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News by sport
August 21, 2020
Alissa Doehla (USA) and Nicholas Chase (USA) Earn Victories in 20th Edition of the HOKA ONE ONE IRONMAN VR Pro Challenge
- Nearly 4,000 athletes from 92 nations registered to compete in a three-division format for IRONMAN VR20 - More than 115,000 people from around the globe have now joined IRONMAN Virtual Club platform TAMPA, Fla. (August 21, 2020) – Alissa Doehla from Fort Wayne, Ind. and Nicholas Chase from St....
August 21, 2020
Professional Triathletes Organisation Announces Doubling The Challenge Davos Prize Purse
LONDON, ENGLAND: The Professional Triathletes Organisation today announced that it will be contributing 21,000 Euros to the prize purse at CHALLENGE DAVOS, more than doubling the prize money at the event. Charles Adamo, Executive Chairman of the PTO, commented, “With the pandemic wreaking havoc on the 2020 racing season, the PTO...
August 20, 2020
XTERRA Jade Mountain VR Duathlons debut August 27-31
The XTERRA Jade Mountain VR Duathlons, to be held over five days from August 27-31, are the first of eight virtual races to engage the XTERRA family and showcase the global nature of the sport with events themed around XTERRA’s regional championship venues. The event is inspired by the island...
August 20, 2020
US Trail Running Conference announces reward program for Race Directors
Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced an innovative reward program for race directors that will grow participation for the industry-leading event. Race Directors who join the reward program can earn free registration places for either in-person or virtual access to...
August 20, 2020
IRONMAN Foundation Awards Third Round of IRONAID COVID-19 Support Fund Grants and Launches September Virtual Challenge
TAMPA, Fla. (August 20, 2020) – The IRONMAN Foundation® has announced its third distribution of IRONAIDTM COVID-19 Support Fund grants to be awarded to 40 charitable organizations and COVID-19 response programs. To date, over $300,000 in funds have been distributed to 120 health-related charitable organizations through the IRONMAN Foundation’s IRONAID COVID-19 Support...
August 20, 2020
Roadrunner Holdings LLC Strengthens Investment Leadership with Mac Tillman as New CEO
SAN FRANCISCO, Calif. (Aug 20, 2020) – RoadRunner Holdings LLC (RoadRunner), the newly established holding company of sports nutrition brands and the parent company of electrolyte supplement-maker SaltStick Electrolytes (SaltStick), today announced longtime industry innovator Mac Tillman has joined as the company’s new CEO. Tillman will help guide the company...
August 20, 2020
CamelBak® Reimagines Spring 2021 Bike Collection With New Pro Series Bike Packs
PETALUMA, Calif. (Aug. 20, 2020)– CamelBak®, the global leader in award-winning personal hydration products, introduces the new Pro series for spring 2021 as part of its continued expansion of the brand’s award-winning bike pack collection. Packs in the lineup incorporate CamelBak’s newest innovation—a new Air Support™ Pro Back Panel, along with thoughtful...
August 20, 2020
2020 EQT Pittsburgh 10 Miler Goes Virtual with First-of-Its-Kind Pittsburgh Celebration Box
PITTSBURGH (August 20, 2020) – P3R and EQT have announced that the 2020 EQT Pittsburgh 10 Miler, originally scheduled for Nov. 8, 2020, will be a completely virtual event that will include the first-of-its-kind Pittsburgh Celebration Box, which will allow runners the chance to experience the very best and most...
August 20, 2020
United Sports Brands Grows Portfolio With Acquisition of Glukos Energy, a Leading Energy Supplement Brand
FOUNTAIN VALLEY, Calif., August 20, 2020 — United Sports Brands today announces it has acquired Glukos Energy, a leading energy supplement brand. United Sports Brands will utilize its expertise, partnerships and experience to create new market opportunities for Glukos, enabling the brand's continued focus on ground-breaking product innovation. "We’re very excited...
August 20, 2020
Virtual BASF TCRN race series on ROUVY finishes in Viernheim on Aug 23rd with Emma Pallantt, Laura Jansen, and Max Saserath
Anyone who wanted to measure their strength against the reigning world champion Anne Haug or the winners of the BASF Triathlon Cup Rhein-Neckar - such as Florian Angert - could already do so at the first three virtual TCRN races in 2020. Although the traditional events "on site" had to...
August 20, 2020
Performance Running Brand ‘On’ Releases Third Generation Cloudflyer
ZURICH, Switzerland, August 20, 2020 – Swiss performance running brand ‘On’ today unveils the all-new Cloudflyer; one of the world’s lightest, fully-cushioned support shoes. Now fortified with Helion Superfoam™, a wider base and upgraded mesh, the third of the Cloudflyer series couples On’s proprietary technology with premium comfort in six...
August 20, 2020
Running For Office Launches Registration for Election-Themed Virtual Challenges
VIRTUAL EVENT -- The Running For Office Virtual Challenge (RFO) is a digital running event aimed at mobilizing the democratic electorate to #exercisetovote for the 20 days leading up to the 2020 election. Registration opened on Wednesday, August 19th and runs through October 14th. For 20 days, Running For Office...
