SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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December 27, 2022
Gasparilla Distance Classic Association teams up with ABC Action News as The Official and Exclusive Television Station of The Publix Gasparilla Distance Classic Race Weekend in Tampa, Fl
Dec. 27, 2022 / TAMPA /ENDURANCE SPORTSWIRE/ – ABC Action News is the Publix Gasparilla Distance Classic’s Official and Exclusive Television Station and, title sponsor of its ABC Action News Health & Fitness Expo and ABC Action News Military Challenge. “We’re thrilled ABC Action News chose the Publix Gasparilla Distance Classic (PGDC)...
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December 23, 2022
Virginia’s Blue Ridge TWENTY24 Releases Full 2023 Team Roster
ROANOKE, Va. (December 2022) /ENDURANCE SPORTSWIRE/ – Virginia’s Blue Ridge TWENTY24 professional cycling has released its full roster for the 2023 season, featuring a diverse squad of track, mountain biking, gravel, ultra, Zwift eSports, and para-cycling athletes. The list includes longtime team member, Tokyo Olympic medalist, and 2022 Omnium World Champion...
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December 23, 2022
Levine Law Group – CCB to Welcome New Sponsors and Riders in 2023
BOSTON, Mass. (December 23, 2022)/ENDURANCE SPORTSWIRE/ – The Levine Law Group - CCB Elite Women’s Cycling Team gains increased support for 2023 with the addition of co-title sponsor, Alpine Carbon. With this new partnership the team remains the premier women’s development team in the U.S., having sent four riders onto professional contracts...
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December 21, 2022
SUAREZ Gran Fondo National Series and Wahoo X Announce Schedule for 6-Event E-Fondo Series on virtual cycling platform Wahoo RGT
(Gettysburg, PA – December 21, 2022) /ENDURANCE SPORTSWIRE/ - The SUAREZ Gran Fondo National Series and Wahoo X today announced the event schedule for the 3rd Annual e-Fondo Series, which will run on virtual cycling platform Wahoo RGT. The 6-event e-Sports cycling competition features timed segments and leverages Wahoo RGT’s...
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December 16, 2022
Fitness Drinkware Company Ice Shaker Announces Sponsorship with National Pickleball Athlete, Ryan Sherry
[DALLAS, TX] /ENDURANCE SPORTSWIRE/ - Built for athletes by athletes, the revolutionary sports bottle company owned by former NFL athlete Chris Gronkowski, Ice Shaker, is pleased to announce its new partnership with pickleball’s star athlete, Ryan Sherry. Ranked as one of the top ten players in the nation, Sherry is...
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December 15, 2022
ShowcasedWill Ventures and Founders Collective Team up with Three-Time NBA All-Star, Bradley Beal to Lead the National Cycling League (NCL) Seed Round.
(Miami, FL, December 15, 2022) /ENDURANCE SPORTSWIRE/ - The National Cycling League (NCL), the first of its kind professional sports league powered by a groundbreaking technology platform, announced today that it closed its $7.5 million Seed financing. This oversubscribed round was led by Will Ventures and included but not limited...
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December 14, 2022
SUAREZ Gran Fondo National Series Strengthens Partnership with Garda Bike Hotel
(Gettysburg, PA – December 14, 2022) /ENDURANCE SPORTSWIRE/ - The SUAREZ Gran Fondo National Series has strengthened its long-term partnership with Garda Bike Hotel and their Andiamo Cycling experiences, Italy’s premiere cycling hotel and guiding service located on the shores of Lake Garda. All Series riders will have access to...
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December 14, 2022
BibBoards and Race Announcer Fitzness Partner Up
/ENDURANCE SPORTSWIRE/ - BibBoards has partnered with Fitz Koehler to provide customized BibSNAPS for the Noisy Nation, a group of Fitz's followers that are using fitness to add ten years to their life. Fitzness International works to provide fitness education to anyone looking to live a healthier life, especially those...
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December 13, 2022
Eight things we learned about sports sponsorship and marketing in 2022
SportsPro features editor Sam Carp reflects on some of the stories and trends that have shaped 2022. ...It’s also a time for reflecting on the year gone by. So, in keeping with that festive spirit, I thought I’d turn my last newsletter of 2022 into a list of things we’ve...
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December 12, 2022
Specialized ends contracts with dozens of paid ambassadors
Some of Specialized's longtime adventure athletes like Sarah Swallow and Ty Hathaway were let go last week; they say the brand is cutting the entire ambassador program. VeloNews
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December 7, 2022
Purina Pro Plan Named Title Partner of the 2023 Pittsburgh Pet Walk
PITTSBURGH, PA (December 7, 2022) /ENDURANCE SPORTSWIRE/ – P3R announced today that Purina Pro Plan will be the title partner of the 2023 Pittsburgh Pet Walk, part of the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events. In addition, the high-flying dogs of the Purina Pro Plan Performance Team will show...
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December 2, 2022
World Champion Remco Evenepoel to train with fans on BKOOL
/ENDURANCE SPORTSWIRE/ – Virtual Cycling is back to show us how new technologies can bring professional cyclists and their fans together. On Monday 5th December, the virtual cycling platform BKOOL will allow hundreds of amateur cyclists to train with Remco Evenepoel, just a couple of months after he lifted the Men’s...
