SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

July 15, 2025
Austin International Half Partners with HotelPlanner for 2026 Event
AUSTIN, Texas (July 15, 2025) /ENDURANCE SPORTSWIRE/ — The Austin International Half, formerly known as the 3M Half Marathon, is proud to announce its partnership with HotelPlanner, a leading travel technology platform specializing in customized hotel booking solutions. As the Official Hotel Provider for the 2026 race, HotelPlanner will offer...
July 14, 2025
Nike and Special Olympics Ink Three-Year Global Partnership
The Special Olympics and Nike announced a three-year global partnership, building on Nike’s support for the Oregon organization over the past two decades. Special Olympics Unified Champion Schools (UCS) will facilitate the agreement in four communities: Oregon, WA; Berlin, Germany; Johannesburg, South Africa; and Tokyo. Nike employees will volunteer in...

July 14, 2025
ShowcasedhDrop Enters European Market with RCD Espanyol de Barcelona to Deliver Advanced Sweat Testing and Hydration Technology to Pro Sports
Barcelona, Spain (July 14, 2025) /ENDURANCE SPORTSWIRE/ — hDrop, the company behind the leading wearable sweat and hydration biosensor for sports, today announced its official entry into the European market through a distribution agreement with From Minus Zero (from@fromminuszero.com). The partnership will make hDrop’s reusable sweat sensor available to professional...

July 10, 2025
Limited 2025 Maryland Cycling Classic Commemorative Jersey Revealed
BALTIMORE (July 10, 2025) /ENDURANCE SPORTSWIRE/ – The Maryland Cycling Classic, America’s top-ranked cycling race, today unveiled its official 2025 commemorative jersey designed by Athlos Sportswear. With offices in Baltimore, Athlos Sportswear is a custom cycling apparel company and returns as an official licensee and a founding sponsor of the...
July 10, 2025
Craft Sportswear Named Title Sponsor of The Mammoth, a 210-Mile Footrace Through California’s Eastern Sierra
MAMMOTH LAKES, Calif. (July 10, 2025) /ENDURANCE SPORTSWIRE/ – Craft Sportswear, the Swedish performance brand known for its technical innovation in endurance apparel and footwear, has been named the title sponsor of The Mammoth, a new 210-mile ultra-endurance race taking place September 26–30, 2025. This multi-year partnership builds on Craft’s...

July 10, 2025
Ciele Athletics Launches in China Through an Exclusive Operating Partnership With TOPSPORTS
CMONTREAL (July 10, 2025) /ENDURANCE SPORTSWIRE/ — Ciele Athletics, the performance headwear and apparel brand born in Montreal, Canada, has officially launched in China through an exclusive partnership with China’s leading sports retail operator, TOPSPORTS. As Ciele’s exclusive operating partner in China, TOPSPORTS will oversee all aspects of the brand’s operations,...

July 10, 2025
Las Vegas Marathon Announces Google Fiber as Presenting Sponsor of the Las Vegas Marathon App and Live Tracking
LAS VEGAS, Nev. (July 10, 2025) /ENDURANCE SPORTSWIRE/ – The Las Vegas Marathon, the premier and city-signature road running event for the city of Las Vegas, has welcomed Google Fiber to its partners ahead of its 2025 event taking place on Oct. 26. Google Fiber will serve as the Presenting...

July 10, 2025
WXXV 25 Named Official Media Partner of the 2025 Keesler Federal Mississippi Gulf Coast Marathon
BILOXI, MS. (July 10, 2025) /ENDURANCE SPORTSWIRE/ — The Keesler Federal Mississippi Gulf Coast Marathon is proud to announce a dynamic new partnership with WXXV 25, naming the local television station as the Official Media Partner for the 2025 race weekend, set for December 13–14, 2025. As part of this...

July 10, 2025
Olympic Champion Torri Huske pushes into new tech with deboer swim
Colorado Springs, CO (July 10, 2025) /ENDURANCE SPORTSWIRE/ – deboer swim, a leading innovator in performance swimwear, proudly announces a groundbreaking six-year partnership with Olympic champion and world record holder, Torri Huske. This collaboration marks a significant milestone for both Huske and deboer, as they commit to a close working...

July 10, 2025
Tactical Athletes in Fire Services Turn to Nix Biosensors for Personalized Hydration and Heat Stress Management
BOSTON, MASS (July 10, 2025) /ENDURANCE SPORTSWIRE/ – Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, today announced new partnerships with South Kitsap Fire and Rescue (SKFR) and 211 Performance Therapy to bring advanced sweat-sensing technology to the fire service for the first time. Both organizations are leveraging...