The Beach Boys 5K & Wellness Day Brings Runners to Santa Monica For a Celebration of Wellness, Music & Community

May 20, 2026

Iconic Artists Group and Mascot Sport Produced The Inaugural Event on The Third Street Promenade, Where Co-Founder Mike Love Helped Celebrate The Legacy of The Beach Boys with a Day of Fitness, Music and “Good Vibrations”.

Santa Monica, CA (May 20, 2026) /ENDURANCE SPORTSWIRE/ –  The inaugural THE BEACH BOYS 5K & WELLNESS DAY brought together runners, walkers, wellness enthusiasts, families and music fans from across the world on May 16 for a one-of-a-kind celebration inspired by the timeless spirit of The Beach Boys. Held in the heart of Santa Monica on the iconic Third Street Promenade, the event—produced by Iconic Artists Group and Mascot Sports—welcomed hundreds of participants and spectators for a full day of movement, mindfulness and music.

The Beach Boys chief lyricist and founding member Mike Love attended the event onsite. During the morning’s opening festivities, he was presented with a special dedication ceremony honoring the 60th anniversary of the legendary Pet Sounds album, as well as the band’s cultural legacy and deep connection to California. Immediately following the dedication, Love led a special pre-race meditation at the start line, bringing a moment of mindfulness and positivity to kick off the day.

A devoted practitioner of Transcendental Meditation for nearly six decades, Love was initiated into TM by Maharishi Mahesh Yogi in Paris in December 1967. He has practiced TM every day for more than 45 years, crediting it with giving him rest, relaxation, clarity and energy to sustain a life of constant touring, rehearsing and performing — making the pre-race meditation a natural extension of his long-standing commitment to wellness.

For more than 60 years, The Beach Boys have personified and shared the California Dream and Endless Summer spirit embodied in their timeless classics such as “Surfin’ U.S.A.,” “I Get Around,” “Wouldn’t It Be Nice,” “Fun, Fun, Fun,” “Surfer Girl,” and more. That same sun-soaked energy came to life throughout the inaugural event experience, from the oceanfront race course to the wellness festival and live entertainment.

“Today was a beautiful celebration of wellness, community and the enduring spirit of Pet Sounds here in Santa Monica,” said Love. “It was incredibly meaningful to help open the day with a moment of meditation, yoga and positivity alongside the fans, families, runners and family pets who came together for the first official Beach Boys Wellness Day. My heartfelt thanks to Iconic, Mascot Sports and everyone who helped bring this special day to life. Namaste.”

The Beach Boys 5K & Wellness Day combined a community 5K run and walk with a wellness-and-pet-themed festival featuring live music, fitness activations, recovery experiences and family-friendly entertainment.

Event highlights included:

● “Fun, Fun, Fun” Runs:

○ The Beach Boys 5K: Participants completed the scenic 3.1-mile course along Ocean Avenue, taking in sweeping ocean views before crossing the finish line at the Third Street Promenade and earning an exclusive finisher medal.

○ Pet Sounds Pooch Run: Dogs and their owners joined the fan-favorite doggy dash, with participating pups receiving their own doggie goodie bag.

● “You’re So Good to Me” Wellness Activations: from guided meditations and stretching to warm-up yoga and cold plunge sessions, guests reset the mind and body with holistic wellness experiences.

● “Don’t Worry Baby” VIP Beer Garden: Guests enjoyed music, DJs, dancing, local beverages and a vibrant festival atmosphere celebrating the soundtrack and spirit of The Beach Boys.

Leading up to race weekend, organizers encouraged participants to prepare for the event through curated wellness initiatives and a custom “Run, Run, Run” Beach Boys 5K Spotify playlist featuring iconic Beach Boys tracks and motivational favorites.

Iconic Artists Group and Mascot Sports partnered with Bravado, Universal Music Group’s brand management and merchandise company, to help bring this event experience to life.

Following the success of the inaugural event, organizers also announced that The Beach Boys Virtual 5K will remain open throughout the remainder of 2026, allowing fans nationwide to participate from anywhere. Virtual participants will receive their own official finisher medal and participant tee while celebrating the spirit of wellness, music and “Good Vibrations” from their local communities.

