SweatWorks, the leading digital technology agency for the fitness and wellness industry, is expanding its executive team with the appointment of industry veteran, Alex Peacock, as Chief Commercial Officer. With 20 years’ experience building and scaling companies in the fitness technology sector, Peacock...
January 29, 2021
Rockstar All Access Announces Southern Firecracker 70.3
January 29, 2021 Grenada, MS – Rockstar All Access announced it has secured a multi-year deal with the Grenada Tourism Commission to develop a long-distance triathlon called the Southern Firecracker 70.3. The USAT sanctioned event will be held on June 26, 2021 at Grenada Lake. Grenada Lake offers some of...
February 17, 2021
Leon’s Triathlon to Host Inaugural USA Triathlon Military and First Responders National Championships on June 6
COLORADO SPRINGS, Colo.— USA Triathlon today announced it will host its first-ever USA Triathlon Military and First Responders National Championships this June to honor the service and sacrifice of military as well as police, fire and EMS personnel in the multisport community. The inaugural event will be held Sunday, June...
February 8, 2021
Life Time Launches First-Ever Her Summit: An Outdoor Sport Education Series for Women from March 19-21
BOULDER, Colo., (February 8, 2021) - Her Summit, a virtual women’s retreat created to increase comfort, accessibility and knowledge of outdoor sports for women was introduced today by Life Time, the premier omnichannel healthy lifestyle brand that owns and operates luxury athletic resorts and iconic athletic events. The virtual weekend...
February 10, 2021
Nominations Now Open for the Best Running Stores of 2021
PORTLAND, Maine (February 10, 2021) – Best Running Stores, the awards program that identifies and honors the best run specialty retail stores in America, today announced that nominations are open for the 2021 awards. The ceremony will take place December 2 in Austin, TX at the 15th annual The Running Event....
February 23, 2021
Youth Cycling Coalition Announces Partners and Launch of Pilot Program
BOULDER, COLO. (Feb. 23, 2021) — The Youth Cycling Coalition (YCC), a partnership of 10 youth-focused bicycling organizations, is proud to announce its commitment to growing youth bicycling through the launch of a pilot program in Morgantown, West Virginia. Founded in 2019 with leaders from youth cycling programs across the...
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