SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.

October 22, 2024
Ryan Standish: Why Wait?
/ENDURANCE SPORTSWIRE/ -Ryan Standish, a dedicated cyclist, and Scott sponsored athlete, attempted a challenging solo adventure through the rugged desert landscape. Inspired by his father's battle with multiple sclerosis (MS), Standish pushed his physical and mental limits to honor his father's legacy. "My dad has been a constant source of...
October 22, 2024
UltraSignup and Rush Running announce Nike, CloudIT and T-Mobile among sponsors for Dirt Circus Bentonville.
Nashville, TN, October 17, 2024 /ENDURANCE SPORTSWIRE/ - The Dirt Circus Bentonville, a trail race festival by UltraSignup and Rush Running, are excited to announce Nike Trail, CloudIT, and T-Mobile among the sponsorship lineup for this year's event. The packed weekend of trail racing promises excitement, competition, and support from...

October 21, 2024
IRONMAN Welcomes Zoot Sports as Official Cycling and Triathlon Apparel Partner
TAMPA, Fla. / KAILUA-KONA, Hawai`i (October 21, 2024) /ENDURANCE SPORTSWIRE/ - IRONMAN is pleased to announce a four-year global partnership with Zoot Sports, a worldwide leader in technical triathlon and cycling apparel products and acclaimed brand within the triathlon community. As part of the new multi-year partnership agreement, Zoot will...
October 17, 2024
British professional team glued fake UCI compliance stickers to bikes purchased from China
British Continental team Saint Piran broke UCI rules by applying frameset approval stickers to bikes that had not been formally approved. The team, run by Richard Pascoe, began using unbranded bikes imported from China during the 2022 season after a sponsorship deal with Lapierre collapsed. UK's highest profile men's team also alleged...

October 17, 2024
Santa Barbara Half Marathon Announces Multi-Year HOKA Partnership
SANTA BARBARA, Calif. /ENDURANCE SPORTSWIRE/ - The 2024 Santa Barbara Half Marathon presented by HOKA & UCLA Health 5K, which impressively grew from 2,000 participants in 2021 to 6,000 in 2023, announces and warmly welcomes partnership renewals with companies with deep ties to Southern California and the local community. “We...
October 16, 2024
Rival logos go missing in photos of Nike-sponsored Melbourne Marathon festival
The Nike-sponsored Melbourne Marathon festival has apologised for posting an edited image of a winning runner with the logo of a sports apparel rival obscured. The image depicted Leanne Pompeani with her arms outstretched after she won the half-marathon but the Asics logo on her running singlet was rubbed out. Images on...

October 16, 2024
First Descents Expands Partnership with Heli
DENVER, Colorado (October 16, 2024) /ENDURANCE SPORTSWIRE/– First Descents (FD), a leader in adventure-based healing, is pleased to announce that it is now the official nonprofit partner of Heli, an online marketplace designed to connect the outdoor community with the best adventure experiences worldwide. This partnership establishes First Descents as...

October 16, 2024
FORM Launches FORM Racing: A New Endurance Team for 2025
Vancouver, BC /ENDURANCE SPORTSWIRE/ – FORM, the industry-leading fitness technology company pioneering real-time visual feedback is excited to announce the launch of FORM Racing, a new endurance sports team for triathletes and swimmers. FORM Racing is now accepting applications to join the team. FORM Racing welcomes individuals at all levels of...

October 16, 2024
ShowcasedBelgian Waffle Ride Expands with the Quad-Tripel Crown of Gravel Series and New Events in 2025, Registration Open Now!
Del Mar, CA – [October 16, 2024] /ENDURANCE SPORTSWIRE/– The Belgian Waffle Ride (BWR) continues to redefine gravel cycling in 2025 with the launch of the Quad-Tripel Crown of Gravel Series and a thrilling new venue for the legendary Belgian Waffle Ride California (BWR CA) at the breathtaking Del Mar Polo Fields. This iconic...

October 16, 2024
ShowcasedOrder Up- Tough Mudder To Partner With In-N-Out Burger For a Joint Obstacle Course Event in Big Bear
CALIFORNIA /ENDURANCE SPORTSWIRE/ - Two iconic brands collide for one incredible event as In-N-Out Burger unveils plans to host a custom Tough Mudder event in September 2025. The globally renowned obstacle course brand has announced today a deal that will see the team facilitate a first-of-its-kind custom event for California's...