January 10, 2020

Barebells Functional Foods™ Introduces Premium Protein Bars in the United States

Multiple Regions Launch Rich-in-Protein Snack LOS ANGELES - Barebells Functional Foods™  – the leading high-in-protein, no added sugar* protein bar brand – announced today that four flavors will launch in the United States. Currently present in over 35 markets worldwide, the brand has extended into the U.S. to satisfy the...

January 10, 2020

High Peaks Plant-Based Sausage Announces Launch in the United States

Premium, Vegan Sausage Brand Enters US Market to Meet Increased Demand For Meat Alternatives Cohoes, NY (January 10, 2020) — High Peaks – the premium, all natural and plant-based sausage brand – announced today that it has launched in the United States to meet increased demand for meat alternatives. The...

January 9, 2020

How Target could rival Nike and Adidas with its new athletic brand

Target has big ambitions in the athletic space. The chain today announced the launch of All in Motion, a private-label athletic and sporting goods brand — and it says the label could do $1 billion in sales in its first year. The size-inclusive brand launches this month with men’s, women’s and children’s...

January 9, 2020

Fitness device upstart takes on Apple, Peloton, Fitbit at CES 2020

China-based Huami (HMI) already has set its sights on being the innovation leader in the wearable fitness device market. Now the ambitious company, little known in the U.S., is making a splash at CES 2020 with a lineup of impressive new contraptions, and not all of them wearable. Not familiar with the...

January 9, 2020

Full Circle Coaching Announces Ultimate Tri Camp 2020

10thAnniversary – Triathlon Training Camp for All Levels Miami, Florida, January 9, 2020 - Coach Erinne Guthrie (USAT Level II Triathlon Coach since 1999) of Full Circle Coaching LLC, and staff present their 10th annual Ultimate Tri Camp, a 5-day event guaranteed to improve your triathlon physical and mental limits. It’s...

January 7, 2020

Headsweats Reinforces Cycling Safety Awareness Together with the It Could Be Me Campaign

BOULDER, Colo. (Jan. 7, 2020) – Headsweats, the leader in high performance apparel and headwear, has teamed up with Boulder local Triny Willerton and her “It Could Be Me” campaign to raise awareness for road safety. After experiencing a horrible road cycling crash involving a motorist driving a truck in 2018,...

January 6, 2020

INFINIT Nutrition Introduces Custom Protein Recovery

The Original Custom Nutrition Company is revolutionizing sports nutrition again with customized protein and recovery blends tailored to the individual consumer. Cincinnati, OH, January 6, 2020 — INFINIT Nutrition, a sports nutrition company that revolutionized the industry with its patented lineup of custom-blended nutrition solutions, has unveiled a brand new...

January 6, 2020

LEOMO Begins Selling Revolutionary TYPE-S Sports Computer that Harnesses the Power of Advanced Motion Analytics

See LEOMO’s TYPE-S at the 2020 Consumer Electronics Show, Booth IW-9/Aria West LAS VEGAS (Jan. 6, 2020) — LEOMO, Inc., a leading international technology and sports innovation brand, proudly releases its revolutionary TYPE-S sports performance computer with advanced motion analysis capabilities. Launched with a successful Kickstarter campaign, TYPE-S will be...

January 5, 2020

Suunto 7 Smartwatch Delivers Leading Sports Expertise For Everyday Life with Wear OS by Google™

Powered by the Qualcomm® Snapdragon Wear™ 3100, all-new Suunto 7 state-of-the-art smartwatch with adventure-proof GPS sport watch features for a no-compromise approach to wearable technology HELSINKI, FINLAND (Jan. 5, 2020) – The long-awaited next generation of Suunto arrives with the reveal of the new Suunto 7, a premium smartwatch that...

January 3, 2020

Rad Power Bikes Announces Crossover Fat Tire Step-Thru Electric Bike

North America's largest ebike brand expands its flagship ebike with new RadRover Step-Thru and evolves lineup with a suite of model upgrades SEATTLE - January 3, 2020 —  Rad Power® Bikes is marking the latest evolution of its flagship ebike with the all-new RadRover® Step-Thru -- a low-step electric fat...

January 2, 2020

Endurance Sportswire Names its Most Popular Press Releases and Industry News Items of 2019

San Diego, Calif. - As we embark on 2020, Endurance Sportswire has put together a list of its most viewed press releases and industry news items over the past year. MOST VIEWED ENDURANCE SPORTSWIRE PRESS RELEASES Professional Triathletes Organisation Approaches Wanda Sports Board Proposing to Enter Into Discussions to Acquire...

January 2, 2020

RunSignup Releases 2019 Year in Review

(Moorestown, NJ)– RunSignup has released their 2019 Year in Review, evaluating the growth of the company in both usage and technological progress. The core numbers are impressive, with company growth of over 20% in an endurance market that grew just 1% (based on data for their upcoming RaceTrends Report to...

