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January 16, 2026

Precision Fuel & Hydration Named Official Energy Gel Partner for the ASICS Los Angeles Marathon and Rose Bowl Half Marathon

LOS ANGELES, Calif. (January 16, 2025) /ENDURANCE SPORTSWIRE/ — The McCourt Foundation has announced a new partnership naming Precision Fuel & Hydration as the Official Energy Gel Sponsor of the Rose Bowl Half Marathon & 5K and the ASICS Los Angeles Marathon. Through this partnership, Precision Fuel & Hydration will...

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January 16, 2026

Electrolit Signs Pro Soccer Player Timothy Weah as Official Hydration Partner Ahead of Key Soccer Season

Houston, TX (January 16, 2026) /ENDURANCE SPORTSWIRE/ – Today, Electrolit – the science-backed hydration beverage and fourth-ranked sports drink in the U.S – announced a new partnership with Timothy Weah, the American professional soccer athlete, who currently plays for Olympique de Marseille of France's Ligue 1. Coinciding with the lead-up...

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January 16, 2026

WRC Promoter Partners With Reflo as Official Teamwear Supplier Ahead of Rallye Monte-Carlo

London, UK (January 16, 2026) /ENDURANCE SPORTSWIRE/ – Reflo, the sustainable performancewear brand on a mission to change the sportswear game for good, has today been announced as the Official Teamwear Supplier to the FIA World Rally Championship (WRC) Promoter. The partnership will launch later this month at the iconic...

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January 15, 2026

Hoag Returns as Title Sponsor of the Hoag OC Marathon

Hoag OC Marathon Running Festival returns the weekend of May 2-3, 2026 Partnership reinforces the benefits of physical, social and emotional health NEWPORT BEACH, Calif. (January 15, 2026) /ENDURANCE SPORTSWIRE/ - Hoag is proud to continue its dedication to fostering a healthier community by announcing its return as the title...

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January 15, 2026

Race Director University Launches Sponsorship Portal Connecting Brands with Certified Event Professionals

DeKalb, Ill. (January 15, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU) has launched the RDU Sponsorship Portal, a platform designed to connect brands, vendors, and sponsors directly with certified race directors seeking partnerships for their endurance events. The Sponsorship Portal addresses a persistent challenge in the endurance events industry:...

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January 15, 2026

15 Years of Impact: The Louisiana Marathon Continues to Fuel Baton Rouge Tourism

BATON ROUGE, LA. (January 15, 2026) /ENDURANCE SPORTSWIRE/  - The Louisiana Marathon celebrates a major milestone this year as it marks the 15th running of the event, welcoming runners from across the world to Baton Rouge for a weekend that blends athletic achievement with the culture, music, and hospitality Louisiana...

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January 14, 2026

ASICS Los Angeles Marathon Announces NBC4 and Telemundo 52 as Broadcast Partners

LOS ANGELES, Calif. (January 14, 2026) /ENDURANCE SPORTSWIRE/ – The ASICS Los Angeles Marathon has named NBC4 / KNBC and Telemundo 52 / KVEA as its new broadcasting partners, kicking off with the 2026 marathon on March 8. The partnership will continue through at least the 2029 event. This partnership...

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January 14, 2026

Belgian Waffle Ride Renews Partnership with Neversecond as Official Performance Nutrition Partner

Encinitas Calif. (January 14, 2026) /ENDURANCE SPORTSWIRE/ — The Belgian Waffle Ride (BWR), the world’s original and most iconic unroad cycling event series, is proud to announce that Neversecond will once again serve as its Official Performance Nutrition Partner, continuing a partnership that reflects the evolution of both the sport of gravel...

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