SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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October 17, 2022
All Bodies On Bikes Teams Up with SBT GRVL to Bring Body Inclusive Programming Back to Gravel Bike Racing For 2023
Steamboat Springs, Colorado, October 2022/ENDURANCE SPORTSWIRE/ – Coming off the success of their 2022 program, All Bodies on Bikes, has teamed up with Colorado’s SBT GRVL race to offer 15 non-traditional athletes a body-inclusive, supported SBT GRVL weekend adventure. Applications for the program are currently open and will close October 31 at...
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October 14, 2022
ShowcasedHow Team UCAN Athlete Emily Sisson Fueled Her American Marathon Record
/ENDURANCE SPORTSWIRE/ - When Emily Sisson crossed the finish line at the 2022 Chicago Marathon, she had no idea she had just covered 26.2 miles faster than any American woman in history. “The first thing I asked my husband was what my time and pace was,” said Sisson. “I was...
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October 13, 2022
For Soccer Ventures announces BODYARMOR as Presenting Sponsor of The Association Soccer League
LOS ANGELES (October 13, 2022) /ENDURANCE SPORTSWIRE/ – Today, For Soccer Ventures (FSV), an independent media and experiences company focused on the growth and long-term development of American soccer announced BODYARMOR Sports Drink as Presenting Sponsor of its influencer soccer league, “The Association.” The Association, acquired by FSV in 2021, is...
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October 13, 2022
Spartan Announces Primary Ticketing Partnership with TicketSmarter
OVERLAND PARK, Kan. (Thursday, Oct. 13, 2022) /ENDURANCE SPORTSWIRE/ - Spartan announced an agreement today that makes TicketSmarter the official ticketing network partner of Spartan. Spartan is the world’s premier obstacle course race series with more than 300 events and more than seven million participants. “We are excited to partner...
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October 13, 2022
Red Bull Bay Climb Returns for Heart-Pounding Fifth Anniversary
San Francisco, Calif. (October 13, 2022) /ENDURANCE SPORTSWIRE/ - On Saturday, October 22nd, Red Bull will host the 5th annual Red Bull Bay Climb at San Francisco’s iconic Potrero Hill, a heart-pounding, uphill, sufferfest of a bicycle sprint race. In true Red Bull style, the unique course and race format...
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October 12, 2022
Cynisca Cycling Announces Inaugural Roster of Talented, Young Cyclists
BLOOMINGTON, IN – 12 October 2022 /ENDURANCE SPORTSWIRE/ – Cynisca Cycling, a new pro women’s cycling team committed to advancing women in the sport both on and off the bike, announces its inaugural roster of cyclists for the 2023 season. Comprised of 75% North American women, Cynisca Cycling‘s roster boasts some...
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October 12, 2022
Indiana University Health Becomes Official Medical Provider of the CNO Financial Indianapolis Monumental Marathon
October 12, 2022. INDIANAPOLIS /ENDURANCE SPORTSWIRE/ – Beyond Monumental, the organization responsible for planning and executing the CNO Financial Indianapolis Monumental Marathon, is pleased to announce that Indiana University Health has become the Official Medical Provider for the CNO Financial Indianapolis Monumental Marathon. The commitment is effective immediately and IU Health will...
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October 11, 2022
100% Triathlete Gustav Iden Crowned in Kona as the 2022 IRONMAN® World Champion — Shattering The Course Record
SAN DIEGO, Calif. – October 10, 2022 /ENDURANCE SPORTSWIRE/ – 100%®, the San Diego-based sports performance company today congratulated Norway’s Gustav Iden on his historic record-breaking achievement at the 2022 VinFast IRONMAN® World Championship in Kona this past weekend. The 26-year-old Iden conquered Kona with a remarkable time of 7:40.24 and becomes the...
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October 11, 2022
CNO Financial Group Indianapolis Monumental Marathon + Brooks Running
October 11, 2022. INDIANAPOLIS /ENDURANCE SPORTSWIRE/ – Beyond Monumental, the organization responsible for planning and executing the CNO Financial Indianapolis Monumental Marathon, announced today a 3-year partnership with Brooks Running as the official footwear and apparel sponsor for the CNO Financial Indianapolis Monumental Marathon, the Indianapolis Monumental Mile and the Indy Half...
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October 11, 2022
Range of Motion Project Uses Funding from Gnarly Nutrition’s Fuel For Life Grant to Lead Global Mobility Campaign Providing Prosthetic Care to Amputees in Need
DENVER, CO — October 11, 2022 /ENDURANCE SPORTSWIRE/ - Range of Motion Project (ROMP) is thrilled to share that they were selected as the Gnarly Nutrition Fuel for Life Grant recipient. ROMP was chosen as the winner from over 150 submissions, and was awarded the $12,000 Grand Prize based on...
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October 11, 2022
Mardi Gras Mambo welcomes Baton Rouge General as Title Sponsor
Baton Rouge, LA /ENDURANCE SPORTSWIRE/ - On your mark, get set, go! Carnival season starts early as FRESHJUNKIE Racing (FJR) is thrilled to announce registration is Now Open for the 2023 Baton Rouge General Mardi Gras Mambo. The event boasts a distance for everyone from beginners to runners dipping their...
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October 11, 2022
Samsung to be the Official Smartwatch of Spartan US and Tough Mudder US
BOSTON, MASS. (10/11/22) /ENDURANCE SPORTSWIRE/ - Leading endurance sports and extreme wellness brands Spartan and Tough Mudder have announced that Samsung will be the official smartwatch of both US entities for the remainder of the 2022 race season. “We are excited to have both our Spartan and Tough Mudder series...
