News Topics
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March 28, 2023
Selle Italia and Primal Wear team up to provide leader jerseys for the American Criterium Cup 2023 season.
/ENDURANCE SPORTSWIRE/ - Selle Italia and Primal Wear team up to provide the series leader jerseys for the American Criterium Cup 2023 season. Primal Wear is the Official Jersey Supplier, providing the overall and sprint leader jerseys. Primal helps partners pursue their passion by blending design, craftsmanship, and service to create...
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March 28, 2023
UltraSwim 33.3 – multi-day point-to-point adventure swim races
/ENDURANCE SPORTSWIRE/ – UltraSwim 33.3 is a new global swimming series being launched this year with the aim of developing multi-day, point-to-point ‘off-road’ open water adventure races. It’s a new format that is positioned perfectly between the many one-day 10km marathon or shorter races, and the super-long distance challenge swims, such...
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March 28, 2023
Zoot Celebrates 40 Years of Triathlon with Limited-Edition Collection
Carlsbad, California /ENDURANCE SPORTSWIRE/ - 40 years ago, Zoot made history by introducing the first-ever triathlon specific race suit, revolutionizing how athletes around the world train and compete. Founded on the iconic Ali’i Drive in Kona, HI, Zoot has been dedicated to creating innovative products that are proven to withstand...
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March 28, 2023
18th Cap2Cap Returns to the Virginia Capital Trail on May 12th & 13th
RICHMOND, Va /ENDURANCE SPORTSWIRE/ – One of the region's biggest cycling events, the Virginia Credit Union Cap2Cap presented by Dominion Energy, is back for its 18th year on May 12 and 13. Participants will enjoy breathtaking views on a fully supported course as they roll along the scenic Virginia Capital Trail,...
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March 28, 2023
Spartan Races Announces Multi-Year Partnership with IntelAgree
Boston, MA (March 28, 2023) /ENDURANCE SPORTSWIRE/ – Spartan is excited to announce it has partnered with cutting-edge contract lifecycle management software provider, IntelAgree. Spartan executives from corporate headquarters to executives and business managers around the world will now experience the power of utilizing machine learning to analyze key terms and...
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March 28, 2023
RunSignup Releases Registration Market Update
March 28, 2023 - Moorestown, NJ /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration provider for U.S. endurance events, provides an endurance event registration market update. The registration industry and participant levels continue to show positive trends towards reaching pre-pandemic levels. Meanwhile, the industry is experiencing market consolidation with smaller registration vendors...
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March 28, 2023
Infront expands endurance sport digital solutions portfolio through MarathonFoto acquisition
March 28, 2023, Zug, Switzerland/Boston, USA /ENDURANCE SPORTSWIRE/ – Infront has acquired MarathonFoto, the leading provider of endurance event photography in the United States. The new agreement expands Infront’s position and makes it the leading provider of digital photo and video solutions for mass participation events globally having previously acquired Sportograf,...
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March 28, 2023
INFINIT Europe Launches Custom Formula Platform
Prague, Czech Republic, March 28, 2023 /ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, the industry leader in personalized sports nutrition, has announced the launch of its patented Custom formula platform to the European market. For nearly 20 years, INFINIT has been at the forefront of creating customized, all-in-one isotonic solutions designed to fuel...
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March 27, 2023
The Pro’s Closet Rebrands as TPC with new logo.
LOUISVILLE, Colo. (Mar. 27, 2023) /ENDURANCE SPORTSWIRE/ - The Pro’s Closet is streamlining: The online retailer announced a new look, logo, and brand identity this week, embracing and codifying the “TPC” acronym. With the abbreviation at the forefront of the brand, the rebrand includes a new logo, color palette, and...
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March 27, 2023
Gary Fisher Does E-Bikes: Mountain Bike Pioneer Launches ‘Morelle’ Brand
With a new company called Morelle, mountain bike pioneer Gary Fisher claims to have developed a line of e-bikes far superior to the market's current offerings.
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March 27, 2023
The Case Against Listening to Your Body
The study was led by Hayley Young, a psychologist at Swansea University in Britain. She and her colleagues compared sprinters, distance runners, and non-athletes in two separate sub-studies. The athletes were further divided into two groups: elite (meaning they were ranked in the top 100 in Britain) and non-elite. In...
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March 27, 2023
Maccabi USA Seeking Jewish Runners, Cyclists and Triathletes for Pan American Maccabi Games
Philadelphia, PA, March 27, 2023 /ENDURANCE SPORTSWIRE/ – Maccabi USA is seeking qualified Jewish runners, cyclists and triathletes to represent the USA delegation at the XV Pan American Maccabi Games in Buenos Aires, Argentina from December 26, 2023 to January 4, 2024. Maccabi USA is currently recruiting for the following teams:...
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March 27, 2023
Bank of America signs on as new Boston Marathon sponsor
The Boston Marathon has agreed to a 10-year sponsorship deal with Bank of America that organizers hope will allow the world’s oldest and most prestigious annual 26.2-mile road race to grow over the next decade while maintaining its historic character. Financial terms of the deal announced Monday were not disclosed....
