July 8, 2020

Zenni & World’s Greatest Bring Top Track and Field Athletes Back to ESPN

NOVATO, Calif. (July 8, 2020) -- Zenni, the online optical industry leader, announced today an exclusive partnership with World’s Greatest to broadcast a USA Track & Field-sanctioned pole vault event on ESPN’s YouTube channel including top-ranked vaulters Sandi Morris (U.S.) and Alysha Newman (Canada). The Livestream Games will take place...

July 7, 2020

ElliptiGO Named Title Sponsor of Bike for Humanity II with Bill Walton and Friends

SAN DIEGO, Calif. – ElliptiGO Inc., creator of the world’s first elliptical bicycle, announced today that it is the title sponsor of the ElliptiGO Bike for Humanity II cycling event with Bill Walton and Friends (www.bikeforhumanity.com). Bike for Humanity II will take place around the world on Saturday, July 25th,...

July 7, 2020

Elite Official Partner of 15 Virtual Tour de France Teams for Virtual Tour de France on Zwift

FONTANIVA, ITALY — Elite announces their official partnership with 15 Virtual Tour de France Teams for the Virtual Tour de France on Zwift. The month of July usually means one thing for the cycling world: Tour de France. However, fans will have to wait until the end of August to witness...

July 6, 2020

Tracksmith Introduces the Amateur Support Program for 2021 Olympic Trials

BOSTON (July 6, 2020) – With just under a year until the U.S. Olympic Track and Field Trials in Eugene, OR., independent running brand Tracksmith is launching its Amateur Support Program, a platform to support up-and-coming athletes as they prepare for the Trials and the 2021 season. The program builds on...

July 3, 2020

Swiss Running Brand On Sponsors Olympic Qualifier Jake Riley

July 3, 2020 – PORTLAND, OREGON – Today, On, the fastest-growing running brand in the world, announces the sponsorship of Olympic marathon qualifier Jake Riley; the standout runner who clinched an astonishing second place in the 2020 U.S. Olympic Team Trials Marathon. Bolstering On’s roster, Riley joins the Swiss brand’s...

July 2, 2020

Live Feisty Media launches the Big Fit Girl Uncensored Podcast in partnership with Louise Green

Victoria, B.C. -  Live Feisty Media is pleased to announce the release of the podcast Big Fit Girl Uncensored in partnership with author, speaker and coach Louise Green. The podcast, released today, will expand upon the movement that was initiated by Green’s 2017 book, “Big Fit Girl: Embrace the Body...

July 1, 2020

University of Denver Becomes First NCAA Division I Program in Colorado to Add Women’s Triathlon as Varsity Sport

COLORADO SPRINGS, Colo.— USA Triathlon, along with Karlton Creech, University of Denver Vice Chancellor for Athletics, Recreation and Ritchie Center Operations, today announced that the University of Denver will add women’s triathlon to its varsity sport offerings. The school is the 37th in the nation, the second in Colorado and...

July 1, 2020

2016 U.S. Olympian Jared Ward and 2020 U.S. Olympic Marathon Qualifier Jake Riley to face-off in Virtual 5k Challenge presented by KT Tape

American Fork, Utah. – KT Tape, the leader in drug-free pain relief products, in conjunction with T.E.A.M Boulder, announced today that they will be sponsoring a virtual 5k challenge between 2016 Olympian Jared Ward (Saucony/Provo, Utah) and 2020 Olympic Marathon Qualifier Jake Riley (On/Boulder, Colo.). Ward and Riley will square...

June 30, 2020

Pocket Outdoor Media Acquires Three Divisions from Active Interest Media and Completes Its Series A Financing

Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM), one of the world’s largest enthusiast media companies. The acquisition by POM coincides with the...

June 30, 2020

Co2uT Announces Knight Composites as Official Wheel Sponsor

FRUITA, CO June 30th, 2020 — Desert Gravel is proud to announce Knight Composites as its official wheel sponsor of Co2uT gravel race for 2020 and 2021. The inaugural event (scheduled for October 10th, 2020) starts and ends in Fruita, CO, and travels around and across the Colorado-Utah borderlands. A...

June 30, 2020

FRESHJUNKIE Racing launches Gulf Coast Challenge

As the COVID-19 pandemic caused numerous events to be cancelled or postponed, active people have looked for an outlet for their efforts. The Gulf Coast Challenge hopes to fill that need for thousands of participants who might normally be participating in races every weekend. In addition, the pandemic has encouraged...

June 30, 2020

ASICS signs on as official shoe and apparel sponsor of the virtual cross-country run Medford2Medford

Boston (June 30, 2020) — DMSE Sports today announced ASICS will be the official shoe and apparel sponsor for Medford2Medford, DMSE Sports’ virtual run across America event. Registration for Medford2Medford is open now at medford2medford.com and will remain open through the ceremonial end of the event, August 29. “Partnering with...

June 26, 2020

PodiumRunner and Women’s Running Launch New Trail Running Content Experience

Boulder, Colorado, USA — June 26, 2020 — PodiumRunner and Women’s Running announce a new Trail Running Collection of online features, how-to, and in-depth gear reviews on their new websites. The content, available across both Women’s Running and PodiumRunner, collects the latest trail running content into one easy-to-access digital experience...

