SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
December 12, 2025
The Sold Out 54th Annual BMW Dallas Marathon Weekend Commences at Scottish Rite for Children
DALLAS (Dec. 12, 2025) – The sold out 2025 BMW Dallas Marathon weekend kicked off this morning, bringing together representatives from Scottish Rite for Children, the race’s primary beneficiary, and title sponsor BMW and the six DFW BMW dealers. This will be the 28th year of Scottish Rite for Children partnering with the BMW...
December 12, 2025
Belgian Waffle Ride and Distance To Empty Partner to Expand Women’s Participation Across the BWR Series
Encinitas, CA (December 12, 2025) /ENDURANCE SPORTSWIRE/ — The Belgian Waffle Ride (BWR), North America’s most irreverent and demanding unroad cycling series, is proud to announce a strategic partnership with Distance To Empty (DTE), the women-led cycling program founded by professional cyclist and advocate Starla Teddergreen. Together, BWR and DTE are launching an ambitious,...
December 11, 2025
H2O Audio Becomes Official Audio Partner of the Belgian Waffle Ride Series
DEL MAR, Calif. (December 11, 2025) /ENDURANCE SPORTSWIRE/ — Monuments of Cycling is proud to announce a groundbreaking multi-year partnership with H2O Audio, the San Diego–born and worldwide leader in high-performance sport headphones. Beginning with the 2026 season, H2O Audio will become the Official Audio Partner of the entire Belgian...
December 11, 2025
Michelob ULTRA GFNY Miami renews partnership
NEW YORK CITY, December 11, 2025 /ENDURANCE SPORTSWIRE/ - GFNY USA is proud to announce that the Miami-Dade County Tourist Development Council, together with the Miami-Dade County Department of Cultural Affairs, has renewed its partnership as the official supporter of Michelob ULTRA GFNY Miami 2026, the city’s only road cycling...
December 10, 2025
CELSIUS® Named Official Energy Drink Partner of the Rock ‘n’ Roll Running Series
TAMPA, Fla. (December 10, 2025) /ENDURANCE SPORTSWIRE/ – The Rock ‘n’ Roll Running Series is excited to announce a new, multi-year partnership with CELSIUS, the premium, functional energy drink brand. The partnership will feature CELSIUS as the Official Energy Drink Partner of each Rock ‘n’ Roll® Running Series event in...
December 9, 2025
CLASH Endurance Brings Thousands of runners, cyclists and swimmers together at Daytona International Speedway for a weekend of performance and philanthropy
Daytona Beach, FL (December 9, 2025) /ENDURANCE SPORTSWIRE/ – This busy time of year didn’t keep nearly 3,000 athletes away from taking part in one of more than 12 CLASH Endurance events at the iconic Daytona International Speedway this weekend. Participants from nearly every U.S. state and 10+ countries were...
December 9, 2025
Global Retail Giant INTERSPORT Confirms Return To ISPO 2026
December 9, 2025 /ENDURANCE SPORTSWIRE/ - ISPO organisers Raccoon Media Group and Messe München today announce that INTERSPORT, a global leader in sporting goods retail, is the FIRST major retail partner to confirm attendance at the reimagined expo in 2026. As the doors close in Munich, the world’s most influential...
December 8, 2025
H2O Audio Joins 2025 Florence Pipeline Pro as Official Audio Partner
SAN DIEGO (Dec. 8, 2025) — H2O Audio, the leader in waterproof and high-performance sport headphones, today announced its partnership with the 2025 Florence Pipeline Pro. The event will run on the best three days of surf within the Dec. 10–21 competition window at the world-famous Banzai Pipeline on Oʻahu’s...
December 5, 2025
GranFondo Riviera Nayarit returns in 2026 for a beachfront weekend of cycling and celebration
Nuevo Nayarit, Mexico – [5/12/25] /ENDURANCE SPORTSWIRE/ - RBC GranFondo has announced the return of Gran Fondo Riviera Nayarit, scheduled for Saturday, April 18, 2026. Held on Mexico’s Pacific coast, the event combines endurance road cycling with a relaxed beachfront setting, drawing domestic and international participants to the region. Following...
December 4, 2025
UAE Team Emirates-XRG Partners with CORE to Advance Heat-Smart Performance in WorldTour Cycling
ZURICH, SWITZERLAND (December 4, 2025) /ENDURANCE SPORTSWIRE/ – CORE, the Swiss-engineered body temperature sensor used by elite athletes worldwide, today announced a new performance partnership with UAE Team Emirates-XRG, integrating real-time core temperature monitoring into the team’s training, racing, and environmental preparation strategies for the 2026 WorldTour season. The partnership...
