SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
September 10, 2025
LMNT Named Official Hydration Partner of the Zuma Beach Triathlon
MALIBU, Calif. /ENDURANCE SPORTSWIRE/ - The Zuma Foundation is proud to announce LMNT as the Official Hydration Partner of the Zuma Beach Triathlon. Known for its science-backed, salt-forward electrolyte drink mix, LMNT will keep athletes fueled and performing their best with hydration available along the scenic Zuma Beach run course...
September 9, 2025
Ford Joins Spartan As Presenting Partner Of The New England Series
BOSTON, MA (SEPTEMBER 9, 2025) /ENDURANCE SPORTSWIRE/ - Spartan, the world’s leading endurance brand, has announced the return of its partnership with Ford, making the iconic automaker the Official and Exclusive Auto Partner of the Spartan New England Series. The deal will see Ford step up as Presenting Partner of the...
September 9, 2025
rabbit Launches The Chase, 2028 OTQ support program
Santa Barbara, CA (September 9, 2025) /ENDURANCE SPORTSWIRE/ — rabbit, the California-based running apparel brand, is proud to announce the launch of The Chase, its new OTQ (Olympic Trials Qualifier) program. The Chase program will offer various forms of support to 10 athletes along their journey to OTQ. “The Chase...
September 6, 2025
Thrilling Finishes and Historic Firsts Take Place at 2025 Maryland Cycling Classic
BALTIMORE, Md. (September 6, 2025) /ENDURANCE SPORTSWIRE/ - The 2025 Maryland Cycling Classic made history Saturday as America’s biggest professional cycling race featured both men’s and women’s competitions for the first time. The milestone event unfolded on a brand-new 17.9-mile (28.8 km) circuit course entirely within the City of Baltimore...
September 5, 2025
Maryland Cycling Classic Celebrates Strong Corporate and Civic Partnerships, Highlighting the Support Behind America’s Top Pro Race
BALTIMORE (September 5, 2025) /ENDURANCE SPORTSWIRE/ – With just days to go until the 2025 Maryland Cycling Classic, America's highest-ranked professional cycling event, organizers today recognized the vital role of its corporate, civic, and community partners in making the race and its associated community events possible. The race, which will...
September 5, 2025
Amazon Returns as Presenting Sponsor of the Las Vegas Marathon
LAS VEGAS, Nev. (September 5, 2025) /ENDURANCE SPORTSWIRE/ – The Las Vegas Marathon, the premier and city-signature road running event for the city of Las Vegas, has announced the return of Amazon as its presenting sponsor of the Gear Check Program ahead of its second annual event on Oct. 26,...
September 4, 2025
OOFOS Teams Up with Her Campus Media in a Groundbreaking Initiative for College Athletes
Braintree, MA (September 4, 2025) /ENDURANCE SPORTSWIRE/ – OOFOS, the global leader in Active Recovery footwear, has teamed up with Her Campus Media (HCM), the top media and marketing ecosystem for college women, for an exciting new partnership centered around the Her Campus Athletic Club. This groundbreaking initiative is set to...
September 4, 2025
Combat Flip Flops Joins Spartan for Merchandise Collaboration
BOSTON, MASS. (September 4, 2025) /ENDURANCE SPORTSWIRE/ — Spartan, the world’s leading endurance sports and extreme wellness brand, is proud to announce a new partnership with Combat Flip Flops, a veteran-owned company known for its mission-driven approach to business and rugged, purpose-built footwear and apparel. As a key pillar of...
September 4, 2025
Thorne Reignites Partnership With USA Triathlon
COLORADO SPRINGS, Colo. (September 4, 2025) /ENDURANCE SPORTSWIRE/ — USA Triathlon is excited to welcome back Thorne as its official supplement partner, reinforcing a shared commitment to athlete health, safety, and performance. Thorne’s NSF Certified for Sport® supplements are trusted by elite competitors and everyday athletes alike, giving USA Triathlon...
September 4, 2025
ShowcasedBibBoards Launches 50/50 Partnership Program to Help Races Generate Sponsorship Revenue and Replace Safety Pins
[San Ramon, CA] /ENDURANCE SPORTSWIRE/ - BibBoards, the endurance sports innovator behind the eco-friendly bibSNAPS, today announced the launch of its new 50/50 Partnership Program — an initiative designed to transform the humble race bib fastener into a revenue-generating sponsorship opportunity for endurance events. The program allows race directors to replace...
