News by sport

September 8, 2021

Specialized Partners With Inaugural Race, Belgian Waffle Ride Kansas Products

San Diego, CA // Lawrence, KS - (September 8, 2021) – Monuments of Cycling, a premier cycling events producer, has partnered with Specialized on its inaugural Belgian Waffle Ride KS (BWR KS) event to be held on October 29 - 31, 2021 in Lawrence, Kansas. Specialized will be the Official...

September 8, 2021

US Trail Running Conference announces Diversity Scholarship for Trail Race Directors and Community Organizers

Estes Park, CO – Active at Altitude, organizers of the US Trail Running Conference has announced an exciting new scholarship designed to bring more race directors and community organizers from underrepresented groups into the sport of trail running. This scholarship will provide complimentary passes for five trail race directors or...

September 7, 2021

On Launches Initial Public Offering

ZURICH, Sept. 7, 2021 /PRNewswire/ -- Swiss performance sportswear brand On announced today the launch of its initial public offering of 31,100,000 Class A ordinary shares. On is offering 25,442,391 Class A ordinary shares and certain selling shareholders are offering 5,657,609 Class A ordinary shares. In connection with the offering, On and...

September 7, 2021

Rock ‘n’ Roll Running Series Celebrates Its Return with The 2021 Heineken 0.0 Rock ‘n’ Roll Running Series Virginia Beach

 VIRGINIA BEACH, Va.  – Following a nearly 20-month COVID-19 induced hiatus, the Rock ‘n’ Roll Running Series returned over the weekend as eager Rock ‘n’ Rollers once again lined up at the start line for a Rock ‘n’ Roll Running Series event. On September 4 and 5, participants took to...

September 7, 2021

Pikes Peak APEX presented by Rockshox announces Partnership with Norwood Development

Colorado Springs, CO, September 7, 2021 – Sports Strategies announces a partnership between Norwood Development and Pikes Peak APEX. Well established as Southern Colorado’s most recognized real estate development company, Norwood joins The APEX as a founding sponsor for 2021. “We have a lot in common with Norwood, and it...

September 7, 2021

U.S. Athletes Set Record Marks in Tokyo, International Competition in 2021

COLORADO SPRINGS, Colo. – The United States put together a record-setting 2021 in international competition spanning the 2020 Olympic and Paralympic Games and World Triathlon Championship Series (WTCS) events. The U.S. led all countries with seven combined Olympic and Paralympic triathlon medals in Tokyo with three gold, three silver and...

September 7, 2021

Neurun Launches Visualization Platform for Runners

BOSTON – September 7, 2021 – Neurun, today announced an all-new pre-race visualization technology to help athletes mentally prepare for race day. Targeted at runners at all levels preparing for road and trail races, Neurun combines interactive video tours, terrain data, and motivational course strategy tips from local coaches to...

September 3, 2021

Best Buy adds e-Bikes & Geek Squad assembly; Bird takes off with new BirdBike

Mega-retailer Best Buy is throwing its weight into e-mobility by offering electric transportation products including scooters, mopeds, and, yes, e-bikes. It also aims to compete with local bike shops with its Geek Squad, which will assemble and tune bicycles purchased at the store, including brake, seat, and handlebar adjustments for...

September 3, 2021

Allison Corbett Named Top 100 Women in Sports at the 2021 Sports Inclusion Conference

PITTSBURGH (September 3, 2021) – Allison Corbett, P3R’s Senior Vice President of Marketing and Communications, was recognized as a sports industry leader and named a Top 100 Women in Sports at the 2021 Sports Inclusion Conference. Nominations were received from across the country, and top leaders were selected based on...

September 3, 2021

Kaia Schmid Dons Rainbow Jersey in Junior Elimination World Championship

CAIRO – Kaia Schmid (Marblehead, Mass.; LUX/Sideshow p/b Specialized) earned her first rainbow jersey of the 2021 UCI Junior Track World Championships, winning the Junior Women’s Elimination Race on Thursday. Talking about taking the first step of the podium, Schmid said, “It feels truly unbelievable to win my first World...

September 3, 2021

Stage Is Set for The World’s Best to Meet in Southwestern Utah as Pro Start Lists Unveiled For 2021 Intermountain Healthcare IRONMAN 70.3 World Championship Presented by Utah Sports Commission

ST. GEORGE, Utah / TAMPA, Fla. – Following a COVID-induced hiatus in 2020, more than 3,000 professional and age-group athletes from over 80 countries, regions, and territories will descend upon stunning Southwestern Utah on Saturday, Sept. 18 for the 2021 Intermountain Healthcare IRONMAN® 70.3® World Championship presented by the Utah...

September 3, 2021

Ashworth Awards and Baystate Marathon Release a Sneak Peak of their Finisher Medals

The Ashworth Awards Baystate Marathon released a video to show runner’s a sneak peak into what their finisher medal will look like.  Ashworth Awards has been the title sponsor of Baystate Marathon and Half since 2014, continuing this partnership through Covid-19’s virtual race, and returning back to in-person racing this...

