PRODUCT NEWS
Want to stay up to date on the latest press releases and news about products in the running, cycling and triathlon industries? Scroll below to view all endurance sports product news.

September 27, 2024
Tadej Pogacar’s Limited Edition Colnago V4RS
Colnago and Tadej Pogačar are pleased to present a special bike, the limited edition Colnago V4Rs Tadej, that he will use to race at the World Championships in Zurich on September 29th. The colorful livery is inspired by all the successes collected by the Slovenian so far. Zurich, September 2024...

September 27, 2024
CrewLAB and Rowing New Zealand Launch Strategic Partnership to Revolutionize Talent Pathways for All National Teams
AUCKLAND, NEW ZEALAND - September 27, 2024 /ENDURANCE SPORTSWIRE/ - CrewLAB, a leading sports technology company, and Rowing New Zealand (RNZ) today announced a groundbreaking partnership aimed at transforming the talent pathway system for rowing in New Zealand. This collaboration will leverage CrewLAB's cutting-edge technology and data intelligence to enhance...
September 26, 2024
DRYWORLD Teams Up with Spartan Race to Revolutionize Performance Apparel in Adventure Racing
Santa Barbara Sept 26, 2024/ENDURANCE SPORTSWIRE/ – DRYWORLD, a leading performance athletic brand, is excited to announce a ground-breaking partnership with Spartan Race, the global leader in extreme participation sports. The strategic alliance sees DRYWORLD become the exclusive and official compression partner of Spartan World Championships being held in Croatia and...

September 26, 2024
Ciele Athletics Debuts the Cold Weather Collection
MONTREAL (Sept. 26, 2024)/ENDURANCE SPORTSWIRE/ – Ciele Athletics, the technical running apparel brand, proudly announces the launch of its debut Cold Weather Collection, a comprehensive line of men’s and women’s runwear designed for challenging winter conditions. No stranger to the cold, the Montreal-based brand has engineered the collection to provide best-in-class...
September 25, 2024
Is Google Fitbit in trouble? Website shutdown revitalizes concern about the brand’s future
9to5Google spotted that Fitbit.com, the official website for the popular brand of wearable fitness trackers, is not long for this world. At the top of the page is a new message stating that the site's functions will move to the Google Store on Oct. 1. Google bought Fitbit for $2.1 billion in 2019...

September 25, 2024
ShowcasedX-BIONIC® Strides Into The North American Market, Launches Industry-first Trail Shoe System
Denver, CO. /ENDURANCE SPORTSWIRE/ – Swiss-engineered, science-based performance apparel brand, X-BIONIC®, is proud to announce its launch into North America, alongside the debut of their first ever footwear offering; the TerraSkin trail system. X-Bionic is centralized in the advanced innovation hub of Zurich, Switzerland, under the leadership of Max Lenk, CEO....

September 25, 2024
Fuel Goods and Human Powered Health Partner to Revolutionize Sports Nutrition with Personalized, Direct-to-Athlete Solutions
September 25, 2024 - Asheville, NC/ENDURANCE SPORTSWIRE/ – Fuel Goods, the inclusive leader in making sports nutrition accessible and approachable for all people, and Human Powered Health (HPH), the premier human performance testing company, proudly announce a strategic partnership aimed at empowering individuals to be proactive about their health and performance....

September 24, 2024
FluidLogic Announces $15M Series A Extension Financing Round Led by Solyco Capital to Transform High-Performance Hydration
EL SEGUNDO, CA, September 24, 2024/ENDURANCE SPORTSWIRE/ – FluidLogic, a leader in high-performance hydration systems, today announced a Series A Extension financing round of $15 million led by Solyco Capital, a private equity firm delivering capital solutions for late-stage startups and growth companies. FluidLogic develops cutting-edge in-vehicle hydration solutions that provide...

September 24, 2024
Wild Rye Breaks Into Winter Mid-Layers Introducing a Synthetic Down Collection and Cold Weather Technical Pant
Sun Valley, ID (September 24, 2024) /ENDURANCE SPORTSWIRE/ - Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, launches its fall-winter 2024-25 collection, unveiling the brand’s first-ever synthetic down pieces, the Payette Collection, and a new technical pant for cold weather adventures,...

September 23, 2024
Fjällräven Launches Resale Marketplace to Extend Product Lifespans and Reduce Waste
Louisville, CO. (September 23, 2024) /ENDURANCE SPORTSWIRE/ - Fjällräven, the iconic outdoor brand known for its commitment to sustainability and timeless design, is proud to announce the launch of Fjällräven Pre-Loved, a peer-to-peer resale marketplace where customers across the U.S. can buy and sell second hand Fjällräven apparel, bags and...