PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
February 10, 2026
Belgian Waffle Ride Announces Capriroso as Official Performance & Longevity Partner
San Diego, CA /ENDURANCE SPORTSWIRE/ - The Belgian Waffle Ride (BWR), the original and most irreverent unroad cycling series in the world, today announced a new partnership with Capriroso, naming the platform the Official Performance & Longevity Partner of the BWR. And to make this partnership real for the people who actually...
February 10, 2026
10,000 Hours: Why Experience Alone Isn’t Enough for Today’s Race Director
DeKALB, Ill. (February 10, 2026) /ENDURANCE SPORTSWIRE/ – In medicine, you can’t call yourself a doctor without board certification. In law, you can’t practice without passing the bar. In aviation, you don’t fly without a license. But in endurance event management — an industry responsible for the safety of more...
February 10, 2026
REIGN Total Body Fuel Launches Bold New Watermelon Sour Gummy Flavor and Congratulates DeMarcus Lawrence on His Big Win
CORONA, CA (February 10, 2026) /ENDURANCE SPORTSWIRE/ - REIGN Total Body Fuel, the ultimate performance beverage created by Monster Energy, is expanding its bold flavor lineup with the launch of Watermelon Sour Gummy, a candy-inspired innovation that fuses intense flavor with uncompromising performance. Designed for athletes and those who want...
February 8, 2026
Hollywood bidding war erupts over Lance Armstrong biopic with Austin Butler set to play cycling’s most polarising figure
A major Hollywood bidding war has broken out around a biopic of Lance Armstrong, underlining how powerfully the most controversial name in cycling history still resonates far beyond the sport that cast him out. The project, which will see Austin Butler, famous for playing Elvis in the 2022 biopic, portray Armstrong,...
February 6, 2026
RunSignup RaceDay Technology Powers Millions of Interactions in 2025
Moorestown, NJ (February 6, 2026) /ENDURANCE SPORTSWIRE/ – RunSignup, the leading registration platform and technology provider for endurance events in the United States, today announced record-breaking usage statistics for its RaceDay Real-Time technology platform in 2025. The platform powered more than 7.3 million participant check-ins, scored 117,000 finishers, and...
February 6, 2026
Race Director University Launches The Professional Race Director Portal
DeKalb, Ill. (February 5, 2026) /ENDURANCE SPORTSWIRE/ — Race Director University (RDU) has announced The Professional Race Director Portal, a monthly subscription platform delivering Professional Race Director Education, legal updates, industry interviews, documentary films, and supplier resources to endurance event professionals. Registration opens February 15, 2026. Issue I launches March...
February 5, 2026
ALLIED Introduces the FITZ: Lightweight 140mm Trail Bike, Built for Big Days and Bigger Descents
Bentonville, Arkansas (February 5, 2026) /ENDURANCE SPORTSWIRE/ — Today, Allied Cycle Works announced the launch of its all-new trail bike, the FITZ. Featuring a versatile 140mm/140mm (rear/front) platform at an unheard-of weight for the trail category, FITZ is purpose-built for riders who want to pedal high above the treeline—and charge...
February 5, 2026
Best Bike Split Launches Course Builder
Austin, TX (February 5, 2024) /ENDURANCE SPORTSWIRE/ - Best Bike Split, the leader in data-driven pacing and performance modeling for cyclists and triathletes, announced the launch of Course Builder, a powerful new feature built on their custom routing engine. This new feature enables athletes and coaches to create, customize, and...
February 4, 2026
Best Bike Split and CANYON//SRAM Partner for the 2026 Season
Austin, TX (February 4, 2026) /ENDURANCE SPORTSWIRE/ - Best Bike Split, the creator of pacing optimization software that helps cyclists get from point A to point B as fast as possible, and CANYON//SRAM have announced that they will be partnering for the 2026 season. Best Bike Split will be the...
February 4, 2026
Fuelin Adds Strava Integration to Deliver Smarter, More Adaptive Fueling for Athletes of all Levels
San Francisco (February 4, 2026) /ENDURANCE SPORTSWIRE/ — Fuelin, the nutrition intelligence platform for all athletes, today announced an upcoming integration with Strava that automatically syncs completed workouts into Fuelin. The new feature allows athletes to receive fueling recommendations that reflect their real training—not just their planned sessions. With the...
