PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
February 25, 2026
ERC Timing Services Launches as New Independent Provider of Elite Timing Solutions for Endurance Events Nationwide
[Bettendorf, IA] — [February 25, 2026] /ENDURANCE SPORTSWIRE/ - ERC Timing Solutions, a new independent race timing and event services company, has officially launched, bringing elite-level timing, scoring, and event support to endurance events across the United States. Founded by industry veterans Adam Tisue and Kevin Jandt, ERC Timing delivers...
February 24, 2026
Garmin announces feature updates for select smartwatches
OLATHE, Kan. (February 24, 2026) /ENDURANCE SPORTSWIRE/ – Garmin (NYSE: GRMN) today announced new software and feature updates for select smartwatches, including Venu® X1, vívoactive® 6, fēnix® 8 Pro, Forerunner® 570 and Forerunner 970 and more, along with updates available to all users in the Garmin Connect app. These features can help users as...
February 24, 2026
LemurStrap Launches Sales Partnership with B&H, the largest online photo and video equipment retailer in the U.S.
/ENDURANCE SPORTSWIRE/ - LemurStrap announces their newly cemented sales partnership with B&H Photo Video, which will enable the direct to consumer startup founded in 2024 to reach more photographers with their wildly popular and creative re-imagining of the conventional camera carry strap called the LemurStrap. In an era when ecommerce...
February 20, 2026
Usal® x OOFOS Introduce the Cochno Clog
LOS ANGELES, CA (February 20, 2026) /ENDURANCE SPORTSWIRE/ — Usal® x OOFOS have come together to reimagine comfort footwear through the lens of nature, ritual, and movement with the launch of the Cochno Clog, a limited-edition style where technology meets nature-driven design. Inspired by the mysterious carvings of the Cochno...
February 18, 2026
Right Out of Back to the Future: Shimano Granted Patent for Self Tightening Shoes
Just when we thought the bike industry had reached peak electronic integration, a perusal of the patents proves us wrong with a pair of shoes that feel like they could have been pulled right out of “Back to the Future.” Control of everything from drivetrains to seat posts, tire pressure,...
February 17, 2026
Wiley X Expands Its Eyewear Lineup with the WX Alpine and WX Citadel
FRISCO, Texas (February 17, 2026) /ENDURANCE SPORTSWIRE/ – Wiley X, a global leader in premium protective eyewear, expands its 2026 collection with two new performance frames: the WX Alpine and the WX Citadel. Now available online and through select retailers, these new models broaden Wiley X’s eyewear lineup with purpose-built...
February 17, 2026
THC Drinks Enter the Sports-Performance Category
The newest drink in your gym’s cooler might not be a protein shake or an energy drink. It might be a THC seltzer built for post-workout recovery There’s a THC drink on the shelf at a CrossFit gym in Tampa Bay, in case you’re wondering where the functional beverage industry...
February 17, 2026
Supertri Launches Team Programme to Grow Triathlon Community
February 17, 2026 /ENDURANCE SPORTSWIRE/ - Supertri is building a vibrant and inclusive endurance community around its eight event global short-course triathlon portfolio, which in 2026 is expected to host 30,000 participants with a target of bringing 10,000 first-timers into the sport. The Team Programme allows any group - be...
February 17, 2026
Race Director University Launches 21-Guide Quick Reference Series for Endurance Event Professionals
DeKalb, Ill. (February 17, 2026) /ENDURANCE SPORTSWIRE/ - Race Director University (RDU) has released the Quick Reference Series, a collection of 21 professional reference guides designed to standardize communication and operational protocols for endurance event management teams. The print-ready PDF guides, formatted at 11” × 17” ledger size for double-sided...
February 16, 2026
Wrangler Introduces Its First-Ever Denims Made With Dyneema® – The World’s Strongest Fiber™.
GREENVILLE, NC (February 16, 2026) /ENDURANCE SPORTSWIRE/ – Dyneema®, owned by Avient Corporation, an innovator of materials solutions, is bringing a new level of lightweight durability to performance denim. Wrangler has launched two styles of its women’s Riding Jeans that fuse authentic Western heritage with Dyneema® fibers - 15x stronger...
