SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
October 23, 2025
B.A.A. High Performance Team Adds Three Athletes
BOSTON /ENDURANCE SPORTSWIRE/ - The Boston Athletic Association (B.A.A.) today announced the addition of three athletes – Maggie Donahue, James Mwaura and Eric van der Els —to the B.A.A. High Performance Team. All will join the professional Boston-based team coached by Mark Carroll, supported by the B.A.A. and adidas. “We’re...
October 22, 2025
Gran Fondo National Series Opens 2026 Registration
Gettysburg, PA (October 22, 2025) /ENDURANCE SPORTSWIRE/ - Founded in 2012 by event director Reuben Kline, the Gran Fondo National Series is the largest and most competitive series of gran fondo cycling events in the United States. Registration for the six Series-owned events is open, along with registration for the...
October 20, 2025
Rapha Clothes USA Cycling, Sets Stage For Profit Again Amidst Ongoing Financial Reset
There are two big bits of Rapha news officially out that have been circling in the rumor mill for the past week – Rapha will outfit USA Cycling from 2026 through the end of 2029, and Rapha’s latest annual financial statement again showed big losses. The first is really interesting...
October 17, 2025
Veo Strip Partners to Support Paul Johnson’s Historic 7-Day Treadmill World Record Attempt
NEW YORK, NY (October 17, 2025) /ENDURANCE SPORTSWIRE/ – Veo Strip, a start-up that created an innovative product to keep sweat from affecting an athlete’s vision during physical activities, today announced its partnership and support for ultra running champion Paul Johnson's attempt to set a new official world record for...
October 16, 2025
Ciele Athletics Accelerates Global Growth with Latin America Expansion via Run The World Partnership
MONTREAL (October 16, 2025) /ENDURANCE SPORTSWIRE/ — Ciele Athletics, the performance running brand from Montreal, Canada, has announced Run The World as its newest distribution partner, strengthening the brand’s presence across Latin America. Ciele is expanding its global reach by partnering with Run The World, bringing its award-winning performance apparel...
October 16, 2025
Beyond Monumental partners with Liquid Death for the 2025 CNO Financial Indianapolis Monumental Marathon
INDIANAPOLIS (October 16, 2025) /ENDURANCE SPORTSWIRE/ – Beyond Monumental, the 501(c)3 non-profit responsible for the CNO Financial Indianapolis Monumental Marathon, has announced a new collaboration with Liquid Death, which will serve as the exclusive water provider for the finish chute and post-race celebration for the 2025 CNO Financial Indianapolis Monumental...
October 16, 2025
Ikeono Named Presenting Sponsor of the 2026 CABDA Expos
Chicago, IL – October 16, 2025 /ENDURANCE SPORTSWIRE/ - Organizers of the CABDA Expo have announced Ikeono as the Presenting Sponsor of both of their upcoming 2026 trade shows: CABDA Midwest: February 4 & 5, at the Schaumburg Convention Center outside Chicago. CABDA West: March 18 & 19, at the...
October 16, 2025
OCEANMAN Miami Partners with Neversecond to Elevate Athlete Fueling and Performance for 2025 Event
Miami, FL (October 16, 2025) /ENDURANCE SPORTSWIRE/ — OCEANMAN USA is proud to announce a new partnership with Neversecond (never2.com) as the Official Hydration and Fuel Partner of the 2025 OCEANMAN Miami event. Together, the two organizations will provide athletes with premium fueling products and hands-on education to enhance training,...
October 16, 2025
Basketball Star & Electrolit Athlete Tristan Jass Breaks Four GUINNESS WORLD RECORDS Titles in Just Four Hours
Houston, TX /ENDURANCE SPORTSWIRE/ - Electrolit athlete and viral basketball sensation Tristan Jass has officially broken four Guinness World Records™ titles in just four hours. The record-shattering event took place at the home of the Vancouver Bandits — the Langley Events Centre in Langley, British Columbia — with Electrolit fueling Jass’s...
October 15, 2025
M&M’s Kicks Off a Sweet New Era With Major Three-Year Partnership
M&M’S® has announced a new collaboration that will be in place for the next three years. On October 14, Mars revealed via a press release that the brand will be the “official supplier” for both the Tour de France as well as the Tour de France Femmes with Zwift. The Chief Executive...
