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News by sport
January 9, 2021
IRONMAN Virtual Club Kicks off the New Year with You Vs. You Campaign along with a Series of Virtual Races Designed to Prepare Athletes for the year ahead
TAMPA, Fla. – Following the culmination of its inaugural year that saw the platform grow to over 126,000 members, the IRONMAN® Virtual Club™ has kicked off 2021 with the IRONMAN VR You vs. You campaign designed to encourages athletes to set their goals and chase their dreams with precision and...
January 9, 2021
Humana Rock ‘n’ Roll Virtual Running Club Presses Play on 2021 Virtual Racing Schedule and New Features
TAMPA, Fla. – With 2020 in the rear-view mirror, set the bar high in 2021 and aim for a record year. Through the Humana Rock ‘n’ Roll® Virtual Running Club™ (VRC™), participants will be able to take on fun, inspiring, and motivating monthly community challenges as they track how far...
January 8, 2021
The Pickle Juice Company Partners with Peace Cycling Performance and Paracycling Champion Steven Peace
MESQUITE, TX (January 8, 2021) — Pickle Juice – the original creators of the pickle beverage formulated to relieve muscle cramps and replenish electrolytes – has partnered with Peace Cycling Performance, Paracycling Champion Steven Peace’s coaching organization. Through the mutual partnership, Pickle Juice will support the coaching and racing teams...
January 8, 2021
XTERRA Partners with Zwift to take Off-Road Training & Racing Online
Minneapolis, MN (January 8, 2021) – The XTERRA community has joined forces with Zwift, the fitness company born from gaming, to take the fun and challenge of its action-packed racing series online with the XTERRA x Zwift Off-Road Series starting January 11 that builds into a full week of racing...
January 7, 2021
IOC reconfirms commitment to Olympic Games following Tokyo’s state of emergency
Tokyo announced today that it would be transitioning into a Stage 4 shutdown. Despite a state of emergency being declared in Tokyo, the host city of the Olympic Games this summer, the International Olympic Committee (IOC) has remained committed to making sure the games continue as scheduled. SwimSwam
January 7, 2021
Ironman Organizers Get Win In COVID-19 Cancelation Suit
A Florida judge on Thursday ended a proposed class suit accusing the company behind Ironman triathlons of not refunding fees for races canceled because of the COVID-19 pandemic, ruling that the "no refunds" clause of the participant contract is both clear and not unconscionable. Law360
January 7, 2021
New AI ‘smart’ cycling shorts equipped with sensors and wires that emit electrical currents into rider’s muscles to improve performance
While technology had previously been used to enhance other areas of cycling equipment, riding shorts have remained largely unchanged. The company also plans to utilise the same technology for other activities too, such as for runners and gym-goers. Daily Mail
January 7, 2021
Pro Triathlete Braden Currie Joins Forces With Felt Bicycles For Three Seasons
Rancho Santa Margarita, California (January 7, 2021) — Felt Bicycles is excited to announce that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who hails from New Zealand, has become a regular presence near the front of many a race...
January 7, 2021
B.O.A. Begins Year with Strategic New Hires
B.O.A. (Brea, CA), known for its cheeky print running shorts, is kicking off 2021 optimistically with two new strategic positions. Louise Chan, Activewear Designer, has experience in high fashion, athleisure, and sports apparel design. She’s prepared to refresh the product range with style and function. Christy Slye, EVP Sales &...
January 6, 2021
More Than Ever, Triathlon Clubs Matter
When COVID-19 restrictions put a halt to workouts and adventures with training buddies, what did that mean for triathlon clubs? Here are four clubs who are doing it right from which we can all learn from. triathlete
January 5, 2021
There’s a New Way to Choose the Right Running Shoe
Pronation - ensuring that your shoe enabled your foot to roll inward with the right amount with each stride - is out, comfort is too vague, but measuring “habitual motion path” can guide one to a shoe that minimizes injury risk. Outside
January 5, 2021
Bikerumor Editor’s Choice Awards are Live!
Greensboro, NC - Bikerumor’s annual Editor’s Choice posts are live, honoring the best road, gravel, and mountain bikes of the year. Additionally, Bikerumor’s team each listed their picks for the top components, gear, accessories, clothing, and more from the past year. “These are always some of my favorite posts we...
January 5, 2021
Old Man Winter Rally offers a unique and safe event format for IRL Cycling and Running adventure.
Boulder, CO. (January 5, 2021) – The event industry has been one of the hardest hit during the COVID pandemic with most events either being cancelled or produced virtually. Adventure Fit, a Boulder-based event marketing and production company saw many of their events cancelled in 2020, yet was determined to...
