SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 17, 2021
Pikes Peak APEX and Athletic Brewing Company Partner to Grow Region’s Trail Stewardship Initiative
Colorado Springs, Colorado, March 17, 2021—Sports Strategies announces a partnership between Athletic Brewing Company and The Pikes Peak APEX presented by RockShox. Athletic Brewing joins as a Supporting Sponsor and exclusive non-alcoholic beer of the 2021 Pikes Peak APEX. In addition to investing in the September event, Athletic Brewing has...
March 17, 2021
LEOMO Forges Innovative Cycling Partnership with MOVISTAR TEAM
Boulder, CO (March 17, 2020) — LEOMO Inc., a company that helps cyclists and triathletes of all levels break through power plateaus with products and direct-to-customer services that enable faster, stronger, more efficient, injury-free riding, has announced a new partnership with the Movistar Team. Under the agreement, LEOMO will supply...
March 16, 2021
Athletes react to Nike pregnancy ad
While the ad is a step in the right direction for the company, many athletes, including Allyson Felix, Kara Goucher and Alysia Montaño, are criticizing Nike for not acknowledging their past treatment of pregnant female athletes. Canadian Running Magazine
March 16, 2021
Canyon Bicycles USA Announces Partnership with Carmichael Training Systems
CARLSBAD, CA MARCH 16, 2021– Canyon USA announced today a two-year partnership with Carmichael Training Systems that will benefit the organization as well as coached athletes. Celebrating over 20 years in business this year, CTS coaches will exclusively rely on Canyon bikes for use at camps, training sessions, and special...
March 16, 2021
UNDRBUDR Announces Partnership with USA CRITS and Sponsorship of D1 Women’s Team
Montclair, NJ, March 16, 2021 – UNDRBUDR, which develops high performance, nature-inspired skincare, today announced becoming a brand sponsor of USA CRITS, the leading North American street racing series as well as sponsoring their participating D1 women’s team United Cycling. UNDRBUDR will sponsor the 10 event Series which begins this...
March 15, 2021
Cotopaxi Announces Grant Partnership with ROMP Ecuador
Salt Lake City, UT. March 15, 2021 -- Cotopaxi, Benefit Corporation and outdoor gear and apparel brand, is diversifying its major grant program to include more innovative, sustainable and change-making entities, today announcing a partnership with the Range of Motion Project (ROMP). ROMP is a global, non-profit organization dedicated to...
March 15, 2021
The Pikes Peak APEX presented by RockShox Welcomes Back GE Johnson for 2021
Colorado Springs, CO – March 15, 2021 – Sports Strategies announces a three-year partnership between GE Johnson and The Pikes Peak APEX. GE Johnson first joined The APEX as a Supporting Sponsor in the event’s inaugural year, and this partnership expands the relationship through 2023. “GE Johnson came on board...
March 12, 2021
Stages Cycling Partners with World’s Top Professionals
(Boulder, CO – March, 2021) StagesⓇ Cycling will continue to support the world’s top professional cyclists in every discipline with precision training tools and cycling electronics. Many riders will use both Stages Power Meters and Stages Dash, along with StagesPulse Heart Rate monitors and the new StagesBike SB20 Smart Bike. “Since...

March 11, 2021
Ben Kanute Joins Team INFINIT
Cincinnati, OH, March 11, 2021 – INFINIT Nutrition is excited to announce the addition of 2016 Olympian and professional triathlete Ben Kanute to Team INFINIT. After a year of almost no racing in 2020, Kanute kicks off the 2021 season this weekend at Challenge Miami where he will be fueling...
March 10, 2021
Mountain Hardwear Partners with Professional Skier Rachael Burks
Richmond, Calif. (March 9, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to expand the brand’s snowsports athlete team with the addition of professional skier, Rachael Burks. Dubbed “The Most Underrated Woman in Pro Skiing,” Rachael Burks is known for skiing burly...