December 15, 2021

The Mesa Marathon’s 10-Year Anniversary Presented by Mountain Vista Medical Center

Mesa, Arizona /ENDURANCE SPORTSWIRE/ - The Mesa Marathon is proud to announce its new presenting sponsor Mountain Vista Medical Center, a Steward Family Hospital and Mesa’s premier hospital. The Mesa Marathon presented by Mountain Vista Medical Center will commence on February 12, 2022. “We are very excited to be a...

December 15, 2021

Showcased

Mark Allen Sports Announces New Partnership

Santa Cruz, December 14, 2021 - /ENDURANCE SPORTSWIRE/ - Mark Allen Sports is proud to announce a new partnership with one of the leading brands in performance nutrition, Tennant Products. "Whether you are at the top of your game or starting at the beginning, Tennant Products has a product that...

December 14, 2021

Thorne HealthTech Announces Multi-Year Partnership with Professional Cycling Team, Human Powered Health

NEW YORK, Dec. 14, 2021 /ENDURANCE SPORTSWIRE/ - Thorne HealthTech today announced a new, multi-year partnership with Human Powered Health (formerly Rally Cycling one of America’s top professional teams), in which Thorne will serve as their Official Personalized Health Solutions Partner. The partnership will equip the elite athletes of Human...

December 14, 2021

Applewood Manor Announced as Presenting Sponsor of Gran Fondo Asheville and USA Cycling Gran Fondo National Championships for 2022

Gettysburg, PA – December 14, 2021 /ENDURANCE SPORTSWIRE/ - Gran Fondo National Series is proud to announce Applewood Manor Bed & Breakfast as the Presenting Sponsor for both Gran Fondo Asheville and the USA Cycling Gran Fondo National Championship events, to be held in Asheville, North Carolina on July 17, 2022....

December 8, 2021

Showcased

12 Tips to Increase Event Attendance Year After Year

Even before the COVID-19 pandemic, the events industry was changing as event professionals adapted to modern times. Marketing efforts have gone increasingly digital. Today, event professionals also have a variety of formats to choose from when it comes to planning their events. With all of these technological changes, event organizers...

December 2, 2021

Spartan Announces Partnership Roster for 2021 World Championship in Abu Dhabi

BOSTON, MA (December 2, 2021) /ENDURANCE SPORTSWIRE/ - Spartan, the world’s largest obstacle race and endurance brand, today announced its partnership roster for the 2021 World Championship in Liwa Desert, Abu Dhabi. For the first time, Spartan is holding its marquee event outside the United States, expanding the possibilities for...

December 2, 2021

Better Triathlete Signs New Bike & Nutrition Sponsors for 2022

As part of its community mission to onboard more sponsors for the 2022 race season, Better Triathlete is excited to announce the addition of two new brand sponsors to support its online triathlon community’s bike and nutrition categories. For the bike category, Bearclaw Bicycle Co. will be included as a...

December 1, 2021

MarathonFoto Returns As Official Photography Partner of Running USA

December 1, 2021) /ENDURANCE SPORTSWIRE/ - Running USA is pleased to welcome MarathonFoto back as the Official Photography Partner of the industry’s non-profit trade organization. MarathonFoto is the leading provider of race day photography for the running industry, with over 45 years of experience, a staff of over 2500 professional...

November 30, 2021

Garmin named Official Equipment Supplier of University of New Mexico track and field and cross-country teams

OLATHE, Kan --Garmin® International, Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced a multiyear agreement to become the Official Equipment Supplier of the top-ranked University of New Mexico track and field and cross-country teams through the spring 2024 season. “The University of New Mexico is home to highly accomplished...

November 30, 2021

Kilian Jornet Leaves Salomon After 15 Years to Start New Project

World-renowned mountain athlete Kilian Jornet announced today that he will part ways with Salomon, his sponsor of over 15 years, at the end of 2021. Jornet is considered one of the greatest trail runners of all time and has had success at all distances and terrain, from skyrunning-style events to...

November 30, 2021

IRONMAN Champion Joins MANA Sports

/ENDURANCE SPORTSWIRE/ - Five-time Ironman champion Joe Skipper has signed with MANA Sports and Entertainment’s athlete management arm, further establishing the agency as the choice of sport champions and stars. Skipper holds the British 12-hour time-trial record, cycling an incredible 325.55 miles. He is currently #7 on the Professional Triathletes Organisation...

November 30, 2021

InsideTracker Named Official Performance Nutrition System of Western States Endurance Run

CAMBRIDGE, Mass.— Nov. 30, 2021/ENDURANCE SPORTSWIRE/ - InsideTracker, the leading truly personalized performance and nutrition system, today announced a partnership with the Western States 100-Mile Endurance Run, signing on as the exclusive performance nutrition system of the world’s oldest 100-mile trail race. “The Western States Endurance Run has always believed...

November 29, 2021

The SOS Curacao Triathlon – presented by LionsDive

/ENDURANCE SPORTSWIRE/ - Foundation Tri Curacao is very excited to announce that it has partnered with LionsDive Beach Resort to be its Title Sponsor for the 2022 Race! Not only will this partnership bring great synergy with the race, as the FINISH line lands right on the resort beach, it...

