SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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May 17, 2023
Blueseventy Named As Official Wetsuit Partner of Super League Triathlon’s 2023 USA Events
/ENDURANCE SPORTSWIRE/ – Super League Triathlon can today announce Blueseventy as the Official Wetsuit Partner of its 2023 USA events. Blueseventy will partner with SLT across its three races in North America - the Malibu Triathlon, Chicago Triathlon and New York City Triathlon. SLT acquired the Chicago and New York City...
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May 16, 2023
US Trail Running Conference Announces RouteArrows.com As Run Sponsor & Exhibitor
Nailsworth, England /ENDURANCE SPORTSWIRE/ – US Trail Running Conference, presented by Marathon Printing, announces that conference exhibitor RouteArrows.com will be the Official Supplier of Route Marking Products for the 2023 USTRC Fun Runs. The 2023 edition takes place in Mukilteo, Washington, October 18-20, remaining in the Pacific Northwest for the second...
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May 16, 2023
Powering Performance: INFINIT Nutrition Announced as Official Nutrition Partner of TRI AMSTERDAM
(Prague, Czech Republic)/ENDURANCE SPORTSWIRE/ – INFINIT Nutrition, a leading player in the US sports nutrition market since 2003, is focusing more on Europe with immediate effect and will therefore become Official Nutrition Sponsor of TRI AMSTERDAM. Athletes will be offered sports drinks from INFINIT during and after the race. "As an...
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May 15, 2023
Suunto Announces Partnership with Ogden Marathon and Ragnar Races
HELSINKI (May 15, 2023)/ENDURANCE SPORTSWIRE/ – Suunto, known for their high-end navigation products featuring some of the world’s highest-performing GPS-watches and pinpoint accurate compasses, officially announces their partnership with the Ogden Marathon/Goal Foundation and Ragnar races. The company is thrilled to be taking a big leap into the running world this spring....
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May 15, 2023
Sportive Breaks announces launch of travel & spectator packages for the 2023 UCI Cycling World Championships
15th May 2023 - Manchester UK /ENDURANCE SPORTSWIRE/ – Sports travel experts Sportive Breaks offer bespoke premium travel packages for cyclists looking to take part in Europe’s most prestigious cycling events, cycling breaks and weekenders. Be it that you are looking for your next big endurance challenge or simply some time away...
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May 15, 2023
Pho3nix Announce Athlete Program Paris 2024
/ENDURANCE SPORTSWIRE/ - The Pho3nix Foundation has today announced the initial ten athletes who will receive support in their campaigns to qualify for the 2024 Paris Olympic Games via the Pho3nix Athlete Program. Now in its third Olympic cycle, the Pho3nix Athlete Program aims to assist Olympic athletes from any...
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May 12, 2023
CapTex Tri Taps EIGHT Beer as Official Beer Sponsor
AUSTIN, Texas, May 12, 2023/ENDURANCE SPORTSWIRE/ – High Five Events, one of the largest privately owned event production companies in the United States, pens sponsorship deal with EIGHT Beer making it the Official Beer of the Ascension Seton CapTex Tri. This inaugural agreement means EIGHT Beer will feature its Texas-brewed beer...
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May 11, 2023
PTO Signs Up ROUVY as New Partner of PTO Tour
London/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has announced a new partnership with ROUVY, who will become the Official Virtual Ride Partner of the 2023 PTO Tour. As part of the partnership, the leading indoor cycling platform will give amateur triathletes the exclusive opportunity to join a Virtual Ride by ROUVY...
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May 11, 2023
Nulo & Spartan Team Up to Promote Proper Nutrition for Pets Across the U.S.
Boston, MA and Austin, TX, May 11, 2023 /ENDURANCE SPORTSWIRE/ – Nulo, the innovative pet nutrition brand that believes that inside our best friend lives an incredible canine or feline athlete, today announced their partnership with Spartan, making Nulo the Official Pet Food and Pet Treat of Spartan Race U.S. For...
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May 10, 2023
Long Beach Runners Have New Opportunities to Prepare for October Marathon
Long Beach, CA – May 10, 2023/ENDURANCE SPORTSWIRE/ – The Long Beach Marathon and Half Marathon today announced a new partnership with specialty outdoor retailer REI for the 2023 event, including a series of events leading up to the races. The marathon is Southern California’s largest fall road race and will...
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May 10, 2023
Supersapiens and Q36.5 Pro Cycling Team Announce Partnership
Atlanta – 10 May 2023/ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s first glucose management system designed for athletes, is proud to announce its partnership with Q36.5 Pro Cycling Team for the 2023 season. Supersapiens, powered by Abbott’s Libre Sense Glucose Sport Biosensor, delivers innovative insights around glucose data to help athletes make informed...
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May 5, 2023
The Ascension Seton CapTex Tri and evamor Enhance Partnership
AUSTIN, Texas, May 5, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton CapTex Tri welcomes evamor for the second year in a row as Official Water sponsor. In addition to providing water to all finishers, the company will keep staff and volunteers hydrated as well as offer the public a chance to try...
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May 4, 2023
Hilary JM Topper Continues Nationwide Book Tour, Calling for Brand Underwriting Partnerships to Support Upcoming Appearances and Book Signings
Merrick, NY/ May 4, 2023 /ENDURANCE SPORTSWIRE/ – Hilary JM Topper, award-winning author of "From Couch Potato to Endurance Athlete - A Portrait of a Non-Athletic Triathlete," published by Meyer & Meyer Sport, is continuing her nationwide book tour with upcoming appearances and book signings in several major cities across the...
