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June 24, 2020
Strong Youth Programming and Waste Prevention Efforts Help Earn California International Marathon a Second Gold Level Certification from the Council for Responsible Sport
PORTLAND, June 24, 2020 — The 2019 California International Marathon (CIM) produced by the Sacramento Running Association has earned its second gold level certification from the Council for Responsible Sport (Council), an Oregon-based nonprofit that provides independent verification of the socially and environmentally responsible work that sports event organizers do...
June 24, 2020
TORRE Consulting Adds Two-Time World Champion and 2020 Paralympic Hopeful Clara Brown to Client Roster
Colorado Springs, Colo. - TORRE Consulting, the sports marketing agency specializing in Olympic activation, announced today that they will be representing highly decorated Para-cyclist Clara Brown (Falmouth, Maine). In the past 12 months, Brown has accumulated six UCI Para-cycling World Championships medals in the Track and Road disciplines. Competing at...
June 24, 2020
PDX Triathlon Festival successfully goes Virtual
Portland, OR - The PDX Triathlon Festival, in its 39th year, is one of the oldest triathlon events in the country. This year, due to COVID-19, race directors had to face the difficult decision to either cancel the event or move forward with a modified version. “It was an easy decision” said...
June 24, 2020
‘Great American Ride’ virtual event challenges cyclists to ride 3,700-mile route across America
Richmond, VA –In the new ‘Great American Ride’ from Sports Backers, participants in teams of four, eight, or 12 will attempt a virtual ride across America, including already completed segments of the developing 3,700-mile Great American Rail-Trail ™, a signature project from Rails-to-Trails Conservancy (RTC), the nation’s largest trail’s advocacy...
June 23, 2020
New CADEX E-Commerce Platform Supports Local Dealers with 100% Margin Share
(Newbury Park, California - June 24, 2020) CADEX, the manufacturer of high-performance cycling products, today announced the launch of an e-commerce platform offering the full lineup of CADEX cycling components. The platform is designed to be both a seamless online channel for consumers as well as one that is profitable...
June 23, 2020
Runner’s High: Can Cannabis Help Runners?
As cannabis becomes destigmatized for legitimate medical treatment, it’s worth exploring whether runners can reap any benefit from a plant that has been hailed as a remedy for ailments. And, if marijuana can indeed help runners, how can those potential benefits be received safely? Here's the science on how weed may...
June 23, 2020
How Kona Is Coping Without IRONMAN
While IRONMAN athletes, supporters, and spectators make up a small portion of visitors each year, the Big Island—and Kailua-Kona in particular—have never been more desperate for triathletes to return for racing, training, and all the spending money that comes with that. For now, the town triathletes are looking to slowly jumpstart...
June 23, 2020
New Study: Marathon Performance Linked to Fats, Potassium, Magnesium in Diet
A new study of nutrition habits of mid-pack marathoners indicates that some consume diets that limit their performance, and may increase their cardiac risks. Results show that faster marathoners took in significantly more calories and fats—eating more nuts, seeds, fruits and vegetables—than slower marathoners. Read more on Podium Runner.
June 23, 2020
Thousand Launches Chapter Helmet Collection
LOS ANGELES (June 23, 2020)-- Thousand, creators of classically-designed and innovative bicycle helmets, is proud to launch the new Chapter helmet. Designed specifically with urban mobility and performance in mind, the Chapter helmet offers modern safety and innovative technology features for cyclists at all levels. “Thousand’s namesake and mission are...
June 23, 2020
UTMB® Group launches UTMB® for the planet, a digital event to unite the community
Following the cancellation of the 2020 edition of UTMB® Mont Blanc due to the COVID-19 pandemic, UTMB® Group has announced the launch of UTMB® for the Planet; a digital sporting event to bring the community together around a united cause. Having previously committed to work towards "a common cause in...
June 23, 2020
deboer wetsuits partners with Neuff Red to serve athletes in the UK
Stamford, CT, Release: June 23, 2020. deboer wetsuits is proud to have Neuff Red as a retail partner in the UK. The United Kingdom has developed into one of the most prominent triathlon markets in the world, and deboer is very excited to be working with Neuff Red to serve athletes and...
June 23, 2020
Momentous Releases Performance Collagen Product Scientifically Proven to Reduce Pain, Support Joint Health, and Increase Cartilage Mass
(Jackson Hole, Wyo.) June 23, 2020 – Momentous, a premium sports nutrition company, is proud to announce the release of a new addition to its product line: Collagen Peptides. Recognizing the problems that joint health presents to athletes, Momentous engineered a unique formula that combines PEPTIPLUS® and FORTIGEL® collagen with...
