March 3, 2020

Para-triathlete, Jamie Brown, dominating the path to the 2020 Tokyo Paralympics with the support of RISE Brewing Co.

When Jamie Brown was a child, no one quipped he might one day be training for the Olympics  — or even be a serious athlete at all. Born with Fibular Hemimelia, Jamie grew up with three fingers on one hand and had his right foot amputated before his first birthday....

March 3, 2020

Performance Tea announces its partnership with Six Days in the Dome, Tunnel Hill 100, and Durbin Race Management

Boulder, CO: Performance Tea, leaders in using CBD and adaptogenic tea to help people achieve their potential, announced their partnership with Durbin Racing. Durbin Race Management was founded by Steve Durbin in 2014 to bring runners from around the world to smaller communities to provide needed funds for the local economies,...

March 2, 2020

Merrell Presents “This Land” by Whit Hassett and Chelsea Jolly

ROCKFORD, Mich. (Mar. 2, 2020) — “This Land” features runner and advocate Faith E. Briggs who used to run through the streets of Brooklyn every morning. Now, she’s running 150 miles through three U.S. National Monuments that lay in the thick of the controversy around public lands. Accompanied by running companions...

February 27, 2020

iFit Connected Fitness Creates Tokyo Marathon Challenge in Response to Race Cancellation Due to Coronavirus

LOGAN, Utah — When the Tokyo Marathon was canceled for all non-professional runners in an attempt to slow the spread of the coronavirus, naturally, 38,000 registered runners were disappointed. In response, iFit created a Tokyo Marathon challenge. Discouraged marathon registrants and running enthusiasts alike are able to virtually run the...

February 26, 2020

IRONMAN Announces Partnership with Amp Human, Bringing Innovative PR Lotion To Athletes & Coaches

TAMPA, Fla. (February 26, 2020) - IRONMAN, a Wanda Sports Group company (Nasdaq: WSG), and Amp Human have announced a partnership that will bring PR Lotion, a revolutionary sports performance lotion, to athletes and coaches at IRONMAN® North American series events. Amp Human’s flagship product, PR Lotion, is the world’s...

February 26, 2020

Greyp E-Bikes Hires SIMBOL Communications as PR Agency of Record

San Pedro, California — Croatian upstart tech brand Greyp (pr: grape) is set to launch its award-winning electric mountain bikes in the US this April 1. Fresh off garnering top e-mtb honors at Eurobike, they’ll officially launch at the Sea Otter Bicycle Classic in Monterey, California, and they’ve brought in...

February 26, 2020

Day One Adds Two New Fruit-Infused Flavors to Product Lineup

LOS ANGELES (February 26, 2020) — Day One, the all-natural, zero calorie sparkling water with 20mg CBD, announced today the addition of two new fruit-infused flavors to their product lineup. Lime and Grapefruit will now be available alongside the original Lemon flavor beginning this month at select retailers nationwide. “We...

February 26, 2020

XTERRA Introduces New World Rankings for Athletes

XTERRA Global, LLC, owners and producers of the XTERRA World Tour, today announced the launch of the first-ever XTERRA World Rankings for athletes. The new scoring system, developed by former XTERRA World Champion Nicolas Lebrun, will assign points to every finisher at an XTERRA World Championship qualifying event in 2020...

February 25, 2020

Marmot Wins Multiple Media Awards For Fall 2020 Lineup

Rohnert Park, Calif. – February 25, 2020 – Marmot’s innovative new WarmCubeTM insulation technology continues to garner hits and awards, this time from the Fall 2020 collection. WarmCube combines the warmth of down or synthetic insulation with a unique baffling system designed to trap air and hug the body for...

February 25, 2020

Bigger, faster, more – TerraTrike teams up with Bosch to offer e-trike Boost Kit for nation’s leading trike models

GRAND RAPIDS, Mich. — TerraTrike, the nation’s leading designer of recumbent trikes, is pleased to announce its partnership with Bosch and release of the Boost Kit, a non-integral power assist kit compatible with most TerraTrike models and available to consumers now. The Boost Kit’s Bosch motor provides gentle acceleration up to 20...

February 25, 2020

Hillsound Equipment’s Award-Winning BTR Stool Available for Purchase

Vancouver, BC (February 25, 2020) - Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to introduce their award-winning BTR stool to the market. The BTR stool, which stands for “Better Than a Rock '' is available for purchase in select retailers and will...

February 25, 2020

Award-Winning PRsix Reinvented – QR Launches the PRsix2

Chattanooga, TN (Feb. 25, 2020) – American Bicycle Group (ABG), manufacturer of high-performance bicycles - Quintana Roo (QR), Litespeed (LS) and Ocoee - today announced the reinvention of its award-winning QR PRsix Disc superbike: the QR PRsix2. The PRsix2 includes all the features of the PRsix with significant advances including:...