Organizers plan to share additional event photos, recap content and future announcements on The Beach Boys 5K & Wellness Day Instagram. For more information and to register for the Virtual 5K please visit www.thebeachboys5k.com.

EDITOR’S NOTE: While The Beach Boys were not scheduled to perform at the Beach Boys 5K & Wellness Day, their legendary music was celebrated throughout the festival programming.

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About The Beach Boys: For more than six decades, The Beach Boys’ music has been an indelible part of American history. Their brilliant harmonies conveyed simple truths through sophisticated, pioneering musical arrangements. The Beach Boys transcended their music and have come to represent Californian culture. They provided fans around the world with a passport to experience love, youthful exuberance, and surf culture. Founded in Hawthorne, California in 1961, The Beach Boys were originally comprised of the three teenaged Wilson brothers: Brian, Carl, and Dennis, their cousin Mike Love, and school friend Al Jardine. In 1962, neighbor David Marks joined the group when Jardine left the group to go to college. The Beach Boys signed with Capitol Records in July 1962 and released their first album, Surfin’ Safari, that same year. Jardine returned to the group in summer 1963 and Marks departed. In 1965, Bruce Johnston joined the band when Brian Wilson retired from touring to focus on writing and producing for the group.

The Beach Boys are one of the most critically acclaimed and commercially successful bands of all time, with over 100 million records sold worldwide. Between the 1960s and today, the group had more than 80 songs chart worldwide, 36 of them in the U.S. Top 40 (the most by a U.S. rock band), and four topping the Billboard Hot 100. Their influence on other artists spans musical genres and movements. Countless artists have cited Pet Sounds as their inspiration for creating their own musical masterpieces. Rolling Stone ranked Pet Sounds No. 2 on its list of the “500 Greatest Albums of All Time,” and The Beach Boys No. 12 on its list of the “100 Greatest Artists of All Time.”

Inducted into the Rock & Roll Hall of Fame in 1988 and recipients of The Recording Academy’s Lifetime Achievement GRAMMY Award®, The Beach Boys are a beloved American institution that remains iconic around the world.

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About Iconic Artists Group: Iconic Artists Group is dedicated to acquiring, actively managing, and preserving the important legacy of iconic musical artists. Founded by industry veteran Irving Azoff, Iconic fills a void in the music business by providing artists and their estates with a trusted guardian for their intellectual property and a partner with the expertise to maximize the value of their assets and maintain their brand. Iconic works in direct collaboration with artists, their managers, record labels and publishers, and legal heirs to provide a comprehensive solution that unites the music with the brand to efficiently drive value in both.

About Bravado: Bravado lives at the crossroads of music, fashion, and culture. We understand the power of smart merchandising, and we know how to create products that spark organic, emotional connections between fans and artists. Our world class capabilities have made us the leading provider of consumer, lifestyle, and brand management services around the world. With teams in 40 countries, we create a tailored approach for every project — from creating new spaces in the market to bringing an artist’s creative vision to life. Bravado is about building brands and legacies that live on, beyond the music.

About Mascot Sports: Mascot Sports is the world’s leading talent-led running and wellness agency, producing national tours and experiential events at the intersection of music, culture, and movement. Founded by endurance sports veteran and competitive athlete Ryan Dawkins, Mascot builds experiences that function like tour stops, not races, drawing tens of thousands of participants across major U.S. markets. Current and past properties include Diplo’s Run Club, Gunna’s Wunna Run Club, Run Travis Run with Travis Barker, the Golden State 5K, the Warner Bros. DC Wonder Woman Run Series, the SF Giants’ Giant Race, and the Bay Bridge Half Marathon, named a top global experience by Runner’s World Magazine. Named to the Inc. 5000 list of America’s fastest-growing private companies and ranked 12th on the San Francisco Business Times Fast 100, Mascot has become the defining force in talent-driven fitness experiences. For more information, visit mascotsports.com.

Scoop Marketing for Iconic Artists Group

Erik Stein & Larry Solters
pr@solters.com
818-761-6100

Mascot Sports
Ryan Dawkins
Media@mascotsports.com