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EVENT INSIGHTS: Leveraging Non-Fungible Tokens (NFTs) for Events

January 20, 2022

One of the most-talked-about technology trends in 2021 was NFTs, or “non-fungible tokens.” It’s becoming increasingly clear that NFTs are not just a fad and will quickly infiltrate most industries sooner or later, including event management. These tokens are part of the “metaverse,” which is a digital universe that encompasses many different types of technologies — including social media, virtual reality, augmented reality, online gaming, and cryptocurrencies — people can use to interact with each other.

The total value of NFT (non-fungible tokens) sales worldwide reached $2.5 billion in the first half of 2021. So it is no wonder event organizers should keep up with new developments in metaverse technology like NFTs and discover ways to incorporate them into events planning, management, and promotion. From ticketing and live experiences to swag and gamification, NFTs hold enormous potential for the events industry. Find out what they are, the benefits, and six trends that show you how to incorporate NFTs for your race events. Events.com