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Community Halloween Event and Trick or Treating to Kick-Off Saturday’s Into The Lion’s Den Powered By SRAM

October 29, 2021

DAY-LONG CELEBRATION, STARTS WITH FAMILY ACTIVITIES AND ENDS WITH TOP CYCLISTS COMPETING FOR THE LARGEST EQUAL PRIZE PURSE IN U.S. CRIT RACING HISTORY

SACRAMENTO (October 29, 2021) /ENDURANCE SPORTSWIRE/ – In addition to world class cyclists, families will also line up on the Into the Lion’s Den powered by SRAM starting line on Saturday, October 30th at 1:00pm. The first event on course will be the Community Halloween Event, where families can casually bike or walk the criterium loop around the Capitol grounds in costume. The first 100 people in costume at the starting line, on 11th Streel and L Street, will receive a SRAM t-shirt. At 1:30pm, a panel of judges, including CEO Mike Testa, Visit Sacramento and pro riders who will be competing later in the day, will award prizes to the best costumes in the event.

Into the Lion’s Den will have something for everyone. From a Halloween costume ride to some of the fastest men and women on two-wheels competing on our city streets,” said CEO Mike Testa, Visit Sacramento. “Sacramento is proud to host the event and to give families and cycling fans a great way to celebrate their Halloween Eve.”

Trick or Treating and other festive activities will begin at 12:00noon in the Bike Festival area. Kids can paint paper pumpkins and other Halloween items in the SRAM festival area.

Attendees can securely park their bikes at the Bike Valet presented by Competitive Cyclist, enjoy course music by Red Bull, plus finish line tunes from the Jaybird Sound Tower and learn about the latest SRAM cycling technology and Specialized bicycles. Cycling apparel by Rapha and Vuori premium performance apparel will be showcased in the festival.  The Fat Tire Beer Garden will be open to fans 21 years and older.

The day will conclude with the Official Into the Lion’s Den Post Party presented by Red Bull at Mix Downtown, 1525 L Street. Starting at 9pm, race attendees, who are 21 years and older, will be able to celebrate with the Pro racers.

“Saturday will be a day to remember for families, cycling fans and racers. Into the Lion’s Den powered by SRAM will have something for everyone. Kids can trick or treat, while their parents check out the latest cycling products. Families and individuals can show off their creativity, wear costumes and try to win prizes,” said Justin Williams, top U.S. Road racer, founder of Into the Lion’s Den and L39ION of Los Angeles. “I promise Saturday is going to be filled with fun for all and fast racing. Thank you, Mayor Steinberg, Visit Sacramento and the entire Sacramento cycling community for hosting us.”

INTO THE LION’S DEN powered by SRAM SCHEDULE OF EVENTS

FRIDAY, October 29th

4:00 – 6:00p.m.                   Athlete Meet & Greet (Open to the Public)
*First 100 people in attendance will receive a L39ION water bottle
Location: Hyatt Regency Sacramento, 1209 L Street, Sacramento, CA – Capitol View Room, 15th Floor

 SATURDAY, October 30th

12:00 – 7:00 p.m.                Bike Valet presented by Competitive Cyclist
Location: 9th Street and L Street

12:00 – 7:00 p.m.              Bike Festival: Learn, play and enjoy – bike street festival with music, trick or treating, food, and
exhibitors showcasing the best of the sport of cycling. Featuring: SRAM, Specialized, Rapha,
Competitive Cyclist, Vuori, and Fat Tire.
Location: 10th Street and L Street

1:00 – 1:30 p.m.                 Community Halloween Event: In costume, bike or walk the criterium loop.
Location: 11th Street and L Street
*First 100 people in costume will receive a SRAM t-shirt

1:30 – 1:40 p.m.                Community Halloween Event costume awards
*Top 3 costumes receive $100 SRAM gift card

1:40 – 2:10 p.m.               Course open for warm-ups (for Open, Women’s Pro race & Men’s Pro race riders only)

2:30 – 3:20 p.m.              Amateur Open Race (Co-ed race, categories 1-3): 50 minutes of racing
Location: 11th Street and L Street

3:40 – 4:50 p.m.              Pro Women’s Race: 70 minutes of racing
Location: 11th Street and L Street

5:00 – 6:10 p.m.               Pro Men’s Race: 70 minutes of racing
Location: 11th Street and L Street

6:20 – 6:40 p.m.              Race Awards
Location: 11th Street and L Street (Stage)

OPEN Women, Open Men, followed by Women’s Pro race and then Men’s Pro race

9:00pm                            Official Into the Lion’s Den Post Party presented by Red Bull
Mix Downtown, 1525 L Street, Sacramento, CA 95814
Open to the public, 21 years and older

SUNDAY, October 31st

12:00-1:30 p.m.                Ride with Team L39ION (~25 miles). Free event, open to the public.
Location: (Start/ Finish) Sacramento River Cats Stadium, 400 Ballpark Drive, West Sacramento, CA 95691
5th Street & Ballpark Drive by the Ticket office windows)
Come early for Coffee
Post-ride pizza provided by Red Bull

For more information on the event, visit: intothelionsdencrt.com

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ABOUT L39ION OF LOS ANGELES

L39ION of Los Angeles is a UCI Continental Cycling team based in the U.S. The team was founded in 2019 by brothers Justin and Cory Williams to advance the sport of cycling, eliminate boundaries, and promote diversity, representation, and inclusion. The team is devoted to using its platform to give back to younger generations and showcase criterium racing in a way where athletes can make a good living competing at home in the U.S. In 2020, the Legion became a UCI Continental level team and formed a women’s pro cycling team.

ABOUT SRAM

SRAM® is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987, with the invention of its first product, Grip Shift®. Throughout its 34-year history, SRAM has focused on its product development innovation expertise in all bicycling disciplines. SRAM has also acquired some of bicycling’s most exciting brands. With 4000-plus employees, offices and manufacturing in 16 countries, SRAM and its brands RockShox®, Zipp®, Quarq® and TIME® is the second largest manufacturer of bike parts in the world.

ABOUT VISIT SACRAMENTO SPORTS COMMISSION

The Visit Sacramento Sports Commission leads the recruitment and hosting of major sports events across the Sacramento region. From nationally televised competitions to youth tournaments, the Visit Sacramento Sports Commission is building upon Sacramento’s reputation as a premier destination for all levels of sports events.

INTO THE LION’S DEN POWERED BY SRAM

Follow us on Instagram and Twitter: @in2thelionsden, plus Facebook: @in2thelionsden20

Event website: intothelionsdencrt.com

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Media Contacts:

Guillermo Rojas, TORRE Consulting
719.428.9421
Guillermo.rojas@torrecs.com

Kari Miskit, Visit Sacramento
KMiskit@visitsacramento.com