SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
December 15, 2025
Let’s Do This Named Presenting Sponsor of Running USA LEAD Collective
Dec. 15, 2025 /ENDURANCE SPORTSWIRE/ — Running USA today announced that Let’s Do This has been named the presenting sponsor of the Running USA LEAD Collective, a national leadership initiative designed to elevate underrepresented voices and develop future leaders within the running events industry. Formerly known as the Emerging Leaders...
December 15, 2025
JAMBAR and NorCalUltras Celebrate Fifth Year of Partnership
Folsom, CA /ENDURANCE SPORTSWIRE/ - NorCalUltras and JAMBAR are proud to announce the continuation of their partnership as they enter their fifth year of working together, with JAMBAR returning as the official energy bar of NorCalUltras. Together, the two organizations bring premium, real-food organic energy to some of Northern California’s...
December 15, 2025
Gran Fondo National Series and ROUVY Announce Schedule for 9-Event E-Fondo Series
(Gettysburg, PA – December 15, 2025) /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series announced the event schedule for the 6th Annual E-Fondo Series, a 9-event series of competitive esports cycling events hosted on ROUVY’s virtual cycling platform. This year’s E-Fondo Series will be presented by Wahoo, highlighting the long-standing relationship...
December 15, 2025
Meanwhile Brewing Co. as Official Brewery Partner for 2026 Spurs Austin International Half
AUSTIN, TX (December 15, 2025) /ENDURANCE SPORTSWIRE/ — The Spurs Austin International Half, formerly named 3M Half Marathon, announced today that Meanwhile Brewing Co. has been named the official Brewery Partner for the 2026 race. This collaboration ensures that runners and spectators can celebrate their achievements at the finish festival...
December 14, 2025
Downtown Dallas Roars as 19,000+ Runners Cross the Finish Line at the 54th BMW Dallas Marathon on Sunday
(DALLAS) /ENDURANCE SPORTSWIRE/ - The BMW Dallas Marathon celebrated a landmark moment today, as more than 19,000 runners, including 170 elite runners, made their way through downtown Dallas, its iconic neighborhoods, and the scenic loop around White Rock Lake, energized by thousands of enthusiastic spectators, before crossing the finish line...
December 13, 2025
Ideal Weather Sets the Stage for a Packed Weekend of BMW Dallas Marathon Activities
(DALLAS) /ENDURANCE SPORTSWIRE/ - More than 11,000 runners showed up at the BMW Dallas Marathon to participate in the Friday Night Lights event, followed by Saturday’s 10K, 5K, 5K Walk, Kid’s 100M Dash, Oncor Kid’s 100M Dash, and the Oncor Kid’s Race. As the official marathon of the City of...
December 12, 2025
The Sold Out 54th Annual BMW Dallas Marathon Weekend Commences at Scottish Rite for Children
DALLAS (Dec. 12, 2025) – The sold out 2025 BMW Dallas Marathon weekend kicked off this morning, bringing together representatives from Scottish Rite for Children, the race’s primary beneficiary, and title sponsor BMW and the six DFW BMW dealers. This will be the 28th year of Scottish Rite for Children partnering with the BMW...
December 12, 2025
Belgian Waffle Ride and Distance To Empty Partner to Expand Women’s Participation Across the BWR Series
Encinitas, CA (December 12, 2025) /ENDURANCE SPORTSWIRE/ — The Belgian Waffle Ride (BWR), North America’s most irreverent and demanding unroad cycling series, is proud to announce a strategic partnership with Distance To Empty (DTE), the women-led cycling program founded by professional cyclist and advocate Starla Teddergreen. Together, BWR and DTE are launching an ambitious,...
December 11, 2025
H2O Audio Becomes Official Audio Partner of the Belgian Waffle Ride Series
DEL MAR, Calif. (December 11, 2025) /ENDURANCE SPORTSWIRE/ — Monuments of Cycling is proud to announce a groundbreaking multi-year partnership with H2O Audio, the San Diego–born and worldwide leader in high-performance sport headphones. Beginning with the 2026 season, H2O Audio will become the Official Audio Partner of the entire Belgian...
December 11, 2025
Michelob ULTRA GFNY Miami renews partnership
NEW YORK CITY, December 11, 2025 /ENDURANCE SPORTSWIRE/ - GFNY USA is proud to announce that the Miami-Dade County Tourist Development Council, together with the Miami-Dade County Department of Cultural Affairs, has renewed its partnership as the official supporter of Michelob ULTRA GFNY Miami 2026, the city’s only road cycling...