June 23, 2020
Star-Studded Virtual Events for National Triathlon Week
Top players from all aspects of the triathlon world have come together for “Triathlon’s Transition: Conquering the Pandemic & Fostering Diversity,” a series of events orchestrated by UCAN. These star-studded events feature Mark Allen, Siri Lindley, Bob Babbitt, Karen Smyers, Tim O’Donnell, Dr. Tekemia Dorsey, and USAT’s Chief of Staff,...
June 23, 2020
Zoot Sports Launches New Face Mask Collection
Carlsbad, CA- Zoot Sports, the global industry leader in triathlon apparel and accessories, launches all new technical face coverings. Available in 15 colorful and unique designs, customers can order individual masks or cooling neck sleeves. Additionally, they will offer the option to create your own design though their quick turn custom...
June 23, 2020
athleteReg Launches Automated Sales Tax Functionality
(Easthampton, MA) - In accordance with new Marketplace Facilitator laws throughout the United States, athleteReg has released a complete solution to facilitate collecting and remitting sales tax on behalf of our event directors in qualifying states. Marketplace Facilitator laws, which vary state-by-state, are the result of the landmark Supreme Court...
June 22, 2020
A big data approach to predicting your marathon pace
A new study uses the training data you upload to sites like Strava to estimate the "critical speed" that determines your race performance. Read more on Outside.
June 22, 2020
London Marathon still looking to hold race on Oct. 4
London Marathon race director Hugh Brasher said on Friday that organizers are working to ensure the rescheduled race is held on Oct. 4 despite the cancellation of September’s Great North Run due to the COVID-19 pandemic. Read more on Reuters.
June 21, 2020
Dirty Kanza founder fired for saying police shooting of Rayshard Brooks was ‘justified’
The founder of Dirty Kanza, Jim Cummins, has been fired by the organisers of the popular gravel race over a social media post in which he claimed the shooting of a black man by police in Atlanta this week was "justified". Cummins, who set up Dirty Kanza in 2006, was dismissed from...
June 20, 2020
Skye Moench (USA) and Andi Boecherer (DEU) Earn Victories During the IRONMAN VR Pro Challenge
- Over 9,000 athletes from 117 nations registered to compete in IRONMAN VR12 an IRONMAN 70.3 half-distance simulation with 5 km Run, 90 km Ride, and 21 km Run - More than 1,900 age-group athletes registered to compete in the third IRONMAN Virtual Racing Championship Series event - More than...
June 20, 2020
Believe in the Run Kicks Off Summer Distance Project in Partnership With Polar
BALTIMORE, Md., June 20, 2020 - Believe in the Run, an independent run culture outlet, has just launched GRIT, a summer distance project presented by Polar. The event challenges runners to go beyond their average summer running goals, as runners choose between distance tiers of 25, 75, 150, 225, or...
June 19, 2020
Iconic mountain races vie for greatest of all time title
The American Trail Running Association is supporting the World Mountain Running Association as they conduct a worldwide fan-driven competition. While the majority of races have been cancelled, the World Mountain Running Association has been generating mountain running content for its community by profiling athletes, featuring historic performances, and seeking interaction...
June 19, 2020
8 Pro Athletes to Run Covid-19 Virtual Marathon for Detroit Charity
GROSSE POINTE (MI)– Eight professional athletes represented by Michigan-based Elite Runner Management (ERM) will be racing a virtual marathon relay on Saturday, July 18th to raise funds for Detroit Rescue Mission Ministries, announced Chris Mengel, founder and owner of the sports agency. “My hometown of Detroit has been hit particularly hard...
June 18, 2020
IRONMAN Foundation Awards Second Round of IRONAID COVID-19 Support Fund Grants
TAMPA, Fla. (June 18, 2020) – The IRONMAN Foundation® has announced its second distribution of IRONAID™ COVID-19 Support Fund grants to be awarded to 40 charitable organizations and COVID-19 response programs. Since its launch, the IRONAID COVID-19 Support Fund has awarded over $200,000 in funds to organizations around the world. Recognizing that...
June 18, 2020
Race Roster introduces an SMS tool to help event organizers connect with their participants
London, ON (Thursday, June 18, 2020) - Race Roster has announced the launch of their SMS tool, which will provide event organizers with an effective communication channel to connect with their participants. “We discovered that SMS open rates are nearly 5x higher than email”, says Bob Pluss, Marketing Manager and...
June 18, 2020
Sanford Fargo Marathon Given Official Green Light
(FARGO, N.D.) June 18, 2020 —The Sanford Fargo Marathon announced today that it will be moving forward with its 2020 event scheduled to take place August 24 through 29 — likely making it the first in-person marathon to occur in the U.S. since March. Many normal activities were allowed to...
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