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November 29, 2022
ShowcasedKilimanjaro Trail Run partners with Carbon Tanzania to effect change
/ENDURANCE SPORTSWIRE/ – Kilimanjaro Trail Run offers four high-altitude races over two days on Africa’s tallest mountain. In partnership with Carbon Tanzania, the race is using high-quality certified carbon credits to compensate for all emissions generated during the event. “Kilimanjaro is this incredibly iconic mountain, and our trail run is the...
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November 29, 2022
Final Surge Sponsors the Garmin RunningLane Cross Country Championships
/ENDURANCE SPORTSWIRE/ For the second year in a row, Final Surge will be a sponsor of the Garmin RunningLane XC Championships (RXC) which is home to the fastest high school cross country championship course in the country. The race will take place on December 3rd in Huntsville, Alabama. In 2021,...
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November 23, 2022
Team Novo Nordisk partner with Santic Clothing for 2023
/ENDURANCE SPORTSWIRE/ – Team Novo Nordisk is proud to announce Santic as the team’s new clothing partner for 2023 with the Asian company providing both performance and technical wear for the world’s first all diabetes professional cycling team. “We are very happy to have a partner with the experience of Santic...
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November 21, 2022
3M Half Marathon Continues Partnership with Nuun
AUSTIN, Texas /ENDURANCE SPORTSWIRE/ – High Five Events, one of the largest privately owned event production companies in the United States, welcomes back Nuun as the Official Hydration of the 3M Half Marathon. The agreement means Nuun will hydrate runners chasing their half marathon Personal Records (PR) through 2023. The 29th...
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November 18, 2022
GU Energy Labs and The McCourt Foundation Announce Multi-Year Partnership
LOS ANGELES & BERKELEY, Calif. – November 18, 2022 /ENDURANCE SPORTSWIRE/ – GU Energy Labs and The McCourt Foundation (TMF) today announced that GU will be the official Energy Gel of The McCourt Foundation events beginning with The Rose Bowl Half Marathon & 5K in January and continuing with the 2023 Los Angeles...
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November 17, 2022
Cigna Renews Title Sponsorship with Denver Colfax Marathon
DENVER, CO /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon announced today that Cigna is continuing its title sponsorship for the 2023 Denver Colfax Marathon. This renewed partnership comes with a greater emphasis on bolstering the health and wellbeing of the Denver community. As part of its 2023 sponsorship, Cigna will...
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November 17, 2022
Athletic Brewing, the Leading Non-Alcoholic Brewery, to serve as Title Partner for Athletic Brewing IRONMAN Lake Placid Triathlon, Part of the VinFast IRONMAN North America Series
LAKE PLACID, N.Y. / TAMPA, Fla. (November 17, 2022) /ENDURANCE SPORTSWIRE/ – IRONMAN today announced that Athletic Brewing Company, America’s leading non-alcoholic brewery and the Official Non-Alcoholic Beer Provider of the IRONMAN® Global Series, will serve as the title partner of Athletic Brewing IRONMAN Lake Placid, part of the VinFast IRONMAN...
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November 17, 2022
Exhibitor Registration Now Open for 2023 3M Half Marathon Expo
AUSTIN, Texas /ENDURANCE SPORTSWIRE/ - High Five Events, one of the largest privately owned event production companies in the Unitxed States, opens exhibitor registration for the 2023 3M Half Marathon. Exhibitors are invited to preview, showcase, and sell their services and products to an estimated 15,000 attendees including participants, their...
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November 16, 2022
Tucson Bicycle Classic Delighted to Announce Return of Title Sponsor, The Meteor
November 16, 2022, Tucson, AZ /ENDURANCE SPORTSWIRE/ - The Tucson Bicycle Classic is pleased to announce the return of title sponsor, The Meteor. The Meteor was the title sponsor of Tucson Bicycle Classic in 2022, helping to resurrect the 34 year old race after a two-year hiatus, brought on by...
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November 16, 2022
Gruppo Nutrition Announces Open Consideration For Their Team/Club Sponsorship Program
Windsor, Ontario (Nov 16th, 2022) /ENDURANCE SPORTSWIRE/ – Gruppo Nutrition, formerly known as Infinit Nutrition Canada, offers premium nutrition products and a premium experience for endurance athletes worldwide. That is why they are thrilled to announce the open consideration of their Team/Club Sponsorship Program. Gruppo is proud to provide athletes with nutrition...
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November 16, 2022
BibBoards Helps Events Increase Revenue On Race day
/ENDURANCE SPORTSWIRE/ - BibBoards are well known for its great products that improve race day. What you may not know is how easy and beneficial it can be to partner with BibBoards to create custom BibSNAPS for your event or business. Partnering with BibBoards is a surefire way to get...
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November 15, 2022
USA Triathlon’s Sixth Annual #DreamingSeason, Presented By Icon Meals, Underway
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced the start of its sixth annual #DreamingSeason, presented by ICON Meals, a digital and social media-driven campaign that runs from Nov. 15 to Dec. 31 and encourages multisport athletes to set their goals, dream big and race local ahead of the...
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November 15, 2022
Austin Marathon’s Philanthropic Program Awarded Grant From The Moody Foundation
AUSTIN, Texas /ENDURANCE SPORTSWIRE/ - Austin Marathon Gives (formerly Austin Gives Miles), the philanthropic program of the Ascension Seton Austin Marathon, proudly announces The Moody Foundation as its presenting sponsor for the 8th consecutive year. The Moody Foundation has given nearly $2 million to Austin Marathon Gives since 2016. The...