SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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July 4, 2022
Break the Record. Break the Cycle.
YAKIMA, WA /ENDURANCE SPORTSWIRE/ - Rosalie Fish ran 12 miles for Miles Against Violence at the Downtown Yakima Mile, each mile she completed received over $4,400 pledged—over $53,000 in total pledge donations. Fish, internationally respected athlete and activist, ran the Yakima Mile this year “to demonstrate that every single one...
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July 1, 2022
ShowcasedEVENT INSIGHTS: Event Sponsorship and Why It Should Matter to You
Sponsorship is one of the most effective marketing strategies you can use to promote your next event. Securing a sponsor can help you increase awareness of your brand, reach new markets, and build customer loyalty. But sponsorships don’t always come easy. You have to prove your company’s value to your...
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June 29, 2022
Motiv Sports Gains a Competitive Edge with EventHub
Seattle, WA – June 29, 2022 /ENDURANCE SPORTSWIRE/ - EventHub, the leading expo software in the endurance racing industry, has announced a technology partnership with Motiv Sports as the exclusive expo management software for their race portfolio, which includes the Long Beach Marathon, Napa to Sonoma Wine Country Half Marathon,...
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June 28, 2022
Barebells Protein Bars Welcomes TikTok Sensation Noah Beck to Brand Ambassador Team
LOS ANGELES /ENDURANCE SPORTSWIRE/ – Barebells – the delicious high-in-protein, no added sugar* protein bar brand designed to feed your cravings – is proud to welcome social media phenom and former D1 Athlete Noah Beck to their growing team of brand ambassadors. Committed to fitness and wellness, Noah will continue to...
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June 28, 2022
United States Marine Corps to Partner With Spartan
BOSTON, MASS. (June 28th, 2022)/ENDURANCE SPORTSWIRE/ – Spartan, the world's leading endurance sports and extreme wellness brand, announced that the United States Marine Corps will be an Official Partner for the 2022 race season. “At this moment, there is nothing more important to me than getting the young men and young...
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June 28, 2022
AdventureCORPS Presents the Badwater 135 Ultramarathon on July 11-13, 2022
Lone Pine, CA /ENDURANCE SPORTSWIRE/ - On July 11-13, 2022, AdventureCORPS will present its legendary BADWATER® 135 Ultramarathon, the 135-Mile World Championship. Now in its 45th year, this world-renowned event pits up to 100 of the world's toughest athletes against one another and the elements in a crucible like no...
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June 24, 2022
Destination Sport Experiences Announce OTE as their Official Nutritional Partner
/ENDURANCE SPORTSWIRE/ – With Destination Sport Experiences inspiring their customers to ‘Do Something Extraordinary’ and OTE Sports with ‘a desire to do things differently’ this new partnership is destined for greatness, creating new opportunities for their customers to reap. Destination Sport Experiences are leading travel experts who cater for those who...
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June 24, 2022
Professional Triathletes Organisation Announces Appointment of Jane Hansom as Advisor to The PTO Athlete Board
London/ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) today announced that Jane Hansom, currently Head of Communications, will take up a new role advising the PTO Athlete Board alongside PTO Chairman, Charles Adamo. Anthony Scammell, a London-based sports communication specialist, also joins as Communications Director. Hansom has more than a...
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June 23, 2022
Essential Elements Partners with Pro-Surfer Koa Smith For A Giveaway of The Ultimate Summer Survival Kit to Encourage People to ‘Get Hy’
LOS ANGELES (June 23, 2022)/ENDURANCE SPORTSWIRE/ – Essential Elements (Ee) – the premium, science-backed sports nutrition brand – is delivering a once-in-a-lifetime giveaway in celebration of National Hydration Day and their ongoing partnership with pro-surfer Koa Smith. Staying hydrated is not only crucial for peak performance in athletes but for everyone, which...
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June 23, 2022
Pic2Go Partners with Brooks to deliver Free Race Day Photos at the Brooks PR Invitational 2022!
/ENDURANCE SPORTSWIRE/ – The Brooks PR Invitational 2022 took place June 15th in Seattle, WA. This is the fastest high school track meet in the US. Brooks partnered with Pic2Go to capture the entire event for the athletes and delivery free race day photos automatically. Through the Pic2Go platform – event...
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June 23, 2022
Another Mother Runner Celebrates Its 12th Year of Running Strong
Portland, OR – (June 2022) /ENDURANCE SPORTSWIRE/ - Another Mother Runner (AMR), founded by Dimity McDowell and Sarah Bowen Shea, is celebrating its 12th year of running strong with a virtual 12K over the course of this upcoming weekend, June 24 - 26. Designed to form-fit a woman’s schedule and...
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June 23, 2022
Olympian Emma Coburn and The Elk Run 5k Choose BibBoards
Customized BibBoards made an appearance at Olympian Emma Coburn’s Elk 5K. The middle-distance runner loves the reusability and functionality of BibBoards. Race Coordinators like Coburn love that custom BibBoards keep their race’s logo on a piece of quality equipment for years to come. Emma Coburn and the ELK 5k Emma...
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June 23, 2022
LIV Signs on As a Premier Partner of The Tour De France Femmes Avec Zwift
NEWBURY PARK, Calif. (June 23, 2022) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women on bikes, has signed on as premier partner of the inaugural Tour de France Femmes avec Zwift. The company is sponsoring the white jersey, signifying the Best Young Rider Classification during the eight-stage...
