SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
-
May 10, 2022
KINeSYS Sunscreen Partners with Another Mother Runner
10th May 2022, Vancouver, Canada /ENDURANCE SPORTSWIRE/ - North America’s leader in active sun care, KINeSYS Performance Sunscreen, is excited to announce their partnership with Another Mother Runner, the 110k+ strong, vibrant and inclusive community of female runners. Co-founded by Sarah Bowen Shea and Dimity McDowell, AMR connects via in-person retreats,...
-
May 10, 2022
Natural Grocers® Returns as Sponsor for 2022 Denver Colfax Marathon
LAKEWOOD, Colo. (May 10, 2022)/ENDURANCE SPORTSWIRE/ – Natural Grocers® is proud to be a returning corporate sponsor for the 2022 16th annual Denver Colfax Marathon (May 13 – 15). The largest family-operated organic and natural grocery retailer in the U.S. will also have a strong presence at this year’s Health and...
-
May 5, 2022
ShowcasedDavis Phinney Foundation Proudly Announces the 2022 Tour de Victory Cycling Challenge Sponsored by Team Evergreen Cycling
Boulder, Colo., May 5, 2022/ENDURANCE SPORTSWIRE/ – The Tour De Victory Cycling Challenge, a unique Colorado charity ride that raises funds and awareness for the Davis Phinney Foundation, is now open for registration and their list of 2022 sponsors and partners has been released. This year marks the fourth that...
-
May 5, 2022
Union Home Mortgage and BibBoards, A Partnership that makes the Cleveland Marathon feel like Home
/ENDURANCE SPORTSWIRE/ - UnionHome Mortgage (UHM) is partnering with Bibboards to provide a unique sponsorship opportunity for the Cleveland Marathon. Marina Dieker of UHM says, "We are going to be handing out UHM BibBoards to the first 2,500 runners who come to packet pick up at the expo center. We went...
-
May 3, 2022
The Championship Confirms Free Livestream in Partnership with Triathlon Today
/ENDURANCE SPORTSWIRE/ - The Championship, the flagship event of Challenge Family taking place on 22 May and featuring many of the world’s best athletes, will broadcast for free and in full via a live stream provided by Triathlon Today. As last year, O2 TV Production will be responsible for the...
-
May 3, 2022
Heroic Social Training Platform Partners with Spartan
BOSTON, MASS. (May 3, 2022)/ENDURANCE SPORTSWIRE/ – Spartan, the world's leading endurance sports and extreme wellness brand, announced today that Heroic will be the Official and Exclusive Wellness App of Spartan Race U.S. through May 2023. “Spartan races challenge you to show up at your best and conquer every obstacle...
-
May 2, 2022
Tennis Prodigy and Rising Triathlon Star Added to The Pho3nix Team Roster
/ENDURANCE SPORTSWIRE/ - The Pho3nix Foundation is proud to announce the signing of triple Olympic medallist Jonathan Brownlee, world U14 #1 tennis player Flynn Thomas and rising long-course triathlete Imogen Simmonds to the Pho3nix Team. The three join an elite squad who embody the Pho3nix Foundation’s ideals. As a sport...
-
April 28, 2022
How Super Shoes are Upending Running’s Sponsorship Model
Last week’s Boston Marathon sparked yet another debate about shoe tech in professional running. This time, the question wasn’t whether super shoes were undermining cherished notions of competitive fairness, but whether pro runners are being forced to choose between getting the best possible sponsorship deal and maximizing their chances of...
-
April 28, 2022
San Francisco Marathon Partners Up With Nella by FitBiomics
San Francisco, CA /ENDURANCE SPORTSWIRE/ – The San Francisco Marathon is happy to announce a partnership with FitBiomics and their first product Nella, a performance probiotic geared specifically toward people with active lifestyles. “Gut bacteria play an important role in human health, such as supplying essential nutrients, synthesizing vitamin K,...
-
April 28, 2022
Pacing to Perfection: FORM and Pho3nix Sub7Sub8 Partner to Break Barriers
Sydney, Australia 28 April 2022 /ENDURANCE SPORTSWIRE/ - Today, Mana Global and the Pho3nix Foundation announce FORM as the official Swim Technology Partner of the Pho3nix Sub7 and Sub8 Project, Powered by Zwift. Set for June 5, 2022 at the Dekra Lausitzring racetrack in Germany, the Pho3nix Sub7 and Sub8...
-
April 28, 2022
Columbia Threadneedle Investments Boston Triathlon Partners with Amazon to Provide FREE Kids Day Events
BOSTON – April 28, 2022/ENDURANCE SPORTSWIRE/ – ethos, the mass participation event organization that presents the Columbia Threadneedle Investments Boston Triathlon, today announced that it has named Amazon an Official Community Partner of Kids Day at the Boston Triathlon, and is partnering with Amazon to make registration for Kids Day free...
-
April 27, 2022
F2C Nutrition Inks Three Year Partnership as Official Nutrition Partner of the Victoria Half and Sprint Triathlon
Vancouver, B.C. – April 27, 2022 /ENDURANCE SPORTSWIRE/ – F2C Nutrition is set to supply the Victoria Half and Sprint Triathlon with nutritional products made from clean, naturally sourced ingredients supported by innovative scientific research. Internationally known and recognized for quality and innovation. F2C Nutrition was born from the vision...
-
April 26, 2022
MANA Athletes Step into The Triathlon Spotlight
/ENDURANCE SPORTSWIRE/ - MANA athlete Magnus Ditlev took second place in his Ironman debut last weekend at Ironman Texas. The Dane exited the 3.8-kilometre swim in 15th place, used his renowned bike strength over 180 kilometres to power into the pointy end despite a tire puncture, and battled eventual winner...
