SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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October 25, 2022
Ascension Seton Austin Marathon Offers Official Sponsorship Opportunities
AUSTIN, Texas, October, 2022 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon and 5k, is seeking official sponsorships with companies wanting to associate themselves with one of the sport’s top events in the #1 city in America. The 2022 Austin Marathon had an estimated combined total of 125,000 participants, volunteers,...
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October 24, 2022
The DONNA Foundation Announces New Partnership with the Jacksonville Jaguars
Jacksonville, Fla. –– October 24, 2022 /ENDURANCE SPORTSWIRE/ – The DONNA Foundation today announced a new partnership with the Jacksonville Jaguars, making the NFL team the presenting sponsor for the 16th annual DONNA Marathon Weekend Health & Wellness Expo, and the “Fearless” presenting sponsor of the Athletes’ Village for all DONNA Signature...
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October 21, 2022
ShowcasedFieldwork Brewing Crafts Partnership with Olympic Swimming Medalist Abbey Weitzeil
Berkeley, Calif. /ENDURANCE SPORTSWIRE/ - Fieldwork Brewing Company announces its partnership with two-time Olympian and four-time Olympic medalist Abbey Weitzeil as she trains to quality for her third U.S. Olympic Team. Fieldwork Brewing supports the acclaimed swimmer on her road to the Paris 2024 Summer Olympics, recognizing her relentless training...
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October 20, 2022
COROS Named the Official GPS Watch Partner of University of Birmingham Athletics
Irvine, CA /ENDURANCE SPORTSWIRE/ – COROS Wearables, makers of innovative performance GPS Watches and the University of Birmingham announced today that COROS will be the official GPS Watch partner of the University of Birmingham Athletics programme. In addition, the programme’s coaching staff will utilize the COROS Training Hub’s coaching software to manage...
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October 20, 2022
National Cycling League Announces Medalist Sports Partnership and All-Star Leadership Team
(New York, NY, October 20, 2022) /ENDURANCE SPORTSWIRE/ - The National Cycling League (NCL) has partnered with Medalist Sports and gathered the top talent in event production and sports entertainment as it prepares to launch America’s newest professional league sport in 2023. “You need a great team to bring new...
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October 19, 2022
Race Across America and Inifinty Seats Announce 2023 Partnership
Boulder, CO /ENDURANCE SPORTSWIRE/ - Race Across America (RAAM) is pleased to announce a new partnership with Infinity Seats. Both brands are recognized world-wide for their excellence in their respective industries. 2023 marks the 41st year for Race Across America – The World’s Toughest Bicycle Race. Riders come from around...
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October 17, 2022
USA Triathlon Partners With Vitruvian as Official Strength Training Partner
COLORADO SPRINGS, Colo. — USA Triathlon today announced it has partnered with Vitruvian, an in-home strength and personal training platform, as the organization’s Official Strength Training Partner. The Australian-based company produces an innovative smart strength training machine that brings the gym weight room to people’s homes in a slim, carbon fiber platform....
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October 17, 2022
Sunday Afternoons Welcomes Ultrarunner Dean Karnazes as Brand Ambassador
Ashland, Ore. (October 17, 2022) /ENDURANCE SPORTSWIRE/ Sunday Afternoons is pleased to announce a new partnership with ultramarathoner and endurance athlete Dean Karnazes. With decades of experience as a professional runner and longtime fan of the Sunday Afternoons brand, Karnazes will support the technical headwear company at The Running Event...
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October 17, 2022
All Bodies On Bikes Teams Up with SBT GRVL to Bring Body Inclusive Programming Back to Gravel Bike Racing For 2023
Steamboat Springs, Colorado, October 2022/ENDURANCE SPORTSWIRE/ – Coming off the success of their 2022 program, All Bodies on Bikes, has teamed up with Colorado’s SBT GRVL race to offer 15 non-traditional athletes a body-inclusive, supported SBT GRVL weekend adventure. Applications for the program are currently open and will close October 31 at...
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October 14, 2022
ShowcasedHow Team UCAN Athlete Emily Sisson Fueled Her American Marathon Record
/ENDURANCE SPORTSWIRE/ - When Emily Sisson crossed the finish line at the 2022 Chicago Marathon, she had no idea she had just covered 26.2 miles faster than any American woman in history. “The first thing I asked my husband was what my time and pace was,” said Sisson. “I was...
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October 13, 2022
For Soccer Ventures announces BODYARMOR as Presenting Sponsor of The Association Soccer League
LOS ANGELES (October 13, 2022) /ENDURANCE SPORTSWIRE/ – Today, For Soccer Ventures (FSV), an independent media and experiences company focused on the growth and long-term development of American soccer announced BODYARMOR Sports Drink as Presenting Sponsor of its influencer soccer league, “The Association.” The Association, acquired by FSV in 2021, is...
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October 13, 2022
Spartan Announces Primary Ticketing Partnership with TicketSmarter
OVERLAND PARK, Kan. (Thursday, Oct. 13, 2022) /ENDURANCE SPORTSWIRE/ - Spartan announced an agreement today that makes TicketSmarter the official ticketing network partner of Spartan. Spartan is the world’s premier obstacle course race series with more than 300 events and more than seven million participants. “We are excited to partner...
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October 13, 2022
Red Bull Bay Climb Returns for Heart-Pounding Fifth Anniversary
San Francisco, Calif. (October 13, 2022) /ENDURANCE SPORTSWIRE/ - On Saturday, October 22nd, Red Bull will host the 5th annual Red Bull Bay Climb at San Francisco’s iconic Potrero Hill, a heart-pounding, uphill, sufferfest of a bicycle sprint race. In true Red Bull style, the unique course and race format...
