SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
January 8, 2026
Fuel Goods and FLOW Formulas Welcomes Professional Ultra Runner Hillary “Hilly Goat” Allen as Sponsored Athlete
January 8, 2026 /ENDURANCE SPORTSWIRE/ - Fuel Goods, the inclusive sports nutrition platform built to simplify fueling, is proud to announce the sponsorship of professional ultra runner Hillary Allen, widely known in the trail running world as Hilly Goat. This partnership is supported in collaboration with women-led nutrition brand Flow...
January 7, 2026
New Premier Charity Partnership With J&A Racing to Propel 2,100 Girls on The Run Participants Across 5k Finish Line
VIRGINIA BEACH, VIRGINIA /ENDURANCE SPORTSWIRE/ - J&A Racing, a premier racing event company, today announced a landmark partnership with Girls on the Run – Hampton Roads (GOTRHR) for the upcoming Virginia Beach 10 Miler & 5K presented by Sentara on May 9, 2026. GOTRHR has been named the event’s Premier...
January 7, 2026
Needham Bank Joins New England’s Favorite 5-Mile Race for the Harpoon 5-Miler’s 25th Anniversary
25th Annual Harpoon 5-Miler Powered by Needham Bank: New England’s Favorite 5-Mile Road race returns for an historic May celebration at the Harpoon Brewery in Boston’s Seaport with a new presenting sponsor and new race day BOSTON, MA, (January 6, 2026) /ENDURANCE SPORTSWIRE/ - The Harpoon Brewery is pleased to announce...
January 6, 2026
ASSOS named official technical apparel partner of EF Pro Cycling
EF Pro Cycling has entered a new era by announcing ASSOS of Switzerland as its official technical apparel partner, effective from 1 January 2026. The multi–year agreement covers the men’s (EF Education–EasyPost), women’s (EF Education–Oatly), and development (EF Education–Aevolo) squads. The partnership marks a strategic shift for the American team as they...
