SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
August 3, 2021
Hyland’s Powered Announces Official Team for Asheville Belgian Waffle Ride
LOS ANGELES – August 3, 2021 – Hyland’s, a trusted leader in products to support a healthy, active lifestyle, today announced their official team for the second Belgian Waffle Ride of 2021, known as the “Hell of the North (Carolina).” Led by coach and elite cyclist Paul Thomas, the team...
July 30, 2021
Challenge Family and Anfi Group announce partnership
The training ground of Gran Canaria has just got even more accessible for triathletes with today’s announcement of a partnership between the island’s leading resort operator, Anfi Group, and CHALLENGEFAMILY. Anfi Group owns two resorts in the south west of the island - Anfi del Mar is a tropical sanctuary...
July 30, 2021
Wasatch 100 Partners with Gnarly Nutrition
Salt Lake City, UT -- Gnarly Nutrition will be the official hydration sponsor of the Wasatch 100, which is the second oldest 100-miler trail running race in the world. The Wasatch 100 has been a lasting influence on the ultrarunning community since it began in 1980. One example of this...
July 28, 2021
Beyond Monumental Partners With Nuun
INDIANAPOLIS – Beyond Monumental, the 501(c)3 non-profit responsible for the CNO Financial Indianapolis Monumental Marathon, has announced that Nuun, the leading hydration solution, is now the official hydration sponsor of the organization's races. Nuun is set to be the exclusive provider for on-course hydration through 2023. The partnership saw early...
July 28, 2021
CURAD® Named Official Medical Supplier and ActivICE® Named Official Topical Pain Relief Partner of IRONMAN® U.S. Series
Northfield, IL –CURAD® and ActivICE®, two Medline brands and leading providers of world-class consumer medical products, announced they are the Official Medical Supplier and Official Topical Relief Partner of IRONMAN U.S. Series. IRONMAN is the #1 mass participation event company in the world, and the full-distance IRONMAN triathlon is widely...
July 27, 2021
PTO Partners with Austria Triathlon Podersdorf and Sportradar’s LAOLA1 to Deliver Collins Cup Coverage in Austria
27th July 2021. The Professional Triathletes Organisation (PTO) has agreed to establish a strategic partnership with Austria Triathlon Podersdorf and Sportradar LAOLA1, a leading sports platform in Austria, that will see The Collins Cup screened across their digital platform ‘HOME OF TRIATHLON’ in Austria. The Collins Cup is the PTO’s inaugural...
July 27, 2021
10th Annual Kerrville Triathlon Offers Free, Personalized Finish Line Video
AUSTIN, Texas, July 27, 2021 - The Kerrville Triathlon Festival will provide a free, personalized finish line video for all participants as part of its 10th anniversary on September 25-26. This video, valued at $19, will be added to a list of perks that are already in place for the...
July 26, 2021
RSAA Set To Debut Vertigo Challenge 12 Hours Pensacola
July, 26, 2021 Pensacola, Florida – Rockstar All Access announces today a partnership with Five Flags Speedway to debut the first race in a series of races called the Vertigo Challenge. The inaugural race will be called 12 Hours Pensacola and will feature 12 hours of cycling around a half...
July 23, 2021
Shark Pods Becomes an Official Sponsor of Salty Sports Society’s Speedo SALT Series
Saint Augustine Beach, Florida – Salty Sports Society, a leader in beach sporting events, has signed Shark Pods as a sponsor of the Speedo SALT Series. Shark Pods, invented in Ponte Vedra Beach, FL, are made for open water swimmers, triathletes, lifeguards, and surfers to reduce the number of shark...
July 22, 2021
Cali Condors Secure BRATTER PA as ISL Season Sponsor for Second Consecutive Year
MIAMI BEACH, Fla. (July 22, 2021) — The Cali Condors today announced attorney Joshua Bratter’s BRATTER PA has signed on for a second year as the team’s 2021 International Swimming League (ISL) season sponsor. Led by General Manager and four-time Olympic gold medalist, Jason Lezak, the Cali Condors are one of...