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March 27, 2023
Pressio Launches US Website and Spring 23 Collection
March 27, 2023 /ENDURANCE SPORTSWIRE/ – Pressio, a technical apparel company committed to unparalleled performance and sustainable procurement, announced today the launch of a new U.S. e-commerce website and the direct availability of a new Spring/Summer 2023 collection. The U.K.-based company announced its plan to enter the US market last November...
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March 27, 2023
Athletic Brewing IRONMAN Lake Placid Triathlon, Part of The VinFast IRONMAN North America Series Latest Event to Sell Out General Registration; Limited Entries Remain for a Number of 2023 IRONMAN and IRONMAN 70.3 Triathlons In North America
TAMPA, Fla. (March 27, 2023) /ENDURANCE SPORTSWIRE/ – IRONMAN announced today that general registration for the Athletic Brewing IRONMAN® Lake Placid triathlon, part of the VinFast IRONMAN North America Series has now sold out while several other IRONMAN and IRONMAN 70.3 triathlons across North America are nearing sell out status. Athletic...
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March 27, 2023
UTMB® World Series welcomes Näak as Official On Course Sports Nutrition and Sports Hydration Supplier
Chamonix (France) March 2023 /ENDURANCE SPORTSWIRE/ – UTMB ® World Series has partnered with Näak, the performance nutrition and hydration brand made for trail and ultra-runners, to bring sustainable fuel to the global trail running community. As Official On Course Sports Nutrition and Sports Hydration Supplier of the UTMB World Series,...
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March 27, 2023
Kim Conley and Drew Wartenburg Launch Next Best Run, an Online Coaching Service for Runners
FLAGSTAFF, ARIZONA .ENDURANCE SPORTSWIRE/ - U.S. Olympian Kim Conley and track and field coach Drew Wartenburg have announced the official launch of Next Best Run. This comprehensive online service allows runners of all backgrounds and abilities to receive personalized coaching across all events and distances. Conley is a professional runner...
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March 27, 2023
Athletic Brewing Company continues partnership with Canada Running Series, Named Official Non-Alcoholic Beer of 3 Marquee Races
TORONTO, CAN (March 27, 2023) /ENDURANCE SPORTSWIRE/ – Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer, has renewed its partnership with Canada Running Series (CRS), today announcing its return as the official non-alcoholic beer partner of the 2023 TCS Toronto Waterfront Marathon, and the 2023 Vancouver Half Marathon. Additionally,...
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March 27, 2023
Credit Union Cherry Blossom 10 Mile Run & 5K Selects RACESAFE for All-In-One Event Medical Management
/ENDURANCE SPORTSWIRE/ – The Credit Union Cherry Blossom (CUCB) 10 Mile Run & 5K has selected RACESAFE to help consolidate and streamline the management of its event day medical needs. RACESAFE will provide the CUCB and its medical team with its robust, user-friendly mobile interface that offers instant GPS based communication,...
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March 27, 2023
OutsidePR Adds The Running Event To Client Roster
Sausalito, CA, March 27, 2023/ENDURANCE SPORTSWIRE/ – OutsidePR, one of the outdoor industry’s leading public relations agencies, was selected to be the agency of record for The Running Event (TRE) and Switchback at TRE, owned and operated by Diversified Communications. The agency will help the trade show expand its media access and...
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March 24, 2023
Life Isn’t Fair. He Didn’t Want This Race to Be, Either.
Gary Cantrell, the mastermind behind the Barkley Marathons, is in a race of his own: against time. The convoy of minivans and U-Hauls eased down a narrow, winding two-lane street in northeastern Tennessee. It passed circles of razor wire, a prison and a cemetery to reach its destination: a race...
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March 24, 2023
US Trail Running Conference Announces Marathon Printing as Presenting Sponsor
Nailsworth, England /ENDURANCE SPORTSWIRE/ – US Trail Running Conference organizers Active at Altitude, announces that Marathon Printing is the Presenting Sponsor for the 2023 US Trail Running Conference. The 2023 edition takes place in Mukilteo, Washington, October 18-20, remaining in the Pacific NorthWest for the second time in its eleven-year history....
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March 24, 2023
Credit Union Cherry Blossom 10 Mile Hosts 26th PRRO Championship
WASHINGTON, DC /ENDURANCE SPORTSWIRE/ – Nicholas Kosimbei and Susanna Sullivan could earn big paydays by defending their titles at the 50th anniversary edition of the Credit Union Cherry Blossom 10 Mile in Washington, DC on Sunday, April 2. In addition to the event’s generous guaranteed prize purse of $65,000 ($40,000 in...
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March 24, 2023
Explore Three Countries and the Western Carpathians with Rajd Beskidy Expedition Race
/ENDURANCE SPORTSWIRE/ – The new Rajd Beskidy, based in Poland, is an ARWS Demonstration race this year and offers the unique opportunity to race through 3 countries and 3 mountain ranges, and up until the end of March the cost for a team of 4 is a remarkable 1700EUR. Teams are...
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March 23, 2023
USA Triathlon Partners With NXT Level Sports and Entertainment, a division of NXT Level Holdings, as Partnerships Consultant and Sales Agency of Record
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon has partnered with NXT Level Sports and Entertainment (NXT Level), a division of NXT Level Holdings as the organization’s exclusive partnership sales agency of record. NXT Level will be tasked to lead USA Triathlon’s partnership strategy and business development efforts for the...