-
April 25, 2022
COROS Partners with Drake University Track & Field/Cross-Country for GPS Technology
Irvine, Calif. /ENDURANCE SPORTSWIRE/ – COROS Wearables, makers of innovative performance GPS Watches and Drake University Athletics announced today a partnership for the Drake cross country and track & field programs. The programs will use COROS GPS Watches and the coaching staff will utilize the COROS Training Hub’s coaching software...
-
April 25, 2022
ShowcasedThe Feed is the Official Membership Benefit Provider of USA Cycling
Broomfield, Colo., April 25th, 2022 /ENDURANCE SPORTSWIRE/ – The Feed and USA Cycling are excited to announce their new partnership, as The Feed becomes an Official Membership Benefit provider to USA Cycling members. The Feed’s online marketplace offers over 250 top brands like Maurten, Clif Bar, Honey Stinger, and USWE and...
-
April 22, 2022
USA Triathlon Announces Partnerships With Zoot Sports, Spring Sports Nutrition, AIRWAAV And Select Physical Therapy
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced partnerships with Zoot Sports, Spring Sports Nutrition, AIRWAAV and Select Physical Therapy, four brands in the cycling apparel, nutrition, athlete performance technology and sports medicine and physical therapy categories. “USA Triathlon’s alignment with Zoot Sports, Spring Sports Nutrition, AIRWAAV and Select Physical...
-
April 22, 2022
Boochcraft Partners with the Santa Barbara Wine Country Half Marathon as Official Hard Kombucha Sponsor
SANTA BARBARA /ENDURANCE SPORTSWIRE/ - Boochcraft, the pioneer in the hard kombucha space, today announced an innovative new partnership with the Santa Barbara Wine Country Half Marathon, presented by Chumash Casino Resort, as the Official Hard Kombucha sponsor. The agreement includes on-site signage, sampling and activation during the post-race festival...
-
April 19, 2022
ROKA and IRONMAN Extend Longstanding Relationship for Swimwear; Expands Relationship to also include Technical Eyewear and Performance Eyewear Category to Partnership
TAMPA, Fla. / AUSTIN, Texas (April 19, 2022)/ENDURANCE SPORTSWIRE/ – IRONMAN and ROKA, the Austin-based multisport performance brand, announced today, they have extended and expanded their global partnership of ROKA as the Official Swimwear Partner of Global IRONMAN® Triathlon series, and in addition, expanded the relationship to also include Official...
-
April 19, 2022
Trifecta Named Official Meal Delivery Service of Spartan U.S.
BOSTON, MASS. (April 19, 2022) /ENDURANCE SPORTSWIRE/ – Spartan, the world's leading endurance sports and extreme wellness brand, today announced a three-year partnership with Trifecta to be the Official Meal Delivery Service of Spartan U.S. through the 2024 race season. To celebrate the newly minted partnership, Trifecta and Spartan are...
-
April 18, 2022
ShowcasediFIT Trainer Tommy Rivers Puzey To Lead iFIT Race Series Filmed Live During 2022 Boston Marathon
LOGAN, UT (April 18, 2022)— iFIT, a global leader in connected fitness software, content and equipment, today announced that iFIT Trainer and elite runner Tommy Rivers “Rivs” Puzey will lead the iFIT Race Series during the 2022 Boston Marathon on Monday, April 18. iFIT will film the race live as...
-
April 14, 2022
Super League Triathlon Announces Humango As Official Training Platform
/ENDURANCE SPORTSWIRE/ Super League Triathlon (SLT) can today announce that state-of-the-art training platform Humango will become the Official Training Platform partner of SLT in 2022. Humango is revolutionising training via their unique platform which is designed to improve athletic motivation and performance for athletes of all levels. Whether you’re an...
-
April 14, 2022
Battleship 12K Announces Publix as Official Title Sponsor
SPANISH FORT, AL. /ENDURANCE SPORTSWIRE/ – FRESHJUNKIE Racing and the Battleship 12K are proud to announce that Publix will be the new Title Sponsor of the 7th annual Battleship 12K in Spanish Fort, AL. The Veterans’ Day celebration began in 2015 to pay tribute to those who defend our freedom...
-
April 14, 2022
ShowcasedOlympic Medalist Molly Seidel Chooses 100% Performance Eyewear
SAN DIEGO, Calif. – April 14, 2022 - /ENDURANCE SPORTSWIRE/ 100%®, the San Diego-based sport performance company, has announced the signing of elite runner, Molly Seidel — who will now race and train in eyewear from 100% 's Sport Performance and Active Performance collections. “Molly is a tenacious, strategic and...
-
April 13, 2022
2022 KINeSYS Champion Applications Now Open
/ENDURANCE SPORTSWIRE/ – KINeSYS Performance Sunscreen has opened applications for its 2022 Brand Ambassador Program. Now in its fourth year, the hugely successful program will once again be growing the Champion community, this year featuring over 80 Ambassadors. KINeSYS is inviting individuals from Canada and the USA who are passionate...
-
April 13, 2022
Two-time Olympian, Boston Marathon Champion, Des Linden, Joins InsideTracker Endurance Team
CAMBRIDGE, Mass.—April 13, 2022/ENDURANCE SPORTSWIRE/ – InsideTracker, the leading personalized performance and nutrition system, today welcomed professional long-distance runner, Des Linden, 38, to its endurance team. Linden joins other notable endurance pros like Shalane Flanagan, Tim O’Donnell, Mirinda Carfrae, Sally McRae and Dean Karnazes who rely on InsideTracker to optimize...