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PRODUCT NEWS

Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news. 
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  • October 10, 2025

    How Artist Greg Itahara Turned the Lowly Singlet Into the Coolest Canvas

    At the Chicago Marathon this weekend, every competing runner will have a story for what brought them to the starting line. Some, however, will actually wear their story on their sleeve—or, rather, on their sleeveless singlet. Enter Greg Itahara, a Chicago-based artist whose hand-painted singlets have become some of the most meaningful garments...

    Products
    Running
  • October 10, 2025

    How Artist Greg Itahara Turned the Lowly Singlet Into the Coolest Canvas

    At the Chicago Marathon this weekend, every competing runner will have a story for what brought them to the starting line. Some, however, will actually wear their story on their sleeve—or, rather, on their sleeveless singlet. Enter Greg Itahara, a Chicago-based artist whose hand-painted singlets have become some of the most meaningful garments...

    Products
    Running
  • October 9, 2025

    What Gear Are the Pros Using?

    They move so fast. At the 2025 Ironman World Championship, the women are saying that it’ll take an 8:20 to take the crown. Moving that quickly, how can we possibly know the special, well-tested gear they’ll use en route to a new era of Ironman racing? triathlete

    Products
    Triathlon
  • October 9, 2025
    Showcased

    Superfeet Redefines Performance Insoles with the Launch of Run Pacer Elite

    FERNDALE, Wash. (October 9, 2025) /ENDURANCE SPORTSWIRE/ — The newest innovation in running isn’t a shoe, it’s inside one. Today, Superfeet, the global leader in performance insoles, proudly announces the launch of Run Pacer Elite, a breakthrough insole featuring a unique carbon fiber plate and advanced supercritical foam that together...

    Business
    Press Releases
    Products
  • October 9, 2025

    Copperfield 5K Cold Run 2025 Debuts Color-Changing Medal

    October 7, 2025 /ENDURANCE SPORTSWIRE/ - The Copperfield 5K Cold Run, set for October 11, 2025 in Louisville, KY, is adding extra excitement to this year’s event with a color-changing finisher medal designed and produced by X T-shirt. Medal Tells the Story The medal, shaped like a house to reflect...

    Events
    Press Releases
    Products
    Running
  • October 9, 2025

    Eternal Expands Into Comprehensive Primary Care, Putting Whole-Person Well-Being at the Center

    San Francisco, CA — October 9, 2025 /ENDURANCE SPORTSWIRE/ - Eternal, the science-backed preventive health company dedicated to helping people live and feel their best, today announced the launch of integrated primary care services. This expansion combines everyday medical care with Eternal’s advanced testing programs and personalized health planning. With...

    Business
    OSW Syndicated
    Press Releases
    Products
  • October 8, 2025

    The Hottest Fitness Trend Just Went Luxe: Life Time and Aion Forge Strategic Partnership to Bring Weighted Vests to Millions

    Life Time, the nation's premier healthy lifestyle brand, and Aion, the performance brand redefining resistance training with its patented weighted vests, announced a strategic partnership that will integrate Aion into Life Time's robust ecosystem spanning more than 185 clubs across the U.S. and Canada, athletic events and the free Life Time...

    Business
    Products
  • October 7, 2025

    Ciele Athletics and Woolmark Collaborate on Winter Apparel and Headwear

    MONTREAL (October 7, 2025) /ENDURANCE SPORTSWIRE/ — Canadian technical performance apparel brand Ciele Athletics has partnered with Woolmark to debut its first Woolmark-certified collection of Merino wool winter apparel and headwear. The line features Merino wool base layers, beanies and accessories designed for runners and adventurers of all kinds, blending...

    Press Releases
    Products
    Running
  • October 7, 2025

    Austin Marathon Announces Enhanced Exhibitor Opportunities for 2026 Health & Fitness Expo

    Austin, Texas (October 7, 2025) /ENDURANCE SPORTSWIRE/ – The 35th Anniversary Ascension Seton Austin Marathon, Half Marathon, & 5K announced elevated exhibitor opportunities and a streamlined experience for the 2026 Health and Fitness Expo presented by PNC Bank. Set to take place February 13-14, 2026, at the Palmer Events Center in...

    Press Releases
    Products
    Running
    Trade Shows
  • October 7, 2025

    Run for Your Life 5K Brings Spooky Fun to the Course with Glow-in-the-Dark Swag

    NORMAN, OK (October 7, 2025) /ENDURANCE SPORTSWIRE/ — The Run for Your Life 5K, part of the beloved Zombie Run experience, is set to thrill participants again this October — now with a new level of spooky excitement. This year’s race swag, including glow-in-the-dark shirts and medals, was designed and...

    Events
    Press Releases
    Products
    Running
Editor's Picks
November 24, 2025

Rad Power Bikes in crisis? Seattle company hit with battery warning but cannot afford a fix

November 19, 2025

Trek recalls more than 75,000 bikes due to brake defect, tells people to ‘immediately stop’ riding them

November 19, 2025

Now Oura sues Amazfit, Reebok, and Noise for their rings

November 11, 2025

How Strava Traded User Goodwill for Nothing

November 10, 2025

IFit Expands Partnership with Samsung Health 

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