June 25, 2020

iFit Trainer Ashley Paulson Wins First Place Female in Squaw Peak 50-Mile Trail Run

(LOGAN, Utah) — iFit Trainer Ashley Paulson was the first place female finisher in the Squaw Peak 50-Mile Trail Run, completing the race in 9:22:01. The loop course was held in Utah’s Wasatch Mountains on June 2, 2020 and is known for over 14,000 feet of challenging elevation gain and...

June 24, 2020

TORRE Consulting Adds Two-Time World Champion and 2020 Paralympic Hopeful Clara Brown to Client Roster

Colorado Springs, Colo. - TORRE Consulting, the sports marketing agency specializing in Olympic activation, announced today that they will be representing highly decorated Para-cyclist Clara Brown (Falmouth, Maine). In the past 12 months, Brown has accumulated six UCI Para-cycling World Championships medals in the Track and Road disciplines. Competing at...

June 23, 2020

UTMB® Group launches UTMB® for the planet, a digital event to unite the community

Following the cancellation of the 2020 edition of UTMB® Mont Blanc due to the COVID-19 pandemic, UTMB® Group has announced the launch of UTMB® for the Planet; a digital sporting event to bring the community together around a united cause. Having previously committed to work towards "a common cause in...

June 20, 2020

Believe in the Run Kicks Off Summer Distance Project in Partnership With Polar

BALTIMORE, Md., June 20, 2020 - Believe in the Run, an independent run culture outlet, has just launched GRIT, a summer distance project presented by Polar. The event challenges runners to go beyond their average summer running goals, as runners choose between distance tiers of 25, 75, 150, 225, or...

June 19, 2020

100%® and Movistar Team Join Forces to Debut Special Edition Racetrap® Sunglasses

SAN DIEGO, Calif. – June 19, 2020 – 100% has debuted a brand-new special edition of its cutting edge Racetrap eyewear, built in collaboration with the Movistar Team WorldTour cycling squad. The unique sunglasses blend 100%’s industry-leading optics with Movistar’s distinctive colors for a pair of shades that will pop...

June 18, 2020

Elite Releases the 2020 FLY Team Bottles for WorldTour Teams

FONTANIVA, ITALY, June 18, 2020 — Elite Cycling proudly releases the new FLY Team bottles to be used by its WorldTour partners in 2020.  Long-time makers of the world’s lightest cycling water bottles (and their latest biodegradable JET bottle), Elite will be supplying 10 WorldTour teams with technical products (including...

June 16, 2020

USA Triathlon Partners with Blerter, Industry-Leading Event Production Platform

COLORADO SPRINGS, Colo.— USA Triathlon today announced it has partnered with Blerter, a global industry-leading event delivery platform for sports, to support race-day operations at all USA Triathlon-owned events through May 2023. Blerter specializes in centralizing communications, operations and safety processes, bringing race directors and an entire event production team...

June 16, 2020

Draft Legal: USA Triathlon Becomes First U.S. National Governing Body to Sign a Non-Alcoholic Beer Partner in Athletic Brewing Company

COLORADO SPRINGS, Colo.— USA Triathlon today became the first U.S. National Governing Body in the Olympic & Paralympic Movement to sign a partnership with a non-alcohol beer producer, teaming up with Athletic Brewing Company through June 2023. Athletic Brewing Company became a pioneer in the craft beer revolution with its...

June 11, 2020

Run4Relief Raises $14,440 for Restaurant Workers

Baltimore, Md. (June 11, 2020) -- Corrigan Sports Enterprises announced the 2020 Run4Relief virtual run presented by 19 Crimes Wine raised $14,440 for the Restaurant Employee Relief Fund (RERF).  The National Restaurant Association Educational Foundation, in conjunction with Guy Fieri, chef and host of the Food Network’s Diners, Drive-ins and Dives, created...

June 10, 2020

100%® And Belgian Waffle Ride Join Forces to Create the Ultimate Eyewear for Gravel

SAN DIEGO, Calif. – June 10, 2020 – 100% has announced a new partnership with Belgian Waffle Ride (BWR). The two iconic endurance brands have collaborated to design sunglasses able to take on the harsh and punishing conditions of the most treacherous gravel races on earth. The BWR Special Edition...

June 9, 2020

USA Triathlon to Host Fourth Annual National Triathlon Week from June 22-28

COLORADO SPRINGS, Colo.— USA Triathlon today announced the dates for the fourth annual National Triathlon Week, a nationwide initiative to celebrate the sport of triathlon and all its constituency groups. The largely social-media-based campaign brings the multisport community together from June 22-28 — not only to swim, bike and run,...

June 9, 2020

ASSOS USA and The Pikes Peak APEX Invite You to The Hunt

ASSOS USA is partnering with The Pikes Peak APEX presented by RockShox to create The Hunt—a two-week scavenger hunt on some of the most iconic mountain bike trails in North America. Prizes will be hidden by ASSOS athletes on the Pikes Peak APEX course as well as other locations around North...