Sponsorship

March 3, 2020

deboer wetsuits partners with 2019 IRONMAN Boulder Champion, Lauren Brandon

Brandon is among the best swimmers, male or female, in long course triathlon, and deboer is very excited she has chosen to swim in the Fjord 1.0 and Flōh 1.0 wetsuits, and Tsunami 1.0 speedsuit. Stamford, CT, March 3, 2020. deboer wetsuits is thrilled to announce a 3-year partnership with...

March 2, 2020

ITU World Triathlon Grand Final Edmonton Names New Bike Transport Partner

TriBike Transport (TBT) of Asheville, NC, and World Triathlon Series Edmonton, of Alberta, Canada, are pleased to announce TBT is the Official Bike Transport and Bike Rental Partner for the August 17-23, 2020 race. TBT will be transporting bikes from all of North America, Ireland, the United Kingdom, Belgium, Germany,...

March 2, 2020

The Giant Race Series Forms New Partnership with BANDAI NAMCO Entertainment America Inc. in celebration of PAC-MAN’s 40th Anniversary

March 2nd, 2020 (San Francisco, Calif): Giants Enterprises, the development and entrepreneurial arm of the San Francisco Giants Major League Baseball franchise, announced a new partnership today between the Giant Race Series presented by Alaska Airlines and BANDAI NAMCO Entertainment America Inc. in celebration of PAC-MAN’s 40th Anniversary. As part of the...

March 2, 2020

deboer wetsuits partners with 2019 IRONMAN 70.3 World Champion Gustav Iden

deboer is proud Gustav Iden has chosen to swim in the Fjord 1.0 and Flōh 1.0 wetsuits, and Tsunami 1.0 speedsuit Stamford, CT, March 2, 2020. deboer wetsuits is thrilled to announce a 3-year partnership with Gustav Iden.  Iden seemingly came from nowhere and put on a dominant performance to...

February 28, 2020

NorCalUltras Continues Sponsorship with GU Energy Labs for the 12th Year

Cool, CA – NorCalUltras is excited to announce its continuing sponsorship with GU Energy Labs for the 12th year. This long-time partnership has supported the Way too Cool 50K and American River 50 Mile Endurance Run, which are two of the most premier endurance events in the U.S. “We are...

February 28, 2020

Carlsbad 5000 Announces Partnership with Skechers

CARLSBAD, CA – Feb. 28, 2020 — Groundwork Endurance has announced its partnership with Skechers for the 35th annual Carlsbad 5000 presented by National University. The global footwear company will serve as official footwear partner as well as title sponsor of the Skechers Performance Elite Invitational, the event’s iconic professional...

February 27, 2020

The Pikes Peak APEX Confirms Garden of the Gods Trading Post As Start Of Stage 2

Colorado Springs, Colorado — Sports Strategies announced today that The Garden of the Gods Trading Post has signed on as a supporting sponsor and start line of day two of The Pikes Peak APEX presented by RockShox, a 4-day mountain bike challenge on the slopes of Pikes Peak - America’s...

February 27, 2020

Orange Mud Renews Sponsorship with The Mid South

Orange Mud, a premier outdoor gear company, is a proud sponsor of The Mid South, formerly known as Land Run. “We love this event” said Josh Sprague, CEO of Orange Mud. “It’s one that has runners and riders of all types that are simply out to have an amazing day...

February 26, 2020

Tracksmith Supports 138 Amateur Runners for the U.S. Olympic Marathon Trials

ATLANTA (Feb. 26, 2020) – The 2020 U.S. Olympic Marathon Trials in Atlanta will feature the largest field in Trials history, with the majority of athletes competing as non-professionals. Tracksmith, an independent running brand based in Boston, has supported 138 qualified amateur runners in their journey to the Trials as part of...

February 26, 2020

P3R launches two-year partnership with alcohol-free Heineken® 0.0, announcing the first of its kind Earth Day Run

PITTSBURGH (February 26, 2020) – P3R and Heineken® 0.0 are teaming up to bring a completely sustainable race to Pittsburgh this year, encouraging sustainability efforts and benefiting the local community. In honor of Earth Day, runners can join the sustainable efforts with this 5K run on April 18, 2020. Participants...

February 26, 2020

Saris Announces Partnership with Top-Ranked eSports Cycling Team Ahead of 2020 World Championships

MADISON, Wis. (Feb. 26, 2020) — Saris announces a long-term strategic alliance with the Indoor Specialist eSports Cycling team, a predominantly US-based, elite-level racing team competing on Zwift. The partnership is anchored by media and activation opportunities designed to reach a global and rapidly growing community of eSports enthusiasts. The program provides...

February 26, 2020

Hartford HealthCare Named Title Sponsor of Annual Mystic Half Marathon and 10K Event

Glastonbury, CT, February 26, 2020 - The Hartford Marathon Foundation (HMF) is proud to announce Hartford HealthCare as the title sponsor of the Hartford HealthCare Mystic Half Marathon & 10K. The early Sunday morning race draws more than 2,000 participants to enjoy the beautiful coastline area of Mystic and Stonington...