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May 4, 2023
Super League Triathlon Extends Official Partnership with Humango
/ENDURANCE SPORTSWIRE/ – The two cutting-edge companies successfully worked together during 2022 and will continue the relationship into 2023 with Humango named as an Official Partner of Super League Triathlon. Humango is revolutionizing training with its AI-powered solutions. Their innovative technology has been leveraged by athletes of all levels to optimize...
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May 4, 2023
Supersapiens and Team Jumbo-Visma Extend Partnership
Atlanta – 04 May 2023 - ENDURANCE SPORTSWIRE/ – Supersapiens, the world’s first glucose management system for athletes, and Team Jumbo-Visma announced today an extension to their partnership. Team Jumbo-Visma serves as Supersapiens’ longest continuous collaboration; the two organizations have been working together since Supersapiens’ launch in 2020. The Dutch team has kicked...
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May 3, 2023
Electrolit to Quench Thirst and Keep the Good Times Rolling at the Shaky Knees Music Festival’s 10th Anniversary
Cerritos, Calif. (May 3, 2023) /ENDURANCE SPORTSWIRE/ - Electrolit, the preferred premium hydration beverage made from high-quality ingredients, announces its partnership with Shaky Knees Music Festival 2023. Featuring an onsite activation with new Electrolit flavors, festival-goers in Atlanta, Georgia, can stay hydrated while enjoying more than 60 bands across the...
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May 3, 2023
F1’s Alfa Romeo Team KICK partners with FNLD GRVL for inaugural gravel race
Alfa Romeo Racing F1 driver Valtteri Bottas told VeloNews 202 that after riding SBT GRVL in 2021, he might like to add a new job description to his job profile: gravel race promoter. After announcing the launch of FNLD GRVL a year ago, Bottas is now truly merging his car racing...
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May 2, 2023
Garmin Signs Up As New Sponsor of 2023 PTO Tour
London, UK /ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) today announced a new sponsorship with Garmin, who will become the Official Transition Sponsor of the 2023 PTO Tour. Starting with the PTO European Open in Ibiza on 6 May, the sponsorship will see Garmin champion the fastest transition times through graphics...
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May 2, 2023
Innovators join forces for UltraSwim 33.3
/ENDURANCE SPORTSWIRE/ – THEMAGIC5, the most comfortable swimming goggle, has joined the UltraSwim 33.3 family as its first Official Partner. In addition to supporting participants at this new category of open water swim event, THEMAGIC5 Co-founder Niklas Hedegaard, retired professional short course pool breaststroke specialist, will also compete in UltraSwim 33.3...
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May 2, 2023
Virginia’s Blue Ridge TWENTY24 Wins Three of Five Stages at 2023 Tour of the Gila
ROANOKE, Virginia — May 2, 2023 /ENDURANCE SPORTSWIRE/ - Virginia’s Blue Ridge TWENTY24 traveled to southern New Mexico for the 36th edition of the Tour of the Gila, April 26-30. The five stages over five days feature some of the toughest climbing in North America, coupled with the first really...
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May 2, 2023
Dallas Marathon Festival Announces Four-Year Title Partnership Extension with BMW & DFW BMW Dealers
DALLAS /ENDURANCE SPORTSWIRE/ – The BMW Dallas Marathon Festival is pleased to announce the extension of its partnership with the Dallas-Fort Worth Area BMW Centers as title sponsor through 2027. BMW has been the proud title sponsor of the BMW Dallas Marathon Festival since 2016, and this new agreement ensures their continued...
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May 2, 2023
Chargel Laces Up for Landmark California Races with Sponsorships & Sampling this May
IRVINE, Calif. (May 2, 2023) /ENDURANCE SPORTSWIRE/ – Chargel, the caffeine-free, pocket-sized and easy-to-consume athletic gel drink, announced its May competitive race station lineup as the first-of-its-kind gel prepares to broaden its reach across all aspects of the athletic community. May’s Chargel Station itinerary includes the SDCCU Orange County Marathon and the LA...
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May 1, 2023
Electrolit Announced as SDCCU OC Marathon Running Festival’s Official Hydration Partner
CERRITOS, Calif. (May 1, 2023) /ENDURANCE SPORTSWIRE/ – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is debuting as the official hydration partner of the SDCCU OC Marathon Running Festival. Electrolit is excited to bring scientifically formulated hydration to runners throughout the weekend at various activation and...
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May 1, 2023
5X Baseball All-Star J.D. Martinez Signs Partnership Deal with Recovery Footwear Leader OOFOS
May 1, 2023 /ENDURANCE SPORTSWIRE/ – OOFOS, the global leader in Active Recovery footwear, has teamed up with former Boston Red Sox star and current Los Angeles Dodgers designated hitter and outfielder J.D. Martinez, highlighting how his focus on Active Recovery has been imperative to maintaining a long, successful career in baseball. Growing...
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May 1, 2023
The Ascension Seton CapTex Tri and Super Coffee Re-Energize Partnership Deal
AUSTIN, Texas, May 1, 2023 /ENDURANCE SPORTSWIRE/ - The Ascension Seton CapTex Tri and Super Coffee have partnered up for the second year in a row. The Austin based company is the Official Coffee of CapTex Tri, Austin’s only downtown triathlon. The event is owned and produced by High Five...