SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
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July 24, 2023
Squirt Cycling Products Partners with Adventure Racing World Series
/ENDURANCE SPORTSWIRE/ -The primary disciplines of the sport of Adventure Racing include trekking, mountain biking and paddling with map-and-compass navigation to bring them all together. It is in this environment that Squirt Cycling Products are well suited, making them a perfect partner for the Adventure Racing World Series (ARWS). Squirt’s...
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July 24, 2023
SFuels expands partnership with Run Catalina series through 2025
AVALON, Calif. /ENDURANCE SPORTSWIRE/ - The Hi-Tec Run Catalina series and SFuels have announced a new two-year partnership, making SFuels the Official Nutrition Sponsor of all three storied island running events. The collaboration will cover nutrition and hydration needs for runners throughout their race day experience in each event, as...
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July 21, 2023
Moloka’i 2 O’ahu Paddleboard World Championships Welcomes New partner dryrobe®
HONOLULU, HI (July 21, 2023)/ENDURANCE SPORTSWIRE/ – The Moloka'i 2 O'ahu Paddleboard World Championships (M2O) is excited to return to Hawai'i later this month for the 24th annual race featuring top athletes in prone paddleboarding, SUP, and FOIL. The race is excited to introduce these world class watermen and women...
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July 19, 2023
2024 Little Rock Marathon registration open, theme for 22nd annual race revealed
LITTLE ROCK, ARK /ENDURANCE SPORTSWIRE/ - Registration for the 22nd running of the Little Rock Marathon is open, race officials said Wednesday, adding that the theme this year should transport participants a few thousand years. Little Rock Marathon Executive Director Geneva Lamm said the marathon registration from now until September...
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July 19, 2023
Darn Tough Vermont ® Announced as Official Sock Partner for US Trail Running Conference
/ENDURANCE SPORTSWIRE/ – Active at Altitude, organizers of the US Trail Running Conference, have announced that Darn Tough Vermont will continue as the Official Sock Partner of the 2023 Conference. Darn Tough Vermont is an American manufacturer of premium all-weather running, outdoor, and lifestyle socks, backed up by the industry's original...
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July 18, 2023
SaltStick Electrolytes, Nix Biosensors Team Up with 8x IRONMAN Winner Ben Hoffman and Others for Education Campaign Around Sweat Testing & Hydration Science
THOUSAND OAKS, CALIF.— July 18, 2023 /ENDURANCE SPORTSWIRE/ – SaltStick, a leading electrolyte brand, and Nix Biosensors, a cutting-edge health biosensing company, have joined forces to educate endurance athletes about the growing use of sweat testing in sport. Titled Sweat Science, the three-month digital campaign will follow the journey of...
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July 17, 2023
UltraSwim 33.3 x Precision Fuel & Hydration Partnership
/ENDURANCE SPORTSWIRE/ – We want every UltraSwim 33.3 participant to be a winner and that's why we've teamed up with Precision Fuel & Hydration to provide our participants with the education, tools and products to help them perform at their best. With their guided expertise, you'll be better prepared to nail...
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July 17, 2023
Chargel Prepares to Fuel Up San Francisco Marathon Racers
IRVINE, Calif. (July 17, 2023)/ENDURANCE SPORTSWIRE/ –Chargel, the caffeine-free, pocket-sized and easy-to-consume athletic gel drink, will continue its California summer race sponsorship with its onsite attendance and product sampling at the 2023 San Francisco Marathon on July 21 – 23. The official gel sponsor of the San Francisco Marathon, Chargel will...
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July 17, 2023
De Rosa Bicycles announced as Official Bike Partner of RBC GranFondo Whistler 2023
[Vancouver, BC Canada]/ENDURANCE SPORTSWIRE/ - De Rosa Bicycles, one of the world’s most well-known and appreciated bike brands today announced a new partnership with RBC GranFondo Whistler, the first and largest Gran Fondo in North America, becoming the proud Official Bike Partner of the event. To celebrate, De Rosa will...
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July 13, 2023
EIGHT Beer Becomes Official Beer Sponsor of the Kerrville Triathlon
Kerrville, Texas, July 13, 2023 /ENDURANCE SPORTSWIRE/ – High Five Events, one of the largest privately owned event production companies in the United States, pens sponsorship deal with EIGHT Beer making it the Official Beer of the Kerrville Triathlon. This inaugural agreement means that EIGHT, an Austin-based company, will feature its...
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July 13, 2023
National Cycling League and Wish For Wheels Forge Community-Based Partnership
DENVER/ENDURANCE SPORTSWIRE/ – The National Cycling League (NCL) and Wish for Wheels are thrilled to announce a continuation of their partnership to promote cycling to drive community-building in Denver, Colorado. The NCL, the first gender-equal professional sports league in the U.S. and the first majority women-and minority-owned league, is committed to reimagining...
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July 13, 2023
Taylor Kornieck Scores Premium Beverage Electrolit as Official Hydration Partner
Cerritos, Calif. (Jul 13, 2023) /ENDURANCE SPORSTWIRE/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announces it is the official hydration partner of professional soccer player, Taylor Kornieck. "Signing with Electrolit as my official hydration sponsor is a game-changer for me. Their commitment...
