SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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September 2, 2022
Super League Triathlon Announce FORM As Official Swim Goggles Partner
/ENDURANCE SPORTSWIRE/ – Super League Triathlon is the world’s premiere swim-bike-run Series, with its biggest ever Championship Series, featuring short, sharp, and exciting racing formats starring the best athletes in the world, kicking-off in London on Sunday, September 4. FORM is the tech-enabled swim platform with a simple mission: to break down...
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September 1, 2022
Ready® Signs Top Ranked American Tennis Star
Pittsburgh, PA. September 1, 2022 /ENDURANCE SPORTSWIRE/ - Ready®, one of the fastest growing sports nutrition brands in America, today announced the signing of WTA tennis star, Jessica Pegula--the 8th ranked player in the world and the top ranked American female--as a Ready® athlete. She joins fellow Ready® team members...
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August 31, 2022
Pikes Peak APEX Adds Three New Partners for September Event
Colorado Springs, CO, September 1, 2022 /ENDURANCE SPORTSWIRE/ - Sports Strategies announces three new partners of The Pikes Peak APEX presented by RockShox. REI, Fat Tire and Flow Formulas have all partnered with the APEX to provide an enhanced experience to racers this September 22-25. “We always want to partner...
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August 31, 2022
2XU Brings Performance Compression to Long Beach
Long Beach, CA – August 31, 2022 /ENDURANCE SPORTSWIRE/ – The Long Beach Marathon and Half Marathon today welcomed technical sports apparel company 2XU as a new community partner for the 2022 event. The partnership brings together one of Southern California’s premier fall road races with one of the world’s best...
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August 30, 2022
COROS Pro Athlete Kilian Jornet Wins, Breaks Record at UTMB
Irvine, CA/ Chamonix, France, August 30, 2022/ENDURANCE SPORTSWIRE/ – COROS Wearables Inc., makers of innovative, performance focused GPS watches saw its team of professional athletes reach the podium 9 times during the UTMB week in Chamonix, France; led by Kilian Jornet’s 4th win and Course Record in the 171km namesake race. While...
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August 25, 2022
Expo Booths and Sponsorship Opportunities Available for 2023 Running USA Industry Conference
DENVER (Aug. 25, 2022)/ENDURANCE SPORTSWIRE/ – If you want your brand to stand out in the running industry, the annual Running USA Industry Conference presented by Race Roster is the place to do it. Now in its 19th year, this is the world’s largest and best running industry conference each year....
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August 25, 2022
MANA Group Signs International Parkour & TikTok Sensation
/ENDURANCE SPORTSWIRE/ – Parkour sensation and social media superstar Michael Khedoori has signed onto the roster of MANA Sports & Entertainment Group athletes. Khedoori has committed himself to a life evangelising parkour and movement. He unites athleticism with artistry through filming his extreme feats and sharing them on social media platforms...
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August 25, 2022
Supersapiens Welcomes British Triathlete Lucy Buckingham as its Newest Ambassador
Atlanta – 25 August 2022/ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s only real-time energy management system, designed for athletes to unlock better performance and recovery, adds Olympian Lucy Buckingham to its strong lineup of ambassadors. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, will work with Buckingham to deliver valuable insights...
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August 23, 2022
Atlanta Track Club Partners with Thorne HealthTech
ATLANTA – August 23, 2022 /ENDURANCE SPORTSWIRE/ – Atlanta Track Club Elite, the competitive Olympic development, masters and youth training group of Atlanta Track Club, today announced a partnership with Thorne HealthTech (“Thorne”) (NASDAQ: THRN), a leader in developing innovative solutions for a personalized approach to health and wellness, to ensure its...
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August 22, 2022
NGX Named As Official Shake Partner Of Super League Triathlon London
/ENDURANCE SPORTSWIRE/ – Super League Triathlon (SLT) can today announce a partnership with NGX (Nutri-Genetix), who will become its Official Shake Partner for the opening race of the 2022 Championship Series in London. The agreement with NGX sees them team up with Super League for the kick-off of its biggest ever...
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August 22, 2022
Qatar Airways Becomes the Official Airline Partner of the Global IRONMAN and IRONMAN 70.3 Series
DOHA, Qatar / TAMPA, Fla / LONDON, UK (August 22, 2022)/ENDURANCE SPORTSWIRE/ – Qatar Airways and IRONMAN have entered a long-term global partnership, making Qatar Airways the Official Airline Partner of the Global IRONMAN® Series and IRONMAN® 70.3® Series through the 2025 season. In addition, Qatar Airways will be the title...
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August 19, 2022
TeamTrak Cycling League and Legends Announce Strategic Partnership
NEW YORK, NY – August 19, 2022/ENDURANCE SPORTSWIRE/ – TeamTrak Cycling League, an entity of World Cycling Limited, and Legends announced a strategic partnership today to support the launch and growth of the startup indoor cycling league. The partnership spans revenue-generating sponsorship sales and omnichannel merchandise services as well as a minority...
