SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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December 7, 2022
Purina Pro Plan Named Title Partner of the 2023 Pittsburgh Pet Walk
PITTSBURGH, PA (December 7, 2022) /ENDURANCE SPORTSWIRE/ – P3R announced today that Purina Pro Plan will be the title partner of the 2023 Pittsburgh Pet Walk, part of the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events. In addition, the high-flying dogs of the Purina Pro Plan Performance Team will show...
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December 2, 2022
World Champion Remco Evenepoel to train with fans on BKOOL
/ENDURANCE SPORTSWIRE/ – Virtual Cycling is back to show us how new technologies can bring professional cyclists and their fans together. On Monday 5th December, the virtual cycling platform BKOOL will allow hundreds of amateur cyclists to train with Remco Evenepoel, just a couple of months after he lifted the Men’s...
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November 29, 2022
ShowcasedKilimanjaro Trail Run partners with Carbon Tanzania to effect change
/ENDURANCE SPORTSWIRE/ – Kilimanjaro Trail Run offers four high-altitude races over two days on Africa’s tallest mountain. In partnership with Carbon Tanzania, the race is using high-quality certified carbon credits to compensate for all emissions generated during the event. “Kilimanjaro is this incredibly iconic mountain, and our trail run is the...
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November 29, 2022
Final Surge Sponsors the Garmin RunningLane Cross Country Championships
/ENDURANCE SPORTSWIRE/ For the second year in a row, Final Surge will be a sponsor of the Garmin RunningLane XC Championships (RXC) which is home to the fastest high school cross country championship course in the country. The race will take place on December 3rd in Huntsville, Alabama. In 2021,...
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November 23, 2022
Team Novo Nordisk partner with Santic Clothing for 2023
/ENDURANCE SPORTSWIRE/ – Team Novo Nordisk is proud to announce Santic as the team’s new clothing partner for 2023 with the Asian company providing both performance and technical wear for the world’s first all diabetes professional cycling team. “We are very happy to have a partner with the experience of Santic...
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November 21, 2022
3M Half Marathon Continues Partnership with Nuun
AUSTIN, Texas /ENDURANCE SPORTSWIRE/ – High Five Events, one of the largest privately owned event production companies in the United States, welcomes back Nuun as the Official Hydration of the 3M Half Marathon. The agreement means Nuun will hydrate runners chasing their half marathon Personal Records (PR) through 2023. The 29th...
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November 18, 2022
GU Energy Labs and The McCourt Foundation Announce Multi-Year Partnership
LOS ANGELES & BERKELEY, Calif. – November 18, 2022 /ENDURANCE SPORTSWIRE/ – GU Energy Labs and The McCourt Foundation (TMF) today announced that GU will be the official Energy Gel of The McCourt Foundation events beginning with The Rose Bowl Half Marathon & 5K in January and continuing with the 2023 Los Angeles...
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November 17, 2022
Cigna Renews Title Sponsorship with Denver Colfax Marathon
DENVER, CO /ENDURANCE SPORTSWIRE/ - The Denver Colfax Marathon announced today that Cigna is continuing its title sponsorship for the 2023 Denver Colfax Marathon. This renewed partnership comes with a greater emphasis on bolstering the health and wellbeing of the Denver community. As part of its 2023 sponsorship, Cigna will...
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November 17, 2022
Athletic Brewing, the Leading Non-Alcoholic Brewery, to serve as Title Partner for Athletic Brewing IRONMAN Lake Placid Triathlon, Part of the VinFast IRONMAN North America Series
LAKE PLACID, N.Y. / TAMPA, Fla. (November 17, 2022) /ENDURANCE SPORTSWIRE/ – IRONMAN today announced that Athletic Brewing Company, America’s leading non-alcoholic brewery and the Official Non-Alcoholic Beer Provider of the IRONMAN® Global Series, will serve as the title partner of Athletic Brewing IRONMAN Lake Placid, part of the VinFast IRONMAN...
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November 17, 2022
Exhibitor Registration Now Open for 2023 3M Half Marathon Expo
AUSTIN, Texas /ENDURANCE SPORTSWIRE/ - High Five Events, one of the largest privately owned event production companies in the Unitxed States, opens exhibitor registration for the 2023 3M Half Marathon. Exhibitors are invited to preview, showcase, and sell their services and products to an estimated 15,000 attendees including participants, their...
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November 16, 2022
Tucson Bicycle Classic Delighted to Announce Return of Title Sponsor, The Meteor
November 16, 2022, Tucson, AZ /ENDURANCE SPORTSWIRE/ - The Tucson Bicycle Classic is pleased to announce the return of title sponsor, The Meteor. The Meteor was the title sponsor of Tucson Bicycle Classic in 2022, helping to resurrect the 34 year old race after a two-year hiatus, brought on by...
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November 16, 2022
Gruppo Nutrition Announces Open Consideration For Their Team/Club Sponsorship Program
Windsor, Ontario (Nov 16th, 2022) /ENDURANCE SPORTSWIRE/ – Gruppo Nutrition, formerly known as Infinit Nutrition Canada, offers premium nutrition products and a premium experience for endurance athletes worldwide. That is why they are thrilled to announce the open consideration of their Team/Club Sponsorship Program. Gruppo is proud to provide athletes with nutrition...
