SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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March 14, 2022
British Cycling Brand Parcours Sign Francis Cade and Kyle Smith to expand their 2022 Athlete Roster
/ENDURANCE SPORTSWIRE/ - Parcours work with exceptional athletes across road, gravel, and triathlon to provide world-class performance and results in return for valuable insights and feedback from those at the top of their game. In 2021, Parcours partnered with triathlete Laura Siddall to create ‘Sid’s Squad’, a mentoring program aimed to...
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March 13, 2022
World Series CEO Heidi Muller Talks about Life, Family and Adventure Racing
/ENDURANCE SPORTSWIRE/ - Careful consideration doesn’t always play a part when choosing what you do in life. Sometimes it’s all about emotion, ambition, and taking the opportunities that come your way. When Heidi Muller first went adventure racing 24 years ago, without really knowing what she was getting into, it...
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March 11, 2022
Run Local® & Salomon Renew Official Footwear & Apparel Partnership
San Francisco, CA (March 11, 2022) /ENDURANCE SPORTSWIRE/ - Run Local® welcomes the return of the Salomon Group to its Bay Area community. The innovative running brand will support Run Local ® Bay Area’s 2022 year-long collection of locally-themed events known as the Run the Bay Challenge Series – the San Jose...
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March 10, 2022
Denver Colfax Marathon Welcomes New Title Sponsor Cigna to 2022 Race
Denver, CO /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon has a new title sponsor and a new look. Cigna, a global health service company, has partnered with marathon for the 2022 race season. This partnership has already taken one of Colorado’s largest race weekends to the next level. “At Cigna,...
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March 10, 2022
Best Bike Split and EF Education-EasyPost Partner for the 2022 Season
Austin, TX /ENDURANCE SPORTSWIRE/ - Best Bike Split, the creator of pacing optimization software that helps cyclists get from point A to point B as fast as possible, and EF Education-EasyPost have announced that they will renew their partnership for the 2022 season with Best Bike Split continuing to be...
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March 9, 2022
Enduro Bearings Announces Strong List of Sponsored Athletes/Teams for ‘22
Oakland, California (March 09, 2022)/ENDURANCE SPORTSWIRE/ - On the heels of announcing its groundbreaking Mechanics Ambassador Program, Enduro Bearings is proud to announce its 2022 athlete sponsorships, which includes a host of teams and individuals across a variety of cycling disciplines. All athletes will run industry-leading Enduro bearings and components including...
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March 9, 2022
Intermountain Healthcare Named Title Partner for The 2021 IRONMAN World Championship taking place in St. George, Utah on May 7, 2022
TAMPA, Fla. / ST. GEORGE, Utah (Mar. 9, 2022)/ENDURANCE SPORTSWIRE/ - IRONMAN today announced Intermountain Healthcare as title partner for the 2021 IRONMAN World Championship taking place in St. George, Utah on Saturday, May 7, 2022. Intermountain Healthcare will also carry the title sponsorship for the 2022 IRONMAN 70.3 World...
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March 9, 2022
Showcased100% Announces Partnership with World No. 1 Triathlete Gustav Iden
SAN DIEGO, Calif. – March 9, 2022 /ENDURANCE SPORTSWIRE/ - 100%®, the San Diego-based sports performance company has announced a long-term partnership with the #1 ranked long-course Triathlete in the World, Gustav Iden. The 25-year-old Norwegian is recognized as the premier face of the next generation of triathlon. “We are excited...
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March 9, 2022
Wearable Tech Brand INCUS Partner with Professional Triathlete Beth Potter
/ENDURANCE SPORTSWIRE/ - INCUS are delighted to be adding Beth Potter to an already impressive roster of INCUS Enabled athletes, including IRONMAN World Championship podium finisher David McNamee, paratriathlon World Champion Claire Cashmore, and three-times Ironman 70.3 champion Kimberley Morrison. INCUS’ mission is to push the boundaries of triathlon sports...
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March 9, 2022
Challenge Family Partner with RemoteRacing
/ENDURANCE SPORTSWIRE/ - The partnership will allow athletes anywhere in the world to compete against those racing at Challenge Taiwan, The Championship, DATEV Challenge Roth powered by hep, and Challenge Almere-Amsterdam as though they were there with them. RemoteRacing creates a fair and level playing field for remote athletes with...
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March 8, 2022
Global, National, and Local Brands Team Up for the 2022 NYCRUNS Brooklyn Marathon & Half Marathon
Brooklyn, NY, March 8, 2022/ENDURANCE SPORTSWIRE/ - NYCRUNS, the popular organizer of running events throughout New York City, announced today that Poland Spring, Brooklyn Brewery, and Just Salad will join adidas, Nuun Hydration, NYC Ferry, Cannabist, NYU Langone Health, and CAMBA as official partners of the 2022 NYCRUNS Brooklyn Marathon &...
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March 8, 2022
ShowcasedColorado Classic Seeks Multi-Year Commitment to Relaunch Event
Denver, Colo. (March 8, 2022) /ENDURANCE SPORTSWIRE/ - The Colorado Classic®, America’s premier women’s only racing event, announces a public partnership request in a final effort to relaunch the event. In an open letter to supporters, the founder behind the event, Ken Gart, explains the current position of the Colorado...
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March 7, 2022
Publix named Title Partner for Rock ‘n’ Roll Running Series Clearwater Scheduled to take place October 1-2, 2022
TAMPA, Fla. (March 7, 2022) /ENDURANCE SPORTSWIRE/ - The Rock ‘n’ Roll® Running Series announced today that Publix Super Markets, Inc., the largest employee-owned grocery retailer in the country, will serve as the title partner for the inaugural Publix Rock ‘n’ Roll Running Series Clearwater scheduled to take place on Oct. 1-2,...