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October 10, 2022
Rubicon Coffee and ATRA Partner for U.S. Mountain & Trail Team Fundraiser
/ENDURANCE SPORTSWIRE/ - Nevada-based Rubicon Coffee has partnered with the American Trail Runners Association to offer their Long Distance Dark Roast for an exclusive fundraiser to support America’s fastest mountain and trail runners. “We have been raising funds to help offset travel costs for athletes to the World Championships since ATRA’s...
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October 8, 2022
Biostarks Becomes Official Biomarker Testing Kit of The Global IRONMAN Triathlon Series and Title Partner of the 2022 IRONMAN Arizona, Part of the VinFast IRONMAN U.S. Series
TAMPA, Fla. /ENDURANCE SPORTSWIRE/ - IRONMAN today announced a multi-year partnership naming Biostarks as the Official Biomarker Testing Kit of the Global IRONMAN® Triathlon Series. The partnership is debuting this week at the 2022 VinFast IRONMAN® World Championship, taking place in Kona, Hawai`i on Oct. 6 & 8, 2022. In addition,...
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October 6, 2022
Wattbike Signs as Official Smart Bike of USA Cycling
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Cycling and Wattbike are excited to announce their new partnership as Wattbike becomes the Official Sponsor of the USA Cycling National Team and the Official Smart Bike of USA Cycling. Wattbikes have been a proven training tool in the National Team’s training regimen for...
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October 6, 2022
Hi-Tec Returns To Its Trail Running Roots With Three-Year Sponsorship Of Run Catalina Event Series
LOS ANGELES, October 6, 2022 /ENDURANCE SPORTSWIRE/ – Heritage outdoor footwear, apparel, and accessories brand Hi-Tec®, has announced its intended return to the forefront of trail running, beginning with the title sponsorship of the Run Catalina race series, which will now be called the Hi-Tec Run Catalina Series. Through this three-year...
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October 4, 2022
National Cycling League Announces $1 Million Prize Purse and 2023 Host Cities
(New York, N.Y., October 5, 2022) /ENDURANCE SPORTSWIRE/ - The National Cycling League (NCL) is proud to announce the largest prize purse in U.S. crit racing history with a $1 Million up for grabs. To win their share of the purse, 10 teams (2 NCL teams and 8 invited teams)...
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September 30, 2022
IRONMAN Champion Amelia Watkinson Joins MANA Group
/ENDURANCE SPORTSWIRE/ - MANA Sports and Entertainment Group welcomes Ironman Asia Pacific champion Amelia Rose Watkinson to its roster of managed athletes. The 2020 Ironman Asia Pacific title holder and multiple middle distance triathlon winner from New Zealand believes by working with MANA she can take her professional career to...
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September 29, 2022
Master Spas heads to the Big Island for World Championship events
Fort Wayne, Ind. – SEPTEMBER 29, 2022 /ENDURANCE SPORTSWIRE/ – Master Spas, the world’s largest swim spa manufacturer, is excited to announce that it will be supporting athletes during the most-iconic event in triathlon. From October 3 to 7, 2022, athletes will have the opportunity to meet Master Spas’ professional triathletes, swim...
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September 28, 2022
Over Easy announced as Official Energy Bar of the Los Angeles Marathon
LOS ANGELES, CA/CHAGRIN FALLS, OH (September 28, 2022) /ENDURANCE SPORTSWIRE/ - The Los Angeles Marathon presented by ASICS today announced a new partnership with Over Easy as the Official Energy Bar of the 2023 event. Operated by the McCourt Foundation, the 38th running of the popular marathon will take place...
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September 28, 2022
Indiana Spine Group Extends Partnership with Carmel Marathon Weekend Through 2025
CARMEL, Ind. (Sept. 28, 2022)/ENDURANCE SPORTSWIRE/ – CRRG Events is proud to announce it has secured an extended three-year partnership with Indiana Spine Group for the Carmel Marathon Weekend through 2025. Indiana Spine Group, a longtime supporter of the event, will continue its title sponsorship of the 10K event as well...
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September 27, 2022
INFINIT Nutrition Athlete Bradyn Lange Wins Chequamegon 40
Cincinnati, OH, September 27, 2022 /ENDURANCE SPORTSWIRE/ - INFINIT Nutrition athlete Bradyn Lange won the 2022 edition of the Chequamegon 40 in the men’s category, with a time of 2:05:54. The flagship event of the Chequamegon MTB Festival, the 40-mile race started in Hayward, Wisconsin, traveling through the picturesque Birkie...
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September 22, 2022
Lucra Sports to be Official Partner of Spartan
BOSTON, MASS. (9/22/22)/ENDURANCE SPORTSWIRE/ – Spartan, the world's leading endurance sports and extreme wellness brand, has announced that Lucra Sports will be the official partner of Spartan for the remainder of the 2022 U.S. Season. “As both a professional sport operating in 30+ countries, and one of the world’s largest mass...
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September 22, 2022
Anheuser-Busch InBev Partners with Two Great Races in Two Great Places
Southern California – September 22, 2022 /ENDURANCE SPORTSWIRE/ – With summer at an end, September is traditionally when fall marathon season kicks into high gear. Thousands of Southern California runners are training for two of the best events of the year. Race organizers today announced an exclusive partnership with Anheuser-Busch InBev,...
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September 21, 2022
P3R Announces Renewed Support from FedEx Ground for All P3R Events through 2025
PITTSBURGH /ENDURANCE SPORTSWIRE/ – P3R is pleased to announce FedEx Ground, a subsidiary of FedEx Corp. (NYSE: FDX), has renewed its commitment to continue supporting the FedEx Pittsburgh Marathon Relay as a title sponsor for three years, as well as its sponsorship of the FedEx Pittsburgh Corporate Challenge and FedEx Ground Gear...