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Sponsorship
December 3, 2019
Nathan Sports is the Official TRE 2019 Hydration Sponsor, Leading Cup Free Initiative
Fountain Valley, CA (December 3, 2019) – Nathan Sports, leader in running hydration and visibility, is proud to announce that they are the official Hydration Sponsor of this year’s TRE (The Running Event), in Austin, TX. Did you know that 8,000,000 metric tons of plastic goes in the ocean every...
December 3, 2019
Addaday Helps Ultra Runners Go The Distance As The Official Recovery Partner Of The Western States 100-Mile Endurance Run
SANTA MONICA, Calif., Dec. 3, 2019 – Addaday Intelligent Technologies (AIT), announced today its partnership with the Western States®as the Official Recovery Partner of the iconic 100-mile trail race, one of the oldest and most challenging endurance tests in the world. The new partnership brings Addaday’s award-winning technology to help...
November 22, 2019
Integrity Homes proudly joins the Challenge Wanaka family as title sponsor of the 2020 Event
Press Release, 20 November 2019 – CHALLENGEWANAKA is proud to announce their partnership with Wanaka’s premium architectural design and build company Integrity Homes. The company with a reputation for superior quality and personal service will come onboard as title sponsor of the 2020 event, which will be especially significant milestone for...
November 22, 2019
Goodr Brings Back the Squawk: Will Again Host Conference Lounge Experience at 2020 Running USA Event
Detroit (Nov. 22, 2019) – Running USA attendees will be excited to learn that goodr, the quirky-cool brand that has established itself as the go-to provider of activewear for your face, will again host the Expo Lounge at the 2020 Industry Conference presented by Race Roster in Las Vegas. Join...
November 19, 2019
Trail Racing Over Texas Announces 2020 Partnership with Base Performance
Houston, Texas (November 19, 2019)– Trail Racing Over Texas, the largest community-based trail racing organization in Texas and Base Performance, producer of premiere nutritional supplements for endurance athletes announce that Base Performance will be the official nutrition sponsor for all TROT events. This partnership will debut at Brazos Bend 100,...
November 18, 2019
AfterShokz Announces Partnership with Running Legend, Meb Keflezighi
Austin, TX (November 18, 2019) — AfterShokz, the leading manufacturer of bone conduction headphones, announced its latest partnership in the running and endurance space today, partnering with four-time Olympian and winner of the 2009 New York City Marathon and 2014 Boston Marathon, Meb Keflezighi. As an AfterShokz Professional Athlete, Keflezighi...
November 18, 2019
Austin Marathon and SPIbelt Continue 13-Year Partnership
AUSTIN, Texas, November 18, 2019 – The Ascension Seton Austin Marathon welcomes the return of SPIbelt as the Official Race Belt. SPIbelt will partner with Austin Marathon for community activations, product giveaways, and race-week engagement. SPIbelt first launched their small personal item belt at the 2007 Austin Marathon. The 29th...
November 13, 2019
USA Triathlon Gets Outfitted with Descente as an Official Supplier
COLORADO SPRINGS, Colo.— USA Triathlon today announced a four-year partnership with Descente, a global apparel company based in Japan, as the organization’s Official Outerwear Supplier for the next four years. Descente will provide training and outerwear for members of the U.S. National Team, Toyota U.S. Paratriathlon National Team and Project...
November 13, 2019
UltrAspire Welcomes Sally McRae to the Elite Athlete Team
Sally McRae is a professional mountain runner and endurance coach from Southern California. As a child she loved being outside and developed her love for competitive sports at a young age. She grew up in gymnastics, soccer, and running but it wasn’t until after college that she began to focus...
November 12, 2019
Decathlon Set to Open New Store in San Francisco, Announces Partnership with the SF Giants
SAN FRANCISCO, Calif. (November 12, 2019) – Decathlon, the world’s largest sporting goods retailer, is set to open its newest brick-and-mortar store in the Bay Area. The new store — located in the Potrero Center shopping mall at the corner of 16th Street and Bryant Street — was the original...
November 12, 2019
Up for Air Series Announces Platinum Sponsor
Denver, CO (November 12, 2019) - The Up for Air Series (www.upforairseries.org), an annual series of mountain running and indoor climbing events that offers trail runners and climbers a unique opportunity to put their energy and endurance to good use in the fight for cleaner air, today announced that Patagonia...
