PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
September 3, 2025
Polar Loop arrives as a screenless fitness tracker with no subscription
The all-new wearable is essentially a slightly tweaked, consumer-facing version of last year’s B2B Polar 360 tracker—and, crucially, arrives without a subscription fee. Instead, the Finnish brand is making Loop available for pre-order at $199.99/£149.50 ahead of its 10 September shipping. WAREABLE

September 3, 2025
H2O Audio Launches SONAR 2 PRO Waterproof Headphones
SAN DIEGO, Calif. (September 3, 2025) /ENDURANCE SPORTSWIRE/ – H2O Audio, the pioneer in waterproof audio innovation, announces the launch of the SONAR 2 PRO, the next evolution in underwater listening. Engineered for swimmers, triathletes, and water-sports enthusiasts, SONAR 2 PRO features a slimmer design, upgraded audio, and intuitive controls...

September 3, 2025
Introducing fēnix 8 Pro: The first-ever smartwatches from Garmin with inReach technology for satellite and cellular connectivity
OLATHE, Kan. (September 3, 2025) /ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) is advancing the future of smartwatch technology with the introduction of fēnix® 8 Pro series. These premium GPS smartwatches are the first to feature inReach® technology for satellite and cellular connectivity1—letting athletes and adventurers leave their phone behind and...
September 2, 2025
Why Specialized’s New eMTB Costs as Much as a Car
To celebrate the undeniable success of the new Levo 4, Specialized has dropped a limited edition S-Works Levo 4 with custom paint-work, the latest Fox Podium fork, and a few other ridiculously bespoke parts – but it won’t come cheap, and this ultra special eMTB is going to cost you $20,000...

September 2, 2025
ShowcasedMountain Hardwear Unveils Fall 2025 Collection Blending Technical Performance with Progressive Style
RICHMOND, Calif. (September 2, 2025) /ENDURANCE SPORTSWIRE/ – Mountain Hardwear, a leader in technical performance apparel and equipment, today announced the launch of its Fall 2025 collection. The new line, available for purchase now at mountainhardwear.com, features innovative designs across several categories – including backcountry, freeride, cold weather trail, and...

September 2, 2025
IRONMAN Launches New Docuseries with Jan Frodeno Entitled, ‘Beyond Finish Lines’
- Six-episode series follows three-time IRONMAN World Champion Jan Frodeno as he revisits the defining moments of his career while sharing stories, miles, and espresso shots with featured age-group athlete guests - The first episode of Beyond Finish Lines is available now, featuring global icon, chef and endurance athlete Gordon...

September 2, 2025
Okemos Wolf Run Medal Features Color-Changing Design — Wolf Puts on a Red Coat Under Sunlight
OKEMOS, Michigan /ENDURANCE SPORTSWIRE/ - The Okemos Wolf Run is taking finisher bling to the next level with a bold, color-changing medal. This year’s custom design features the race’s iconic wolf character, which appears in a white jersey indoors but transforms under sunlight — turning into a vivid red wolf,...
August 29, 2025
A Colorado-based Brand Makes Highly Rated Recovery Tools — and It’s Putting Forth Shoes as Another
Tools in a runner’s recovery arsenal may include a foam roller, compression boots or a massage gun. Roll Recovery — a Boulder, Colo.-based company that makes those very items, as well as an analog massage contraption that looks something like an elaborate bench vise — is making the case that...

August 29, 2025
Zoot Sports Launches 2026 Wetsuit Collection Featuring the Wikiwiki Aurora FLEX
Carlsbad, CA (August 29, 2025) /ENDURANCE SPORTSWIRE/ — Zoot Sports, the original triathlon brand from Kona, Hawaii, has unveiled its 2026 wetsuit collection led by the all-new Wikiwiki Aurora FLEX, the fastest and most advanced wetsuit the brand has ever created. Designed for elite athletes, the Aurora FLEX features Yamamoto FLEXskin BRS...
August 29, 2025
RallyFuel Revolutionizes NIL Landscape
ST. PETERSBURG, FL (August 29, 2025) /ENDURANCE SPORTSWIRE/ – RallyFuel, Inc., operating as Gamefuel, LLC, today announced the official launch of its groundbreaking fan engagement platform, set to transform Name, Image, and Likeness (NIL) opportunities for college athletes and passionate fans. The platform addresses a critical need in the evolving...