September 2, 2021

COROS Sweeps the Podium at CCC

Irvine, CA, September 3, 2021 – COROS Wearables Inc., is excited to celebrate the accomplishments of all its users who competed in the various races in Chamonix this past week. Most notably, COROS is eager to recognize the podium sweep by its athletes – Thibaut Garrivier, Scotty Hawker, and Thibaut...

September 2, 2021

‘The Ride Bikes’ by Tony Ellsworth Taps SIMBOL Communications as PR AoR

Newport Beach, California (September 2, 2021) — For over 30 years Tony Ellsworth has been designing and crafting some of the most revered bikes in the industry, including world-renowned, full-suspension mountain bikes, Olympic track bikes and award-winning urban bikes, and with the recent launch of his latest brand, The Ride...

September 2, 2021

Western Spirit Cycling Posts Record Growth in 2021

 Moab, Utah - For the past 30 years, Western Spirit Cycling, the Moab-based premier outfitter offering guided mountain bike, gravel, and e-bike trips for beginners and experts, have hosted cyclists of all ages and backdrops on two-wheeled adventures across the Intermountain West. But never has the independently-owned and operated company,...

September 2, 2021

USA Cycling Names 2021 UCI Road World Championship Team

COLORADO SPRINGS, Colo. – USA Cycling announced today the athletes who will represent the United States at the 2021 UCI Road World Championships that will take place in the Flanders region of Belgium on September 19-26, 2021. The nine days of racing will start with the Elite Men’s Time Trial....

September 2, 2021

Covid Concerns Force USA Cycling to Adjust Format and Schedule of Inclusion Conference

Sept. 2, 2021 (COLORADO SPRINGS, CO) - USA Cycling had to make the difficult decision to reformat the highly anticipated Cycling Inclusion Conference. Originally slated for Friday, Sept. 10 and Saturday, Sept. 11, the organization made the decision based on the recent uptick in COVID cases. USA Cycling decided to...

September 1, 2021

Fires Could Change Trail Running As We Know It

The fire danger for Grey Rocks Trail Race in Washington – among the dozens of other axed races in the state – came amid the historic heatwave in the Pacific Northwest. It created hot, dry conditions that could instantly trigger a catastrophe if dry brush or grass were to be...

September 1, 2021

iFIT Files for IPO, Could Raise Estimated $800M

Formerly known as Icon Health Fitness, iFIT offers interactive workouts, training programs, and instruction from world-class trainers. The company owns various fitness brands including FreeMotion and NordicTrack, and has more than 6.1 million members in over 120 counties — including 1.5 million paying subscribers. The company generated $1.7 billion in revenue in fiscal...

September 1, 2021

Bosch unveils new ‘smart system’ for e-bikes, including mobile app and remote

Bosch has unveiled an array of product updates for the coming seasons, including a new mobile app and a wireless remote control that increase the "digitalization" of bikes using the company's drivetrain system. BRAIN Bosch's new "smart system" includes the eBike Flow app for smartphones. Bosch sees the app as the...

September 1, 2021

HOKA Launches East & West Coast Retail Locations

GOLETA, Calif. (September 1, 2021) – Today, leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), announces the opening of its first-ever retail locations. The new brick-and-mortar bi-coastal pop-ups will be located in New York City  and Los Angeles and each location will double as a...

September 1, 2021

Olympian Matthew Sharpe and Ginger Howell Take Championship Title at 2021 Columbia Threadneedle Investments Boston Triathlon

Boston, MA – After a year’s hiatus due to COVID-19, the Columbia Threadneedle Investments Boston Triathlon returned to racing today at the Massachusetts Department of Conservation and Recreation’s (DCR) Carson Beach in South Boston.  In the 12th annual event, Olympian Matthew Sharpe of Victoria, British Columbia, who competed for Team Canada...

September 1, 2021

TransRockies Gravel Royale Opens Registration for 2022 Event

Panorama, B.C. (Sept. 1, 2021) — After having to cancel all 2021 events in British Columbia due to the ongoing COVID-19 pandemic, TransRockies Race Series, the global leader in adventure stage races, is excited to open registration today for the TransRockies Gravel Royale 2022 event. The new inaugural event will...

September 1, 2021

Gnarly Nutrition Adds Creatine to Lineup

Salt Lake City, UT (September 1, 2021) -- Gnarly Nutrition, the group behind the clean, effective, and great tasting sports nutrition supplements, is excited to announce the addition of Gnarly Creatine to its product lineup. Gnarly Creatine will replace the discontinued Gnarly Pump, a pre-workout option which also included arginine...

September 1, 2021

Lake Sonoma Race Series Expands and Diversifies for 2022

The Lake Sonoma Race Series and Trail Sisters, the leading women’s trail running community whose mission is to increase women’s participation and opportunity in trail running, will join forces to inspire, educate and empower not only women, but also BIPOC runners in the ultra-running community. With this new partnership, Trail...