SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
March 31, 2026
COROS Named Official Race Watch of the 2026 Hoag OC Marathon Running Festival
Costa Mesa, CA (March 31, 2026) /ENDURANCE SPORTSWIRE/ - The Hoag OC Marathon Running Festival today announced a new integrated partnership with COROS, naming the performance technology brand as the Official Race Watch of the 2026 event, scheduled for May 2–3, 2026. The 2026 race weekend is already generating strong...
March 26, 2026
Still at the Top: Michellie Jones Joins Van Rysel & Kiprun Ahead of Oceanside 70.3
OCEANSIDE, CA (March 26, 2026) /ENDURANCE SPORTSWIRE/ — Olympic silver medalist, Ironman World Champion, and one of the most decorated athletes in triathlon history, Michellie Jones has joined Van Rysel (cycling) and KIPRUN (running) as an Elite Athlete Ambassador, with the partnership launching at Ironman 70.3 Oceanside. Ironman Hall of Famer...
March 26, 2026
GiveWheel Continues Sponsorship of Triathlon Industry Conference for Second Year
March 26, 2026 /ENDURANCE SPORTSWIRE/ - Triathlon Industry Alliance has announced that GiveWheel will support Triathlon Industry Conference for a second consecutive year. The event (TIC26) on 7th December 2026 will once again be delivered as Triathlon Industry Conference powered by GiveWheel, reinforcing the platform’s commitment to supporting the people, events and organisations that make up the...
March 25, 2026
Dip Premium Haircare Named Official Haircare Product Partner for Summer and Fall Vacation Races
HUNTINGTON BEACH, Calif. (March 25, 2026) /ENDURANCE SPORTSWIRE/ — Vacation Races, a premier organizer of destination half marathons and ultramarathons, has announced a new partnership with Dip Premium Haircare. Dip, which describes itself as “an environmental awareness company parading around as a damn good personal care company,” will serve as...
March 24, 2026
American marathoner says brand dropped her because she’s pregnant
For the first time in four years, American marathonerEmma Bates will not run the Boston Marathon. The 33-year-old, who has twice finished as the top American woman in the field, is stepping away from racing to start a family. But according to Bates, that decision has already cost her a sponsorship....
March 24, 2026
Supertri Announces The Feed as Official Performance Nutrition Partner for North American Event Series
March 24, 2026 /ENDURANCE SPORTSWIRE/ - Supertri has officially partnered with The Feed, the largest online sports nutrition and high-performance supplement marketplace. The Feed believes nutrition isn't one-size-fits-all, and is working closely with Supertri to give race participants a truly personalized fueling experience — one built around what actually works...
March 24, 2026
Race Director University Asks: Where Does the Charity Money Go? New 52-Page Manual Addresses the Question Nobody Is Asking
DeKalb, Ill. (March 24, 2026) /ENDURANCE SPORTSWIRE/ – Race Director University (RDU) has released The Professional Standard: Methodology for the Professional Race Director, a 52-page manual that establishes the first comprehensive professional standard for sponsorship management, charity partnership accountability, and crisis response in endurance event management. The publication is the...
March 23, 2026
After a Successful Debut, the Venice Beach Half Marathon & 5K Returns Sunday, May 17, 2026
(LOS ANGELES) /ENDURANCE SPORTSWIRE/ - Following a sold-out debut year, the Venice Beach Half Marathon & 5K presented by goodr, returns to the streets of world-famous Venice Beach on Sunday, May 17, 2026, inviting runners, walkers, families, and community supporters to celebrate the spirit, culture, and coastline of one of...
March 20, 2026
Track Shack and AdventHealth Unite to Champion Workplace Wellness and Stress Relief
ORLANDO, FL (March 20, 2026) /ENDURANCE SPORTSWIRE/ – Track Shack Events and AdventHealth are once again bringing Central Florida’s corporate community together to champion workplace wellness, stress relief, and community impact with the 32nd AdventHealth Corporate 5K, taking place Thursday, April 30, 2026, at 6:45 p.m. in downtown Orlando. Held...
March 20, 2026
HonorHealth Returning as Official Health and Wellness Sponsor of Phoenix Marathon and Mesa Marathon
PHOENIX, Ariz. /ENDURANCE SPORTSWIRE/ - HonorHealth is returning for a second year as the Official Health and Wellness Sponsor of the 2026 Phoenix Marathon and 2027 Mesa Marathon. With this sponsorship, HonorHealth will provide medical coverage and first aid support at each race to ensure the health and safety of...