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November 16, 2022
BibBoards Helps Events Increase Revenue On Race day
/ENDURANCE SPORTSWIRE/ - BibBoards are well known for its great products that improve race day. What you may not know is how easy and beneficial it can be to partner with BibBoards to create custom BibSNAPS for your event or business. Partnering with BibBoards is a surefire way to get...
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November 15, 2022
USA Triathlon’s Sixth Annual #DreamingSeason, Presented By Icon Meals, Underway
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon today announced the start of its sixth annual #DreamingSeason, presented by ICON Meals, a digital and social media-driven campaign that runs from Nov. 15 to Dec. 31 and encourages multisport athletes to set their goals, dream big and race local ahead of the...
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November 15, 2022
Austin Marathon’s Philanthropic Program Awarded Grant From The Moody Foundation
AUSTIN, Texas /ENDURANCE SPORTSWIRE/ - Austin Marathon Gives (formerly Austin Gives Miles), the philanthropic program of the Ascension Seton Austin Marathon, proudly announces The Moody Foundation as its presenting sponsor for the 8th consecutive year. The Moody Foundation has given nearly $2 million to Austin Marathon Gives since 2016. The...
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November 14, 2022
Speed Hound Enters Into Multiyear Agreement with SBT GRVL
Menlo Park, CA (November 14, 2022) /ENDURANCE SPORTSWIRE/ - While Speed Hound is on a mission to provide every day athletes with the tools they need to achieve the impossible, they’re also deeply committed to supporting other organizations within the racing community. Speed Hound has found a like-minded partner in...
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November 3, 2022
Aquasphere Signs on as Official Swim Course Sponsor of CLASH Endurance
Daytona Beach, FL (Nov 3, 2022)/ENDURANCE SPORTSWIRE/ – CLASH Endurance, a sports media company known for its unique, family friendly races at iconic speedways across the United States, today announced a two-year partnership with Aquasphere, the premier swim and triathlon brand. Serving as the official Swim Course Sponsor for both 2022 and...
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November 3, 2022
The U.S. Olympic and Paralympic Governing Body Getting Into NIL
On Wednesday, the organization announced it had launched a name, image, and likeness collective called “Watch Us Thrive.” It’s the first U.S. Olympic and Paralympic governing body to dive into NIL. The collective is “another aspect of USA Triathlon’s collective dedication to ensuring women’s triathlon as a NCAA Championship Sport...
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November 2, 2022
Liv Announces Premier Sponsorship of The Tour De France Femmes AVEC Zwift
NEWBURY PARK, Calif. (Nov. 3, 2022) /ENDURANCE SPORTSWIRE/ - Liv, the company dedicated to getting more women on bikes, announced today it will continue as a major partner of the Tour de France Femmes avec Zwift for 2023. The company will remain the sponsor of the white jersey, signifying the...
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November 2, 2022
USA Triathlon Foundation Supports NIL Collective for Women’s Collegiate Triathletes as USA Triathlon Becomes First NGB to Launch NIL Collective
COLORADO SPRINGS, Colo. /ENDURANCE SPORTSWIRE/ - USA Triathlon and the USA Triathlon Foundation today announced the launch of the Watch Us Thrive Collective, providing the opportunity for NCAA women’s triathlon student-athletes to capitalize on their name, image and likeness. USA Triathlon is the first National Governing Body in the U.S....
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November 2, 2022
Charles M. Schulz-Sonoma County Airport Teams Up with Napa to Sonoma Wine Country Half Marathon
SONOMA, California – November 2, 2022 /ENDURANCE SPORTSWIRE/ - The Charles M. Schulz-Sonoma County Airport (STS) and Napa to Sonoma Wine Country Half Marathon (N2S) today announced a new, multi-year title partnership agreement. The 2023 Charles M. Schulz-Sonoma County Airport Napa to Sonoma Wine Country Half Marathon & Rosé 5K...
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November 1, 2022
11th Annual Santa Run Silicon Valley Returns to San José
SAN JOSÉ, CA /ENDURANCE SPORTSWIRE - It’s time to harness the reindeer, set out the milk and cookies, and grab your running shoes–after a two-year pandemic hiatus, the Santa Run Silicon Valley is back in person! San José Mayor Sam Liccardo is happy to announce the return of the beloved...
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November 1, 2022
ShowcasedBMC Named Title Sponsor of Rock Cobbler 10.0
Bakersfield, CA /ENDURANCE SPORTSWIRE/ - SamBarn Promotions is pleased to announce that the Rock Cobbler 10.0 gravel event has partnered with BMC to be the Title sponsor for the 10-year anniversary event in 2023. The “Cobbler” as it's commonly known is scheduled for February 11, 2023, in Bakersfield, California. The...
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October 31, 2022
British Cycling chief steps down three weeks after controversial Shell deal
Brian Facer has stepped down with immediate effect as chief executive of British Cycling, three weeks after the organisation announced a partnership with Shell UK that was fiercely criticised by environmental groups. In a statement released yesterdayon Monday, the national governing body for road and track cycling said the decision had been...
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October 31, 2022
Grenada County to host the 2023 USA Triathlon Mississippi State Championships
November 01, 2022, Grenada, MS /ENDURANCE SPORTSWIRE/ Rock Star All Access announces today in partnership with Grenada Tourism Commission that Grenada County will host the 2023 USA Triathlon Mississippi State Championships. Grenada Lake offers some of the Southeast’s best outdoor resources and activities for the entire family. Grenada Lake is...