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2021 Herbalife24 Triathlon Los Angeles™ Announces Event Sponsors

October 22, 2021

Sponsors include Microsoft, Athletic Brewing Company, blueseventy, Cedars-Sinai Kerlan-Jobe Institute, Cura, Longo Toyota, Filuet, 2XU, Adobe, Creative Technology Group, EA Graphics, HED, LA Galaxy, and Mayer Brown

LOS ANGELES, October 22, 2021 /ENDURANCE SPORTSWIRE/ – Today, Herbalife Nutrition, the premier global nutrition company, announced its sponsors for this year’s Herbalife24 Triathlon Los Angeles, Bike Tour, and 5k that will traverse through the streets of Los Angeles on Sunday, October 24.

“We thank our sponsors for their support in making this an event for athletes of all levels and one that the community can enjoy safely,” said Jennifer Guran, director, Sports Marketing & Alliances for Herbalife Nutrition, North America region.

This year’s event welcomes new and returning sponsors committed to helping all participating athletes feel like pros from the start of the event to the Finish Line Festival.

“The triathlon is a powerful platform to promote strength, empowerment, and inclusion. It’s fulfilling to see thousands of athletes crossing the finish line and celebrating their accomplishment,” said Carlton Dossman, Vice President, U.S. Retail and Consumer Goods Division for Microsoft.

Microsoft, named the official sponsor of the Finish Line Festival at the famed L.A. Live Xbox Plaza, will welcome race participants as they cross the finish line. Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

Athletic Brewing Company serves as official non-alcoholic beer sponsor of the event and will offer its non-alcoholic beer at the Finish Line Festival to all race finishers. Athletic Brewing is pioneering a craft beer revolution and promises to use high-quality, all-natural ingredients to create great-tasting brews everyone can enjoy.

blueseventy returns as the official wetsuit partner providing 1,300 swim caps to triathlon participants. In addition, blueseventy will have a presence at the Los Angeles Convention Center expo, the start line at Venice Beach, and Finish Festival at the L.A. Live’s Xbox Plaza, where attendees will be able to purchase triathlon-related sports gear. The company is an industry leader in technical performance products.

Cedars-Sinai Kerlan-Jobe Institute serves as the event’s official medical partner to provide on-site support for athletes. At the Institute, patients benefit from world-renowned experts in multi-specialty orthopedics who regularly diagnose, treat, and prevent against orthopedic and sports-related injuries and illnesses.

Cura Group is the official expo sponsor where event participants will pick up their race packets, have the opportunity to hear from pro triathletes, and purchase triathlon-related merchandise on-site. The company is in the business of helping retailers navigate various challenges by building and managing Sales Centers.

Longo Toyota and Longo Lexus are proud sponsors of the Herbalife24 Triathlon LA and will be the official lead vehicle sponsor of the 22-mile bike tour and also have a vehicle presence at the Finish Festival. Located in the city of El Monte, CA, Longo is committed to providing excellent guest service and a healthy work environment for its team members.

Filuet, a fitness challenge platform information for participants, is the presenting sponsor of this year’s Herbalife24 Virtual Challenge. The company is providing leading international expansion solutions that enrich lives and businesses daily.

Additional event sponsors include Adobe, a computer software company; Creative Technology Group, a global company specializing in AV equipment to sports, corporate, entertainment and broadcast industries; EA Graphics, a screen printing, and embroidery business; HED, the leader in carbon wheel technology; LA Galaxy, an American professional Major League Soccer club based in Los Angeles; Mayer Brown, a global law firm and Salesforce, providing customer relationship management service and a complementary suite of enterprise applications focused on customer service, marketing and more.

For more event details and information on the Herbalife24 Triathlon Los Angeles, visit http://www.herbalife24tri.la and follow us on social media @Herbalife24Tri, #Herbalife24Tri.