January 5, 2021
World Champion Emma Coburn Joins COROS Pro Athlete Team
Tustin, CA, January 5, 2021 – COROS Wearables Inc., makers of innovative performance GPS watches is introducing World Steeplechase Champion, Emma Coburn, to its Pro Athlete Team. This partnership solidifies the brand's commitment to all runners, irrespective of distance or surface. COROS is dedicated to creating a comprehensive training platform...
January 5, 2021
‘Fermare la Duchenne’ – DataSight Announces A Charitable Cycling Challenge on ROUVY To Fight for a Cure for Duchenne Disease
Antwerp, Belgium / January 5, 2020 - Datasight, a Google Cloud and Looker partner with offices in Belgium and The Netherlands, is devoted to support charity organizations that collect funds to stimulate scientific research. The company organized a charity challenge together with ROUVY to raise awareness and help the Duchenne...
January 4, 2021
New 10-year study confirms super shoe effect
A new analysis of the last 10 years of results from four World Marathon Majors races adds much evidence to the idea that super shoes produce faster times. Podium Runner
January 4, 2021
Tokyo 2020 domestic sponsors agree to contract extensions for 2021
Although a poll finding that a majority of the Japanese public oppose holding the Games in 2021, organizers of the Tokyo 2020 Olympic and Paralympic Games have announced that all 68 domestic sponsors have agreed in principle to extend their contracts for the delayed event. SportsPro
January 4, 2021
Asics closes flagship store In Manhattan
Asics shuttered its New York City flagship store on Fifth Avenue in Manhattan in December 2020 amid the prolonged impact of COVID-19. Asics said it expects to record approximately $22 million as the loss on the cancellation of the lease contract and the loss on the impairment of the related...
January 4, 2021
New details emerge on COVID-19 ‘bubbles’ for cycling and other sports at Tokyo Olympics
Athletes must clear COVID-19 tests upon arrival and will be placed into a pre-competition ‘bubble’ for 14 days, creating hurdles for many Tokyo-bound cyclists. VeloNews
January 4, 2021
The Best of the Best: Endurance Sportswire Announces Its Most Popular Press Releases and Industry News Items of 2020
San Diego, Calif. – As we embark upon 2021, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. Congratulations go to iFit. Thanks to SEO and a great news topic, the company's press release was opened 4,021 times....
December 30, 2020
Spartan Plans Return to Competitive Racing with Schedule Release for 2021 US National Series Presented By USANA
BOSTON, Mass. – Spartan, the world’s leading endurance sports and wellness brand, has announced the return of its US National Series (USNS) Presented by USANA for the 2021 race season. The competitive five-event obstacle course racing (OCR) series will see some of the sport’s best female and male athletes vie...
December 30, 2020
Anything Is Possible – The Series to Launch Sunday, January 3 on NBC: Showcases Chris Nikic’s Historic Journey of Becoming the First Person with Down Syndrome to Complete a Full-Distance IRONMAN Triathlon
WHAT: The IRONMAN Group will premiere the first episode of Anything Is Possible® – The Series on NBC starting with Chris Nikic’s story to launch the new series. The 60-minute series debut features Chris’s journey of becoming the first person with Down syndrome to even attempt and complete a full-distance IRONMAN triathlon –...
December 29, 2020
Elevation Cycles to Sponsor Team Evergreen for 2021 Season
EVERGREEN, COLO, Dec. 29th 2020 — Team Evergreen, the largest, longest-running cycling club in Colorado, is proud to announce Elevation Cycles as a new sponsor in 2021. In addition to being a welcoming bike team along the front range, Team Evergreen also puts on a wide variety of organized bike...
December 29, 2020
AdventureCORPS announces Badwater 267 VR
Death Valley, CA - In 2021, AdventureCORPS® - organizers of the world-famous Badwater® ultramarathon running races in Death Valley, across the USA, and beyond – will host a new event called Badwater® 267 VR on January 1 through 31, 2021. Unlike other Badwater races held in remote locations and generally limited to a...
December 29, 2020
The Pikes Peak APEX presented by RockShox Announces Partnership with The Warner Group
Colorado Springs, Colorado—Sports Strategies announces a partnership between The Warner Group, and Pikes Peak APEX presented by RockShox. The Warner Group, a team of licensed real estate agents led by Sean Warner, serving the El Paso County area has joined as a Founding Sponsor of the 4-day mountain bike challenge...
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January 7, 2021
Ironman Organizers Get Win In COVID-19 Cancelation Suit
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