PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
August 28, 2025
RRCA and Relay Goods Team Up to Expand Access to Performance Running Footwear
Falls Church, VA /ENDURANCE SPORTSWIRE/ - The Road Runners Club of America (RRCA) is thrilled to announce a new partnership with Relay Goods, a certified pre-owned footwear platform committed to making performance running shoes more accessible and sustainable. As both a retail and donation partner, Relay and RRCA are working...

August 27, 2025
Train with intention and perform with purpose: Suunto introduces the Race 2 and Wing 2
/ENDURANCE SPORTSWIRE/ - Suunto announces the launch of the new Suunto Race 2 watch and the second-generation Suunto Wing 2 headphones. The Race 2, the latest edition of the brand’s fagship performance GPS watch, has been redesigned for improved wearability, functionality, and future scalability while keeping the trusted features and...
August 26, 2025
Skratch Labs Launches Electrolyte Booster and Reintroduces Everyday Drink Mix as Unsweetened Sport Drink Mix
August 26, 2025 (Boulder, CO) /ENDURANCE SPORTSWIRE/ – Skratch Labs, the Boulder-based leader in performance nutrition, announces the launch of Electrolyte Booster, a new unflavored electrolyte mix that can be easily added to any sports drink to customize sodium levels to an athlete’s individual needs, without a salty taste or...

August 26, 2025
Neches Labor Day 5K Extends Partnership with X T-shirt for 2025 — Featuring the “Four Shirts in One” Magic Shirt
PORT NECHES, TEXAS /ENDURANCE SPORTSWIRE/ - The Neches Labor Day 5K, produced by 3 Bros Running Company, will once again team up with X T-shirt for an exciting 2025 Labor Day race-day experience. Building on the momentum of last year’s successful collaboration, the partnership combines a community-focused event with the...
August 25, 2025
Wearables Move Beyond Fitness With Nuna Pendant, a $299 AI Necklace That Tracks Emotional Health
Wearables have spent the last decade tracking steps, sleep and stress. But one startup wants to measure something more elusive: emotions. ThingX, a digital health-tech venture spun out of the Chinese University of Hong Kong’s AIoT Lab and supported by a team of global researchers, has unveiled the Nuna Smart...
August 20, 2025
Google’s Fitbit To Launch AI Health Coach as Personalized Wellness Goes Mainstream
Fitbit wants to be more than a tracker on your wrist. Starting this fall, it’s on board to become your trainer, sleep coach and everyday health advisor with a new artificial intelligence-powered personal health coach built on Google’s Gemini model for Fitbit Premium users. To add weight to the launch,...
August 20, 2025
Google announces new AI-powered personal health and fitness coach for Fitbit
At its Made by Google event on Wednesday, the company announced a new AI-powered personal health coach built with Gemini that’s coming to Fitbit. The tech giant says the new personal health coach is a fitness trainer, sleep coach, and wellness advisor all in one. Google plans to roll out a preview of the...
August 20, 2025
Too Good to Be True? BikeOn Unveils ‘CycleClick’ Clip-On Power Meter
BikeOn is shaking up the power meter world with the launch of CycleClick, a compact, clip-on device that claims pro-level power metrics with no tools, no crank swaps, no fuss. GEAR JUNKIE

August 20, 2025
HydraPak Continues Leadership in Race Waste Reduction by Commissioning Study Confirming the Efficacy of Refillable Cup Systems
Oakland, CA (August 20, 2025) /ENDURANCE SPORTSWIRE/ — Deepening their commitment to sustainability, HydraPak, the global leader in performance hydration, commissioned Marcel Altenburg MSC MA, a renowned crowd dynamics expert, to conduct a first-of-its-kind aid station logistics and racer flow analysis. The study focused on comparing the efficiency of HydraPak’s Sustainable...

August 20, 2025
X T-shirt Launches Color-Changing Medals and Color-Changing Shirts for Endurance Events
August 20, 2025 /ENDURANCE SPORTSWIRE/ - X T-shirt, the creator of Magic Race Shirts and innovative race medals, is redefining the way endurance events engage participants and sponsors. With apparel and medals that change color in real time during a race, X T-shirt transforms standard race merchandise into memorable experiences...