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August 18, 2022
ShowcasedThe DONNA Foundation Announces Destination Marathons Partnership
Jacksonville, Fla. –– August 18, 2022 /ENDURANCE SPORTSWIRE/ – The DONNA Foundation today announced a partnership with Destination Marathons, LLC for the 2023 DONNA Marathon Weekend, February 2-5, 2023, which culminates with The National Marathon to Finish Breast Cancer™. The partnership features a true VIP race experience offered through Destination Marathons, a...
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August 18, 2022
Sportive Breaks comes on board for 2023 UCI Cycling World Championships
/ENDURANCE SPORTSWIRE/ – Global travel and VIP experience provider Sportive Breaks, part of Destination Sport Experiences, have been appointed as the Official Fan and Amateur Participant Travel Provider of the 2023 UCI Cycling World Championships, which are set to take place in Glasgow and across Scotland from 3rd to 13th August...
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August 18, 2022
EventHub Returns as Official Expo Software Partner for 2023 Running USA Industry Conference
(Aug. 18, 2022)/ENDURANCE SPORTSWIRE/ – Running USA announces that EventHub, the leading Endurance Sponsorship and Expo Platform, will continue in the role of Official Expo Software Partner for the 19th Running USA Industry Conference at the Hyatt Regency Denver at Colorado Convention Center set for Feb. 12-14, 2023. Registration is now...
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August 17, 2022
Santa Barbara Half Marathon Welcomes HOKA as Presenting Sponsor
Santa Barbara, Calif. (August 17, 2022) /ENDURANCE SPORTSWIRE/ - The Santa Barbara Half Marathon and SB Independent 5K welcomes HOKA, the globally recognized and locally based performance footwear and apparel brand, as presenting sponsor, inspiring humans from around the country and world to fly this fall on the American Riviera. The Sunday,...
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August 17, 2022
Long Beach Marathon Showcases Partnership with Aquarium of the Pacific
Long Beach, CA – August 17, 2022 – /ENDURANCE SPORTSWIRE/ - The Long Beach Marathon and Half Marathon today announced a renewed partnership with the Aquarium of the Pacific. One of Southern California’s premier 3.1-mile road races, Aquarium of the Pacific 5K kicks off marathon weekend on Saturday, October 8, and...
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August 17, 2022
John Wall Teams Up With McDavid
/ENDURANCE SPORTSWIRE/ – McDavid, a global leader in sports medicine products and maker of best-selling McDavid HEX® padded basketball apparel, is excited to announce a partnership with NBA superstar John Wall. A five-time NBA All-Star, Wall has worn McDavid HEX® padded apparel throughout his professional basketball career and will now be...
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August 16, 2022
One Water Race Starts August 23rd
/ENDURANCE SPORTSWIRE/ - On August 23rd -25th, the first official One Water Race will take place. One Water Race is the world's toughest endurance race. The race has gained a lot of attention and the world's best endurance athletes visit to Stockholm to challenge all physical and mental limits and...
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August 15, 2022
hDrop Technologies Launches Partnership With USA Cycling
/ENDURANCE SPORTSWIRE/ - hDrop Technologies has launched a Member Benefit with USA Cycling, the national governing body for cycling in the United States. As a result of the partnership, all USA Cycling members can get the hDrop device at a 20% discount. While the USA Cycling High Performance Team will...
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August 12, 2022
Alex Dowsett becomes ambassador for WIn Your Dream Bike
/ENDURANCE SPORTSWIRE/ – Professional British cyclist Alex Dowsett has announced a long-term partnership with popular bike prize competition Win Your Dream Bike. Followers of Alex will note this is not the first time he’s teamed up with Win Your Dream Bike, with the company helping raise thousands for Alex’s charity, Little...
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August 12, 2022
Maryland Cycling Classic Supported by UnitedHealthcare Announces Seven Brand Ambassadors
12 August 2022, BALTIMORE, Md. /ENDURANCE SPORTSWIRE/ - The Maryland Cycling Classic supported by United Healthcare today announced a roster of six world class athletes as brand and community ambassadors for its weekend of events taking place September 1-4, 2022. Nelson Vails, an Olympic silver medalist in track cycling; Rahsaan Bahati,...
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August 11, 2022
Professional Road and Track Runner Maggie Montoya Joins Salomon Athlete Team
OGDEN, Utah (August 11, 2022)/ENDURANCE SPORTSWIRE/ – Today, Salomon is expanding its roster of U.S. road running athletes with the addition of professional road and track runner, Maggie Montoya. Montoya joins the Salomon team with an impressive resume of running accomplishments, including her debut marathon time of 2:29:08 from the Chevron Houston...
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August 11, 2022
Solo Stove to be the Official Fire Pit of Spartan US
Grapevine, TX (August 11, 2022) /ENDURANCE SPORTSWIRE/ - Solo Stove is excited to announce a new partnership with Spartan, joining as an official sponsor of the Spartan Race US Series and provider of the Official Fire Pit for their events. Beginning August 13 in New England, the Spartan Race community...
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August 11, 2022
Standout Gravel Superstar Lauren De Crescenzo Joins Supersapiens as Advisor and Ambassador
Atlanta – 11 August 2022/ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s first glucose management system designed for athletes, proudly welcomes versatile American professional cyclist Lauren De Crescenzo to its ever-growing list of professional ambassadors. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, is eager to support De Crescenzo as she tackles...