SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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March 24, 2022
The Giant Race Series Presented by Alaska Airlines is Partnering With BANDAI NAMCO Entertainment America Inc. to Launch the 2022 PAC-MAN Virtual Challenge
San Francisco, California /ENDURANCE SPORTSWIRE/ - Giants Enterprises, the development and entrepreneurial arm of the San Francisco Giants Major League Baseball franchise, announced a brand new, worldwide PAC-MAN Virtual Challenge today as part of the partnership between the Giant Race Series presented by Alaska Airlines and leading interactive entertainment company, BANDAI NAMCO...
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March 23, 2022
BOA Nutrition Inks Deal with Los Angeles FC Forward Christian Torres
RALEIGH, N.C. (March 23, 2022)/ENDURANCE SPORTSWIRE/ - BOA Nutrition announced today it has signed a deal with 17-year-old forward Christian Torres of the Los Angeles Football Club (LAFC). Torres will be featured in the company’s brand marketing campaigns beginning this year. BOA uses a high-powered oral aerosol blast to deliver...
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March 22, 2022
FloSports to Exclusively Stream Inaugural Life Time Grand Prix Series Kicking Off April 9
AUSTIN, Texas (March 22, 2021) /ENDURANCE SPORTSWIRE/ - FloSports, a leading sports streaming service, today announced an official broadcasting partnership with Life Time, the nation’s premier healthy lifestyle brand (NYSE: LTH), for the Company’s inaugural Life Time Grand Prix Series. The new event series—comprised of 60 elite cyclists from around the world...
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March 21, 2022
Walmart and Deloitte join the 2022 Gone Graveling Festival Lineup as Primary Sponsors
Victoria, B.C. - March 21, 2022 /ENDURANCE SPORTSWIRE/ - Girls Gone Gravel and Feisty Media are proud to announce Walmart and Deloitte as major sponsors of the Gone Graveling Women’s Festival. Over 250 women from around the country will gather in Bentonville, Arkansas from April 28 - May 1, 2022,...
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March 17, 2022
Showcased2022 Team INFINIT Elite Roster Announced
Cincinnati, Ohio, March 17, 2022 — INFINIT Nutrition has revealed its 2022 Team INFINIT Elite roster featuring 24 new and returning athletes representing a diverse range of sports. The 2022 roster will be representing Team INFINIT in endurance sports like Triathlon, Cycling, Running and Paddling. Returning names include longtime INFINIT...
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March 16, 2022
woom bikes Becomes Official Kids’ Bike Manufacturer of the Life Time Sea Otter Classic
AUSTIN, Texas – March 16, 2022 /OUTDOOR SPORTSWIRE/ - woom bikes, the fastest-growing kids’ bike brand in North America, is pleased to announce its partnership with the Life Time Sea Otter Classic presented by Continental, the world’s premier cycling festival. woom has signed a three-year sponsorship agreement with Life Time to be...
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March 16, 2022
Atlanta Track Club and Monday Night Brewing Team Up for Peachtree
ATLANTA – MARCH 16, 2022 /ENDURANCE SPORTSWIRE/ - The race may be on a Monday morning, but runners, walkers and volunteers at this year’s Atlanta Journal-Constitution Peachtree Road Race will celebrate with Monday Night Brewing. Atlanta Track Club announced Atlanta-based craft brewery Monday Night Brewing as the official beer partner of the...
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March 16, 2022
Gnarly Nutrition joins as a partner for Lael Wilcox’s GRIT Cycling Mentorship Program
Salt Lake City, UT (March 16, 2022)/ENDURANCE SPORTSWIRE/ - Gnarly Nutrition athlete Lael Wilcox started the GRIT (Girls Riding Into Tomorrow) program with Cait Rodriguez in Alaska in 2017. Both accomplished cyclists, Lael and Cait are passionate about getting more people on bikes and formed GRIT to give young girls access...
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March 16, 2022
Marmot Welcomes Two New Members to Marmot Mountain Club Ambassador Team
Rohnert Park, Calif. /ENDURANCE SPORTSWIRE/ - Marmot is growing the historical Marmot Mountain Club by adding Alex Johnson and Max Djenohan to the already strong roster, but that’s not all. Marmot has also completely restructured this ambassador program with a dedicated focus on equity, culture and personalized agreements with each member...
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March 15, 2022
Cure Leukaemia Partners with Game Changer Performance
/ENDURANCE SPORTSWIRE/ - Cure Leukaemia are pleased to announce a new partnership that will see Game Changer Performance (GCP) become our “Official Training and Performance Partner”. Established in elite sport, GCP have been working at the forefront of human performance since 2016, combining talent, research and science to maximise human potential,...
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March 15, 2022
Pikes Peak Apex Welcomes Back Rockshox as Presenting Sponsor
Colorado Springs, CO, March 15, 2022 /ENDURANCE SPORTSWIRE/ - Sports Strategies announces a two-year partnership between SRAM and Pikes Peak APEX. The iconic RockShox brand will return as presenting sponsor of the event for 2022 and 2023. “We are very proud,” said Micah Rice, Executive Director of Pikes Peak APEX....
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March 15, 2022
COROS Named the Official GPS Watch of Aravaipa Running
Irvine, CA /ENDURANCE SPORTSWIRE/ - COROS Wearables makers of innovative performance GPS Watches and Aravaipa Running announced today that COROS will be the official GPS Watch Sponsor of Aravaipa Running and their wide portfolio of races. In addition to the race partnership, COROS will also serve as the official GPS...
