IRONMAN Announces The Capital City Of Maceió In Alagoas, Brazil As Host Of New IRONMAN 70.3 Triathlon

December 2nd, 2016

IRONMAN 70.3 Alagoas to Debut on August 6, 2017; General Registration to open December 5, 2016

MACEIÓ, Brazil/TAMPA, Fla. (December 2, 2016) – IRONMAN, a Wanda Sports Holding company, and Unlimited Sports announced today the addition of the IRONMAN® 70.3® Alagoas  triathlon in Brazil. IRONMAN 70.3 Alagoas will take place on Sunday, August 6, 2017 in the iconic coastal capital city of Maceió. This new event will join the IRONMAN 70.3 race calendar taking the place of the IRONMAN 70.3 Brazil-Paraguay triathlon.

“South America has been a region of aggressive expansion for IRONMAN over the past few years and our new event in Alagoas is indicative of that growth,” said Joanna Jordan, Managing Director of Latin America for IRONMAN. “The demand for IRONMAN races continues to flourish in Brazil, and Alagoas will be an attractive and compelling destination for our athletes and their families.”

One of more than 100 events in the global IRONMAN 70.3 race series, the IRONMAN 70.3 Alagoas triathlon will lead athletes along a 1.2-mile (1.9K) swim, 56-mile (90K) bike and 13.1-mile (21.1K) run throughout the city of Maceió. The race will begin in the calm waters of Pajuçara Beach with a one-lap swim. From Pajuçara Beach, the flat two-loop bike course will take participants through an amazing landscape extending to Frances Beach, providing remarkable views of the Atlantic Ocean. Athletes will conclude the race with a two-loop run along the Pajuçara Beach, following the palm tree-lined streets of Maceió.

“Maceió, the capital of Alagoas, is located in northeast Brazil. It offers a great coastal ambiance and stands out for its beauty, embedded in palm trees, mangroves and the bright green sea. It also has a remarkable culture, reflected in its arts and crafts, cuisine and customs,” said Carlos Galvão, Race Director. “Maceió deserves its nickname ‘Water Paradise’ and is famous for its sensational coastline with turquoise waters and amazing beaches. We are pleased to host an IRONMAN 70.3 triathlon in Alagoas.”

The IRONMAN 70.3 Alagoas will offer 30 coveted age-group qualifying slots to the 2018 IRONMAN 70.3 World Championship taking place on September 1 and 2 in Nelson Mandela Bay, South Africa.

General registration for IRONMAN 70.3 Alagoas will open at 10 a.m. (BRT) on December 5, 2016 at For more information on the IRONMAN brand and global event series, visit Athlete inquiries may be directed to



A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 44 countries. For more information, visit 

About Wanda Sports Holding

Wanda Sports Holding is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President & CEO Philippe Blatter, Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

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Erin Erickson

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