December 31, 2019

NordicTrack x iFit Partner With GearJunkie for the 2020 Adventure Grant Contest

Win a Grand Prize of $7,500 and NordicTrack equipment to train for and take on a dream outdoor adventure  (Logan, Utah — December 30, 2019) — NordicTrack x iFit and GearJunkie are teaming up for the second year for the 2020 Adventure Grant. The Grand Prize winner will win $7,500 and...

December 27, 2019

deboer wetsuits taking Pre-Orders for Fjord 1.0 wetsuits

Stamford, CT, Release: December 27, 2019 - deboer wetsuits is now taking online pre-orders for Fjord 1.0 wetsuits that will ship in April 2020. Due to overwhelming demand we are currently out of stock of Men's Small, Women's Small, and Women's Medium-Tall Fjord 1.0 wetsuits, as well as low stock...

December 20, 2019

Ice Cross Athlete Crashes Into CBD

An Unexpected Miracle Remedy: How CBD helped one athlete deal with a mysterious condition and a brutal training regimen Barbie Keck, a former undercover narcotics officer, was in her vehicle, following a suspect one day in Iowa, when she inexplicably got into a motor vehicle accident. What she didn’t know...

December 19, 2019

RunSignup Releases Early Sales Tax Results

(Moorestown, NJ) – RunSignup rolled out their new sales tax functionality this month in response to a wave of changes to state sales tax laws. The changes stem from the landmark 2018 Supreme Court decision on South Dakota v. Wayfair, Inc that changed the way in which online sellers are...

December 18, 2019

Kahtoola Wins New Product Showcase Award at The Running Event

Flagstaff, Ariz. (Dec. 18, 2019) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, is proud to announce it has received the “New Product Showcase Award” at The Running Event (TRE) in December 2019. Chosen by fellow TRE attendees, Kahtoola’s new EXOspikes™ (versatile traction for flexible footwear) took home...

December 16, 2019

The RunnerBox Heats Up its Offering with New Winter Edition

The RunnerBox, a leader in the endurance gift and subscription industry, has debuted its most anticipated box of the year: The Winter Edition. While the previous Fall edition saw a box almost double the size, the Winter Edition will showcase a fresh new look which includes the introduction of The...

November 13, 2019

Introducing the New PEAR Sports Health and Fitness Software Platform for Enterprises and Consumers

Newport Beach, CA - November 13, 2019 - PEAR Sports, a SaaS and digital mobile solutions company that creates proprietary digital coaching and wellness solutions, today announced it has launched its new enterprise software platform. The PEAR Health & Fitness Platform elevates the user experience with dynamic, interactive audio and...

November 13, 2019

Nuun Hydration Launches Immune Boosting Innovation “Nuun Immunity” in Canada

November 13, 2019 - Seattle, WA - Today Nuun is proud to announce the launch of Nuun Immunity across Canada. Introduced in the American market in April 2018, Nuun Immunity is one of the latest innovations created by the Seattle-based functional hydration company. Nuun Immunity was developed to support the...

November 12, 2019

COROS Performance Optimization Device and New Track Running Mode Hit the Market

Tustin, CA, November 12, 2019 – COROS Wearables Inc., makers of endurance sports wearables, announced today their first Smart Running Accessory with the addition of the COROS Performance Optimization Device (POD). According to COROS, the POD can be used in tandem with any of their watches to provide even greater...

November 6, 2019

Injinji Launches Everyday Upcycled Collection in North America

SAN DIEGO, Calif. (Nov. 6, 2019)– Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces the launch of its newest addition to the Injinji Everyday line with the Everyday Upcycled collection. Available for purchase beginning today on injinji.com, the new, limited-edition collection incorporates sustainable design, an...

October 30, 2019

Suunto Now Accepting Applications for 2020 Suunto Multisport Team

OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three categories: the Suunto Multisport Team, Suunto Squad and Suunto Factory Team. Interested triathletes, ultrarunners...

October 21, 2019

SaltStick® Releases First Liquid Concentrated Electrolyte Add-in: Elixalyte™

MALIBU, Calif. (October 21, 2019)— Toker Engineering LLC, the maker of SaltStick® Electrolytes, announced today the launch of Elixalyte™, the first concentrated electrolyte add-in with all four major electrolytes: sodium, potassium, calcium and magnesium. Elixalyte™ features a proprietary high-performance formulation that closely resembles the electrolyte profile lost in sweat. The...

October 8, 2019

Nuun Expands Availability of Nuun Endurance Into Canada

SEATTLE October 8, 2019 – The functional hydration company Nuun is now offering their new Nuun Endurance formula for purchase in Canada. As the best-selling sports drink supplement brand in sport specialty and natural food retailers in North America and the most-served sports hydration product on-course in Canada, this announcement is...