PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
October 24, 2025
Fuelin Launches German-Language App to Broaden Access to Performance Nutrition Coaching
San Francisco, CA (October 25, 2025) /ENDURANCE SPORTSWIRE/ - Fuelin today announced the release of its German-language app, making its personalized nutrition platform more accessible to athletes across Europe’s endurance hotbeds. The update allows German-speaking athletes to fully navigate Fuelin’s traffic-light meal planning, workout fueling guidance, and Smart Meals Feature...
October 23, 2025
Nike’s Robotic Shoe Gets Humans One Step Closer to Cyborg
Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the natural movement of the human ankle and lower leg. Wired
October 23, 2025
$2,000 Shoes?! The Lore Three Performance is 3D-Printed to Your Feet for Custom Fit
In a move that might rewrite the rulebook (and price) for cycling footwear, Lore has dropped its latest shoe offering: the Lore Three Performance Series. For riders chasing every last watt of power and perfect biomechanical fit, this is the one to watch. BIKERUMOR
October 23, 2025
Nix Launches Free Coaches Network with Exclusive Athlete Dashboard, Discounts, and Commission Opportunities
BOSTON, MA (October 23, 2025) /ENDURANCE SPORTSWIRE/ — Nix Biosensors, the leading provider of cutting-edge hydration monitoring technology, has announced the launch of the Nix Coaches Network. This no-cost program equips coaches, trainers, and performance specialists with hydration science that enhances athlete performance, recovery, and safety. The Nix Coaches Network...
October 22, 2025
Rivian spinoff Also reveals a high-end modular e-bike for $4,500
Several years ago, as a skunkworks team of engineers inside Rivian set out to develop an electric micromobility vehicle, one question loomed. “What do we build in-house?” Rivian founder and CEO RJ Scaringe said in an interview recounting the early days of Also, which spun out of Rivian earlier this year....
October 22, 2025
Rivian spinoff Also reveals a high-end modular e-bike for $4,500
Several years ago, as a skunkworks team of engineers inside Rivian set out to develop an electric micromobility vehicle, one question loomed: “What do we build in-house?” Rivian founder and CEO RJ Scaringe said in an interview recounting the early days of Also, which spun out of Rivian earlier this...
October 22, 2025
Shift Active Media launches first brand tracking tool dedicated to the cycling industry
Shift Active Media Leaderboard offers cycling businesses a cost-effective and simple way to gain access to insightful data that tracks brand strength, monitors marketing performance, anticipates future shifts in market share, and benchmarks against competitors. bikebiz
October 22, 2025
Reindeer Run & Roll 5K 2025 – Bringing Holiday Cheer with Color-Changing Swag
ALTAMONTE SPRINGS, FL (October 22, 2025) /ENDURANCE SPORTSWIRE/ — The Reindeer Run & Roll 5K by CORE is bringing an extra dose of holiday magic to this year’s race with color-changing medals and color-changing shirt designed and produced by X T-shirt. Just like the holiday spirit that brightens the season,...
October 21, 2025
HETTAS Launches FrontFundr Equity Campaign to Accelerate Growth
Vancouver, Canada - (October 21, 2025) /ENDURANCE SPORTSWIRE/ - HETTAS, the Canadian women’s running shoe company redefining performance footwear for female runners, has launched an equity crowdfunding campaign on FrontFundr, Canada’s leading online investment platform. The campaign invites investors, customers, fans, and running enthusiasts to become shareholders and join HETTAS...
October 20, 2025
Oura Adds Long-Term Stress Tracking, Other Preventive Health Features
Oura is increasing its focus on preventive health with a series of updates rolling out across its platform this month, spanning new physiological metrics, app enhancements and a first-of-its-kind health report aimed at advancing the dialogue between wearables and clinical research. One of the new features is Cumulative Stress, a...