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October 12, 2022
Cynisca Cycling Announces Inaugural Roster of Talented, Young Cyclists
BLOOMINGTON, IN – 12 October 2022 /ENDURANCE SPORTSWIRE/ – Cynisca Cycling, a new pro women’s cycling team committed to advancing women in the sport both on and off the bike, announces its inaugural roster of cyclists for the 2023 season. Comprised of 75% North American women, Cynisca Cycling‘s roster boasts some...
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October 12, 2022
Indiana University Health Becomes Official Medical Provider of the CNO Financial Indianapolis Monumental Marathon
October 12, 2022. INDIANAPOLIS /ENDURANCE SPORTSWIRE/ – Beyond Monumental, the organization responsible for planning and executing the CNO Financial Indianapolis Monumental Marathon, is pleased to announce that Indiana University Health has become the Official Medical Provider for the CNO Financial Indianapolis Monumental Marathon. The commitment is effective immediately and IU Health will...
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October 11, 2022
100% Triathlete Gustav Iden Crowned in Kona as the 2022 IRONMAN® World Champion — Shattering The Course Record
SAN DIEGO, Calif. – October 10, 2022 /ENDURANCE SPORTSWIRE/ – 100%®, the San Diego-based sports performance company today congratulated Norway’s Gustav Iden on his historic record-breaking achievement at the 2022 VinFast IRONMAN® World Championship in Kona this past weekend. The 26-year-old Iden conquered Kona with a remarkable time of 7:40.24 and becomes the...
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October 11, 2022
CNO Financial Group Indianapolis Monumental Marathon + Brooks Running
October 11, 2022. INDIANAPOLIS /ENDURANCE SPORTSWIRE/ – Beyond Monumental, the organization responsible for planning and executing the CNO Financial Indianapolis Monumental Marathon, announced today a 3-year partnership with Brooks Running as the official footwear and apparel sponsor for the CNO Financial Indianapolis Monumental Marathon, the Indianapolis Monumental Mile and the Indy Half...
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October 11, 2022
Range of Motion Project Uses Funding from Gnarly Nutrition’s Fuel For Life Grant to Lead Global Mobility Campaign Providing Prosthetic Care to Amputees in Need
DENVER, CO — October 11, 2022 /ENDURANCE SPORTSWIRE/ - Range of Motion Project (ROMP) is thrilled to share that they were selected as the Gnarly Nutrition Fuel for Life Grant recipient. ROMP was chosen as the winner from over 150 submissions, and was awarded the $12,000 Grand Prize based on...
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October 11, 2022
Mardi Gras Mambo welcomes Baton Rouge General as Title Sponsor
Baton Rouge, LA /ENDURANCE SPORTSWIRE/ - On your mark, get set, go! Carnival season starts early as FRESHJUNKIE Racing (FJR) is thrilled to announce registration is Now Open for the 2023 Baton Rouge General Mardi Gras Mambo. The event boasts a distance for everyone from beginners to runners dipping their...
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October 11, 2022
Samsung to be the Official Smartwatch of Spartan US and Tough Mudder US
BOSTON, MASS. (10/11/22) /ENDURANCE SPORTSWIRE/ - Leading endurance sports and extreme wellness brands Spartan and Tough Mudder have announced that Samsung will be the official smartwatch of both US entities for the remainder of the 2022 race season. “We are excited to have both our Spartan and Tough Mudder series...
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October 10, 2022
Rubicon Coffee and ATRA Partner for U.S. Mountain & Trail Team Fundraiser
/ENDURANCE SPORTSWIRE/ - Nevada-based Rubicon Coffee has partnered with the American Trail Runners Association to offer their Long Distance Dark Roast for an exclusive fundraiser to support America’s fastest mountain and trail runners. “We have been raising funds to help offset travel costs for athletes to the World Championships since ATRA’s...
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October 8, 2022
Biostarks Becomes Official Biomarker Testing Kit of The Global IRONMAN Triathlon Series and Title Partner of the 2022 IRONMAN Arizona, Part of the VinFast IRONMAN U.S. Series
TAMPA, Fla. /ENDURANCE SPORTSWIRE/ - IRONMAN today announced a multi-year partnership naming Biostarks as the Official Biomarker Testing Kit of the Global IRONMAN® Triathlon Series. The partnership is debuting this week at the 2022 VinFast IRONMAN® World Championship, taking place in Kona, Hawai`i on Oct. 6 & 8, 2022. In addition,...
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October 6, 2022
Wattbike Signs as Official Smart Bike of USA Cycling
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ – USA Cycling and Wattbike are excited to announce their new partnership as Wattbike becomes the Official Sponsor of the USA Cycling National Team and the Official Smart Bike of USA Cycling. Wattbikes have been a proven training tool in the National Team’s training regimen for...
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October 6, 2022
Hi-Tec Returns To Its Trail Running Roots With Three-Year Sponsorship Of Run Catalina Event Series
LOS ANGELES, October 6, 2022 /ENDURANCE SPORTSWIRE/ – Heritage outdoor footwear, apparel, and accessories brand Hi-Tec®, has announced its intended return to the forefront of trail running, beginning with the title sponsorship of the Run Catalina race series, which will now be called the Hi-Tec Run Catalina Series. Through this three-year...
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October 4, 2022
National Cycling League Announces $1 Million Prize Purse and 2023 Host Cities
(New York, N.Y., October 5, 2022) /ENDURANCE SPORTSWIRE/ - The National Cycling League (NCL) is proud to announce the largest prize purse in U.S. crit racing history with a $1 Million up for grabs. To win their share of the purse, 10 teams (2 NCL teams and 8 invited teams)...