August 20, 2020
Amway River Bank Run Tradition Continues as Virtual Race
(GRAND RAPIDS, MI) - After careful consideration and consult with health professionals, including health partner Spectrum Health, Amway River Bank Run organizers have decided to transition the 2020 event to a virtual race. The safety of the runners, volunteers and supporters is at the center of this difficult decision. The...
August 20, 2020
Texas Distance Challenge Raises $10,000 to Benefit Texas Parks and Wildlife Foundation
Dallas, Texas –The Texas Distance Challenge, a virtual initiative encouraging participants to run, walk or bike a distance equal to the breadth or circumference of Texas, while supporting and highlighting the state’s open spaces, has reached a donation milestone of $10,000 to its beneficiary, the Texas Parks and Wildlife Foundation,...
August 20, 2020
Co2uT Announces RockyMounts as a Sponsor
FRUITA, CO August 20th, 2020 — Desert Gravel is proud to announce RockyMounts as a new sponsor to their 2020/2021 lineup for the Co2uT Race. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. RockyMounts was born...
August 19, 2020
Headsweats Partners with Virtual Women’s Half Marathon for New Run Series
BOULDER, Colo. (August 19, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the Virtual Women’s Half Marathon Run Series as the exclusive headwear provider to support female runners during a fun filled weekend of virtual events on October 17 and 18, 2020. “Running is in...
August 19, 2020
KÖE Organic Kombucha Breaks Into New Channels as Demand for Immunity Support Soars
LOS ANGELES (August 19, 2020) – KÖE Kombucha – the fruit-forward, organic kombucha in a convenient can - today announced the expansion of their brand through new distributor relationships and retail placements across the US. As consumers seek ways to bolster their immune systems and overall health, KÖE has doubled...
August 19, 2020
Soul Focus Sports and Hustle Clean Announce Strategic Partnership
San Francisco, Calif. (August 19, 2020) – Hustle Clean, the premium active care brand formerly known as ShowerPill, has tapped San Francisco based Soul Focus Sports to engage the endurance industry with its products and socially-conscious initiatives. Founded by former athletes, and led by former NFL running back and CEO,...
August 19, 2020
St. Jude Children’s Research Hospital and Gannett Ventures Launch Collaboration for Warner Bros. Virtual Run Series
Memphis, TN and McLean, VA – August 19, 2020 – St. Jude Children's Research Hospital®, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases, and Gannett Ventures, majority owner of Rugged Races, today announced an expansive new partnership as the official charity...
August 19, 2020
CNO Financial Group Announces Continued Support of Beyond Monumental
CARMEL, Ind., Aug. 18, 2020– CNO Financial Group, Inc. (NYSE: CNO) announced the extension of its title sponsorship of the CNO Financial Indianapolis Monumental Marathon for another two years. CNO Financial will maintain the title sponsorship through 2022. CNO has partnered with Beyond Monumental as title sponsors of the marathon...
August 18, 2020
Addaday Introduces Powerful Pocket-Sized Recovery: The BioZoom™ Jr. Percussion Device
SANTA MONICA, Calif., Aug. 18, 2020 – Addaday, a global leader in injury prevention and recovery technology, today introduced the Addaday BioZoom™ Jr., the world’s most compact cordless percussion massager and one of the quietest devices on the market. When used correctly, the pint-sized massager can help decrease both muscle...
August 18, 2020
KINeSYS Sunscreen responds to COVID-19 restrictions with a new educational video series.
Vancouver, Canada (18th August 2020) - Ordinarily, KINeSYS Sunscreen would be connecting with buyers and retail partners at events across North America. With COVID-19 restrictions in place, these events have been cancelled, motivating KINeSYS to create a series of educational videos. KINeSYS Sunscreen is sold in specialty retail stores, primarily...
August 18, 2020
The Running Event Announces Cancellation of December 2020 Event
AUSTIN, TX—AUGUST 18, 2020 -- Diversified Communications, organizer of The Running Event, announced that due to ongoing health and safety issues caused by the COVID-19 pandemic, it has become necessary to cancel the 2020 edition of The Running Event which was scheduled to take place on December 1 - 3,...
August 17, 2020
San Diego Padres Launch 2020 Friar 5k
SAN DIEGO – August 17, 2020 – The San Diego Padres are teaming up with EnMotive, producers of the Allstate Hot Chocolate 15k/5k series, to launch the first ever Friar 5k Virtual Race. All participants will receive a commemorative 2020 Friar 5k Goodie Bag featuring Padres-branded swag and themed 5k...
August 17, 2020
BCAA Beverage Brand NOCCO Launches Caffeine-Free Spin on Popular Caribbean Flavor
LOS ANGELES – NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage brand – has introduced their Caribbean caffeine-free flavor for Summer 2020, inspired by the brand’s popular caffeinated Caribbean drink. With the same delicious, pineapple taste as the caffeinated version, the caffeine-free beverage will deliver more...
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