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March 15, 2022
Atlanta Track Club and Microsoft Create New Programs to Encourage Healthy Habits and STEM Education
ATLANTA — MARCH 15, 2022 /ENDURANCE SPORTSWIRE/ - Young runners will have a chance to focus on fitness and their futures this spring, thanks to a multi-year collaboration between Atlanta Track Club and Microsoft. Microsoft will become the Official Technology Partner of Atlanta Track Club focusing on the Club’s youth programming and...
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March 14, 2022
Registration opens for 2022 Mississippi Gulf Coast Marathon
Biloxi, Ms. /ENDURANCE SPORTSWIRE/ - Runners who missed last year’s Mississippi Gulf Coast Marathon have another chance to #soakuptherun. Registration for the race in Dec. 2022 officially opens Monday offering the best deals and exclusive gear for a limited time. Runners who register before Mar. 22 will not only receive...
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March 14, 2022
Dunkin’ Returns as Official Coffee of the DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH, PA (March 14, 2022) /ENDURANCE SPORTSWIRE/ - P3R announced today that it has renewed its partnership with Dunkin’ as the official coffee and donut of the 2022 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events. The collaboration will keep this year’s runners of STEEL fueled throughout their training and help...
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March 14, 2022
British Cycling Brand Parcours Sign Francis Cade and Kyle Smith to expand their 2022 Athlete Roster
/ENDURANCE SPORTSWIRE/ - Parcours work with exceptional athletes across road, gravel, and triathlon to provide world-class performance and results in return for valuable insights and feedback from those at the top of their game. In 2021, Parcours partnered with triathlete Laura Siddall to create ‘Sid’s Squad’, a mentoring program aimed to...
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March 13, 2022
World Series CEO Heidi Muller Talks about Life, Family and Adventure Racing
/ENDURANCE SPORTSWIRE/ - Careful consideration doesn’t always play a part when choosing what you do in life. Sometimes it’s all about emotion, ambition, and taking the opportunities that come your way. When Heidi Muller first went adventure racing 24 years ago, without really knowing what she was getting into, it...
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March 11, 2022
Run Local® & Salomon Renew Official Footwear & Apparel Partnership
San Francisco, CA (March 11, 2022) /ENDURANCE SPORTSWIRE/ - Run Local® welcomes the return of the Salomon Group to its Bay Area community. The innovative running brand will support Run Local ® Bay Area’s 2022 year-long collection of locally-themed events known as the Run the Bay Challenge Series – the San Jose...
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March 10, 2022
Denver Colfax Marathon Welcomes New Title Sponsor Cigna to 2022 Race
Denver, CO /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon has a new title sponsor and a new look. Cigna, a global health service company, has partnered with marathon for the 2022 race season. This partnership has already taken one of Colorado’s largest race weekends to the next level. “At Cigna,...
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March 10, 2022
Best Bike Split and EF Education-EasyPost Partner for the 2022 Season
Austin, TX /ENDURANCE SPORTSWIRE/ - Best Bike Split, the creator of pacing optimization software that helps cyclists get from point A to point B as fast as possible, and EF Education-EasyPost have announced that they will renew their partnership for the 2022 season with Best Bike Split continuing to be...
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March 9, 2022
Enduro Bearings Announces Strong List of Sponsored Athletes/Teams for ‘22
Oakland, California (March 09, 2022)/ENDURANCE SPORTSWIRE/ - On the heels of announcing its groundbreaking Mechanics Ambassador Program, Enduro Bearings is proud to announce its 2022 athlete sponsorships, which includes a host of teams and individuals across a variety of cycling disciplines. All athletes will run industry-leading Enduro bearings and components including...
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March 9, 2022
Intermountain Healthcare Named Title Partner for The 2021 IRONMAN World Championship taking place in St. George, Utah on May 7, 2022
TAMPA, Fla. / ST. GEORGE, Utah (Mar. 9, 2022)/ENDURANCE SPORTSWIRE/ - IRONMAN today announced Intermountain Healthcare as title partner for the 2021 IRONMAN World Championship taking place in St. George, Utah on Saturday, May 7, 2022. Intermountain Healthcare will also carry the title sponsorship for the 2022 IRONMAN 70.3 World...
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March 9, 2022
Showcased100% Announces Partnership with World No. 1 Triathlete Gustav Iden
SAN DIEGO, Calif. – March 9, 2022 /ENDURANCE SPORTSWIRE/ - 100%®, the San Diego-based sports performance company has announced a long-term partnership with the #1 ranked long-course Triathlete in the World, Gustav Iden. The 25-year-old Norwegian is recognized as the premier face of the next generation of triathlon. “We are excited...
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March 9, 2022
Wearable Tech Brand INCUS Partner with Professional Triathlete Beth Potter
/ENDURANCE SPORTSWIRE/ - INCUS are delighted to be adding Beth Potter to an already impressive roster of INCUS Enabled athletes, including IRONMAN World Championship podium finisher David McNamee, paratriathlon World Champion Claire Cashmore, and three-times Ironman 70.3 champion Kimberley Morrison. INCUS’ mission is to push the boundaries of triathlon sports...
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March 9, 2022
Challenge Family Partner with RemoteRacing
/ENDURANCE SPORTSWIRE/ - The partnership will allow athletes anywhere in the world to compete against those racing at Challenge Taiwan, The Championship, DATEV Challenge Roth powered by hep, and Challenge Almere-Amsterdam as though they were there with them. RemoteRacing creates a fair and level playing field for remote athletes with...