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July 12, 2023
Master Spas expands partnership with Michael Phelps to launch innovative cold tub for ultimate recovery
FORT WAYNE, Ind. — JULY 12, 2023/ENDURANCE SPORTSWIRE/ – Master Spas, a leading manufacturer of hot tubs and swim spas, is proud to announce the launch of the Michael Phelps Chilly GOAT Cold Tubs in collaboration with legendary swimmer and longtime Master Spas brand ambassador Michael Phelps. Phelps, the most decorated...
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July 12, 2023
National Cycling League and Bearings Bike Works Forge Community-Based Partnership
ATLANTA/ENDURANCE SPORTSWIRE/ – The National Cycling League (NCL) and Bearings Bike Works are thrilled to announce a ground-breaking partnership to promote cycling as a powerful tool for community-building in Atlanta and beyond. The NCL, the first gender-equal professional sports league in the U.S. and the first majority women- and minority-owned league, is...
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July 11, 2023
USA Triathlon Chooses Wintergreen® as an Official Warm-up and Recovery Partner
COLORADO SPRINGS, Colo./ENDURANCE SPORTSWIRE/ – USA Triathlon today announced it has partnered with Wintergreen as the organization’s official warm-up and recovery partner. The lifestyle of a triathlete: Train / Recover / Repeat is the foundation of the Wintergreen product line. Unlike almost every other topical analgesic Wintergreen offers a comprehensive range of products including gels, creams, sprays and soaks...
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July 11, 2023
HOKA joins the 2023 Oasis ZooRun as official Footwear and Apparel Partner
TORONTO, CAN (July 11, 2023) – HOKA and Canada Running Series (CRS) are excited to announce a partnership between the two brands today, as the popular shoe brand becomes the official footwear and apparel partner of the 2023 Oasis ZooRun. The new deal will see HOKA bring their signature shoes...
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July 11, 2023
Liv Cycling Hosts Watch Parties Across the Globe for the Tour de France Femmes avec Zwift
NEWBURY PARK, CA — JULY 11, 2023 /ENDURANCE SPORTSWIRE/ - Liv Cycling, official partner of the Tour de France Femmes avec Zwift and sponsor of the white jersey for the ‘Best Young Rider Classification’ , today announces a global series of watch parties to encourage more viewership of the iconic race...
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July 10, 2023
San Francisco Marathon Unveils Alexi Pappas as Global Ambassador for an Unforgettable Race Experience
San Francisco, CA - JULY 10, 2023 /ENDURANCE SPORTSWIRE/ – The San Francisco Marathon is thrilled to announce a momentous partnership with renowned athlete and advocate Alexi Pappas as a Global Ambassador and introduce the highly anticipated "Alexi Pappas SFM 10K" race. This race is designed to capture the essence of...
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July 7, 2023
Tailwind Nutrition will fuel runners of the Hardrock 100 Mile Endurance Run as the official nutrition sponsor
Durango, Colo. (July 7) /ENDURANCE SPORTSWIRE/ – Hot off the heels of Courtney Dauwalter’s record-breaking performance at Western States using her signature Endurance Fuel flavor, Dauwaltermelon, Tailwind Nutrition is gearing up for the Hardrock 100 Mile Endurance Run, where its Endurance Fuel will be served at aid stations and Recovery Mix made...
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July 6, 2023
Borah returns as official jersey sponsor for Intelligentsia Cup 2023!
July 6, 2023 Chicago, IL /ENDURANCE SPORTSWIRE/ - The Intelligentsia Cup is pleased to announce Borah Teamwear as a returning sponsor - and official jersey supplier - for the 2023 Intelligentsia Cup race series. “We love working with the Borah team! They do a fantastic job of taking our vision...
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July 6, 2023
National Cycling League Announces New CEO
/ENDURANCE SPORTSWIRE/ - The National Cycling League (NCL) has brought on experienced sports veteran Andrea Pagnanelli as Chief Executive Officer. “Andrea has been tremendous in building our vision for 2023 and has learned the business inside and out. Andrea's extensive experience working at the intersection of business and sports makes...
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July 5, 2023
PTO Unveils Leading Cycling Brand Ekoï As A New PTO Tour Partner
London, UK /ENDURANCE SPORTSWIRE/ - The Professional Triathletes Organisation (PTO) has signed up Ekoï as its first Official Helmet and Sunglasses Partner of the PTO Tour on a new three year deal. The leading cycling brand will begin its partnership at the PTO US Open in Milwaukee on 4-5 August 2023,...
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July 4, 2023
Pho3nix Foundation Reaches Milestone
/ENDURANCE SPORTSWIRE/ - At the halfway point in 2023, Pho3nix Kids continues to break new ground and reach more children, supporting the Pho3nix Foundation’s goals to bring sport to kids all over the world – more than half a million participants in four years across eight countries. In Poland, Pho3nix...
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July 3, 2023
EKOÏ and Pininfarina Unveil The Aerodinamica Helmet
/ENDURANCE SPORTSWIRE/ - Cycling equipment brand Ekoï is proud to present its new Aerodinamica helmet on the day of the big start of the Tour de France. More than just a name, the Aerodinamica reflects the very essence of its design, with a reference to the history of the designers...
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July 3, 2023
National Cycling League Announces Updates and Final Schedule for The Inaugural NCL Cup Series
/ENDURANCE SPORTSWIRE/ - The fourth NCL Cup race—originally scheduled for September 17 in Washington D.C.—has been removed from the original four-race series. The National Cycling League (NCL), the first-of-its-kind professional cycling league, has announced that the remaining two races in the NCL Cup Series will include NCL Cup Denver (August...