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June 22, 2022
USA Cycling Announces Collaboration with Major Taylor Iron Riders, New York Cycle Club, and Equity Design to Promote Diversity in Cycling
NEW YORK /ENDURANCE SPORTSWIRE/ – In an effort to close the equity gap in youth cycling, USA Cycling is excited to announce a collaboration with the Major Taylor Iron Riders, New York Cycle Club, and Equity Design to provide bikes to underserved youth in the New York metro area. Through this...
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June 22, 2022
Performance Brand ‘On’ Welcomes Four of NCAA’s Fastest Talents to its Global Athlete Roster
Zürich, Switzerland, 22 June 2022/ENDURANCE SPORTSWIRE/ – Today, global performance brand On announced the official partnership with four NCAA athletes after impressive performances. Learn about the athletes and their accomplishments below. Courtney Wayment, BYU Graduate and this years NCAA 3000m Steeplechase champion and Collegiate Record Holder (9:16). At BYU she's thrived...
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June 22, 2022
BibRave Partners with Achilles International to Promote Inclusion for All Athletes
Portland, OR/ENDURANCE SPORTSWIRE/ – BibRave, the leading endurance sports marketing agency, has worked diligently over the last several years to develop a DEI action plan that includes meaningful action to promote inclusion for all athletes. As part of this mission, BibRave recently partnered with Achilles International, a global organization that transforms...
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June 17, 2022
NFL Star, Micah Parsons, Huddles Up to be an Ambassador for NOCCO BCAA
LOS ANGELES/ENDURANCE SPORTSWIRE/ -- NOCCO – the leading no carb, branched chain amino acids (BCAA) beverage company – continues to expand their already impressive ambassador program with legendary Dallas Cowboys linebacker Micah Parsons. “Micah is hungry and electric; a perfect fit for our ambassador program,” said Ben Jones, CEO, NOCCO USA. “We...
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June 16, 2022
Zealios And Life Time® Announce Multi-Year Partnership for Iconic Athletic Events
BEND, Oregon, June 16, 2022 /ENDURANCE SPORTSWIRE/ - Zealios, the Bend, Oregon-based outdoor performance and adventure brand, has announced a new partnership with Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand, as official sunscreen and anti-chafe sponsor of Life Time Athletic Events. The partnership will support the ongoing...
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June 16, 2022
Jack Johnson Partners with Outside Interactive, Inc. on a Unique NFT Experience
Boulder, Colorado (June 16, 2022) /ENDURANCE SPORTSWIRE/ - Outside Interactive, Inc., the world's leading creator of active lifestyle content, services, events, and experiences, today announced a partnership with multi-platinum-selling singer-songwriter Jack Johnson to enhance the company’s first NFT with one-of-a-kind musical rewards. Johnson joins Outside to celebrate its first NFT,...
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June 15, 2022
NOCCO Welcomes Social Media Sensation and Former D1 Athlete Noah Beck to Brand Ambassador Program
LOS ANGELES (June 15, 2022)/ENDURANCE SPORTSWIRE/ – NOCCO – the no carbs, branched-chain amino acids (BCAA) beverage company – has just announced their partnership with Noah Beck, social media phenom and former D1 Athlete, as he is added to the brand ambassador program. ”We are thrilled to have an exciting talent...
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June 14, 2022
Sportneer and Tribit Named Official Partner of Spartan U.S.
BOSTON, MASS. /ENDURANCE SPORTSWIRE/ – Spartan, the world's leading endurance sports and extreme wellness brand, announced that global sister brands Sportneer and Tribit will be the Official Partner of Spartan Race U.S. and the Official Partner of the Spartan Pro Team for the 2022 race season. An equipment brand aiming to...
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June 14, 2022
USABA Names Endurance Sport Ambassadors
Colorado Springs, Colo. (June 14, 2022)/ENDURANCE SPORTSWIRE/ – The U.S. Association of Blind Athletes (USABA) is pleased to name its third team of sport ambassadors for 2022. Five runners with visual impairments will join two sighted guide runners in comprising the USABA Endurance Sport Ambassador Team. Throughout the year, the endurance sport...
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June 14, 2022
The APEX Outdoor Festival & Expo Returns to Colorado Springs Sunday, September 25th
Colorado Springs, CO, June 14, 2022 /ENDURANCE SPORTSWIRE/ - Sports Strategies announces the return of The APEX Outdoor Festival & Expo in September, marking the final stage of highest profile mountain bike event on The Front Range - The Pikes Peak APEX presented by RockShox. In addition to the 4-Day...
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June 13, 2022
Pic2Go Partners with The Steamboat Marathon 2022 to deliver Race Day Photos to Participants!
/ENDURANCE SPORTSWIRE/ – Through the Pic2Go powered photo activation, participants could easily access and share their personal Rich Finisher Galleries to social media, and keep them in their personal RunPage account. Pic2Go’s race photography platform use patented 2D barcodes technology to auto-tag race photos and deliver race day photos to participants during...
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June 11, 2022
Break the Record, Break the Cycle
YAKIMA, WA /ENDURANCE SPORTSWIRE/ - Athlete and activist Rosalie Fish is running the Downtown Yakima Mile on July 2nd to “demonstrate that every single one of us can make an impact in ending domestic violence.” Fish will begin running at the sound of the starting gun fired for the first...