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March 7, 2022
World’s Most Accomplished Mountain Athlete Kilian Jornet Joins Team COROS
Irvine, CA, March 7, 2022/ENDURANCE SPORTSWIRE/ - COROS Wearables Inc., makers of innovative performance GPS watches is introducing Mountain Running and Ski Mountaineering World Champion Kilian Jornet and World Champion Mountain Runner Emelie Forsberg as its newest Pro Athlete Ambassadors. This partnership is yet another sign of the COROS brand’s commitment...
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March 7, 2022
Pic2Go Partnered with The Ventura Marathon to deliver Race Day Photos and Rich Finisher Galleries!
/ENDURANCE SPORTSWIRE/ - The fast and scenic Ventura Marathon returned this year, offering a point-to-point marathon (and half marathon) with the perfect amount of downhill starting in Ojai and ending in Ventura. This year the organizers have partnered with Pic2Go to enhance the participants’ experience with auto-delivered free race day...
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March 7, 2022
Speed Hound Announces Partnership with Dare2Tri
Menlo Park, CA (March 7, 2022)/ENDURANCE SPORTSWIRE/ - Earlier today, Speed Hound announced their collaboration with Dare2Tri, an organization focused on breaking down barriers to make fitness accessible for all, regardless of physical ability. “Our brand’s mission are well aligned and Speed Hound is beyond thrilled to be joining forces with...
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March 7, 2022
Stampone O’Brien Dilsheimer Law announced as new Title Sponsor of Women’s Philadelphia Triathlon & 5K, Expanding Partnership with DelMoSports
Cape May, NJ - March 7, 2022 /ENDURANCE SPORTSWIRE/ - DelMoSports is pleased to announce that Stampone O’Brien Dilsheimer Law has agreed to title sponsor the Women’s Philadelphia Triathlon & 5K for the next 4 years. Scheduled for July 10, 2022, at John B. Kelly Pool in West Fairmount Park,...
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March 4, 2022
ShowcasedDean Karnazes appointed Chief Exercise Officer for Afloat
TAMARAC, Fla. /ENDURANCE SPORTSWIRE/ - Afloat, the creators of the reimagined and technologically advanced waterbed, have announced a new partnership with ultrarunner Dean Karnazes. Taking on the honorary title of Chief Exercise Officer, Karnazes will act as an ambassador for the brand, sharing how waterbeds offer a superior level of...
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March 3, 2022
ShowcasedSpeed Hound to Be Recovery Partner for Clash Miami
Menlo Park, CA (March 3, 2022)/ENDURANCE SPORTSWIRE/ - Speed Hound is proud to announce a partnership with Clash Endurance and named the official recovery sponsor for the Clash Miami event. While athletes swim, bike, and run their way through the south Florida terrain, they’ll have the full support of Speed Hound...
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March 3, 2022
Everything Set for The Citroën Ë-Tour by Bkool, The First Virtual Cycling Stage Race
Madrid, March 3, 2022 /ENDURANCE SPORTSWIRE/ Starting March 7, the Citroën ë-Tour by BKOOL will take place in four stages of between 14 and 25 km each, set on the virtual streets and highways of Spain and Portugal. There will be prizes for every participant who finishes at least one...
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March 3, 2022
NWSL Rookie of the Year Trinity Rodman Partners with Youth Athletes United
New York, March 3, 2022 /ENDURANCE SPORTSWIRE/ - Youth Athletes United, one of America's fastest-growing multi-sport programs, with 291 territories nationwide and more than 200,000 children instructed each year, continues to catch on in communities throughout the U.S. The multi-brand franchisor includes Soccer Stars, Amazing Athletes, TGA Premier Sports, Little Rookies Baseball...
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March 3, 2022
ShowcasedSports Backers, Allianz Partners announce partnership for Allianz Partners Richmond Marathon
RICHMOND, VA /ENDURANCE SPORTSWIRE/ - Sports Backers announced today a new partnership with Allianz Partners, making the consumer specialty insurance provider the new title sponsor of the Allianz Partners Richmond Marathon. The 2022 event is set for Saturday, November 12, in downtown Richmond, and also features the CarMax Richmond Half...
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March 2, 2022
LA Tri Club Names InsideTracker Official Personalized Performance, Nutrition Partner
LOS ANGELES. – March 2, 2022/ENDURANCE SPORTSWIRE/ - Los Angeles Triathlon Club (LA Tri Club) today announced a partnership with InsideTracker, a leading, truly personalized performance and nutrition system, which will enable its members to further amplify their training results based on blood, DNA and fitness tracker data. As part of...
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March 1, 2022
Challenge Family and Zone3 Announce Global Partnership
/ENDURANCE SPORTSWIRE/ - Challenge Family has announced a multi-year worldwide partnership with leading triathlon brand, Zone3. As Challenge Family’s Global Swim Partner, Zone3 will also support a number of individual Challenge Family races around the world as swim course partner, providing age group athletes with access to Zone3’s high-performing full wetsuit range....
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March 1, 2022
Chandon to Host On-Course Cheer Zone at Napa Valley Marathon
NAPA, CA /ENDURANCE SPORTSWIRE/ - The organizers of the Napa Valley Marathon & Half Marathon are excited to welcome Chandon as an on-course activation partner for the March 6, 2022 race. Chandon, an exceptional winery in Napa Valley for over 40 years, will be hosting a cheer station located on the...