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January 21, 2025

ROUVY and IRONMAN Announce Multi-Year Partnership Which Will See Enhances Virtual Cycling Experience For Triathletes 

TAMPA, Fla. / PRAGUE, Czech Republic (Jan. 21, 2025) /ENDURANCE SPORTSWIRE/ – IRONMAN, the global leader in long-distance triathlon, and ROUVY, the indoor cycling app that brings the world’s most iconic routes to life using real video routes filmed on location, have today announced a multi-year partnership, which will see...

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Triathlon

January 21, 2025

Allied Cycle Works Signs Cross-Country Mountain Bike Champion Kate Courtney and Unveils Updated BC40 with Cutting-Edge Lightweight Cockpit

(Jan. 21, 2025 - Bentonville, Arkansas) /ENDURANCE SPORTSWIRE/ - Allied Cycle Works, the Arkansas-based manufacturer of high-performance bicycles, is proud to announce the signing of American cross-country mountain bike champion Kate Courtney and her She Sends Racing program. She Sends Racing is Courtney’s newly launched, mission-driven privateer program. Its aim...

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January 16, 2025

Cigna Healthcare Renews Title Sponsorship with Denver Colfax Marathon

Denver, CO. (January 16, 2025)  /ENDURANCE SPORTSWIRE/ – The Denver Colfax Marathon is proud to announce that Cigna Healthcare has renewed its title sponsorship for the 2025 race season. After a record-breaking 25,000 runners participated in the 2024 marathon weekend, this partnership continues to elevate the race’s profile nationwide. “Cigna...

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January 15, 2025

Athletic Brewing Rock ‘N’ Roll Running Series Las Vegas Announces Partnership with Lululemon For “Lululemon Yoga on The Strip” Returning Experience During Ultimate Running Party Weekend

LAS VEGAS /ENDURANCE SPORTSWIRE/ - Adding to the unmatched experience planned for the 2025 Athletic Brewing Rock ‘n’ Roll Running Series® Las Vegas event, the team behind the world’s largest running party event is partnering with lululemon to once again host the lululemon Yoga on the Strip. Event participants and spectators...

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January 14, 2025

Yellowstone Bourbon named Official Bourbon Partner of Ragnar Relay

SALT LAKE CITY (Jan. 14, 2025) /ENDURANCE SPORTSWIRE/ - Ragnar Relay, the nation’s premier host of team-based relay running events, proudly announces Yellowstone Bourbon as its Official Bourbon Partner for the 2025 race season. This dynamic partnership celebrates the shared adventurous spirit and dedication to excellence that both brands embody,...

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January 10, 2025

4iiii Announces Partnership with BMC Factory Racing, as Loana Lecomte Joins 2025 Athlete Roster

COCHRANE, ALBERTA. (January 10, 2025) /ENDURANCE SPORTSWIRE/  - 4iiii Innovations Inc., a global leader in cycling performance technology, is proud to announce a new partnership with BMC Factory Racing, one of the world's most premier XC racing teams. This partnership builds on the established OEM relationship between 4iiii and BMC,...

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January 10, 2025

ANALOG RACING TEAM: Changing The Narrative in Women’s Sport

January 10, 2025 /ENDURANCE SPORTSWIRE/ - ANALOG RACING TEAM is a new professional women’s cycling team combining creativity and slow living to produce fast racing. Based in the Pacific Northwest and racing a North American continental calendar in 2025, Analog is here to solidify a new era of equity in...

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January 10, 2025

Dow Named Official Sustainability Partner of the Louisiana Marathon

BATON ROUGE, LA. (January 10, 2025) /ENDURANCE SPORTSWIRE/ – The Louisiana Marathon is proud to announce Dow as its Official Sustainability Partner for the upcoming race weekend, uniting with Abita Beer and Coca-Cola Bottling Co. United to amplify recycling efforts and promote environmental responsibility. This collaborative partnership will ensure comprehensive...

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January 10, 2025

Belgian Waffle Ride Series Announces Three-Year Partnership with Neversecond

Del Mar, CA – January 11, 2025 /ENDURANCE SPORTSWIRE/ - The Belgian Waffle Ride (BWR) Series, known for its legendary “unroad” challenges, is thrilled to announce a three-year partnership with Neversecond, a global leader in performance nutrition. This groundbreaking collaboration solidifies Neversecond as the Official Performance Nutrition Partner of the...

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