February 25, 2020

Britain’s cycling team to lose top sponsor after Tokyo Games

The governing body of British cycling will lose its main sponsor after the Tokyo Olympics, potentially harming the long-term strength of the country’s top-performing sport at recent games. HSBC has decided to exercise a break clause midway through the eight-year partnership. Read more on the Associated Press.

February 25, 2020

CamelBak® Bolsters 2020 Running Team Roster with Three New Additions

PETALUMA, Calif. (Feb. 25, 2020)– CamelBak®,the global leader in award-winning personal hydration products, today announces the expansion of its running team athlete roster for 2020. Focused on road, track and trail running athletes, the strongly positioned team is set to compete in top races domestically and globally including world-class competitions in the...

February 25, 2020

Wattbike announce World Time Trial Champion, Chloé Dygert as ambassador

A world leader in indoor cycling performance, Wattbike is the go-to training tool for serious amateur and elite athletes around the world, offering unrivalled technology and connectivity; combining cutting edge innovations with precise data and analysis. Real Ride Feel technology makes it the closest experience a rider will get to...

February 25, 2020

10th Annual Carolina Cup Gains Key Supporter for 2020 Paddle Races

Scheduled April 22-26, the Carolina Cup is a five-day paddle festival in Wrightsville Beach, NC WRIGHTSVILLE BEACH, NORTH CAROLINA, USA – The Carolina Cup, one of the largest gatherings of water paddlers in the world, gained key support from SweetWater Brewing Company as title sponsor in 2020. Founded 23 years...

February 25, 2020

Performance Tea is exclusive CBD sponsor for Dave Proctor as he aims to break TransCanadian speed record

Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, announced that it will be the exclusive CBD sponsor for Dave Proctor as he aims to break the TransCanadian speed record -with a goal of 67 days in support of the Rare Disease...

February 24, 2020

Honey Stinger Athletes Ready to Sting at U.S. Olympic Marathon Trials

STEAMBOAT SPRINGS, Colo. (Feb. 24, 2020) –Honey Stinger, the sports nutrition brand featuring honey, is proud to support more than 50 athletes as they chase down their Olympic dreams at the U.S. Olympic Marathon Trials in Atlanta this Saturday, Feb. 29. Thirteen men and 43 women from the brand’s extensive Hive...

February 24, 2020

Hyland’s to Celebrate Community Builders in 2020 Boston Marathon®

LOS ANGELES – February 24, 2020 – As humans, our friendships, families, and other social ties have always been critical to our wellbeing. Because our connection to community has such a huge effect on our health, this year Hyland’s, a century-old leader in products to support a healthy, active lifestyle,...

February 21, 2020

Barebells Functional Foods™ Welcomes Bodybuilder Cassandra Martin as Brand Ambassador

LOS ANGELES (February 21, 2020) – Bodybuilder and fitness enthusiast Cassandra (Cass) Martin traded her barbells for Barebells by officially joining Barebells Functional Foods™ as Brand Ambassador. Martin is welcomed to promote the brand’s high-in-protein, no added sugar* bars and encourage happy eating and healthy living to all. “When people...

February 21, 2020

GORE® Wear Introduces itself to the American Cross-Country Industry at The Birkie

Hayward, Wis. (February 21, 2020) –America’s biggest cross-country ski event, The American Birkebeiner, is underway in Hayward, WI, and GORE® Wear is proud to be present at this iconic event as a sponsor. With a full week of events, “The Birkie” draws an estimated 40,000 skiers and spectators, representing an...

February 21, 2020

Race Across America and Rock N Roll Lubricants Announce 2020 Partnership

Boulder, CO – Race Across America (RAAM) is pleased to announce an extension of their partnership with Rock “N” Roll Lubrication. Both brands are recognized world-wide for their excellence in their respective industries. 2020 marks the 39th year for Race Across America – The World’s Toughest Bicycle Race. Riders come...

February 20, 2020

Zoot Sports welcomes 70.3 Champion Paula Findlay to their roster

Carlsbad, CA - Zoot Sports, the industry leader in triathlon apparel, is proud to welcome world class triathlete Paula Findlay, into its Elite roster of professional triathletes. The multi-year partnership will have Findlay training and racing in Zoot Apparel, Wetsuits and Swimskins. Findlay exploded on the international scene in 2010...

February 20, 2020

Team Hincapie LEOMO powered by BMC Training with TYPE-S Motion Analytics

Boulder, CO (Feb. 20, 2020) — LEOMO Inc., a leading international technology and sports innovation company, is proud to announce its partnership with Team Hincapie LEOMO powered by BMC, an emerging UCI Continental cycling team that will compete at key races in Europe, Japan and the U.S. in 2020. The...

February 20, 2020

Tour of the Southern Highlands Welcomes Carriage Kia Back as Exclusive Vehicle Sponsor

Woodstock, Georgia – TOSH 2020 Welcomes Carriage Kia  as Exclusive Vehicle Sponsor for 2nd year Carriage Kia, of Woodstock, GA Returns as Exclusive Vehicle Sponsor for the 2020 edition of the Tour of Southern Highlands. “Carriage Kia of Woodstock is a perfect partner for the Tour of the Southern Highlands,”...