SPONSORSHIP NEWS
Want to stay up to date on the latest press releases and news about sponsorships in the running, cycling and triathlon industries? Scroll below to view all endurance sports sponsorship news.
September 18, 2025
Atlanta’s Largest Office Party Returns
ATLANTA, GA (September 18, 2025) /ENDURANCE SPORTSWIRE/ – Lace up your running shoes and grab your co-workers—the 21st Annual Kaiser Permanente Corporate Run, Walk & Roll 5K is back on Thursday, September 25, 2025 at 7 p.m., starting on Hank Aaron Drive at The Olympic Cauldron and finishing with Atlanta’s...
September 18, 2025
Monumental Momentum: 13th Consecutive Sellout For The CNO Financial Indianapolis Monumental Marathon
INDIANAPOLIS (September 18, 2025) /ENDURANCE SPORTSWIRE/ – The CNO Financial Indianapolis Monumental Marathon has once again sold out its signature 26.2-mile distance – earlier than ever before – marking the 13th consecutive sell-out. As the 18th annual event approaches, Monumental Marathon Weekend is set to bring tens of thousands of...
September 18, 2025
Trail Runners Push Their Limits in Three Epic Races with 3M™ Performance Gear
Minneapolis (September 18, 2025) /ENDURANCE SPORTSWIRE/ - 3M™ dominated the Trail Running Scene with Strategic UTMB Sponsorships in the first half of this year. 3M™ proudly sponsored three major UTMB events across China, each held in a distinct city with its own unique terrain and character. This strategic move didn’t...
September 17, 2025
TrainingPeaks Virtual to Host USA Cycling esports National Championships Through 2028
LOUISVILLE, Colo. (Sept. 17, 2025) /ENDURANCE SPORTSWIRE/ - TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced a four-year partnership with USA Cycling, establishing TrainingPeaks Virtual as USA Cycling’s official virtual platform through 2028. As part of this collaboration, Echelon Racing Promotions, the organization behind Echelon Racing...
September 16, 2025
CUBE expands partnership with Continental for 2026 lineup
CUBE has expanded its partnership with Continental to fit its 2026 models with Continental’s premium performance tyres. The collaboration also extends beyond mountain bikes into the gravel segment. CYCLING INDUSTRY NEWS
September 16, 2025
SENA Announced as the Title Sponsor of Gran Fondo National Series
Gettysburg, PA. ( September 16, 2025) /ENDURANCE SPORTSWIRE/ – The Gran Fondo National Series today announced a new Title Sponsorship with SENA, the market leader in Bluetooth networked communications between motorcyclists, cyclists, and outdoor enthusiasts. SENA’s innovative Smart Helmets allow cyclists to communicate with each other, hear turn-by-turn directions, or...
September 16, 2025
Spartan Announces National Partnership With The U.S. Navy
Boston, MA (September 16, 2025) /ENDURANCE SPORTSWIRE/ - Spartan, the world’s leading endurance and obstacle course racing brand, today announced a landmark partnership with the United States Navy. The collaboration designates the Navy as the Official Federal Government Services Partner of Spartan Race U.S. and Tough Mudder U.S., bringing the Navy’s...
September 15, 2025
Triathlon Spirit Returns to Malibu as Athletes and Community Shine at This Weekend’s Zuma Beach Triathlon benefiting the Challenged Athletes Foundation and the Boys & Girls Club of Malibu
Malibu, CA (September 15, 2025) /ENDURANCE SPORTSWIRE/ – Against the breathtaking backdrop of the Pacific Ocean, the Zuma Beach Triathlon was held on Sunday, uniting athletes, families, and the community for an unforgettable day of competition and camaraderie. The event raised over $150,000 and brought together thousands of athletes and...
September 15, 2025
Wiley X Supports 2025 Company B Texas Ranger Classic Sporting Clay Tournament
Frisco, TX /ENDURANCE SPORTSWIRE/ - Wiley X, a global leader in protective eyewear, was proud to serve as a station sponsor and field a four-person team at the 2025 Company B Texas Ranger Classic Sporting Clay Tournament, held September 5 at the Dallas Gun Club in Lewisville, Texas. The annual...
September 13, 2025
Top sponsor could be kept out of LA28
Alibaba's partnership with the International Olympic Committee has once again come into question, this time with the US Select Committee on the Chinese Communist Party, which sent a letter of concern to the nation's Homeland Security Secretary Kristi Noem about the tech giant's role in the Games. ITG
