PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.
February 3, 2025
Life Time Adding Cold Plunges to 70+ Clubs
Life Time is taking the plunge—cold plunge, that is. The luxury athletic country club is introducing cold plunges at over 70 of its facilities nationwide by this summer. Athletec News
February 3, 2025
Altra Running Unveils the New Torin 8 and Torin 8 GTX
DENVER, CO (February 3, 2025) /ENDURANCE SPORTSWIRE/ — Altra, a leading innovator in performance running footwear, is proud to announce the launch of the Torin 8 and Torin 8 GTX. Designed to elevate the running experience for everyday runners and seasoned marathoners alike, these new models continue Altra’s legacy of...
February 3, 2025
Injinji Expands RUN Series
SAN DIEGO, Calif. (February 3, 2025) /ENDURANCE SPORTSWIRE/ — Injinji, the innovators of the patented five-toe Performance Toesock™ today announced the launch of the Run Lightweight Crew - an expansion of the brand’s RUN Series designed specifically for runners. Created to support every type of runner and skill level, the...
February 3, 2025
Fuel Goods Launches Valentine’s Day Box of Fitness Chocolates and Chocolate Shop for Athletes Who Take Their Chocolate Seriously
February 3, 2025 /ENDURANCE SPORTSWIRE/ - Fuel Goods, the dynamic sports nutrition marketplace, has reimagined the classic Valentine’s Day box of chocolates with a unique, fitness-focused twist. Introducing the Valentine’s Day Box of Fitness Chocolates, a limited-edition collection of chocolate-flavored fuel designed to energize, delight, and support you or your...
February 3, 2025
La Sportiva Debuts 1000-Fill Lumina Down Series and Expands Premium Alpine Tech Line for Fall 2025
BOULDER, CO (Feb. 3, 2025) /ENDURANCE SPORTSWIRE/ - La Sportiva, the leader in mountain performance gear and apparel, announced today their apparel line for fall 2025. The new line expands the winter Alpine Tech collection and sees the introduction of the Lumina Down Jacket Series and new Gore-Tex® Performance shells....
January 30, 2025
La Sportiva Launches the Prodigio Max: A Maximal Shoe for the Mountains
Jan. 30, 2025 (BOULDER, Colo.) /ENDURANCE SPORTSWIRE/ - La Sportiva, makers of the world’s finest mountain gear, today unveiled the Prodigio Max, a highly cushioned trail shoe with an innovative midsole that changes the game for maximalist footwear. Engineered to combine comfort and responsiveness with technical performance, the Prodigio Max...
January 29, 2025
Segway Reveals Details for Step-Through And Moto-Inspired eBike Models
Segway, the creators of those unique self-balancing stand-up scooters, have stepped into the ebike game. Segway says their ebikes aim to make riding easier, more fun, safer, more convenient and more accessible to more people. BikeRumor
January 29, 2025
Perceev Announces 2025 GTM Advisory Board
January 29, 2025 /ENDURANCE SPORTSWIRE/ - Perceev, a leading platform for race day engagement and marketing in the endurance sports industry, is pleased to announce impactful new additions to its 2025 Go To Market Advisory Board. The board comprises seasoned experts in event management, athlete and fan experience, brand activations,...
January 27, 2025
Fitbit to Pay $12.5M Fine for Failing to Report Ionic Smartwatch Defect
The U.S. Consumer Product Safety Commission (CPSC) announced on Friday, January 23, that Fitbit, LLC, headquartered in San Francisco, CA, has agreed to pay a $12.25 million civil penalty. The CPSC charges that Fitbit knowingly failed to immediately report to the CPSC, as required by law, that its Ionic Smartwatches...
January 23, 2025
UCI Approves Nix Hydration Biosensors for Race-Day Use
The UCI has approved Nix Biosenors hydration monitoring technology for race-day use. Starting in the 2025 season, teams can integrate Nix’s real-time hydration data into their fueling strategies during the race. Will this help riders stay on top of their hydration needs, or is it adding more gadgetry to an...
