SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
November 28, 2025
Canada Running Series Welcomes Beneva as Official Title Partner of the Vancouver Half Marathon
Vancouver, BC (November 28, 2025) /ENDURANCE SPORTSWIRE/ – Canada Running Series is proud to announce that Beneva will join as title sponsor of the Vancouver Half Marathon, beginning in 2026. This scenic point-to-point race from UBC to Kitsilano, held in June, highlights Vancouver’s waterfront and vibrant running community — now...
November 27, 2025
Professional Triathletes Organisation Announces Partnership With Katara Hospitality For 2025 Qatar T100 Triathlon World Championship Final
London, UK (November 27, 2025) /ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) is proud to announce a new partnership with Katara Hospitality, one of the world’s leading hotel owners, developers and operators, as an ‘Official Partner of the 2025 Qatar T100 Triathlon World Championship Final’, taking place in Doha...
November 26, 2025
IRONMAN and AG1 Announce Global Partnership Extension
TAMPA, Fla. (November 26, 2025) /ENDURANCE SPORTSWIRE/ — IRONMAN, the global leader in triathlon, and AG1, a leading global health company, are proud to announce an extension to their partnership, which will see AG1 continue to be the Official Supplement Partner of the IRONMAN® and IRONMAN® 70.3® Global Series. This...
November 25, 2025
Professional Triathletes Organisation Announces KIA As Official Transport Supplier For The 2025 Qatar T100 Triathlon World Championship Final
London, UK (November 25, 2025) /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) is excited to announce Kia as the Official Transport Supplier for the 2025 Qatar T100 Triathlon World Championship Final, taking place in Doha from 10-13 December 2025. Qatar is set to host the final event of the...
November 24, 2025
Vekta and Team AMANI announce multi year partnership to power the next generation of African cycling talent
Paris, France (November 24, 2025) /ENDURANCE SPORTSWIRE/ - AI-powered coaching and training platform Vekta has announced a three-year partnership with Team AMANI, becoming the team’s Official Training and Coaching Platform across both its men’s and women’s squads from 2025 to 2028. The new collaboration combines Vekta’s advanced AI capabilities together...
November 21, 2025
Innovation Meets Endurance: 3M™ Technology Powers a Landmark Season at the 2025 World Mountain and Trail Running Championships held in Canfranc-Pirineos, Spain.
CANFRANC, SPAIN /ENDURANCE SPORTSWIRE/ - The 2025 World Mountain and Trail Running Championships (WMTRC Canfranc) concluded this past September, but the legacy of innovation left by sponsor 3M™ will endure. From September 25-28, under brilliant Spanish skies, the global trail running community witnessed not only a breathtaking elite athletic spectacle...
November 14, 2025
10th Anniversary Publix Battleship 12K Sells Out — Largest Running Event in Mobile Set for Sunday, November 16
MOBILE, Ala. (November 14, 2025) /ENDURANCE SPORTSWIRE/ — The 10th Anniversary Publix Battleship 12K is officially sold out and will welcome a record field to Mobile, Alabama on Sunday, November 16, reaffirming its status as the largest running event in Mobile. Created in 2015 to honor the service and sacrifice...
November 13, 2025
The long game: Why Athletic Brewing is doubling down on endurance sponsorships
If a product is good enough for the athletes who compete in Ironman races—grueling, 140.6-mile triathlons that take place around the world—then it’s probably good enough for just about anyone. That’s the message that the marketing team at Athletic Brewing, the non-alcoholic beer company that has been an official Ironman...
November 13, 2025
Peloton Hits the Fast Lane as Official Fitness Partner of the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX 2025
Peloton Interactive, Inc. (NASDAQ: PTON), a world leader in connected fitness and wellness, and the Formula 1 Las Vegas Grand Prix announced today their upcoming collaboration at this month’s event designed to bring a suite of fitness experiences throughout race weekend and beyond. businesswire
November 12, 2025
Saucony® Renews Contract with Marathon Standout Julia Paternain
Renewed a multi-year partnership with elite marathoner Julia Paternain on Nov 12, 2025, extending a relationship first announced in March 2025. The agreement continues Saucony's support for Paternain's training, competition, brand storytelling, and community initiatives. STOCK TITAN
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