PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
October 1, 2025
MOVE Launches New Creatine Booster to Power Strength, Performance and Recovery
United Kingdom (October 1, 2025) /ENDURANCE SPORTSWIRE/ - MOVE Pre-Workout, the performance supplement brand trusted by athletes and sports nutritionists alike, has expanded its range with the launch of MOVE Creatine Booster - a clean, research-backed formula designed to support strength, power output, and recovery across all forms of training....
October 1, 2025
Oura Launches Sportier Version of Famous Smart Ring, Other Big Updates
Oura is entering a new era. The Finnish smart ring maker, which has sold more than 5.5 million devices since 2015 and is on track to hit $1 billion in revenue this year, is unveiling its broadest product expansion yet. Athletech NEWS
October 1, 2025
Peloton Just Announced a New Fleet of Equipment and AI ‘Dynamic Coaching
As of today, a ton of massive changes just hit the Peloton ecosystem. The at-home fitness giant didn't just overhaul one part of the structure 6 million people rely on for quality workouts—it made improvements and tweaks across its hardware, software, content, and partnerships. LIFEHACKER
October 1, 2025
Stryd and Amazfit Announce Native Integration for Power & Advanced Running Metrics
Boulder, CO (October 1, 2025) /ENDURANCE SPORTSWIRE/ – Stryd, the pioneer in running power technology, and Amazfit, a leading global smartwearables brand, announced a groundbreaking integration that delivers native and full compatibility between Stryd's running power & advanced running metrics and Amazfit smartwatches. Starting with the Amazfit Balance 2, this...
September 30, 2025
Whoop opens blood-testing service to what it says is a 350,000-person waitlist
Fitness band maker Whoop formally opened Whoop Advanced Labs for business on Tuesday. Some 350,000 people were on the waitlist after the service was previewed in May, the company told TechCrunch. TechCrunch
September 29, 2025
‘Break-Apart’ Bike Helmet Claims to Dramatically Reduce Concussion Risk: RLS Tech
For Tony White, the Chief Technology Officer of nascent helmet brand RLS, the snow globe on his desk isn’t for nostalgia. It’s a prop to explain the different forces that impact our brains in an accident. A simple up-and-down motion certainly creates a flurry of snow, but a quick rotation causes...
September 29, 2025
Altra Steps Into a New Era with Renewed Focus on Foot Health
DENVER (September 29, 2025) /ENDURANCE SPORTSWIRE/ - Altra has always been a challenger in the running shoe industry and, today, with the launch of Altra Fit, the brand continues to disrupt industry status quo. Altra Fit is the company’s first global brand platform and the start of a multi-year investment...
September 26, 2025
Notace Enters Performance Market, Unveils First Trail Running Model
Denver, Colorado — September 26, 2025 /ENDURANCE SPORTSWIRE/ - Notace, an innovative new active footwear brand grounded in the principles of natural movement and performance, proudly announces its official launch with the release of their first product: the Yama T1 trail running shoe. Designed to empower movement in its purest...
September 25, 2025
Surly Bikes Unveils Updated Straggler Gravel Bike this Season
Bloomington, Minn. (September 25, 2025) /ENDURANCE SPORTSWIRE/ - Surly Bikes, known for its quality steel bikes and parts, releases an updated Straggler gravel bike. A decade after its original launch, the new version of the Straggler emerged this week as the do-it-all gravel bike with a wider range of fitment...
September 25, 2025
Ciele Athletics Releases the Nite Rite Capsule
MONTREAL (September 25, 2025) /ENDURANCE SPORTSWIRE/ — Ciele Athletics, the performance running brand from Montreal, Canada, has released its latest capsule, Nite Rite, a six-piece assortment of men’s and women’s running apparel and headwear engineered with enhanced reflective detailing for maximum visibility during early-morning or evening runs. Designed to support...
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