PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
October 9, 2025
Copperfield 5K Cold Run 2025 Debuts Color-Changing Medal
October 7, 2025 /ENDURANCE SPORTSWIRE/ - The Copperfield 5K Cold Run, set for October 11, 2025 in Louisville, KY, is adding extra excitement to this year’s event with a color-changing finisher medal designed and produced by X T-shirt. Medal Tells the Story The medal, shaped like a house to reflect...
October 9, 2025
Eternal Expands Into Comprehensive Primary Care, Putting Whole-Person Well-Being at the Center
San Francisco, CA — October 9, 2025 /ENDURANCE SPORTSWIRE/ - Eternal, the science-backed preventive health company dedicated to helping people live and feel their best, today announced the launch of integrated primary care services. This expansion combines everyday medical care with Eternal’s advanced testing programs and personalized health planning. With...
October 8, 2025
The Hottest Fitness Trend Just Went Luxe: Life Time and Aion Forge Strategic Partnership to Bring Weighted Vests to Millions
Life Time, the nation's premier healthy lifestyle brand, and Aion, the performance brand redefining resistance training with its patented weighted vests, announced a strategic partnership that will integrate Aion into Life Time's robust ecosystem spanning more than 185 clubs across the U.S. and Canada, athletic events and the free Life Time...
October 7, 2025
Ciele Athletics and Woolmark Collaborate on Winter Apparel and Headwear
MONTREAL (October 7, 2025) /ENDURANCE SPORTSWIRE/ — Canadian technical performance apparel brand Ciele Athletics has partnered with Woolmark to debut its first Woolmark-certified collection of Merino wool winter apparel and headwear. The line features Merino wool base layers, beanies and accessories designed for runners and adventurers of all kinds, blending...
October 7, 2025
Austin Marathon Announces Enhanced Exhibitor Opportunities for 2026 Health & Fitness Expo
Austin, Texas (October 7, 2025) /ENDURANCE SPORTSWIRE/ – The 35th Anniversary Ascension Seton Austin Marathon, Half Marathon, & 5K announced elevated exhibitor opportunities and a streamlined experience for the 2026 Health and Fitness Expo presented by PNC Bank. Set to take place February 13-14, 2026, at the Palmer Events Center in...
October 7, 2025
Run for Your Life 5K Brings Spooky Fun to the Course with Glow-in-the-Dark Swag
NORMAN, OK (October 7, 2025) /ENDURANCE SPORTSWIRE/ — The Run for Your Life 5K, part of the beloved Zombie Run experience, is set to thrill participants again this October — now with a new level of spooky excitement. This year’s race swag, including glow-in-the-dark shirts and medals, was designed and...
October 6, 2025
CABDA Expo Opens Attendee Registration for 2026 Trade Shows
Chicago, IL (October 6, 2025) /ENDURANCE SPORTSWIRE/ – Organizers of the CABDA Expo announced today that attendee registration is officially open for its 2026 series of trade shows. The premier B2B events for the bicycle industry will once again bring together retailers, suppliers, and industry leaders for education, networking, and...
October 2, 2025
ShowcasedMount to Coast™ Ushers in New Era of Running Performance with H1, a Hybrid Shoe Redefining Durability
HONG KONG (October 2, 2025) /ENDURANCE SPORTSWIRE/ – Mount to Coast™, the first performance shoe brand to specialize in ultra running and long-distance pursuits, today debuted the H1, a hybrid road-to-trail model which aims to challenge industry standards for longevity, sustainability and durability. The brand’s new midsole, CircleCELL™, earned an ISPO...
October 2, 2025
Outside Interactive, Inc. and Marriott Bonvoy Partner to Redefine Outdoor Travel, Elevating Experiences for Adventurers
Boulder, CO (October 2, 2025) /ENDURANCE SPORTSWIRE/ – Outside Interactive, the leading media and technology platform for outdoor inspiration and activation, today announced a landmark partnership with Marriott Bonvoy Outdoors, the newly announced digital ecosystem and curated collection of properties set in stunning natural locations that bring adventure right to...
October 1, 2025
BRANWYN Continues to Push the Boundaries of Seamless Merino with the POWRspun™ Essential Compressive Leggings
Bend, OR (October 1, 2025) /ENDURANCE SPORTSWIRE/ – BRANWYN, the brand known for redefining performance, comfort, and sustainability, proudly announces the expansion of its Seamless Merino collection with the launch of the Essential Compressive Leggings, now in two inseam lengths: 28-inch and the all-new 25-inch. Building on the success of...