November 12, 2019
Adventure Fit Grows Sponsorship Revenue for Colorado’s Biggest Cycling event almost 400%; adds Race Across America to Sponsorship Management Roster
BOULDER, Colorado, November 12 2019 – Sponsorship is elusive for many event companies, so Adventure Fit, an award-winning experiential event marketing and production company, created a Sponsorship Management service offering to help events increase their bottom line through creative brand partnerships. Colorado’s largest cycling club, Team Evergreen, hired Adventure Fit...
November 12, 2019
Chamois Butt’r and Velocious Cycling Adventures partner for 2020 cycling training camps
Carlisle, Pennsylvania – Velocious Cycling Adventures is happy to announce that Chamois Butt’r® is the newest sponsor partner for its BaseCamp virtual cycling center and Velocious Cycling Adventures training camps. This relationship brings together two high-end brands that elevate the cycling experience for all riders, from recreational cyclists to elite...
November 7, 2019
Quantum Energy Squares Named Official Energy Bar for the 2020 IRONMAN U.S. Series
TAMPA, Fla. (November 7, 2019) – IRONMAN, a Wanda Sports Group company, is pleased to welcome Quantum Energy Squares’ coffee-infused energy bars as the Official Energy Bar for the IRONMAN® and IRONMAN 70.3® U.S. Series. Quantum Energy Squares will be the exclusive energy bar served to athletes on-course throughout the...
November 7, 2019
The Industry Conference Announces New Title Sponsor: Running USA 2020 and 2021 Will be Presented by Race Roster
DETROIT (Nov. 7, 2019) – Race Roster, a trusted technology partner for thousands of endurance events, today announces its continued commitment to education for the running business at large as the company becomes the title sponsor of the Running USA Industry Conference for the next two years. Race Roster has...
November 7, 2019
Zwift Announces Training Partnership with the Los Angeles Marathon
(Long Beach, CA--November 6, 2019) Zwift, the multiplayer online training and racing platform for cyclists and runners, proudly announces its new partnership as the Official Training Partner of the Los Angeles Marathon presented by ASICS. Already a mainstay in the cycling world, Zwift brings its training gamification concept to Los...
November 7, 2019
The Louisiana Marathon is proud to announce Ochsner as Title Sponsor for the 5K & Quarter Marathon
Baton Rouge, LA. – The Louisiana Marathon is excited to have Ochsner expand their partnership to become the Title Sponsor of the Ochsner 5K & Ochsner Quarter Marathon scheduled for Saturday, January 18, 2020 Ochsner Health System has been a partner with the Louisiana Marathon since 2014 as the exclusive Healthcare...
November 7, 2019
Infographic: Running Shoes on the Podiums of World Marathon Majors in 2019
AMSTERDAM, NL (NOV. 7, 2019)- Running Shoes Guru publishes an infographic with all the running shoes worn by the runners who made the Podium at each of the 6 World Marathon Majors races in 2019. Running Shoes Guru has been tracking the shoes worn by men and women that placed...
November 6, 2019
100% Partners with Sagan Fondo San Diego
SAN DIEGO, California – November 6, 2019 – 100%, the San Diego-based sports performance company, has announced a new partnership with Sagan Fondo, a groundbreaking new cycling series started by seven-time Tour de France green jersey winner Peter Sagan. The third Sagan Fondo takes place this weekend in San Diego,...
November 6, 2019
BibRave Welcomes AfterShokz and Ashworth Awards as Sponsors of The BibRave 100
Portland, OR - BibRave, the running industry leader in grassroots digital marketing, is proud to welcome two additional sponsors to The BibRave 100, AfterShokz and Ashworth Awards. The BibRave 100 is the definitive list of the best races in America, recognizing the best Marathons, Half Marathons, and Races 10 Miles...
November 6, 2019
Credit Union Cherry Blossom Run Welcomes ASICS As Performance Footwear and Apparel Sponsor
November 6, 2019, Washington, DC: Organizers of the Credit Union Cherry Blossom 10 Mile and 5K Run-Walk announced today a four-year sponsorship agreement with Irvine, California-based ASICS North America. Details of the agreement were not released, though race officials and race ambassadors will be provided the latest running footwear and...
October 18, 2019
Beyond Monumental Partners with Littler
October 17, 2019 – Beyond Monumental has announced a new partnership with Littler as the presenting sponsor of the “Green Team” for the CNO Financial Indianapolis Monumental Marathon. The Green Team’s mission is to minimize the waste and carbon footprint of the Marathon on race day. Littler, the world’s largest...
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