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January 15, 2026

15 Years of Impact: The Louisiana Marathon Continues to Fuel Baton Rouge Tourism

BATON ROUGE, LA. (January 15, 2026) /ENDURANCE SPORTSWIRE/  - The Louisiana Marathon celebrates a major milestone this year as it marks the 15th running of the event, welcoming runners from across the world to Baton Rouge for a weekend that blends athletic achievement with the culture, music, and hospitality Louisiana...

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January 15, 2026

Austin Marathon Turns Up the Volume with Live Bands on Course

AUSTIN, Texas (January 15, 2026) /ENDURANCE SPORTSWIRE/- The Ascension Seton Austin Marathon, Half Marathon & 5K is turning up the energy once again, announcing local bands that will perform live along the course at its 35th Anniversary on Sunday, February 15, 2026. From start to finish, runners will be powered...

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January 15, 2026

FLOWBIO independently validates its sweat sensor against laboratory gold standard

London, UK (January 15, 2026) /ENDURANCE SPORTSWIRE/ - FLOWBIO has published an independent, peer reviewed validation study assessing the performance of its wearable sweat sensor against established laboratory reference methods used in sport science. The study, published in Frontiers in Physiology, evaluates the FLOWBIO Sensor by comparing wearable sweat analysis...

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January 14, 2026

Boston Marathon Champion Des Linden Joins GU Energy Athlete Team  

Berkeley, CA (January 14, 2026) /ENDURANCE SPORTSWIRE/ - GU Energy Labs is thrilled to announce their partnership with two-time Olympian, Boston Marathon champion, and 50k world record holder Des Linden. Linden, who ran her last professional road race at the 2025 Boston Marathon, plans to transition to a trail focused...

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January 14, 2026

Mesa Marathon Returns for 15th Annual Event Taking Place on Arizona’s Birthday

MESA, Ariz. (January 14, 2026) /ENDURANCE SPORTSWIRE/ – The Mesa Marathon will return on Feb. 14, where an expected 10,000 participants will take part in the largest marathon in the state of Arizona. A special twist on this year’s event includes the opportunity for every participant to celebrate their accomplishment...

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January 14, 2026

University of Louisville Named Title Sponsor of Louisville Triple Crown of Running 10-Mile Race

LOUISVILLE, KY/ENDURANCE SPORTSWIRE/ - The Louisville Triple Crown of Running, part of USA TODAY NETWORK Ventures and Ventures Endurance Events, presented by The Courier Journal announced today that the University of Louisville has been named the exclusive title sponsor of the Louisville 10-Mile race. The event will be officially named...

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January 14, 2026

Breaking the “Swag Fatigue”: How Magic Race Swag’s New Interactive Cups Are Revitalizing Summer Events & Beer Runs

January 14, 2026 /ENDURANCE SPORTSWIRE/ - In today’s endurance industry, competition is fiercer than ever. With race calendars saturated, organizers face a growing challenge: "Swag Homogeneity." Traditional race kits have become predictable, and when every event offers the same generic gear, it becomes harder to excite runners or stand out...

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