SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
May 24, 2021
Ann Arbor Firecracker 5K Continues Tradition with New Title Sponsor
Ann Arbor, MI – Epic Races is thrilled to announce their partnership with Kapnick Insurance Group for their annual 4th of July event, The Ann Arbor Firecracker 5K . The event will be held July 4, 2021 at 9:00 a.m. In order to promote social distancing, the start line will...
May 20, 2021
Professional Triathletes Organisation Names Zoot Sports as Official Outfitter of Team USA at the Inaugural Collins Cup
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) is proud to announce that Zoot Sports will be the Official Team USA Outfitter for the 2021 Collins Cup. The Collins Cup is the PTO’s flagship event and a new race format modelled after the Ryder Cup, which will see teams of European,...
May 20, 2021
Tiger 10K returns to Death Valley
Baton Rouge, LA (May 20, 2021) – Registration for the Fourth Annual Our Lady of the Lake Tiger 10K opens on Thursday, May 20th. The event, which features a 10K, 5K and a Kids Mile, will take place Sunday, Dec. 5, at the south gates of Tiger Stadium. This year’s...
May 19, 2021
P3R and Robert Morris University Announce Partnership of the P3R Track & Field Complex
PITTSBURGH, PA (May 19, 2021) – Construction has begun at the future P3R Track & Field located at Robert Morris’ Island Sports Center, starting with resurfacing of the track. Through the partnership, P3R and Robert Morris will work together to ensure athletes have the opportunity to continue improving their performance...
May 19, 2021
POC Becomes Official Helmet Sponsor of USA Cycling Olympic Development Academy and Let’s Ride Camps
COLORADO SPRINGS, Colo. – POC USA, LLC has signed a two-year agreement as the Official Helmet Sponsor of the USA Cycling Olympic Development Academy (ODA) and USA Cycling’s National Championship Let’s Ride Camps. USA Cycling plans to continue championing rider development and safety with their new programs debuting this year;...
May 19, 2021
Honey Stinger Helps Fuel Spartan Race Athletes
STEAMBOAT SPRINGS, Colo. (May 19, 2021) —Honey Stinger, the sports nutrition brand, has partnered with Spartan, the world’s leading endurance sports and wellness brand, becoming the official “on-Course Energy Partner” of the 2021 and 2022 Spartan US event seasons. “Spartan athletes are training and racing harder than ever before – and they...
May 19, 2021
Wattbike to continue to support Adam Bowden in his ‘Road to Kona’ IRONMAN Challenge
2021 will see long-distance triathlete and ‘Wattbiker’ Adam Bowden taking the next step in his triathlon career by competing in his first IRONMAN triathlon, the North American Championships in Tulsa on Sunday 23rd May. The British 70.3 record holder, a title which was earned at 70.3 Bahrain 2018 when Adam...
May 19, 2021
Hammer Nutrition Secures Nutritional Rights to Southern Firecracker Triathlon
May 19, 2021 Grenada, MS – Rockstar All Access announces today it has secured a deal with industry leading sports nutrition company Hammer Nutrition to provide HEED sports drink, Hammer Gel and Endurolytes Fizz to event participants. Hammer Nutrition, Founded in 1987 by Brian Frank provides superlative products, proprietary knowledge,...
May 19, 2021
Finish Line™ and Team Bahrain Victorious Announce Partnership for 2021
NEW YORK, N.Y. (May 19, 2021) – Finish Line™, the world’s leading manufacturer of specialty bicycle lubricants and related maintenance products, and Team Bahrain Victorious are pleased to announce a partnership for the 2021 season. As an official partner, Finish Line will be providing the UCI WorldTour cycling team with...
May 19, 2021
High Five Events Agrees to Multi-Year Partnership with Zone3 USA
AUSTIN, Texas, May 19, 2021 -- High Five Events, one of the largest privately owned event production companies in the United States, announces a two-year agreement with Zone3 USA. The partnership makes Zone3 USA the Official Triathlon and Swim Gear of CapTex Triathlon presented by Life Time and Kerrville Triathlon...