February 25, 2020

Performance Tea is exclusive CBD sponsor for Dave Proctor as he aims to break TransCanadian speed record

Boulder, CO: Performance Tea, leaders in using CBD tea with adaptogens to help people achieve their potential, announced that it will be the exclusive CBD sponsor for Dave Proctor as he aims to break the TransCanadian speed record -with a goal of 67 days in support of the Rare Disease...

February 21, 2020

Bikerumor creates the Ultimate Virtual World Indoor Training environment

It takes more than a big screen to recreate a virtual cycling world in your home Indoor cycling has seen massive growth lately thanks to new virtual environments and real-world video training that simulate riding better than ever. But the way we view our efforts hasn’t kept up, so Bikerumor...

February 21, 2020

MOXiLIFE™ Introduces HydraMag® Magnesium the only HOT/COLD Electrolyte Beverage

Scottsdale, Arizona-( February 21, 2020) – MOXiLIFE™ Nutrition discovers HydraMag® Magnesium as an ALL season electrolyte beverage for athletes training in cold weather. Coaches and athletes seeking a great tasting electrolyte beverage used during sub-zero ski season and sun scorching high mid-summer heat, can now enjoy the game changing benefits...

February 19, 2020

Super cushioned running shoes are all the rage, but aren’t foolproof

Anyone who runs or spectates at races has probably noticed that stacked, generously cushioned running shoes have become almost ubiquitous. But running in those thickly cushioned shoes could affect a runner’s form in sometimes surprising ways, according to a series of new studies of maximalist running shoes and recreational athletes....

February 18, 2020

Feetures Shakes Up No Show Category with New Targeted Compression Socks

First of its kind, targeted compression anatomically designed No Show socks will change category Charlotte, NC – February 18, 2020 – Feetures, a leading performing sock brand, is excited to introduce the first of its kind: Everyday No Show. Combining their proprietary Targeted Compression and Anatomical design Feetures created the...

February 18, 2020

New Race Relief Cold Therapy Gel from Zealios now available – Sore, Tired, and Aching Muscles & Joints Finally Have The Relief They Deserve

With a proprietary blend of menthol and 12 natural herbal extracts, Race Relief delivers instant, long-lasting relief that absorbs quickly, is non-greasy, and is NSAID-, steroid-, and paraben-free (BEND, Ore.) – New Race Relief Cold Therapy Gel, the latest innovation from Zealios, a leader in performance body care products developed...

February 18, 2020

Space Performance Lab and Running Center Partners with Outside Interactive to Bring Marquee Race Course Simulations Into a Studio Setting

[New York, NY] February 18th, 2020 - SPACE Performance Lab and Running Center is now open to the public. SPACE is the world’s first anti-gravity AlterG treadmill facility with multiple AlterG anti-gravity units, high altitude training, and purified air in a natural and green setting.  SPACE uses Outside Interactive technology, which allows the user to...

February 18, 2020

RunSignup Reaches $1 Billion in Processing

(Moorestown, NJ)– RunSignup, the leading technology provider for races in the US, reached a milestone on February 14, 2020 by officially processing more than $1 billion for their customers. The transactions represent over 24 million registrations and nearly $100 million in donations. RunSignup has grown consistently since it began in...

February 18, 2020

ElliptiGO Announces Crowdfunding Campaign

Solana Beach, CA - Feb 18, 2020 – ElliptiGO, the leader in elliptical and stand-up bicycles, announced that it has launched a private placement offering in accordance with Regulation Crowdfunding. The purpose of the fundraise is to provide ElliptiGO with the capital to invest in marketing its full line-up of...

February 18, 2020

Jaybird VISTA True Wireless Headphones Now Meet Tough Military Standards

Jaybird Drops Special Edition Colorway Celebrating EarthProof™Best-in-Class Durability PARK CITY, Utah — February 18, 2020— Jaybird, the leader in sport headphones for runners and adventurers, announced today the launch of a special edition colorway for its Jaybird VISTA™ Totally Wireless Sport Headphones – Planetary Green. VISTA is Jaybird's first true...

February 12, 2020

Why most endurance elites don’t endorse CBD (yet)

The World Anti-Doping Agency (WADA) removed CBD from its list of prohibited substances in 2018. CBD is the only approved cannabinoid of the more than 100 that are present in cannabis plants. THC (which causes marijuana’s high) and all other cannabinoids are banned in competition, but are allowed if present during a...

February 12, 2020

ROUVY Launches Online Group Rides With TORTOUR

Switzerland / Czech Republic, February 12, 2019 - ROUVY and TORTOUR ultra-cycling marathon race are launching a series of online events. The partnership sets a new standard of preparation for the race event, making the most of the racecourses available for reconnaissance pre-rides virtually before the actual races take place....

February 12, 2020

Power+ App from RevoRace Now Available in the App Store

RevoRace (www.revorace.com), a provider of virtual race platforms designed for fundraising and promotions, has announced the release of the company's new Power+ iOS app. Power+ is an app that turns Bluetooth power meter data from indoor cycling rides into exportable GPX course files based on user-uploaded or preset course files and maps....