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August 27, 2021

Schwinn and Mongoose Roll with Backbone Media

MADISON, Wis. – Iconic cycling brands Schwinn and Mongoose, two brands of Dorel Industries, Inc. (TSX: DII.B, DII.A), have hired active lifestyle agency Backbone Media as its public relations agency of record. Backbone will work to amplify each brand’s storytelling and drive awareness for Schwinn and Mongoose’s extensive line of...

Business

Cycling

Press Releases

August 27, 2021

Kitsbow Awarded Platinum Level Bicycle Friendly Business by the League of American Bicyclists

Old Fort, N.C. (August 27, 2021) – Kitsbow, maker of premium cycling clothing and accessories, is honored to be the recipient of a Platinum Level Bicycle Friendly Business (BFB) award for 2021 from the League of American Bicyclists. The Platinum Level is the highest recognition in the League’s Bicycle Friendly...

Awards

Cycling

Press Releases