November 29, 2021

World’s Top Ultrarunner Courtney Dauwalter Joins LEKI

BUFFALO, NY - November 29, 2021 /ENDURANCE SPORTSWIRE/ - LEKI, a leader in innovative skiing, trekking and trail running poles, announced today they have inked a deal with trail running legend Courtney Dauwalter. Winning top honors and breaking records at races such as UTMB and Tahoe 200, Dauwalter has established...

November 29, 2021

UltraRunning Magazine Adds Presenting Sponsor of UltraRunner of the Year Award

Bend, OR –  UltraRunning Magazine (UR) has added Drymax Sports as the presenting sponsor of their 2021 UltraRunner of the Year (UROY) award. Male and female UltraRunners of the Year, as well as the top 10 frontrunners, will be announced on ultrarunning.com starting on January 10, 2022. More detailed and comprehensive coverage of UROY awards...

November 24, 2021

Fun is Fast as athletes take part in historic Pho3nix Sub7 and Sub8 Project Powered by Zwift

Sydney, Australia – 24th November, 2021 /ENDURANCE SPORTSWIRE/ - The Pho3nix Foundation and Mana Global is today pleased to announce Zwift, the industry-leading virtual cycling and running fitness platform, as presenting partner for the Pho3nix Sub7 and Sub8 Project Powered by Zwift, which will see Alistair Brownlee, Lucy Charles-Barclay, Kristian...

November 22, 2021

OOFOS Partners with the Marni On The Move Podcast to Launch Brand Ambassador Focused Podcast Mini-Series

New York, NY—November 22, 2021 /ENDURANCE SPORTSWIRE/ -OOFOS, the global leader in recovery footwear, partners with the Marni On The Move podcast, the popular endurance sports, fitness and wellness focused show to kick off a three episode podcast mini-series showcasing a variety of OOFOS’ brand ambassadors - in dance, triathlon,...

November 19, 2021

Bridgestone partnered with Pic2Go for Sponsored Photography at 43rd Warsaw Marathon

/ENDURANCE SPORTSWIRE/ - Bridgestone– the title sponsor of the 43rd Warsaw Marathon, partnered with Pic2Go to power Pic2Go’s sponsored race photography at the marathon, driving 89% social sharing rate and generating 1.7 million photo impressions for Bridgeton’s branded photos! Pic2Go’s race photo tagging technology enabled processing over 103,000 photos during race...

November 18, 2021

Revelshine Sustainable Wines Partners With New WineShine Half Marathon

NAPA, Calif. /ENDURANCE SPORTSWIRE/ - The WineShine Half Marathon is thrilled to welcome Revelshine as the sustainable-premium-wine partner for its 2022 inaugural event. Revelshine, a premium, world-class wine in a sustainable, portable and recyclable aluminum bottle, will provide a bottle of wine to each half-marathon participant in the July 16, 2022...

November 18, 2021

Bearclaw Bicycle Co. Named ‘Ultra Series’ Sponsor for 2022 Michigan Gravel Race Series

/ENDURANCE SPORTSWIRE/ -As part of the upcoming 2022 Michigan Gravel Race Series (MGRS), Bearclaw Bicycle Co. has renewed its sponsorship for the second year running as the official Ultra Series sponsor. The Bearclaw Bicycle Co. Ultra Series includes seven 100+ mile gravel bike races among the 15 events within the...

November 17, 2021

VKTRY Brings NFL Star Jonathan Taylor On Board As Latest Brand Ambassador

November 17, 2021 - Milford, Conn. /ENDURANCE SPORTSWIRE/ - VKTRY GEAR, the fast growing, industry leader in Performance Insoles for heightened athletic performance and injury protection, continued to make 2021 a record year, announcing six months in a row of month over month sales increases while bringing fast-rising NFL running...

November 17, 2021

Showcased

&Mother and Oiselle Set New Gold Standard for Gender Equity in Sports

BERKELEY, CA & SEATTLE, WA - NOVEMBER 17TH, 2021 /ENDURANCE SPORTSWIRE/ - &Mother, a social change nonprofit focused on gender equity and working motherhood, and Oiselle, a by women for women apparel brand, announced the public release of recommended contractual provisions for sponsored athletes to support pregnancy, postpartum recovery, and parental...

November 11, 2021

Running USA Announces Nuun as Official Sustainability Partner of 2022 Industry Conference

(November 11, 2021) /ENDURANCE SPORTSWIRE/ - Leading hydration solution, Nuun, has been named the Official Sustainability Partner of the 2022 Running USA Industry Conference presented by Race Roster, set for Feb. 20-22, 2022 in Orlando. A leading endurance brand with an intense focus on sustainability, both internally and for its partners, Nuun is a...

November 11, 2021

Austin Marathon, Ascension Seton Agree to Title Sponsor Extension

AUSTIN, Texas, November 11, 2021 /ENDURANCE SPORTSWIRE/ - The Austin Marathon and Ascension Seton have agreed to a long-term title sponsor extension. The agreement will allow the collaboration to continue to grow, further benefiting the fitness community. In addition to growing secondary community events and expanding content creation opportunities, Ascension...

November 9, 2021

PEARL iZUMi Partners with Body Positivity Advocate Marley Blonsky

LOUISVILLE, Colo. (Nov 9, 2021)  /ENDURANCE SPORTSWIRE/ - PEARL iZUMi, the worldwide leader in cycling apparel and footwear, is pleased to announce its official partnership with athlete Marley Blonsky. Blonsky, who is on a mission to build and support inclusive bicycle communities, will play an active role in the brand’s voice and...